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1 Colorado Independent Publishers Associaon
An e‐Publicaon of the Colorado Independent Publishers Associaon
Independent Publishers Working Together
Important Dates
Saturday, March 17
CIPA Meeng
Last Chance for Savings!
Register HERE
Saturday, March
31
Focus Forum Workshop
Louisville, CO
Learn More & Register
May 17, 2012
CIPA EVVY Recepon & Awards
More Info Coming Soon!
Inside—
President’s Leer
CIPA March Meeng
Mikey Likes It!
CIPA Meet Up Group
So You’re in Print, Now What?
Member News
March Focus Forum
CIPA Board Members
November 2010 March 2012
President’s Leer
Geng from Point
A to Point B
Publishing is all
about geng from
Point A to Point B.
When an author is
in the wring stage, it’s all about geng
(A) thoughts down on
(B) paper. Then the next challenge is
geng that (A) paper converted into a
format that we think of as a (B) book,
be it paper or electronic.
But the final journey is geng the book
from wherever it physically (A) resides
to its new (B) owner. It’s the “wher‐
ever it resides” part of the previous
statement that makes all the diff er‐
ence.
If you had the book printed in some
quanty to get a lower unit cost, you
may now have a garage full of books,
and geng your book to its new owner
probably means a trip to the post office
or shipping center. Did you remember
to factor in the cost to store it, package
it, take it to the post office, and pay
postage when you priced “shipping and
handling” charges? If you haven’t
checked these costs lately, you should.
Another opon is to have your pallet of
books sent directly from the printer to
a fulfillment house. They will store your
books, for a monthly fee, and ship
them, for another fee, when an order
comes in. But if you don’t sell any
books, you sll have to write that
monthly check for book warehousing.
At least you sll have room in your gar‐
age for you car.
Find us on:
www.CIPACatalog.com Colorado Independent Publishers Associaon P.O. Box 101975, Denver, CO 80250‐1975
Phone: 303‐365‐CIPA (2472)
©2011 Colorado Independent Publishers Associaon
Perhaps you set up your prinng through
a print on demand (POD) enterprise. You
may never actually parcipate in any of
the process, other than perhaps pro‐
cessing an order off your website. And if
it is set up correctly, a distributor or
online retailer can place an order directly
with the POD who will print and ship the
number of copies being purchased. The
POD doesn’t print them unl there is a
demand for the book. And neither you
nor the POD has to store them because
they are shipped immediately.
But what if it is an e‐book? Where does
that book reside, and how does it get to
its new owner?
I look forward to seeing you at the March
17 meeng where Mark Levine, author
of The Fine Print of Self ‐Publishing, and
CEO of Hillcrest Media, teaches us about The Myths, The Lies, and The Simple
Truth about book distribuon.
See you there!
P.S. Don’t forget to take advantage the
free informaon on CIPA’s website in the
Free Download secon.
There are also recordings of CIPA College
presentaons on markeng that are
available for a modest cost on CIPA’s
website in the College Download secon.
Dan Miller
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2 Colorado Independent Publishers Associaon
But wait, there’s more!
You’ll be able to take advantage of the added bonus of re‐
ceiving free expert advice from our Roundtable Hosts:
Joyce Miller, Integrated Writer Services Ltd., will discuss
ways to protect your work in print and digital form, online
and off , and will off er ideas about where to find content, fee‐
based and free, for your books and blogs, plus she'll discuss
ways you can protect yourself from claims of infringement.
Dr. Patricia Ross, Hugo House Publishers, LLC, will answer
your quesons about everything there is to know about the
publishing process. Need to know how to start your project—
or see it through to the end? Want to find out how you can
get your book distributed not only to book stores but big box
stores and other specialty retail outlets? She'll answer these
quesons and more.
Patricia Moosbrugger, Blue Ink Review, shows you how to
use your book reviews and blurbs to market your book and
how to eff ecvely use press aenon to garner more aen‐on.
