SIGN ME UP!SPRING 2015

SIGN ME UP!

Welcome to the Spring 2015 edition of “Sign Me Up!” highlighting the

best ads of the season, each one hand-selected by Fluent’s team of

acquisition marketing experts.

In the pages that follow, you’ll see great examples of creative and copy

that got consumers signing up in droves to join email lists, apply for

special offers and savings, enroll in loyalty clubs, and more.

We hope you’ll enjoy, and wish you a wonderful and prosperous Spring!

Western Union provides a powerful incentive for joining

its email list – 50% off of the registrant’s first wire

transfer or bill payment fee. It keeps its data collection

form short and sweet, and takes full advantage of its

iconic branding and unique value proposition in its ad

creative and copy.

“Providing deep discounts on the front end in exchange for the ability to establish long-lasting, 1-to-1 relationships with

consumers through the email channel is a tradeoff worth making almost every time.

– Carl Augustin, Director of Publisher Development-IAP

1. WESTERN UNION

Silverleaf Resorts uses a sweepstakes to acquire new prospective

customers for its vacation resorts. It uses beautiful creative and offers

a prize with widespread appeal to get people signing up. With such

a high-touch sales process, Silverleaf asks consumers to provide

telephone and postal information in addition to email addresses in

order to execute effective multi-channel marketing strategies.

“The most effective sweepstakes-based acquisition campaigns connect the dots between the prize and a company’s products and services. Silverleaf definitely hit the nail on the head with this ad!”

– Rachel Gianfredi, Manager of Industry Relations

2. SILVERLEAF RESORTS

BuildDirect is one of the world’s fastest growing online building

materials and home improvement retailers. Its ads entice

people to sign up for the company’s “Insider’s Club” loyalty

program in order to qualify for members-only savings in

addition to 5 free samples.

“Offering immediate benefits like free samples is a great way to get people to know products

and services in a “risk free” manner. It delights consumers and most of all, increases the chance

that they’ll become long-term, repeat customers.”

– Alex Kruper, Account Coordinator

3. BUILD DIRECT

Luxury cosmetics brand Lancôme targets an upscale audience, and

makes sure to employ an on-brand and upscale look to its acquisition ads.

Clear calls-to-action and responsive design ensure that opting-in to join

the Lancôme email list is just as easy on a desktop or on a mobile phone.

“Free shipping on quality cosmetics? I know what I’m getting mom for mother’s day!”

– Keith DeCoons, Director, Data Solutions

4. LANCÔME

Diamond Candles took advantage of a relevant holiday – in

this case Valentine’s Day – to get people signed up for its email

list. The company also used multiple tactics in a single ad in

order to get consumers interested, combining a discount with

a contest. Lastly, by asking for email address only, Diamond

Candles made signing up as fast and easy as possible.

“For some products, the value proposition is so straightforward that collecting email

addresses alone can achieve greater acquisition volume, and more sales.”

– Nancy Liu, Web Designer

5. DIAMOND CANDLES

ABOUT FLUENTFluent, LLC, an IDI company (NYSE MKT: IDI), is an industry leader in people-based digital marketing and customer acquisition, serving over 500 leading consumer brands and direct marketers. Leveraging a massive reservoir of proprietary audience data, as well as millions of real-time survey interactions with consumers every day, Fluent enables advertisers to more effectively target and acquire their most valuable customers, with precision, at a massive scale. The company’s headquarters is in New York City, with a satellite office in Washington, DC.

fluentco.com I sales@fluentco.com I 646.647.2966