Sign up to receive our weekly Leadership Blogs!...‐Personal Branding means being more “You” more of the time Develop Your Personal Branding Blueprint ‐How would you really

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Exceptional Leaders Playbook Course – All Rights Reserved

Designing Your Personal Brand

Why People Do What They Do

Tracy SpearsCo‐Founder

The Exceptional Leaders Labwww.ExceptionalLeadersLab.com

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4/18/2017

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CharacterSoft Skills

CompetenceHard Skills

The Sticky Note

Exercise

The Ten Ten Leadership Competencies

“Why do people do what they do???”The Top Ten Leadership CompetenciesWhen 195 global leaders were asked to rank 74 qualities, these rose to the top

T>W

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You!

I would rate my current effectiveness as a leader as…

Poor Average Excellent

I consider myself to be more…

Introverted Extroverted

When it comes to change,I’m all about…

Intuition &

Instincts

CarefulConsideration

CollectiveAction

IndividualVision

My top three leadership strengths are:

1. _____________________________2. _____________________________3. _____________________________

My top three leadership weaknesses are:

1. ______________________________2. ______________________________3. ______________________________

I have developed my current

Leadership skill set through…

On the JobExperience

DeliberateStudy

PeopleSkills

I am better with…

TechnicalSkills

YourBaseball

Card

Copyrighted Material © All Rights Reserved

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Your Personal Brand =

o Your Reputation X Everyone Who Knows You

o What People Expect From You

o All of the Impressions You Make on Others

Whatis our

opinion?


What Influences Your Personal Brand?

The way you sound, the way you look, the clothes you wear, your haircut, your friends, your family, your name, your Facebook page, your job title, your education, your LinkedIn profile, your opinions, your experiences, your biases, yourinterests, your political beliefs, your tweets, your tattoos,

E V E R Y T H I N Gyour home town, your car, your priorities, your social network posts, your race, your taste in music, your age, your vocabulary, your confidence, your anxiety, your friends, your religion, your hobbies, your fitness, your attitude, your introversion or extroversion, your accent or dialect, your opinions, where you work…

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Bad News:You don’t

get to choose to have aPersonal Brand

(you have one)

Good News:You can positivelyInfluence

your Personal Brand in

many ways

Some bad news & some good news…

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Progressive Leaders understand the Importance of their Personal Brand

‐It is their responsibility‐It is always changing‐Let’s think about some personal brands…

So what are you known for?

No one wants to be stuck with a negativeor stagnant reputation or brand...

especially at work.

There are many effective ways to positively influence what you are known for.

Let’s take a personal branding test…

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How do you know when it is time for active personal brand development?

Do you hear yourself saying the same things?

Are you being sought out less for input or ideas?

Does it seem like you have less career momentum?

Do you often feel undervalued?

Do you feel like you’re just going through the motions?

Are you being the same predictable person?

Sometimes you have to….


Shake It!

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Bottom Line:

Your professional upside is increased when you know how to actively manage and develop your personal brand


IdentifyYour

Strengths

WeakenYour

Weaknesses

IdentifyYourPBU*

Develop YourPBB*

Start Acting Like the Person

You Want To Be

DiscoverYour

Differentiators

The Six Crucial Steps to Successful Personal Branding

*Personal Brand Upside *Personal Brand Blueprint


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Identify Your Strengths‐What are you great at? ‐What is your wild card?

Weaken Your Weaknesses‐Look at your baseball card‐Be absolutely objective‐What are you faking?

Discover Your Differentiators‐Think about what makes you original & unique‐Personal Branding means being more “You” more of the time

Develop Your Personal Branding Blueprint‐How would you really like to be known? ‐How would you benefit from these changes?

Start Acting Like the Person You Want To Be‐What are some first steps you can take right away?‐If you start showing up as this person…

Identify Your Personal Brand Upside ‐Where can you get better fast?‐Decide on three priority improvement areas


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IdentifyYour

Strengths

WeakenYour

Weaknesses

IdentifyYourPBU

Develop YourPBB

Start Acting Like the Person

You Want To Be

DiscoverYour

Differentiators

The Six Crucial Steps to Successful Personal Branding


The6

Conversations

Leaders Must GetRight

T

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“I never fire anyone, they fire themselves! I just fill out the paperwork.”

Debra WiggsFounder/TransformationistV2V Management Solutions

The Timely Talk

How do you know it is time for a Timely Talk?

Someone is underperforming Someone is creating issues for the team You’re invested in them and they are not succeeding

Final way to know?

… it is not going to get better without your intervention

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Your Timely Talk Script:

23

1. Explain reason for meeting2. This concerns me because…3. Make a clear coaching recommendation4. Set up a review time5. Clarify your confidence in the person

The

Nowor

Never Conversation

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“We seem to be stuck and we’re running out of options”

“You are making a decision about your future with your performance, do you understand that?”

“Your potential in this role is still as great as ever, but you are at risk”

“I’m going to tell you what needs to change… and what will happen if it doesn’t”

NOTE #1: The Now or Never talk would typically follow a Timely Talk that did not yield results..

NOTE #2: This is the conversation most leaders never have. You can influence careers with candor.