Brian Schwartz, The Kindle Expert, will teach you all about
registering your e‐Book. What it entails to list your e‐book for
greatest visibility and maximum profit? Do you need an
ISBN? What is DRM and why you should care. Why is e‐book
‘distribuon’ misleading and should you avoid 3rd party ag‐
gregators? Learn to avoid the missteps some authors have
made!
Mike Daniels, Four Colour Print Group, shares some tricks of
the trade to consider when manufacturing your books to
make them
more
appealing
to wholesalers
and
distributors
and reduce your losses when dealing with returns.
Mark Levine, author and CEO of Hillcrest Media, will sck
around to answer more of your quesons and give you one‐
on‐one advice.
Tomorrow—March 17—8:00 a.m.—Noon
Save $$$! Register Now!
Monthly Meeng—Tomorrow!
Book Distribuon: The Myths, The Lies, The Simple
Truth
Authors have been trained to think that
if their book has “distribuon” then it
will be stocked by bookstores every‐
where and will sell like hotcakes. The
reality is actually quite diff erent.
Distribuon is one of the most misun‐
derstood aspects of the publishing busi‐
ness.
Come to CIPA’s March 17 meeng this Saturday and learn:
What "book distribuon" is and what it isn't
The types of distribuon: print‐on‐demand (POD),
tradional, and e‐book The relaonship between distribuon and wholesale
The relaonship between distribuon and markeng
Distribuon math: How the wrong publisher, high prinng
costs and low royales, can alter an author's boom line
You will come away from the presentaon armed with
knowledge so that when it comes me to distribute your book,
you will know what quesons to ask, what to expect with a
distribuon contract, and you’ll have more certainty that
you’re making the right choices about distributors and distribu‐
on opons for your book.
Mark Levine, author of The Fine Print of
Self ‐Publishing and CEO of Hill ‐
crest Media Group (which pr ovides POD
and tradi onal distribu on to 1,000+
authors) will clear up the confusion!
Mark Levine
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3 Colorado Independent Publishers Associaon
Mikey Likes It!
Ligate Truck Delivery
I like independent publishers operang
out of their homes or small offices with
no loading dock to use Ligate Trucks
for the delivery of their books. When
books are shipped from most book
manufacturers they are packed in box‐es that are stacked on pallets and
shrink‐wrapped to hold them together
on the pallet. Then the complete pallet
of boxes is loaded on to the trailer of a
big tractor‐trailer truck. The semi‐truck usually drives to a local
terminal where it is unloaded and pallets are separated by des‐
naon. At the terminal the pallet is then loaded onboard an‐
other trailer desned for a major city near your locaon.
If the publisher does not specify a Ligate Truck for residenal
delivery, the tractor‐trailer will just go directly to your address
expecng to find a loading dock and forkli waing to unload
the pallet(s). If the driver shows up at your house or office and there’s no loading dock, then you, your staff , friends and/or
neighbors will have to climb up in the truck to remove the box‐
es one by one from the trailer. That’s IF the freight company
has insurance and will allow it. If not, your delivery will be de‐
layed as the driver will simply refuse to deliver and take the
books back to the terminal where they will then have to unload
them on to a Ligate Truck for later delivery.
What is a Ligate Truck you ask? Thanks for asking! A Ligate
truck is a smaller delivery truck that has a tailgate pla orm
usually hydraulically operated that’s aached to the back. The
driver moves the pallet of books from within the truck to the
Ligate using a Handjack and lowers the complete pallet to the ground. The driver then uses the Handjack (mini‐hand operat‐
ed forkli) to move the pallet into a garage, storage area, etc. If
the complete pallet won’t fit in your garage or your residence
is on an incline it may not be possible to just move the full pal‐
let from the drop off point to the storage area. If that’s the
case, the pallet will have to be broken down box by box and
hand carried inside. That’s why some freight companies also
have “Inside Delivery” service available. Yes, there is an addi‐
onal fee for a Ligate Truck. Usually around $150 give or take.
