Sify Final Report

8/3/2019 Sify Final Report

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PREFACEPREFACE

This is a very great opportunity for us at the end of second

semester of M.B.A. In summer training, the great chance is

given to us for making an important and practical based

project.

The basic objective for preparation of this research project

report is to apply the knowledge about BRM which concern

the Study of:

1. To study the success rate of Internet telephony in the

cyber cafs and find out the feasibility of Voice Business

of in Ahmedabad City for Sify Limited.

2. To study the feasibility of launching the Sify Tele Centers

in STD/ISD/

PCO Booths/Centers in Ahmedabad city.

Since this Research survey has been conducted to know the

basic information from both Cyber cafs and STD/ISD/PCO

centers. This information are such as countries in which

Maximum calls happens, country, Call Rate, customers

preference, average business/day and etc.

We have collected information from which we analyzed and

interpreted the consequences. This research report would be


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very helpful to the management level people so that they

can formulate various strategies accordingly.

Date: 15/07/2005 HirenParikhPlace: Ahmedabad UtkarshJoshi

Pravin Patel

ACKNOWLEDGEMENTACKNOWLEDGEMENT

We take this opportunity to humbly express our

thankfulness to all those concerned with our project entitled

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN

AHMEDABAD CITY FOR SIFY LIMITED.

We express our very sincere thanks to Mr. Salil Saram

(Area Manager), for providing us an opportunity to work on

such an interesting project, in reputed organization.

We want express our deep sense of gratitude Mr.

Sagar Borgaonkar (Territory Manager) and Mr.

Gaurang Upadhyay (Sales Officer). Without their help wecould not have completed it satisfactorily. Their invaluable

guidance has proved to be a key to our success in

overcoming challenges we faced during the project work.

STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABADCITY

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Lastly, we would like to acknowledge all the people who

helped us in any form, during our project work.

EXECUTVE SUMMERYEXECUTVE SUMMERY

Before launching any new product or service in the market,market research is required necessarily. No matter of how yourproduct or service is excellent, without getting accurate marketinformation or demands. Product or service may be fail. So marketcondition, scenario, demands and its expectation must beunderstandable by the organization.

Initially this project is undertaken for studying the feasibility andadaptability of the service of Voice Business that is launched by SifyLimited.

Thats why weve surveyed in the market and collected the datato find out the market condition. There are mainly two part of ourproject. And the detail summery of our project is given below:

NAME OF COMPANY: -- Sify (Satyam Info way) - Ahmedabad

TITLE OF THE PROJECT: -- STUDY AND ANLAYSIS FOR VOICE BUSINESS IN AHMEDABADCITY

FOR SIFY LIMITED.


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DURATION OF PROJECT: --21/4 months

AREA OF PROJECT

- Ahmedabad City

OBJECTIVE OF THE STUDY: -

Main Objectives: -

1. To study the success rate of Internet telephony in the cybercafs and find out the feasibility of Voice Business of inAhmedabad City for Sify Limited.

2. To study the feasibility of launching the Sify Tele Centers in

STD/ISD/PCO Booths/Centers in Ahmedabad city

Sub Objectives: - Voice Business Analysis

To find out the ISP Provider taken by Cyber Cafs To know the Bandwidth provided by ISP. To find out the Average Business/Day for internet telephony To know out the countries in which maximum calls happens.

and give the ranks of these countries accordingly To study the customers preferences while calling in foreign

countries. To find out the Calling rates of the countries in which

maximum calls happens.

Methodology: -

Area of Sampling: - Ahmedabad City.Sampling Size: - 135 Respondents (Actual 138)

Sample design: - Non probability sample (conveniencesampling.)

Sub Objectives: - STD/ISD/PCO Analysis


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To find out the Communication services used by ISDBooths/Centers.

To know the Bandwidth provided by ISP in ISD Centers, whichprovides Internet telephony service.

To find out the Average Business/Day for internet telephony

To know out the countries in which maximum calls happens.and give the ranks of these countries accordingly

To study the customers preferences while calling in foreigncountries.

To find out the Calling rates of the countries in whichmaximum calls happens.

To know their willingness, whether they would like to converttheir current business into Tele Centers

Methodology: -

Area of Sampling: - Ahmedabad City.Sampling Size: - 252 Respondents (Actual 257)Sample design: - Non probability sample (convenience

sampling.)

INDEX

Chapterspage nos.

