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SIGMA
NEWSLETTER
VOLUME : 4 ISSUE : 46
An Initiative By
Lean Operations and Systems
Institute of Management, Christ University
DEC 2014
Inside this Issue
SIGMA ISSUE : 46 DEC 2014
GURU OF THE MONTH
RATAN TATA
“The strong live and the weak die. There is some bloodshed,
and out of it emerges a much leaner industry, which tends
to survive.”
This month we are introducing you to the legend – that’s the
only word I can use to describe him. The Government of
India honored him with its second-highest civilian award,
the Padma Vibhushan, in 2008. He has also received
honorary doctorates from several universities in India and
overseas – Mr. Ratan Tata.
The Tata Group has been at this inflection point twice
earlier, and stepped back both times. In 2002, when Ratan
Tata was to retire at 65, the Tata Sons board promptly re-
designated him non-executive chairman, which meant he
could continue for another five years.
Three years later, the board upped the retirement age of
non-executive directors to 75. The message is clear: Ratan
Tata is indispensable. And it's not just the board that feels
that way. There were loud cries of support from
shareholders at the Tata Steel AGM in August, held soon
after the announcement that Tata Sons had created a panel
to find Tata's successor. "We can't lose our ratan (jewel),"
said one shareholder, while others asked him to stay on as
chairman emeritus.
“The day I am not able to fly will be a sad day for me.”
Whether or not he acknowledges it openly, Tata must be
feeling vindicated by this public recognition of his worth.
When he took over as Tata Group chairman on March 25,
1991, critics were loud and unrestrained in their
disapproval and skepticism.
Ratan Tata was considered to have gained his position
purely on the strength of his surname; he was incompetent,
raged opponents both within and outside Bombay House,
and he didn't possess an iota of the charisma of his uncle and
predecessor, JRD Tata.
Nearly 20 years later, Ratan Tata has achieved almost
everything on his 1991 agenda. At Rs 3.46 lakh crore (Rs
3.46 trillion), Tata Group revenue is 40 times the 1991
level, while net profit has gone up four times.
Head of Tata Sons--conglomerate with interests in
everything from tea to steel--is India's best brand
ambassador. Made automotive history last year with his
$2,200 Tata Nano, the world's cheapest auto. Calls Nano
"The People's Car." In a nation of a billion,
environmentalists call it eco-disaster. Not far off: After
Nano debuted in 2008, India's passenger car sales rose
most in three years in 2009; three Tata competitors are
now working on Nano copycats.
“I have been constantly telling people to encourage
people, to question the unquestioned and not to be
ashamed to bring up new ideas, new processes to get
things done.”
SIGMA ISSUE : 46 DEC 2014
NEWS
Audi to launch an all-electric vehicle by 2017 to rival Tesla
Automotive manufacturing giant Audi is planning to rival close competitor Tesla, by launching
a battery-powered family car by 2017. It is believed that a new body design by Audi will allow
for biggest batteries to be stored under the floor of the car, allowing for greater range without
compromising baggage and passenger space. It will also use next-generation batteries in order
to achieve 280 miles range. Audi has created blue prints for a wide range of electric cars to
keep competitive with Tesla and other German competitors when the market grows.
Source: Phillips, Abigall (2014, December 1). Manufacturing Global. Retrieved from:
http://www.manufacturingglobal.com/lean/262/Audi-to-launch-an-allelectric-vehicle-by-2017-to-rival-Tesla
Nokia and Foxconn join forces to manufacture and sell the N1 tablet computer
Nokia has announced plans to partner with Taiwan-based Foxconn
Technology Group to build its new Android tablet computer, the N1.
Foxconn, famed for manufacturing Apple products such as the iPhone
and iPad, will work with Nokia to create the 7.9-inch tablet during Q1 of
2015. Nokia announced the N1 tablet on Tuesday at the Slush
technology conference in Helsinki. The new device features a sleek all-
aluminum case and has a 2.4GHz Intel Atom quad-core processor. It will
run on the Android 5.0 Lollipop operating system and Nokia's new Z
Launcher intelligent home screen interface. According to Nokia, Foxconn
is fully responsible for business execution from engineering and sales to
customer care, including liabilities and warranty costs, inbound
intellectual property, software licensing and contractual agreements
with third parties.
Source: Phillips, Abigall (2014, November 22). Manufacturing Global. Retrieved from:
http://www.manufacturingglobal.com/technology/244/Nokia-and-Foxconn-join-forces-to-manufacture-and-sell-the-N1-
tablet-computer
SIGMA ISSUE : 46 DEC 2014
Intel to develop IoT solutions for the manufacturing sector
Microchip manufacturing giant Intel is entering the Internet of Things (IoT) market. The
company is looking to develop technology and IoT solutions for manufacturing,
transportation, retail and smart homes and buildings and plans to integrate IoT
technology into its microchips. IoT technology is in high-demand in today’s Internet
driven world, so Intel is wise to jump on board as early as possible. The company’s
strategy will focus on manufacturing, transportation, retail, and smart homes and
buildings, providing resolutions for related industries, service management, microchip
networks, data centers and security management. It is also accelerating development of
Quark microprocessors, as well as using ecological models to attract interested
enterprises for cooperation.