And yes, there is another fee for “Inside Delivery.” If it’s not
specified prior to delivery and the driver has to hand carry
books in to your home and/or upstairs then chances are good
you’ll be receiving an addional delivery charge. Check with
your book manufacturer or freight company for esmated de‐
livery costs to your locaon and be sure to explain exactly
where the books will be delivered to avoid delays and prob‐
lems. Don’t be penny‐wise and “pound”‐foolish! A box of
books usually weighs around 40 lbs so give yourself a “li!”
Mike Daniels is the Great Plains Territory Manager for Four
Colour Print Group, a well ‐respected resource for quality book
manufacturing where he consults authors and publishers on
the produc on of their books. He’s a published author, editor
of Peaks & Planes magazine, is a Past President of CIPA, current
President of the CIPA Educa on and Literacy Founda on and
serves on CIPA’s Board of Directors. PH: 303 325‐7876 or
Mike Daniels
FREE Promoon! CIPA recently reacvated their Meet Up
Group and are off ering all CIPA members
the opportunity to post their meengs,
webinars, workshops, or book signings for
FREE! That’s right, another free benefit has
been added to help our members get
listed, get seen, get business (or sales)! It’s easy!
First, join the Meet Up Group. HERE’s the LINK and then email
your event to [email protected].
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4 Colorado Independent Publishers Associaon
So You’re in Print, Now What?
My roundtable presentaon on tradion‐
al markeng at the February CIPA
meeng raised mulple quesons of
“where should we begin?” Let's start with
how to leverage your publicity to sell
more books.
First, congratulaons to Linda and Bernie Nagy for a recent review of their
book, South Park, Colorado: Natures Par ‐
adise, by Sandra Dallas in the Denver
Post. Especially fabulous is the photo driving
interest to the review.
You've done it! Your book was reviewed in the newspa‐
per. Congratulaons! But now what?
That's right, now what? Having your book reviewed, or by be‐
ing interviewed on radio or TV, will oen drive buyers to your
book. Today's newspaper or magazine is tomorrow's recycling,
but that doesn't mean that the life of your review is over – far
from it. It is so important to connue to get in front of people who will buy your books. Don't just assume that everyone saw
the review. You need to tell them. Think about what you can
do to create more buyers by leng people (buyers) know
about that review.
That piece wrien about your book, a top 10 list, book review,
arcle, or "think" piece (like an editorial or leer to the editor),
sll has lots of promoonal juice le in it if you know how to
squeeze it out.
There are many things you can do with your publicity. Obvious‐
ly, the rest of the world moved on to the next edion of what‐
ever periodical
has
published
your
piece
or review.
Use
this
opportunity to drive traffic to buying more books. Due to space
limitaons only a few ideas are published here. Read all ten
ps at Carol’s Blog.
1. Tell the world about your published status by posng your
piece on your website. You can either post a PDF of the arcle,
or a link to the publisher's website (assuming it is on their web‐
site), or you can post the original copy you submied along
with a menon of when and where it was published.
2. Email signature. Add a link in your email signature to auto‐
macally inform everyone about your review. Drive traffic to
your website.
3. Frame it. That's right; make a nice clean copy on archival
paper. Lay it out nicely to fit on a single page, and frame it like
a photo. Hang it proudly in your office, home, or recepon ar‐
ea, so that your visitors who missed your piece when it was published can see what it looked like, and be just as impressed
(if not more so) than the readers who stumbled over your ar‐
cle in the first place.
4. Use copies in your press kit (which is now growing with the
addion of your published pieces). Now that a third party rec‐
ognizes your experse, it is proof that your book deserves
recognion (such as the publisher).
So whatever you do, don't just let your published review or
arcle fade away. Use it again and again to get the most from
your work. You'll raise your credibility and visibility in the eyes
of your clients, prospects, and the world. And you'll have some‐
thing to remind yourself of how good you can be when you put
your mind to it.