Executive summary -Company profile . 08Project Profile 11

Geographical map of Ahmedabad city .. 12 Major Areas and sub areas. 13

Chapter 1: Company brief1.1 Sify - Company Highlight . 141.2 Network 15

1.2.1 Sify Domestic Network 151.2.2 Sify Global Network. 16

1.3 Achievements. 17


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1.4 Archives.. 181.5 Services.. 20

1.5.1 Corporate service. 201.5.2 Consumer service. 241.5.3 International service.. 29

Chapter 2: Research Methodology.312.1 Nature of study ... 312.2 Type of data... 312.3 Data Source... 312.4 Data Collection method . 312.5 Research instrument.. 322.6 Sampling plan... 32

2.7 Analysis of plan. 32

Chapter 3: VoIP Technology.333.1 VoIP Introduction.. 333.2 How it works.. 343.3 Advantage of VoIP. 34

Chapter 4: Voice business Market potential .364.1 Indian potential market ... 36

4.2 International market for voice business . 37

PART I:CYBER CAFS WITH INTERNET TELEPHONY ANALYSIS

Chapter 5: Analysis & interpretation5.1 Analysis notations/abbreviation. 41

5.2 Analysis detail.. 425.3 Main area analysis.. 435.4 Service Vs Area analysis 45

5.4.1 Descriptive analysis of service Vs Area 455.4.2 Graphical analysis of service Vs Area 46

5.5 Speed Vs Area 465.5.1 Descriptive analysis of speed Vs Area . 465.5.2 Graphical analysis of speed Vs Area. 47


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5.6 Average business/day (money) Vs Area analysis48

5.6.1 Descriptive analysis of money Vs Area .485.6.2 Graphical analysis of money Vs Area. 49

5.7 Calling Countries Vs Area analysis. 51

5.7.1 Descriptive analysis of USA/Canada Vs Area . 515.7.2 Graphical analysis of USA/Canada Vs Area . 525.7.3 Descriptive analysis of UK Vs Area .. 525.7.4 Graphical analysis of UK Vs Area . 535.7.5 Descriptive analysis of Europe Vs Area 545.7.6 Graphical analysis of Europe Vs Area . 555.7.7 Descriptive analysis of Aus/Nz Vs Area 555.7.8 Graphical analysis of Aus/Nz Vs Area . 565.7.9 Descriptive analysis of Gulf Vs Area ..57

5.7.10 Graphical analysis of Gulf Vs Area . 585.7.11 Descriptive analysis of other countries Vs Area. 58

5.7.12 Graphical analysis of other countries Vs Area 595.8 Customers preferences Vs Area analysis.595.8.1 Customers preference detail...

595.8.2 Descriptive analysis of Voice quality

605.8.3 Graphical analysis of Voice quality..605.8.4 Descriptive analysis of Rates/Prices 615.8.5 Graphical analysis of Rates/Prices ..625.8.6 Descriptive analysis of Cabin comfort 625.8.7 Graphical analysis of Cabin comfort .. 63

5.8.8 Descriptive analysis of Bill.. 635.8.9 Graphical analysis of Bill.... 645.8.10 Descriptive analysis of other factors....

645.8.11 Graphical analysis of other factors..... 65

5.9 Calling Rates Vs Area Analysis ..65

5.9.1 Descriptive analysis of calling ratesin USA/CANADA Vs Area 65

5.9.2 Graphical analysis of calling ratesin USA/CANADA Vs Area 66

5.9.3 Overall analysis of calling ratesin USA/CANADA 67

5.9.4 Descriptive analysis of calling ratesin UK(Land Line) Vs Area 68

5.9.5 Graphical analysis of calling ratesin UK (Land Line) Vs Area 69

5.9.6 Overall analysis of calling rates


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in UK (Land Line) 695.9.7 Descriptive analysis of calling rates

in UK(Mobile) Vs Area705.9.8 Graphical analysis of calling rates

in UK (Mobile) Vs Area 71

5.9.9 Overall analysis of calling rates UK (Mobile) 725.9.10 Descriptive analysis of calling ratesin Australia/New Zealand Vs Area 73

5.9.11 Graphical analysis of calling ratesin Australia/New Zealand Vs Area 74

5.9.12 Overall analysis of calling ratesin Australia/New Zealand ..... 75

5.9.13 Descriptive analysis of calling ratesin Europe Vs Area .. 76

5.9.14 Graphical analysis of calling ratein Europe Vs Area .. 775.9.15 Overall analysis of calling rates in Europe.. 775.9.16 Descriptive analysis of calling rates

in Gulf Vs Area. 795.9.17 Graphical analysis of calling rate

in Gulf Vs Area.. 805.9.18 Overall analysis of calling rates Gulf 80

Chapter 6: Finding..................................................82

Chapter 7: Recommendations and suggestions ..........83Chapter 8: Cyber cafs Hypothesis Testing...............85

PART IISTD/ISD/PCO BOOTH/CENTER ANALYSIS


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Chapter 9: Analysis & interpretation.91