Source: Phillips, Abigall (2014, November 20). Manufacturing Global. Retrieved from:
http://www.manufacturingglobal.com/technology/245/Intel-to-develop-IoT-solutions-for-the-manufacturing-sector.
Honda celebrates manufacturing 300 million motorcycles
This week Honda announced a huge manufacturing milestone for its motorcycle division, which was established more than
65 years ago: it produced its 300-millionth motorcycle. The 300-millionth motorcycle to roll off the Honda production line
was a Gold Wing, manufactured at the company’s Kumamoto Factory in Japan. The Gold Wing brand also celebrates its 40th
birthday in 2015. Honda started mass-producing motorcycles in Japan in 1949 with the 98cc Dream Type-D. Today the
manufacturing giant makes motorcycles, ATVs and side-by-sides at 32 plants across 22 countries.
Source: Phillips, Abigall (2014, September 24). Manufacturing Global. Retrieved from:
http://www.manufacturingglobal.com/technology/151/BMW-and-Vodafone-launch-M2M-platform-to-offer-
ConnectedDrive-to-customers
Jaguar Land Rover named 'most trustworthy supplier' worldwide
SIGMA ISSUE : 46 DEC 2014
A worldwide survey has found that British firm, Jaguar Land Rover is the most
trust worthy automotive supplier. The annual survey, conducted by HIS
Automotive takes into account five key aspects of service including; Profit
potential, Trust, Pursuit of excellence, Organization and Outlook. Jaguar Land
Rover (JLR) was a frontrunner in two of the five categories and its overall score
was 603 – an 11.7 percent increase on the previous year. JLR employs more than
190,000 people in the UK and has been instrumental in balancing the UK
economy in recent years. According to the survey, the treatment of supplier
intellectual property and responsiveness in considering supplier technology
were named as particular strengths in their operations.
Source: Phillips, Abigall (2014, December 2). Manufacturing Global. Retrieved from:
http://www.manufacturingglobal.com/peopleskills/264/Jaguar-Land-Rover-named-most-trustworthy-supplier-worldwide
Xiaomi plans world domination, moves manufacturing to Brazil and India
Xiaomi which has ambitious plans to become the world’s largest smartphone manufacturer in the next five to ten years -
has just announced it will start manufacturing in Brazil and India – two of the globe’s most populous countries. According
to reports, Xiaomi may begin producing mobile handsets, as well as its other key electronic products in Brazil and India in
the next few years. A move to Brazil and India is big news for Xiaomi and demonstrates the company’s mission of
expanding into the world’s emerging markets. Its other target markets include Russia, Thailand, Mexico and Turkey, as
well as China.
Source: Phillips, Abigall (2014, December 1). Manufacturing Global. Retrieved from:
http://www.manufacturingglobal.com/technology/263/Xiaomi-plans-world-domination-moves-manufacturing-to-Brazil-
and-India.
INDEX OF INDUSTRIAL PRODUCTION
The growth rates in September 2014 over September 2013 are 5.1% in Basic goods, 11.6% in Capital goods and 1.8% in Intermediate goods. The Consumer durables and Consumer non-durables have recorded growth of (-) 11.3% and 1.5% respectively, with the overall growth in Consumer goods being (-) 4.0%.
Sector SEPT’14 (%)
Basic Goods 5.1
Capital Goods 11.6
Intermediaries 1.8
Consumer Durables -11.3
3.6
1.4
12.9
0.7
2.5 3.9
0
2
4
6
8
10
12
14
Mining Manufacturing Electricity
SEPT’13 (%)
SEPT’14 (%)
Sector SEPT’13 (%) SEPT’14 (%)
Mining 3.6 0.7
Manufacturing 1.4 2.5
Electricity 12.9 3.9
SIGMA ISSUE : 46 DEC 2014
The Indices of Industrial Production for the Mining, Manufacturing and Electricity sectors for the
month of September 2014 stand at 116.0, 181.6 and 175.6 respectively, with the corresponding
growth rates of 0.7%, 2.5% and 3.9% as compared to September 2013. The cumulative growth in
the three sectors during April-September 2014-15 over the corresponding period of 2013-14 has
been 2.1%, 2.0% and 10.4% respectively.
