SIGNAL Spring 2013 Visual Merchandising

VISUAL MERCHANDISINGS P R I N G 2 0 1 3

SIGNAL VISUAL MERCHANDISING GUIDE

The great sea view brings out the true sailor spirit with a feminine charm. The colours

are classic navy, ecru and sand by adding fresh green tones; an electric green, fresh mint

green and cobalt blue, this theme is new and modern. Fabrics from the rough and authentic

denim to textured and cabled knits. Fluid viscose contrasts the purity of white poplin

and linen. Mix of fabrics across fabric groups, jersey and woven join up for a new modern

match.

The urban functionality for the outerwear jackets for any occasion or weather. A sporty

attitude provides a great look combined with the feminine shaped tops or pencil skirts.

Chambray and fil à fil is a must have for easy styling, both for classic or oversized

shirts. Men’s classic shirt stripe is gorgeous in feminine shaped shirts with tiny or

china collars.

Graphic simple but eye catching print for both shirt and knitwear. Together with a new

take on the sailor inspired stripes, an eternal classic from Popeye to Picasso and Chanel,

gives the sailor trend new life. A modern feminine uniform dress creates a contemporary

look. Long tank-like dresses underlined by tiny tie band at the waist is the new power

dress. Easy and feminine. Tiny unconstructed blazer and skirts to the knee provide an el-

egant, long-line silhouette and a sporty chic attitude.

Simple and uncomplicated yet refined looks inspired by the sea and the great blue sky.

INSPIRATION

PANTONE® Oyster Beige6111

PANTONE® White4000

PANTONE® Paradise green7308

PANTONE® Aruba green7316

PANTONE® Evening blue7139

PANTONE® Sailor blue7120

PANTONE® Egret dust4179

COLLECTIONJANUARY DELIVERYSAILORMADE



MERCHANDISING

Merchandise the wall as shown and forward hang best sellers.

Decorate top shelves with props, frames or signs.

Fill glass vases nicely with accessories from the delivery.

WALL

» Place a pair of jeans in a wooden tray and visualize inside details.

JANUARY DELIVERYSAILORMADE


Props are important when displaying the collection.

Always remember to group the props and use them on shelves and tables.

Stack up nicely on the shelves with small sizes on top.

PROPS

Use the nested table to display the Cam-paign jeans. Place the jeans from light to dark colours.

Place the campaign sign with the cor-responding insert on the nested table to support the campaign.

Tell a strong colour story on the campaign table.

TABLES


LOOKBOOKJANUARY DELIVERYSAILORMADE


PANTONE® Pink lady6505

PANTONE® Poppy red6623

PANTONE® Riviera blue7007

PANTONE® Nickel grey7717

PANTONE® White4000

PANTONE® Egret dust4179

A colourful woman of style with her non-compromising look. A love of beauty and colours.

The colour palette is rich and daring yet sweet from dark mineral grey and bright blue

tones to red and pink splashes. This bright theme is tempered by neutrals White, ecru and

sand. The materials are dense, silk-like viscose and a sweet dot print. The clash of the

sporty college football shirt oversized for the girls provides a new look for the fresh

city girl.

Lady-like casual combining the silk viscose shirt with boyish chino-like capri and a col-

ourful high heel.

The coloured cropped jeans are new with oversized tops or a sweet simple shirt. The bloomer

pant is back in a new and moderate version, now new worn with a tiny bright coloured car-

digan.

For the not so daring, mix a pink tank top under your white linen shirt, the colour will

shine though.

Watch out; here she comes…..

Add some colour to your life!

INSPIRATION


BRIGHT & BOLDCOLLECTION

FEBRUARY DELIVERY


MANNEQUINSPromote strong outerwear pieces on the mannequins and style with attitude. Leave the jackets open but belted at the waist.

Note the colourful shoes on the mannequin.

Use logo sign, frames and props on upper level display area.

» PROPS are placed on the top shelves.

BRIGHT & BOLDMERCHANDISING

FEBRUARY DELIVERY


Always merchandise the colours from light to dark and the products from short to long.

Face out best sellers from the delivery.

THE WALL

Place every pile of folded product in size order, small on top, to make shopping easi-er for the customer.

Show off folded jeans on the nested table from light to dark colours.

Use glass vases with folded jeans inside.

TABLES


BRIGHT & BOLDLOOKBOOKFEBRUARY DELIVERY



PANTONE® Oak brown6227

PANTONE® Corn yellow6407

PANTONE® Tangerine6512

PANTONE® Rust orange6681

PANTONE® Silver 5709

PANTONE® Flint grey7704

PANTONE® White4000


The colours are deliciously sweet and tangy; lemon yellow, apricot dark orange and subtle

earthy tones sand and hazelnut brown... A silver metallic aspect in prints illuminate and

intensify the colour range.

White is essential and beautiful to blend in.

Linen yarns and washed soft linen programme. Fine modern updated must-haves for pants,

skirts and dresses. Metallic coated yarn and fabrics for pants and a heavy knit gives a

new and exciting look. The wide legged pants show some attitude.

Shorts are great and cheeky, roll them up as high as you dare. Fine gauge knit so delicate

and addictive. Tape yarn gives the open-knitted feeling and see through look on knitwear.

Soft and fluid silhouettes for tees and knit. Drapy feminine styles. Layering of tees to

play with the colours. Casual and relaxed sweat with feminine calligraphic artwork.

Cupro and chiffon mixed together gives the transparent over-layering look. Sweet sketchy

flower artwork in crisp colours for skirts. Sheer fabrics in shirts and blouses.

Summer and sunshine, come my way...

INSPIRATION

COLLECTIONMARCH DELIVERY

BELLE TANGERINE


MERCHANDISINGMARCH DELIVERY

BELLE TANGERINE

WALL WITH CAMPAIGN TABLEMerchandise the colour story from yellow to orange with the grey and brown as ac-cent colours.

Add a bag and a neatly folded knit stack in corresponding coulour on the shelf.

Group the frames on the shelf as a top level focal point. Use tape to hold the frames into position.

» Two trays are merchandised with coloured tops from the collection. A knot has been tied on each top.


Merchandise with sidebars and face out your strong pieces. Front hang the shortest gar-ments.

Style your best selling shirts with

WALL

Make a statement on the campaign table with a strong colour story.

Show important styles and fold the products so prints are visible.

Use the trays to dis-play accessories or folded/rolled tops.

CAMPAIGNTABLE


LOOKBOOKMARCH DELIVERY

BELLE TANGERINE


Documents

SIGNAL Spring 2013 Visual Merchandising