9.1 Analysis Details919.2 Main area wise analysis

929.3 Service Vs Area analysis. 93

9.3.1 Descriptive analysis of service Vs Area .93

9.3.2 Graphical analysis of service Vs Area.949.3.3 Overall analysis of service Vs Area..95

9.4 Average business/day (money) Vs Area analysis96

9.4.1 Descriptive analysis of money Vs Area .969.4.2 Graphical analysis of money Vs Area. 979.4.3 Overall analysis of money Vs Area.. 97

9.5 Speed Vs Area analysis.999.6 Calling Countries Vs Area analysis.. 99

9.6.1 Descriptive analysis of USA/Canada Vs Area . 999.6.2 Graphical analysis of USA/Canada Vs Area .. 1009.6.3 Overall analysis of USA/Canada ... 1009.6.4 Descriptive analysis of UK Vs Area 1019.6.5 Graphical analysis of UK Vs Area .. 1029.6.6 Overall analysis of UK .... 1039.6.7 Descriptive analysis of Europe Vs Area 1039.6.8 Graphical analysis of Europe Vs Area . 1049.6.9 Overall analysis of Europe Vs Area ... 105

9.6.10 Descriptive analysis of Aus/Nz Vs Area 1069.6.11 Graphical analysis of Aus/Nz Vs Area . 1079.6.12 Overall analysis of Aus/Nz Vs Area . 1079.6.13 Descriptive analysis of Gulf Vs Area .... 1089.6.14 Graphical analysis of Gulf Vs Area . 1099.6.15 Overall analysis of Gulf Vs Area . 1109.6.16 Descriptive analysis of other countries Vs Area. 1119.6.17 Graphical analysis of other countries Vs Area 1129.6.18 Overall analysis of other countries Vs Area 112

9.7 Customers preferences Vs Area analysis.1149.7.1 Customers preference detail...

1149.7.2 Descriptive analysis of Voice quality

1149.7.3 Graphical analysis of Voice quality..1159.7.4 Descriptive analysis of Rates/Prices 1159.7.5 Graphical analysis of Rates/Prices ..1169.7.6 Descriptive analysis of Cabin comfort 116


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9.7.7 Graphical analysis of Cabin comfort .. 1179.7.8 Descriptive analysis of Bill.. 1189.7.9 Graphical analysis of Bill.... 118

9.8 Calling Rates Vs Area Analysis ..65

9.8.1 Descriptive analysis of calling ratesin USA/CANADA Vs Area 659.8.2 Graphical analysis of calling rates

in USA/CANADA Vs Area 669.8.3 Overall analysis of calling rates

in USA/CANADA 679.8.4 Descriptive analysis of calling rates

in UK(Land Line) Vs Area 689.8.5 Graphical analysis of calling rates

in UK (Land Line) Vs Area 69

9.8.6 Overall analysis of calling ratesin UK (Land Line) 699.8.7 Descriptive analysis of calling rates

in UK(Mobile) Vs Area709.8.8 Graphical analysis of calling rates

in UK (Mobile) Vs Area 719.8.9 Overall analysis of calling rates UK (Mobile) 72

9.8.10 Descriptive analysis of calling ratesin Australia/New Zealand Vs Area 73

9.8.11 Graphical analysis of calling rates

in Australia/New Zealand Vs Area 749.8.12 Overall analysis of calling rates

in Australia/New Zealand ..... 759.8.13 Descriptive analysis of calling rates

in Europe Vs Area .. 769.8.14 Graphical analysis of calling rate

in Europe Vs Area .. 779.8.15 Overall analysis of calling rates in Europe.. 779.8.16 Descriptive analysis of calling rates

in Gulf Vs Area. 79

9.8.17 Graphical analysis of calling ratein Gulf Vs Area.. 80

9.8.18 Overall analysis of calling rates Gulf 80

Chapter 10: Finding................................................82


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Chapter 11: Recommendations and suggestions .......83Chapter 12: STD/ISD/PCO boothsHypothesis ..........85

Chapter-13 Limitation Chapter-14 Bibliography

COMPANY PROFILE.

Sify is India's pioneer and leader in Internet, networking and e-commence services, and the first Indian Internet Company to be listedby NASDAQ national market in the U.S. Sify provides integrated and end-

to-end solutions for both corporate & consumers, with a range ofproducts and service delivered over a common Internet backboneinfrastructure. Everything that Sify has done or achieved since Sifybegan commercial operations in April 1998 stems from our purposes andvision.

