Significant Other

Recommendation for 2013

Mrs. Fields Heart Tin – Single Layer Product Weight 12.45 oz. (single layer) Case Count 8Merchandiser CorrugateFlavor Assorted ChocolatesItem Dimensions 11 ¾” W X 1 ½” D X 11 ¾” H

(1 across X 8 deep = 12” PDQ)

Wholesale $5.99Maxfield Std GM% 29%SRP $9.99Retailer Margin 40%

NOTE: For Core, we’re looking @ retiring the 14 oz. double and only offering this. Does that work for all accounts and our inventory position?

Tween/Young Love Mrs. Fields Heart Tin

Product Weight 5.3 oz.

Case Count 8

Merchandiser Corrugate

Flavor Assorted Chocolates

Item Dimensions 7 ¾” W X 1” D X 7 ¾” H(1 across X 8 deep = 8” PDQ)

Wholesale $2.99Maxfield Std GM% 33%SRP $4.99Retailer Margin 40%

NOTE: Need to decide which new design. Or, is there an advantage to having a mixed case of designs?

Tween/Young Love Mrs. Fields Heart Tin

Product Weight 2 oz.

Case Count 12

Merchandiser Corrugate

Flavor Assorted Chocolates

Item Dimensions

Wholesale $1.29Maxfield Std GM% 26%SRP $1.99Retailer Margin 40%

Tween/Young Love Maxfield’s Heart Tin

Product Weight 1.8 oz.

Case Count 18

Merchandiser Corrugate

Flavor Assorted Chocolates

Item Dimensions

Wholesale $1.19Maxfield Std GM% 27%SRP $1.99Retailer Margin 40%

Kid Gifting

Maxfield’s Double Chocolate Heart Boxes

Product Weight 4 oz.

Case Count 16 (mixed case – 4 designs)

Merchandiser Corrugate

FlavorDouble Chocolate Creams in

Silver Foil Bag

Item Dimensions 5 ¾” W X 1 ½” D X 5 ¾” H(2 across X 9 deep = 12” PDQ)

Wholesale $1.79Maxfield Std GM% 35%SRP $2.99Retailer Margin 40%

Mom approved: Proudly Made in the USA

Family/Other

Mrs. Fields Chocolate Covered Cookie Dough

Product Weight 4 oz.

Case Count 12 (mixed case)

Merchandiser Corrugate

Flavors Chocolate ChipSugar

Item Dimensions 3 ½” W X 1 ¾” D X 8” H(2 across X 6 deep = 8” PDQ)

Walmart Price $1.72Maxfield Std GM% 44%SRP $2.99Walmart Margin 42%

NOTE: For Core, we will tweak this design, but basically stays the same.

Tween/Young LoveMaxfield’s Milk Chocolate

Truffle HeartsProduct Weight 4 oz.

Case Count 12

Merchandiser Corrugate

Flavor Milk Chocolate Truffle Hearts

Item Dimensions 4 ¾” W X 1” D X 5 ¾” H(1 across X 12 deep = 5” PDQ)

Walmart Price $1.65SRP $3.00Walmart Margin 43%

NOTE: For Core, this may be an 18-count box @ $4.99 SRP

NOT IN CORE LINE-MOVE TO

CUSTOM AND POSSIBLY DRUG

Significant Other

Maxfield’s Heart Box

Product Weight 18.5 oz.

Case Count 8

Merchandiser Corrugate

Item Dimensions 12 ¼” W X 1 ¼” D X 12 ½” H(1 across X 8 deep = 12 ½”

PDQ)

Flavor Assorted Chocolates

Walmart Unit Cost $5.99Maxfield Std GM% 30%Walmart SRP $9.99Walmart margin 40%

NOTE: For Core, this would be 16 oz. with this new design. Need to see if design and cost works for core.

NOT IN CORE LINE-MOVE TO CUSTOM

Family/Other

Mrs. Fields Tin

with Bow/HangtagProduct Weight 6 oz.

Case Count 12

Merchandiser Corrugate

Flavor Assorted Chocolates

Item Dimensions 11.38’’ W X 1.5’’ D X 4.5’’ H(1 across X 10 deep = 12” PDQ)

Walmart Price $2.99Maxfield Std GM% 31%SRP $4.99Walmart Margin 40%

#1 Assorted Chocolates Holiday Gift Tin in 2011

95%+ Holiday sell thru in launch year

NOTE: This is an item we’re showing WM. Not sure we want to add to core?? Need to cost and decide.

NOT IN CORE LINE-MOVE TO CUSTOM