Signature September 2011

8/4/2019 Signature September 2011

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1 Colorado Independent Publishers Associa on

An e Publica on of the Colorado Independent Publishers Associa on

Independent Publishers Working Together

Important Dates Saturday, September 17, 2011 Member Mee ng

Saturday, September 24, 2011 Jeff co Library Author Meet & Greet

Friday, September 30 October 2 Mountains & Plains Trade Show

Saturday, October 15 Member Mee ng

Inside

Presidents Le er

CIPA September Mee ng

eBook Conversion: Lessons Learned

Colorado Associa on of Libraries

New Mee ng Loca on

CIPA College Curriculum CIPA EVVY S ckers

CIPA Affi liate News & Events

Dues Expire October 1

CIPA eCoupon Book

CIPA Board Members

November 2010 September 2011

Presidents Le er

A fair way to think about CIPA is that it is a work in pro gress. Thats not a bad thing. It just indicates that the work is not com

plete but progress is being made toward

that comple on. And CIPA is making signi cant progress!

With the publishing industry presently undergoing a revolu on, any organiza

on that purports to serve authors and independent publishers needs to adapt to and embrace changes that impact their members ability to be compe ve in the marketplace.

One change CIPA has made in response to present economic reali es is cu ng the 2011 2012 dues in half, making it easier for writers, authors, indie pub lishers, and service providers to join and par cipate in CIPA ac vi es.

The rst monthly mee ng of the new membership year on September 17 is the rst opportunity everyone will have to check out the new Lone Tree Arts Center and the new and improved mee ng agenda that will take ad vantage of the brand new venue.

The format of CIPA College was anoth er change that took place in January to make the College more exible by off ering individual classes at various loca ons at diff erent mes of the year. Five classes that were recorded earlier this year are available for download and several more recordings will be made available this fall.

Find us on:

www.CIPACatalog.com Colorado Independent Publishers Associa on

P.O. Box 101975, Denver, CO 80250 1975 Phone: 303 365 CIPA (2472) [email protected]


An example of CIPAs willingness to adapt is the way the new membership year was introduced by holding two events on September 9 in Steamboat Springs. The rst event was a meet and greet with members of SHe Writes Steamboat, CIPAs rst offi cial Affi liate Member group. The second event was a CIPA College Day with two CIPA College classes speci cally requested by the group.

The next CIPA College Day will be held in Fort Collins on October 29. This CIPA College Day, which will include three 50 minute presenta ons, is being hosted by the Northern Colorado Writers Group at the NC Writers Studio located at 108 East Monroe in Fort Collins.

Go to the CIPA website for more infor

ma on. And stay tuned for announcements about two exci ng major new compo nents of CIPA con nuing educa on off er ings for members and nonmembers.

I look forward to seeing you at the Sep tember 17 mee ng, where our panel of expert eBook authors, publishers and specialist will teach you how to become a more eff ec ve digital publisher.

Dan Miller, President

Dan Miller
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Our eBook panel of experts include:

Brian Schwartz, CIPA Vice President is an EVVY award winning author and creator of the 50 Interviews series, which published more than 20 tles in the last two years. He knows rsthand what works and what doesnt.

Gail Nelson of e book design, has been a freelance ar st, illustrator, and graphic designer since 1984. Her experience includes illustra ng over 25 books and designing over 300 covers/layouts.

Gary Hall, Crea ve Director of Greystroke Crea ve is a sea soned graphic designer specializing in book design, eBook

design and conversion, video book trailers, web video, and photographic illustra on.

Karen Saunders is the owner of MacGraphics Services. Her award winning team designs book covers and interiors, does ebook conversions, websites, branding and marke ng. Her own book, Turn Eye Appeal into Buy Appeal won the "Best of Show" 2007 CIPA EVVY award.

Mandi Pralle is a designer and instructor with an MFA in graphic design. She is the owner of Visual Persuasion, an Adobe so ware training center in Denver.

Dont miss this informa on packed digital publishing event! Saturday, September 17 from 8:00 a.m.Noon at the brand new Lone Tree Arts Center. See Map for direc ons.

Last Day for Early Bird Savings! $15.00 CIPA members. $20 star ng tomorrow. $30.00 nonmembers or at the door.

Last Chance for EarlyBird Savings!

Today is the last day to save on early bird registra on for this Saturdays mee ng. Dont miss the rst CIPA mee ng of the year.