Sify began by developing India's TCP\IP network and offeringmultiple services on a common backbone infrastructure for anintegrated Internet, networking and ecommerce business model. Thiswas first such business model in the world, and appropriate forcatalyzing the growth of the Internet and networking in an infrastructure

starved market. It also enabled a virtuous cycle, where each businesssupported other, while catalyzing the market to growth.

Fortune magazine, in its December 2000 issue, selected Sify(then Satyam Infoway) as one of the world's ten hot technologycompanies to watch out for based on his innovative business model!From the start commercial operations in April 1998, Sify has become themarket leader in most lines of business, winning global recognition forits expertise, performance, customer focus and standards along theway.

Sify completed five years on the NASDAQ on October 19,2004.

Our CEO Mr. R. Ramaraj was invited to open the NASDAQnational market for trading on our fifth anniversary, which fell onOctober 19, 2004. Not every company listed on the NASDAQ is invited toopen the market on completion of five years of listing.


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Sify is leader in every line of business and has won national andinternational recognition for both Market leadership and the quality ofour services. Sify is unmatched in Internet and network servicesexpertise and technology, with the best tools, software and processes inthe business. Sify had a compounded annual growth rate of 46% over

the five years since listing on the NASDAQ, from RS. 62 crore in 1999-00when Sify is listed on the NASDAQ to RS. 280 crore in 2003-04, and arecash profitable.

It's no wonder that the NASDAQ invited us to open the market onOctober 19, 2004 and felicitated us on the occasion!

Corporate networking services:

Sify pioneered corporate networking services in the country andhelped revolutionize business computing in India, with interconnectivity

between multi-location offices, flexibility of platforms; applicationssoftware and smooth transfer of data for corporate.

Sify is India's only ISO 9001:2000 certified service provider fornetwork operations, data center operations and customer support andhas been certified ISO 9001:2000 for providing of Vans, internetbandwidth, voip solutions and integrated security solutions.

Recently, Sify was awarded the prestigious Frost & SullivanMarket leadership award for IP VPN markets for the year 2003.

Network, data center and customer care certified ISO9001\2000 :

The company's network services, data center operations andcustomer relationship management processes have been certified ISO9001:2000.Sify is the first and only company to receive this certification. Thiscertification comes as a validation of trust placed in the company byover 800 corporate customers, who run their business criticalapplications as diverse as SAP, BAAN, Oracle, CRM, and ERP solutions onsify's backbone network.

First world class level 3 hosting centers in India :

To enable world-class hosting services in India, Sifycommissioned the country's first level 3 Internet data center of 20000sq. feet at the vashi Infotech Park, navi mumbai. Sify now has secondsuch center in chennai, as well as distributed hosting in the main citiesacross the country.


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The company was awarded the Frost & Sullivan marketingengineering award for business development for 2001 in data centermarkets for its innovative approach to developing the market. Today,sify is the only company in the country to offer disaster recovery and

business process continuity between its two major level 3 data centersin vashi and chennai. Sify also offers these services to overseas clientswith the increasing availability of quality international bandwidth.

SIFYS MANAGEMENT TEAM

1 R.RamarajCEO & Managing Director 2 George ZachariasPresident & Chief OperatingOfficer

3 Anil K AhujaChief Financial Officer

4 Ajit G. AbrahamChief Human ResourcesOfficer

5 John DevasahayamManaging Director -SafeScrypt

6 Rustom IraniChief Technology Officer

7 Rahul Swarup

President - EnterpriseSolutions

8 Shrikant P. Joshi

President - Access Media

9 Avinash JPresident - Hosting Services

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S.Hari KumarVice President - eLearning

11 David AppasamyChief Communication Officer


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PROJECT PROFILE

Since lots of year, in India there is a traditional communicationline is existed for calling purpose. And up to 1980, there is a monopoly

of government in Telecom sector. But due to globalization andliberalization government is also forced to change its policy in telecomsector. As more and more private players came into this sector,competition has increased, to retain the customers as well as todecrease the call rate. But it was not enough. New Technologyrevolution has also played an important role. And VoIP technologycame into the picture so for voice business and internet telephonycame.

This is the our beginning our project. To provide very voicequality, cheapest rate for calling purpose, these are the main criteria,that users are always keep in their mind. So and voice business fulfills

it. And we have taken this challenge to find out the feasibility oflaunching this voice business in Ahmedabad city for Sify Limited. Whatare the benefits, reasons and other details are explained in thoroughlyin this project.

This project is mainly divided into two broad categories. These are:

1 Voice Business Analysis in Cyber cafs of AhmedabadCity.2 Voice Business Analysis in STD/ISD/PCO Booths of

Ahmedabad city

Our target area is Ahmedabad city. And weve covered many area ofAhmedabad and thus the of the area, sub- area and geographical mapof Ahmedabad city is shown below for reference.