5.1
11.6
1.8
-11.3
-15
-10
-5
0
5
10
15
Basic Goods Captial Goods Intermediaries Consumer Durables
SECTOR WISE GROWTH
SEPT '14 (%)
SIGMA ISSUE : 46 DEC 2014
ENVISIONING THE FUTURE
SIGMA ISSUE : 46 DEC 2014
Since the dawn of the new millennium, while interaction between consumers and
enterprises generated large volumes of data, there is a significant demand for
analyzing and interpreting such data from multiple perspectives to catalyze and
enhance customer experience and arrive at better decisions. Futuristic technologies
are now transforming the way we live our daily life. The notion of the digital company
has been around for over a decade. However, few companies outside the pure web
space have become truly digital in which information and the ability to act on it creates
significant economic and competitive value. Leading companies are capitalizing on
digital ecosystems that are expanding due to the confluence of social networks, mobile
computing, analytics, and cloud computing (SMAC).
SMAC technology is diffusing faster into the IT business than any other in the recent past. Social collaboration is
intensifying the way people interact with individuals and businesses. Mobile devices have enhanced customer’s
grasp to information from several sources. Mobile applications help to reach out to customers at a personal
level too. These applications also help in customer feedback, sustaining the relationship with customers. Due to
its global reach, low overheads and high availability, SMAC technology will help companies gain high-margins in
businesses.
In the SMAC era, it is not only important for IT departments to have a capacity to process the vast amounts of
data streaming into the enterprise in real-time, but also to have the capability to learn from that information
and make intelligent decisions. The new age enterprises need to include “intelligent management and
operations” capabilities in their architecture. When implemented, these technologies serve as a synergetic
solution for digitally transforming organizations to be better equipped for the future of business.
Companies are now analyzing their ‘as is’ state to look into their ‘to be’ state to succeed in this vision of digital
transformation. With SMAC gaining momentum all across the globe, IT sector in India is yet to polish its
proficiency in this field. Most IT firms are unaware of the benefits that SMAC could offer, and some that are
aware do not adopt it to their fullest capability due to certain constraints. A well thought SMAC strategy is thus,
paramount for any organization’s unprecedented success in this digitally transformed world.
MOBILE SUPPLY CHAIN MANAGEMENT (mSCM)
SIGMA ISSUE : 46 DEC 2014
Modern supply chain management extensively concentrates on the use of
information communication technologies. Recently, special emphasis was put on the
incorporation of mobile devices to provide better communication & coordination
among all the participants in the supply chain. Mobile supply chain management
makes use of mobile devices & applications for the efficient management of modern
supply chain activities that would provide real benefits like total cost reduction and a
faster response system that proves to be a competitive advantage for every firm
employing mSCM, as it facilitates superior customer service irrespective of the
location of the customer thereby contributing to an effective information and goods
flow.
Mobile systems here integrate software applications with mobile devices such as pocket computers, mobile
phones, PDAs etc. provide flexibility as users work in the wireless computer environment from any location.
Mobile devices are connected to the company servers through wireless interfaces that provides data exchanges
between the various participants involved in the supply chain. This helps to enhance the intercompany & intra
company business through real time information sharing, good customer service, better logistics management &
efficient warehouse management.
It is possible to immediately process the transactions entered into the mobile applications or when the customer
voluntarily submits it to the processing center. There are numerous mobile supply chain solutions available in the
market today provided by companies like SAP, Oracle, Motorola, Guotong Supply Chain Corporation etc.
Applications areas of mSCM
- Information
One of the key aspects of mSCM is fast & efficient reception and exchange of information. Mobile devices
are used to collect, generate & distribute information which includes data updating on central information
system.
- Mobile production
mSCM provides added benefits like time reduction, cost reduction, possibility of validation and correction
in real time during data entry in combination with scanning of bar codes and RFID tags. Production data
and task reports can easily be collected. Also it is easy for the production workers to read operating
instructions anywhere within the factory using mSCM applications.
SIGMA ISSUE : 46 DEC 2014
- Mobile inventory management
Efficient tracking of stock levels of products can be done thereby ensuring accurate & effective
inventory management based on the solutions with bar codes & RFID tags. In this way, companies can
reduce the problem of duplication or lack of entries & enable people to know exactly where a
particular item is.
- Mobile Sale
Using mSCM, retailers are able to boost sales by providing the right items at the right time at the
required location. Customer satisfaction is improved as they are periodically informed about the status
of their orders. Also the system provides the ability to quickly respond to customer need changes by
passing information about the new requirements throughout the supply chain. This helps to serve the
customers on site in utilising these mobile devices.
- Tracking goods in supply chain
It is now possible to monitor the progress of each transport vehicle in real time efficiently and to know
the exact position & time of arrival at the final destination and type & quantity of goods carried,
thereby ensuring transport optimisation & cost reduction.
Highly efficient, fast and accurate data sharing makes it easier to control & monitor work activities and provide
updated information on the status process so as to help the company maintain complex adaptive supply chain
network. mSCM through wireless communications & internet is expected to be one of the most promising
technological innovations which will enable efficient supply chain operations in the coming years.