How to be An Eff ec ve Digital Publisher

Well be opening CIPA's 2011/2012 year by tackling the ques

on thats on everyones mindHow do you become a suc cessful digital publisher? Just how important are eBooks in to days ever changing world of publishing?

This session is going to be a panel discussion, hosted by Dr. Patricia Ross, program chair and publisher for Hugo House Pub lishers. Our panel of experts have honed the agenda down to the essen als:

Conversion: how is it done? What does your designer need? What are the no nos?

Forma ng: basic set up, mul media, links, copyright issues.

Lis ng: where to list, how to list, the pros and cons of mul ple distribu on channels (like Smashwords and Ingram).

Delivery: how do eBooks get deliveredfrom Amazon and from everywhere else?

Marke ng: just because you put it there doesnt mean it will sell. What are ways to let poten al readers know your eBook is available? Is that ridiculously low $.99 the best price?

Alterna ve and nontradi onal revenue paths for digital pub lishers.

Library project and eBooksthe wave of the future, and why this is important for you.

Plus , youll be able to take advantage of the added bonus of receiving free expert advice from our Roundtable Hosts:

Patrice Rhoades Baum Book and author onesheets

Karen SaundersBranding

Joyce MillerCopyrights

Nick Zelinger Book Cover & Interior Design

Mary WaleskiInternet Marke ng

Brian Gail Gary Karen Mandi Schwartz Nelson Hall Saunders Pralle
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Conver ng My Print Book to eBook: Lessons Learned

As an author and independent publisher, Im always looking for ways to leverage my work. Turning my intellectual property into various products is a pre y obvious solu

on. The emerging popularity of Kindle, iPads and Nooks convinced me that it was

me to convert my printed book, Turn Eye Appeal into Buy Appeal into an ebook. Here are some valuable lessons I learned along the way:

1. There are many ways to sell and distribute eBooks Depending on how much me and eff ort I wanted to put into the distribu on process, I could either upload the ebook to all the most popular sales sites, or I could use a 3rd party aggregator to get my books listed on the most popular ebook sales sites.

2. Third party aggregators Aggregators take a cut (some mes a signi cant cut) of each sale. Some aggrega tors also use contracts that are digital rights management (DRM)free. DRM is a proprietary le encryp on that helps publishers limit the illegal sale of copyrighted books . This is very important to me, so I did not use an aggregator.

3. Direct Portals to Retail Sites I was able to set up my own publishers account with Apple, Amazon, Barnes & Noble and Google. This allowed me to keep a bigger por on of my sales by selec ng a discount rate of my choice.

4. Conver ng to eBook format Then I had to convert my book to the proper format requested by each retail site,

and upload

the

ebook

le

and

cover

image.

The

most

popular formats are Mobi and ePub.

5. Seek the help you need Although InDesign has a feature that allowed me to convert a document into ePub, and Ive seen websites (including Amazons) that claim it is easy and inexpensive to translate a simple le, if you do not know what you are doing , or your boo k has a compli cated layout or lots of pictures, seek the help of experts who specialize in ebook conversion services.

6. Overseas Service You get what you pay for. I paid a very low price for an overseas ebook conversion service, but I had to spend many hours proo ng the layout and xing inconsistent forma ng errors and checking all the links. In many instanc es headline text was clippe d off and graphics were missing or in the wrong places. A er several months of working with the contractor on both the Mobi and ePub versions, the les were forma ed properly and I was able to upload them to the retail sites.

7. New Technology and the Lack of Established Standards As with any new technology, standards need to be established, and ebooks are no excep on. There is a lot of debate among developers and publishers regarding a number of issues including ISBN numbers, order of pages, coding that provides consistent results on every version of ea ch device and so ware, consistent image size and resolu on requirements for cover and interior graphics, forma ng that resembles books, naviga on, whether the devices supports color imagery, etc.

8. Check your les on all the ebook so ware readers and devic es. If you dont own a Kindle, Nook or iPad, nd a friend who does. Download Adobe Digital Edi ons and Kindle for Mac/

PC. Look at your book on each one and make sure everything looks and works properly.