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GEOGRAPHICAL MAP OF AHMEDABAD CITY


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MAJOR AREAS AND SUB AREAS

Detailed Area wise Analysis (covered area)

No

Major Area Sub zonescovered

No

MajorArea

Sub zonescovered

1 Ambawadi Ambawadibazaar

9 Naranpurashastrinagar

Gulbai tekra pragatinagarPanchwati sarder patel

colonyPanjrapole ankur

bhuyang crossroad

2 Bapunagar Bapunagar 10 Navarangpura vijay cross road

3 Ghatlodia Sola road commerce sixroad

Satathar stadium roadSun N step c. g. road

mithakhali sixroad

4 Khadiya Khadiya InnerRaipur 11 Paldi vasna

bhatta5 Lal Darwaja khamasa v. s. hospital

fatehpura6 Maninagar Rambaug vikas gruh road

station roadjawahar chowk 12 Satellite shivranganiDaxini society jodhpur char

rastaawakar hall bidiwala parkPusp kunj 132 ring road

Kankaria nehrunagarUttamnagar vejalpur

7 Meghaninagar

Civil 13 Vastrapurbodakdev

Shahibaug judges bunglownehru park

8 Memnagar Gurukul road shyamal char


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rastaDrive in mansi complexSonal Road ramdev nagarThaltej

14 Ranip ranip

15 Naroda NarodaNaroda Patiya 17 Geetamandir

Jamalpur

Astodia chakla16 Ashram

Road EllisebridgeAstodia Darwaja

Income TaxGeetamandir STstand

Wadaj

1 COMPANYS BRIEF

SIFY - COMPANY HIGHLIGHTS

Indias leading Internet Company. Multiple revenue streams:Corporate, Consumer.

No1 or No 2 in key lines of business. Core competence and focus on IP technologies. Brings cuttingedge technologies to India. Global Partnerships. Global Processes (ITIL, ISO). World Class Network, Domestic and International. 1600+ people, Preferred Employer on Tech Campuses. Indias First Internet Company to list on NASDAQ. Financially strong. Zero Debt. Cash on hand Rs 1356 Million( USD 31 Million) Revenues of Rs 3614 Million (USD 82.8 Million) in FY* 2004-05.EBITDA of Rs 226 Million (USD 5.17 Million) Declining Net Losses, Rs 307 Million (USD 7.0 Million) in FY 2004-05


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Sify: NETWORK

Domestic Network


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Sify: Global Network


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99 Cities Entire Network is MPLS enabled World class design and service standards Built in redundancy Last mile ownership through Wireless

broadband Capabilities: Fully Converged Voice, Video &

Data Network Cisco Gigabit Switch Routers in the Core that


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ACHIEVEMENT

IDC report 2001 puts SIFY as the clear cut leader in VPN

services in India.

Sify Becomes First Indian Company to be CertifiedISO 9001, 2000.For Network Services, Data Center Operations andCustomer Relationship Management

Sify wins the Golden Web Award for the year 2001 for thewebsite http://www.india.ford.com/

Sify bags the ISP of the Year Award at the Internet WorldAsia Industry Awards, 2001

The Golden Mouse Award for Web Evangelist 2000 goes toR. Ramaraj, CEO and Managing Director.

Sify bags Techies Award 2000 for the Best ISP.

Sify bags the Company of the Year 2000 Award, at theSiliconIndia Annual Technology and EntrepreneurshipConference, San Jose, California.


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Sify's corporate site http://www.sifycorp.com/ wins theGolden Web Award for the year 2000.

Frost & Sullivan Market Leadership Award: for the IP VPNMarket in India (August 2004)

SIFY ARCHIEVES

SifyMax partners with the AELTC and IMG/TWI to offer Wimbledon 2005Tennis Action on Video for Broadband Users.

About Sify Max :

www.sifymax.in is India's first broadband content portal with anenormous range of music, news & exciting audio and videoentertainment content. This includes ten radio channels with 24X7music across genres like Bollywood hits, Indipop, Pop, and Internationalin Hindi, English and Tamil. Music videos, movie clips with behind thescenes footage, interviews & the latest movies trailers from Hollywood,Bollywood and other Indian films are available to entertain users at thetime of their choice. News from trusted & popular channels includingBBC World and Aajtak ensure users can catch up with the news whenconvenient. SifyMax also aggregates the best pod casts on the web!The site is designed to be absolutely delightful for broadband Internetusers.