SIGMA ISSUE : 46 DEC 2014
ACTIVITY BOX
Taking an “Analytical” step towards the future
The term and use of big data is nothing new. In fact, more and more companies, both large and
small, are beginning to utilize big data and associated analysis approaches as a way to gain
information to better support their company and serve their customers.
Many of the top data analytics consulting experts are forecasting big changes in the world of business intelligence and
analytics in the coming year. Some experts are predicting a shift from relying strictly on information technology reports to the
development of tools that drive more informed and successful decisions overall for the people relying on these reports. This is
why Analytics is all set to become the driving force of all business decisions. Therefore, it is critical for us as MBA students to
understand how to accurately analyse data so as to equip us with better decision making capabilities to achieve the goals of
the organization.
The event held on 8th November 2014 marked the inauguration and launch of the Christ University IBM analytics lab. It will
help the students to hone their skills in data analytics which is the need of the hour. The event was attended by the Lean
Operations and Systems and General Management students from both the campuses along with the distinguished faculty of
the Lean operations and systems. From IBM, we had Ms. Ameeta Roy, the guest speaker of the day and Mr. Kunal and Mr.
Dasgupta who also graced the occasion.
Ms. Ameeta Roy leads a team of software IT Specialists
and Architects for IBM Software Group India/ South Asia
focusing on Cloud, Analytics, Mobility, Social and
Security solutions. She has held various leadership
positions in her 20+ year career in the industry and has
been with IBM for the last 12 years where she has
helped customers architect, design, build and trouble
shoot large scale enterprise applications as well as
embedded software systems using IBM Solutions
The event began with the welcoming note by the
students and an address by Prof. Sudhindra where he
introduced the guests to the gathering and also
highlighted the importance of analytics in today’s work
environment and need for market relevant skills and
need to fulfil the gaps between the industry
expectations and the curriculum. He then invited Ms.
Ameeta Roy to address the gathering.
Prof. Sudhindra addressing the gathering
SIGMA ISSUE : 46 DEC 2014
Ms. Roy also stressed the need and importance of analytics in
today’s competitive scenario. She gave several reasons as to why
the analytics is needed much more now than previously, with
smarter cities coming up, traffic management, GPS etc. emit
large amounts of data which needs to be analyzed and
interpreted to serve the customers better.
She also highlighted the fact that the world is getting
interconnected and automated; there is a change in the buying
behaviour of the customer. To make sense with the changing
data analytics, the future prediction of the buying behaviour and
sales is essential. She also spoke about the three V’s of big data
i.e. volume, variety, and velocity and added a fourth V- Varsity.
She also spoke about different analytics used by the industry
experts to analyze the data such as ATM analytics, Social media
analytics, Cloud data analytics, big data analytics and Mobile
analytics.
Prof. Sudhindra with the guest speaker Ms. Ameeta Roy and other guests
Guest speaker Ms. Ameeta Roy addressing the
gathering
Across
2. The most commonly used algorithm to discover association rules by recursively identifying frequent item sets.( 7)
3. Description of contents of the data, data about data (4,4)
6. --- Query Language (10)
8. The time taken to access the information from the primary source to secondary source (4,5)
9. A translator that accepts assembly language as input and produces machine level language as output (9)
Down 1. A two dimensional, three dimensional object in which each dimension of the data represents a measure of interest.
(4, 4)
3. A software that links applications modules from different computers languages and platforms (10)
4. --- decision support system (9)
5. A test that is used to conduct the intelligence of a computer (6)
7. The highest level of details in the data supported in the Data warehouse.(5)
SIGMA ISSUE : 46 DEC 2014
Think Tank
SIGMA ISSUE : 46 DEC 2014
1. Recently, China and the US have entered into a landmark
agreement to cut greenhouse gas emissions. What fraction of
world's carbon dioxide emissions are produced by China and
US together?
2. Which actor has been recently appointed as UN Women’s
Goodwill Ambassador for South Asia?
3. Which Global company has the simple tagline, “The Chemical
Company”?
4. Which foreign multiplex has acquired Essel group’s Fun
Cinemas?
5. Which international tyre major has invented a puncture
proof, airless tyre called “tweel”, a combination of a tyre and
a wheel?
6. What innovative distribution is being used by Britannia to
launch its premium cookies Good Day Chunkies, Rs 50 for 6
cookies?
7. Amazon is launching an enterprise level database to compete
with the likes of Oracle. What is its name?
8. Xiaomi was ranked #3 in terms of smart phone sales in Q3
2014. But this position has been short lived. Who is the new
#3?
9. “Great News – the Whopper is coming soon to India!” Name
the chain that made this announcement.
10. Which ecommerce site has signed Shah Rukh Khan as the
brand ambassador?
SIGMA TEAM Under the guidance of
Coordinator Designer
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