2011 Karen Saunders, MacGraphics Services. Karen Saunders is the owner of MacGraphics Services. Her award winning team designs book covers and interiors, does ebook conversions, web sites, branding and marke ng. www.MacGraphics.net , 303 680

2330. Her own book, Turn Eye Appeal into Buy Appeal won the "Best of Show" 2007 CIPA EVVY award.

Karen Saunders
http://www.macgraphics.net/http://www.jimharperphotography.com/http://www.macgraphics.net/


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CIPA EVVY S ckers

CIPA EVVY award s ckers are nally here!

The newly designed CIPA EVVY s ckers now have the words "CIPA EVVY" stamped on them and come in Gold 1st Place, Silver 2nd Place, and Bronze 3rd Place.

The CIPA EVVY s ckers are available in rolls of 50 and cost just $15.00 (rolls of 100 are also available for $30.00).

Purchase your CIPA EVVY s ckers HERE. The s ckers will be mailed to you via 1st Class Mail a er purchase.

New Mee ng Loca on

ATTENTION!

ATTENTION!

CIPA

has

changed

mee ng

loca

ons. The 2011 2012 CIPA Mee ngs will now be held at the brand new Lone Tree Arts Center, 10075 Commons Street, Lone Tree, CO. (Just west of I25 off Lincoln Ave. by Yosemite St.) See MAP for direc ons . Please make a note of th is change.

CIPA College Curriculum Take a look at the new CIPA College Curriculum and get a pre view of what's in store for the 2011 2012 year. An amazing outline of all the CIPA College courses can be viewed online in a comprehensive, organized format. The courses are grouped by topics into four categories: pre produc on, produc on, post produc on, and professional. There's a class that's per fect for every stage of your book's development.

Some classes are now open for registra on and some classes are available as digital downloads. View the CIPA College Curriculum HERE to nd a class thats right for you.

Colorado Associa on of Libraries

A en on CIPA Members! Let your book be seen by hundreds of na onal librarians!

The 2011 Colorado Associa on of Libraries annual conference is October 13 15 at the Embassy Suites Loveland Hotel and Conference Center, located in Loveland.

CIPA will be exhibi ng at this event and looks forward to rep resen ng our members books to librarians from all over the na on that a end this annual conference.

For only $25.00 ( rst book) and $10.00 (each addi onal book) CIPA will display your book at the booth and off er an informa

onal handout

explaining

how

librarians

can

order

your

book.

A er securing your spot in the display, an email will be sent with more instruc ons on where to send your book(s).

Get your book into the hands of librarians. Space is limited! Use THIS LINK to secure a spot for your book at this annual library conference.
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CIPA Affi liate Events

IBPA

Call for entries in the Benjamin Franklin Awards 2012 . The IBPA Benjamin Franklin Awards, which includes y ve categories recognizing excellence in both editorial and design, is regarded as

one of the highest na onal honors in small and independent publishing .

Learn more and take advantage of IBPA member bene ts .

MPIBA

The MPIBA Fall Trade Show, Friday, Sep tember 30Sunday, October 2 is a ended by hundreds of booksellers from Arizona, Colorado, Kansas, Montana, Nebraska, Nevada, New Mexico, Oklahoma, South Dako

ta, Texas, Utah and Wyoming. If you would like to receive e mail communica ons and updates about the 2011 Show, please CLICK HERE:

For more informa on on the bene ts of membership, visit the MPIBA website.

PubWest Save the Date: the Pub West 2011 Conference will be November 35, 2011, at the

Green Valley Ranch Resort , outside of Las Vegas, Nevada. CIPA members save $100 on registra on.

SPANet The SPANnet Online Community is a project of the Small Publishers Associa on of North America (SPAN) and everyone is welcome to

join for free. SPAN members self publish books, and are also authors, writers, independent publishing companies, and non pro t publishers. Join SPANnet Here.

Writers Group Meet and Greet On September 9, CIPA marked an excellent be ginning of a new type of rela onship with writers groups who reside out side the Front Range.

The SHe Writes Steamboat writers group in Steamboat Springs is the rst group to become an Affi liate Member of CIPA; a new category of membership for those who can not easily par cipate in Front Range ac vi es such as the monthly mee ngs.

The morning started off with an informal Meet and Greet followed by a formal presenta on about the bene ts of

being a CIPA member.

A endees included pub lished aut hors,

writers working on manuscripts, writers ready to publish, an editor, and a graduate student comple ng her MFA.

Dr. Miller presented two CIPA College clas ses en tled Comparison of Publishing Op ons and The True Costs of Independ ent Publishing to the Steamboat Springs

community.