About Sify:

Sify is among the largest Internet, network and e-Commerce servicescompanies in India, offering end-to-end solutions with a comprehensiverange of products delivered over a common Internet backbone

infrastructure. This Internet backbone reaches 99 cities and towns inIndia. A significant part of the company's revenue is derived fromCorporate Services, which include corporate connectivity, network andcommunications solutions, security, network management servicesand hosting. A host of blue chip customers use Sify's corporate serviceofferings. Consumer services include broadband home access, dial upconnectivity and the iWay cyber caf chain across 90 cities. The


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company's network services, data center operations and customerrelationship management are accredited ISO 9001:2000.

Forward Looking Statements:

This press release contains forward-looking statements within themeaning of Section 27A of the Securities Act of 1933, as amended, andSection 21E of the Securities Exchange Act of 1934, as amended. Theforward-looking statements contained herein are subject to risks anduncertainties that could cause actual results to differ materially fromthose reflected in the forward-looking statements. Sify undertakes noduty to update any forward-looking statements.

India's first broadband portal, www.SifyMax.in from Sify Limited(NASDAQ National Markets: SIFY), India's leading Internet, Networks

and eCommerce services company has teamed up with the AELTC (AllEngland Lawn Tennis Club) and IMG/TWI to provide Wimbledon 2005tennis action on video to broadband users in India for the first time.

The video clips service, which will cover this year's tournamentbetween June 20 and July 4th, is being produced by TWI's interactivedivision exclusively for SifyMax.in and will include:

Live Content on multi-court audio commentary Daily Round-up Player interviews Individual Match Highlights Archived Content will include: The 2004 Championships Round-up Golden moments Full length classic matches including the 2004 Men's and Lady's

Finals Live data feed for scoring and statistics of the full tournament


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SIFYS SERVICE

There are mainly three types of Services:

I. Corporate ServicesII. Consumer ServicesIII. International Services

I: Corporate Services:

There are many types of Corporate Services like:

1. Enterprise Solutions2. Sify eLearning3. Web Hosting4. Network Services5. Application Services6. Security Services7. Digital Certification8. Infrastructure Management

Enterprise Solutions:

Sify Enterprise Solutions is the corporate services arm of SifyLimited, and is India's leading provider of continuous corporatenetwork, application and security services.

It helps you extend your enterprise through intelligent network,security and applications services that maximize your employeeproductivity with the collaborative efficiencies that they unlock.


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It uses their expertise, mature processes and experience to setthe standards for the industry in pursuit of our mission of ensuringcustomer delight. That is why Sify Enterprise Solutions is the first andonly service provider in India to be ISO 9001:2000 certified in networkoperations, data center operations and customer relationship

management.

Sify is the clear market leader in India for VPN solutions and have ahistory of pioneering IP based services. Some of our many firstsinclude: First managed IP network First National ISP in India First to implement Multi-Protocol Label Switching (MPLS) First to deploy Cisco Gigabit Switch Routers (GSRs) in the nationalbackbone

Hosting Services:

Indias first Level 3 Internet Datacenter of 20,000 square feet atMumbai and Chennai.

Fort Knox, an SLA based SecurityServices to protect servers.

Over 100 customers including National Stock Exchange, HDFC Bank,NDTV, State Bank of India and GE.

Co-location and Remote Managed services InfrastructureManagement Services for the physical and network infrastructure ofenterprises.

Sify eLearning:

Sify eLearning provides unique end-to-end solutions and dedicatedservices for corporate and eLearning organizations, with a radicalapproach to developing eLearning techniques.

A division of Sify, one of the premier Internet and E-businesscompanies in India, Sify eLearning is headquartered at Chennai, theknowledge capital of India.

Security Services:

Sify Guardian - The Ultimate Security Power House

Sify Guardian is the dedicated corporate Security Services division ofSify Enterprise. It provides a comprehensive suite of Enterprise


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Assurance, Implementation & Procurement and Managed SecurityServices. We are a full-fledged security practice with an in-depthunderstanding of the business processes and practical technologicalexpertise.

Sify believes in providing high value and quality services to ourCustomers. We have been able to maintain such high standards acrossour services by continuously upgrading and sharing skills.

Expertise Team of around 50 certified professionals in CISSP, CISA, and

BS7799. (Including EAPs professionals) Team of around 30 certified people in deploying security products Team of around 100 certified people in deploying IP, FR, and MPLS

based networks

ExperienceIn excess of 5 years in deploying security productsIn excess of 4 years in Security ConsultingIn excess of 5 years in managing networks and applications.In excess of 5 years in managing one of the biggest private networks inIndia, the Sify Backbone.

Process Driven

ISO 9001 certifiedPartners not vendorsCustomer list in excess of 100 corporate clients

Application Services:

Web Services

An array of customizable intranet and extranet webapplications, ranging from websites to workflowautomation and eBusiness applications. Easy todeploy, cost-effective solutions that can quickly webenable your enterprise.