The Can’t orWon’t Dilemma

• Progressive leaders identify first, then take action

• Experience and discernment are important here

• Your can avoid some major leadership mistakes

+

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Performance

Issue

Performance

Issue

Won'tWon't WarningWarning

ComplyComply SuccessSuccess

No ComplyNo

ComplyOutOut

Can'tCan't TrainingTrainingSuccessSuccess

FailureFailure OutOut

This decision process is easy to learn…

… and easy to teach

You have to get this part right

The IVY Interview( I Value You )

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Do’s:Actually schedule these interviews

Have specific points of recognition

Prepare like you would for any other important meeting

Dont’s:

Don’t be too casual. These are important opportunities

Don’t do too many

How are things going for you?

Are you enjoying your work?

What is the best part of your job?

What is the part you enjoy least?

If you could change something about your job, what would it be?

Where do you see yourself in five years?

Is there something that you think we’re focusing on too much?

How do you feel about our working relationship?

Do you have any coaching tips for me?

Do you know how valuable you are to this organization?

Ten great questions for your IVY Interviews

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The Coachable Moment

W

A Coachable Moment is When a Leader Can Immediately Address an Issue

The conversation needs to be private and public.

Coachable Moments start with questions:

“Let’s talk about what happened in there”“Why do you think you reacted that way?”“You understand that this is not acceptable, right?”“You can do a lot better than that, how can I help?”“Did you feel like you were 100% prepared?”“What do you think would be the best ways to improve?”

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The Rock Star Reminder

You have someone on your team with amazing potential They are still learning and improving You expect them to do GREAT things

You need to tell them!

Skip Level The Meeting

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Skip Level Meetings Depend on 360º of Trust

Does the “skipped” manager trust that …

‐The real purpose of the meeting is clearly stated and that there are no hidden motives?‐Their leader is open to really listening to the team?‐Their team will offer fair and honest feedback to the leader?

Do the employees who are participating trust that …

‐The senior leader conducting the meeting is open to really listening to them?‐The senior leader supports the “skipped” manager and isn’t trying to undermine him or her?‐Their fellow team members will respect each person’s right to confidentiality?

Does the senior leader trust that …

‐The “skipped” manager is supportive of the process? ‐The “skipped” manager is receptive to hearing honest feedback?‐The employees will be open, honest and engaged in the process?

The 6 Conversations You Must Get Right:

1. The Timely Talk

2. The Now or Never Conversation

3. The IVY Interview

4. The Coachable Moment

5. The Rock Star Reminder

6. The Skip Level Meeting

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It’s the most surprisingly important attribute for leaders

Here’s why…

W

Humility must be a central character trait for todays leaders, for five reasons:

① Humility gives you upside as a leader

② It makes you approachable

③ Your team will want you to succeed

④ You will be naturally empathetic

⑤ It is what allows you to influence others

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Humility is one of the most misunderstood leadership qualities.

Let’s review what humility isn’t:

• Weakness• A lack of confidence• Denying your strengths• Being passive• Being self‐deprecating• Acting less important than you are

A surprising truth about leadership humility…

Front LineCaregiver

Director ExecutiveLeader

The importance of humility

grows at the same rate as

the Leader’s responsibility

The more important the

Leader’s job is… the more

important Humility is

Team LeaderCharge Nurse

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A not‐so‐surprising truth about humility…

The more important

your leadership role is,

and the more experience

you have in that role...

… the more difficult being

authentically humble will be.

The words most often used to

describe ineffective leaders

Arrogant

Condescending

OutOf

Touch

Incompetent Inconsistent

Selfish

NotTrustworthy Egotistical

Predictable

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Let’s Review the Three Best Ways to Preserve & Develop Leadership Humility

Research Quantifies the Impact of Humility

Scope of study:

69,000 Managers750,000 Direct ReportsOver 500 CompaniesCompared self‐evaluations to 360° evaluations


The better the managers scored themselves,the worse their 360° evaluations were

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Managers who rated themselves as the highest skilled,were considered the least competent by their teams


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#1Being a Constant Learner

It is almost impossible to be arrogant when you are in “learning mode”

Being in touch with all that you don’t know makes anyone humble

You are a “work in progress”, which is a very attractive

leadership identity

Get Out of the 1st Person Pronoun

Business

One of the most reliable markers of a leader lacking humility is the overuse first‐person pronouns.

“I”“Me”“My”“Mine”

“We”“Our”“Us”“Let’s”#2

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#3Give Away Credit

‐Be self‐effacing…compliments you give yourself don’t count anyway

‐Look for ways to make people on your team shine…even if some of the work was yours

‐Be worried about how other people look, not how you look

Humility is having a modest opinion or estimate of one's own importance, rank, or role.

Miriam‐Webster Dictionary

Humility is not thinking less of yourself, it is thinking of yourself less.

C.S. Lewis

( We think Mr. Lewis got it exactly right )

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Last Thought…

Humility is the most attractive quality a leader can cultivate.

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Sign up to receive our weekly Leadership Blogs!...‐Personal Branding means being more “You” more of the time Develop Your Personal Branding Blueprint ‐How would you really