Carol Na ff , Your Marke ng Coach, is the author of several ar ‐
cles including Toot Your Own Horn Without Blowing It, Hunt for
the Hidden Treasure, and The Referral Project marke ng sys‐
tems. A down‐to‐earth speaker and uncondi onally suppor ve
coach, Carol helps authors sell more books, business owners get
more clients, and job seekers to come in #1 in their search. For
free ar cles and valuable marke ng tools. Contact Carol at
303.337.4394 if you want your marke ng plan reviewed or vis‐
it Carol’s website.
Carol Naff
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5 Colorado Independent Publishers Associaon
CIPA member and author, Emily Kemme,
has two book signings coming up this
month for her book In Search of Sushi
Tora:
‐‐Boulder Book Store, 1107 Pearl St.,
Boulder, Sunday, March 18th beginning
at 2pm
‐‐Old Firehouse Books, 232 Walnut St.,
Fort Collins, Saturday, March 31st at 1pm
The book recently received this glowing review by the Mind‐
quest Review of Books:
"Sushi Tora explores the raw, vinegary rice of marriage, and
evaluates its purpose. Readers will recognize common trials
of life, portrayed in the scholarly novel, as their own. Lawyer
educated Lucy, now troubled housewife, and District Judge
spouse Barry experience marriage problems. Unique survival
soluons are addressed. Noteworthy: The reader self ‐
recognized potpourri of life's common problems are unique‐ly examined with literary excellence, pictorial adjecves, and
metaphorical parallels. Women readers will relate to career
vs home support of family and the conflicts. Women will
gain insight into overcoming trials of marriage, creang a
beer life's path for self while answering the queson 'who
am I?'"
Find out more at the Book’s Website.
Member News March Focus Forum Workshop
My Book—My Business: The Process of
Taking Words from the Page to the Book to
the Buyer.
When: Saturday, March 31, 2011
Where: Louisville Chamber of Commerce,
901 Main Street, #A, Louisville, CO 80027
Time: From 9 am unl 1 pm,
Cost: $50 for CIPA members, $75 for nonmembers
Do you have a manuscript, or an idea for a book, or even boat‐
loads of paper and you just know somewhere there’s a book in all
that?
Do you know where to start? Or have you started and started and
started but let other things keep geng in the way? Or are you
frustrated but you don’t know where to turn or maybe there has‐
n’t been an easy place to turn to for informaon?
Come to My Book—My Business, the workshop designed to take you step‐by‐step through the publishing and markeng process.
Publishing a book is loaded with minefields. It is also a business—
for there is money exchanging hands in the process, and you
need to know how to keep control of that business.
The objecve: You will leave the My Book—My Busi‐
ness workshop with a plan on how to move forward in your pub‐
lishing journey eff ecvely and efficiently.
Just a few of the topics we’ll cover include: What kind of mar‐
keng is best to start with, how to go about geng the manu‐
script whipped into its best form, choosing all your “helpers”—
editors, designers, printers, what kind of distribuon do you need and how do you go about geng it, and yes, markeng, mar‐
keng, and more markeng.
Don’t let the publishing minefields explode on you! Find out
what you need to do, when you should be doing it, and some of
the beer ways to go about geng it done!
There are only 10 seats available, so reserve your seat now! BlueInk Review is a service devoted to self ‐published authors,
off ering honest, objecve reviews.
CIPA members receive a $75 discount.
www.blueinkreview.com
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6 Col‐
CIPA Board 2011‐2012
Dr. C. Daniel Miller President
Brian Schwartz Vice President
Joyce Miller Secretary
Herb Tabak Treasurer
Nancy Mills Immediate Past President
Mary Walewski Markeng/PR Chair
Barbara J. Butler Membership Chair
Mike Daniels CIPA ELF President
Dr. Patricia Ross Program Chair
Liz Beerman Educaon Chair
Karen Reddick Execuve Director