DocImage


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Sify DocImage (Digitized Document ManagementSystem)

Reduces the need for expensive storage area, byenabling one can electronically store and retrieve

documents in seconds.

Inner Space

Sify Inner Space (A Daily Operating Platform) isa comprehensive, integrated intranet andenterprise knowledge management portal.

Sify SFA

Sify SFA (Sales Force Automation) has been designedto manage customer interaction through the salescycle, from prospecting through order fulfillment. SifySFA comes in two flavors Corporate & Pharma

Workflow

Sify Workflow Solution combines robustness with theflexibility, scalability, and accessibility of the web. It isdesigned to enable Six Sigma teams, Business Analyst,Knowledge Workers or Business Users to build and deploysophisticated business process without assistance fromdevelopers.

SifyM@il

A range of email solutions suitable for small offices tolarge corporate. Available in both Intranet and hostedversions, with single number access across the country.

Web Conferencing


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Antarya Boardroom is a full-featured server- based WebConferencing and Collaboration suite that is designedspecifically for multi-modal Internet communications.Antarya Boardroom includes several integratedcomponents for multi-user text chat, voice chat, remote

application sharing, annotation tools, drawing board,remote presentations, document collaboration, and filetransfer

Network Management Services

Beacon is a comprehensive network infrastructuremanagement solution designed to aid you in managingyour network. More than just the software tools,Beacon provides an expertise driven approach thatcombines best-in-class network management software

with process know-how and training.Managed IT Services (MITS)

Sify's Managed IT Services (MITS) is a comprehensiveoffering designed to meet the IT needs of anyorganization.

eMarket Services

Online communities (over 40,000 SME members) andB2B exchange services featuring web storefronts,virtual office facilities and online buy-sell transactions.Popular services include SeekAndSource.com andSatyamPlastics.com.

Network Services:

Secure Connect

A comprehensive array of secure, reliable and scalable IP VPN solutionsthat meet both mission-critical data networking and converged voice,video and data connectivity needs. Variety of Intranet and extranetconfigurations for connecting offices, remote sites, travelingemployees and business partners, whether in India or abroad.

Express Connect


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Platinum, Gold and Silver grades of premium Internet Bandwidthservices with customized SLAs tuned to meet varying protocol, latencyand throughput needs. First mile connectivity options include fixedwireless broadband, leased lines and ISDN.

Express TalkNear toll quality, Internet telephony service for corporate. Can be usedto make international and intra-company calls. Saves up to 50% ontelephone bills.

II: Consumer Services:

Sify online: Consumer Internet accesses

Sify pioneered the concept of "Off-the-shell", ready to use Internetconnections in a temper proof CD pack for consumers to benefit fromthe power of internet. Sify launched its services in November 1998 withthese packs with a host of value additions-software worth RS. 6000 thatincluded email, virus control, multi media training software that Taught consumers to use internet, parental control and so on. Sify pioneered 24-hour customer support service for subscribersacross the country with access over the phone, email & chat. Thisservice is the only ISO 9001/2000 certified support even today. The CD packs were made available not only in computer andcomputer peripheral stores, but also in all good stores everywhereincluding bookstores, department stores and so on. This retaildistribution also became the standard for the industry t follow. Sify's focus on the consumer, their wants & needs, continued with afocused brand launch that presented internet access as brandedservice for the first time in the country. Connecting to the Internet was made simple, easy and fast throughintellidial-a unique dialer that consumers were provided for the first

time in India. An easy registration process with intelligent software thatguides, user account information, renewal alert, auto recognition ofuser ids, a modem optimizer all make this the most advanced dialer forusers.

Broadband connectivity for consumers :


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After successfully launching broadband connectivity services forcorporate services, Sify launched broadband services for the residentialsegment using fixed wireless broadband technology the first ISP in India tomake available such a service to its consumers. Sify is now a leadingprovider of broadband services in India, both directly and through cable

operators, and currently has over 50000 home users for the service.

Making the Internet available to the masses: cyber cafes

In keeping its purpose of empowering Indians with the Internet, sifylaunched the iway chain of cyber cafes across many cities in India. Thisinitiative is helping bridge the digital divide with an ever-increasingnumber of Indians accessing the Internet for information, communicationsand entertainment in cost effective manner. Over 650000 users from over2000 iway cyber cafs across 67 cities in the country use this service, withmore planned as the demand for them increases.

Empowering consumers online

In addition to connecting consumers to the internet. Sify's leadingconsumer portal www.sify.com provides them with tools and channels toimprove the quality of their lives. This spans the basic communication andsearch tools including email, messaging, chat, greetings, a search engineto jobs, travel, online portfolio management, personal finance

Ensuring online security for ecommerce.