The next writers Meet and Greet is scheduled for October 29 In Ft. Collins sponsored by the Northern Colorado Writers Group at the NC Writers Studio located at 108 East Monroe in Fort Collins. Following this event, edited recordings of both classes will be available online.

Other events are planned for Colorado Springs and Brecken ridge.

If your writers group would like to host a Meet and Greet, please contact Joyce Miller, Board Secretary for more infor ma on.

Mary Kurtz displays her book At Home in the Elk River Valley .

Sue Leonard and Stacey Kramer

CIPA President, Dan Miller with a cap ve audience

A endees absorb College classes
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It is that me of year again. Time to renew your CIPA mem bership. The dues are lower and the bene ts are greater. Now is the perfect me to take advantage of everything CIPA has to off er.

Membership, along with ac ve par cipa on in CIPA programs can open doors to many opportuni es and can save you thou

sands of dollars in costly mistakes. Some of the Member Bene ts include:

Informa ve monthly mee ngs that include free advice from our expert Roundtable Hosts, valuable networking, and a keynote speaker from the wri ng and publishing industry

Dynamic website lled with informa on and important links

CIPA Con nuing Educa on Cer cate Program

CIPA College courses, seminars, and webinars

Online Book Catalog

Library eBook Partnership

Na onal and regional trade shows

Annual CIPA EVVY Book Awards Compe on

CIPA Educa on and Literacy Founda on (ELF)

Young Authors League (YAL)

Memoir Preserva on Program

Affi lia on with other recognized trade organiza ons

Get full membership details and bene ts HERE.

The rst CIPA mee ng of the new CIPA year is this Saturday, September 17, 2011.

Why wait? Join or Renew today!

Successful publishers and authors belong in the CIPA

organiza on!

CIPA Members : Take advantage of the new CIPA eCoupon book now available online!

The eCoupon book is full of discount off ers from Associate Members as

well as CIPA discounts on bookstore purchases, college classes, and guest admission.

Because the CIPA eCoupon book is only available to CIPA mem bers, you will need to Sign In to view the eCoupon book off ers. Once logged in, the eCoupons can be found under the Members tab. This is a free member bene t. Go online and save !

Associate Members : This is a great, lowkey way for you to con nect with CIPA member authors and publishers. For only $25 Associate members can off er a discount in the CIPA eCoupon book off ering free consulta ons, discounted services, or even free eBooks and other products.

Your coupon:

Will only be good for CIPA members

Will expire 8/1/2012 or sooner your choice

Needs to include an off er of value to a CIPA member. It could be a free consulta on, free eBook or other product, or a discount off your products or services.

Well include your logo and contact informa on (including a link

to your

website)

in

the

coupon.

If you are a CIPA Associate Member, use THIS LINK to sign up. Once payment has been received, you will be directed to a Form to input and submit your eCoupon.

If you are a CIPA Regular Member, you will need to SIGN IN to view the eCoupon book off ers. Once logged in, the eCoupons can be found under the Members tab.

Dues Expire October 1 NEW! CIPA eCoupon Book
http://www.cipacatalog.com/categories/Membership-Categories/http://www.cipacatalog.com/http://www.cipacatalog.com/http://www.cipacatalog.com/http://www.cipacatalog.com/http://www.cipacatalog.com/http://www.cipacatalog.com/http://www.cipacatalog.com/http://www.cipacatalog.com/ecoupon/http://www.cipacatalog.com/ecoupon/http://www.cipacatalog.com/ecoupon/http://www.cipacatalog.com/http://www.cipacatalog.com/http://www.cipacatalog.com/http://www.cipacatalog.com/categories/Membership-Categories/http://www.cipacatalog.com/http://www.cipacatalog.com/ecoupon/http://www.cipacatalog.com/http://www.cipacatalog.com/categories/Membership-Categories/


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7 Col

CIPA Board 2011 2012

Dr. C. Daniel Miller President

Brian Schwartz Vice President

Joyce Miller Secretary

Herb Tabak Treasurer

Nancy Mills Immediate Past President

Mary Walewski Marke ng/PR Chair

Barbara J. Butler Membership Chair

Mike Daniels CIPA ELF President

Dr. Patricia Ross Program Chair

Cynthia Aschenbrenner Educa on Chair/ YAL Director

Terrie Wolf Director

Liz Beerman Director

Karen Reddick Execu ve Director

Documents

Signature September 2011