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-The title, ¶Sight & Sound· , has been placed at the top left hand side ofthe cover as the eye naturally draws to the left and the text is theboldest out of everything else written. The title connotes to the senseswhich we highly value in our lives to let us see the world in the way wewant, therefore the magazine is appealing to our own senses .

-The British Film Institute (BFI) logo is in the top right corner, encased by abox like the title, which lets the reader know that it is a well-respectedmagazine belonging to a good organisation. The bar code and pricingthere also gives a signal to the price to attract the reader immediately.

-The capitalised ¶TRUFFAUT· stands out at the bottom as it is highlightingthe importance of Truffaut, an influential French filmmaker . His name atthe bottom of the page, and the sub text , can signify the foundations ofthe magazine·s issue being on him, grounding the reader·s knowledgeof the magazine·s contents.

-The smaller text in the middle of the page informs of the magazine·sother features such as ¶Blow by blow· about ¶The Fighter· movie and¶Remaining Days· about ¶Never Let Me Go·. The cleverly craftedphrases create intrigue , making the reader want to find out more inside.

-OVERVIEW:Short, capitalised words in large typography, small phrases followed bya bit of information, large titles and logos to create the brand identityand an aesthetically pleasing layout for the eye.

Keziah·s

TEXT & TITLES

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-This cover of Sight & Sound has a limited palette of colour and an impactingcontrast between the greyscale image and bright titles surrounding thecentral photograph. Despite the bright, eye catching use of colour for the titleof the magazine and issue focus, the viewers attention is still brought to theimage that makes the majority of the cover compared to the momentaryattention that we give the titles.

Rather the lack of colour is what draws our attention to the image, which isrepresentative of the genre of film François Truffaut was known for and alsoby creating the atmosphere associated with timeless, artistic films which usethis same style. The use of a black and white cover also gives Truffaut an air of mystery which gives a theviewers a sense of intrigue to discover more about his work and character.

-The use of black and white for the image is associated with a sense of age but also timelessness,indicating that Truffaut s work has the same quality and effect on the film industry. Some viewers mayassociate the colouring with a sense of maturity and seriousness which is a frequent theme in similarlystyled French films.

The use of vivid, solid colours for the magazine titles on the other hand may indicate a sense of modernity,contrasting with the photograph and reminding the viewers that this is a retrospective view of his work,

which is part of the past and that the magazine embodies future perspective.

Colour