To catalyze the growth of ecommerce in India by enabling secure

online transactions safescrypt a company promoted by sify is offeringonline authentication and certification services in association with theworld leader verisign. Safescrypt is the first company in India to receivethe certifying authority license for digital signatures from the controller ofcertifying authorities, ministry of it, government of India.

E-Learning for corporate and consumers.

Sify ELearning is a comprehensive ELearning solutions provider andbrings world class technology, tools and content services to customersboth in India and abroad with tie-ups with world leaders. Sify's elearning's

services are targeted at corporate, educational intituitions and elearningcompanies. It offers a gamut of services which include custom content andcourseware development, performance consulting, simulation basedtraining and learning management systems implementation.

There are many types of Consumer Services like :

1. Sify Broadband


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http://www.sify.com/http://www.sify.com/


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2. Sify I way3. Sify Gold4. Sify way2talk5. Sify Portal6. Sify imeet

7. Sify wizone

Sify Broadband:

Sify's Broadband Service offers a high-speed, high quality, low cost and easyto use Internet connection for homes,empowering consumers to explore thetrue potential of the Internet.Sify Broadband as a service is not just ahead of any other service, butis flexible and scalable to keep pace with increasing Internet needs.

Sify Broadband enables:

High Speeds Flexible Products No telephone

It therefore does not require a modem, does not block the telephoneline, nor run up telephone call charges. This is because Sify Broadbandruns on a Hybrid Technology that includes an Ethernet Network andWireless Network for the last mile to a building.

In a world of changing needs, accelerating pace, advancing technologyand shrinking distances the Internet is becoming integral forcommunication, entertainment and information.

Sify I Way

Sify helps to facilitate all this through I-way, our extensive network ofInternet browsing centers, which are the coolest and most happening


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cyber cafs in town with 2000 I-way centers operational in over 66cities.As we plan to introduce more I-ways across various cities and towns inthenear future, we are constantly on the lookout for the active

participationand partnership of business savvy entrepreneurs who can join us inthisrevolution as franchisees for the I-way chain of Internet Browsingcenters.

Sify way2talk

Way2Talk is the Internet Telephony solution from Sify Ltd, India'slargest Internet Service Provider (ISP) who has earlier bought youofferings such as Sifygold Dial-up Internet Service, Sify IWay, India'slargest Cyber Caf chain and an integrated India-centric web portal.

With Sify Way2Talk, you can now call from the convenience of yourHome. You can start using the service by buying and registering ourPre-paid cards and thereon calling your near and dear ones using our

PC 2 Phone Dialer. Your Calls will be metered and charged based onthe destination and the duration of your call. The Rates per destinationmay differ. Your Pre-paid account will get debited based on usage. Youcan recharge your account and top-up your amount balance (much likea Pre-paid Mobile card) and continue using our services

Sify Way2Talk provides you with a high voice quality for your PC toPhone telephone calls because only Sify uses: High-performance MPLS backbone: Provides optimum speed

through trans-national backbone links. Global route-coverage: Provides one-stop shopping for Internet

connectivity. Shortest Routing path: Offers route optimization. Diverse and redundant routing options: Offers route reliability. Carrier grade facilities: Provides highest quality service. Multi-homing: Enables connectivity with the Sify Internet and

other Internet network(s) worldwide.

Sify Portals:


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5 language channels 5 mail languages 122 advertisers Services such as Wireless internet content growing rapidly

Sify wi-zone :

Presenting Sify Wi-Zone, the Wi-Fi service from Sify. With Sify Wi-Zone, experience a whole new world of interesting places for you tosurf the Net. Surf the Internet from a restaurant table, in your carnear the parking lot, in a conference room, in a hotel lounge - withoutwires. Sify Wi-Zone offers blazing Internet speeds at up to 11 mbpslocal connectivity and up to 384 kbps to the Internet! Now, thatmeans freedom from wires at speeds you never imagined possible.

Sify iMeet:

Welcome to Sify iMeet, an unique Video Conferencing service broughtto you by Sify, the leader in the internet space. Sify iMeet is set torevolutionize the communications market! It is likely to have the socialand business impact that the STD booths had when they becameavailable everywhere. The service would be a boon for business, saving them time andmoney, while enabling important discussions without having to travel.For consumers, Sify iMeet provides a way to regularly meet loved onesin distant cities without traveling to them.

Sify iMeet has a simple iMeet provisioning setup including the iMeetcamera and a regular Television. The service is enabled over Sify's TierI backbone infrastructure and the broadband connectivity of the iWaychain.Sify iMeet is currently available in more than 81 iWays in over 26cities!

III: International Services


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IT Infrastructure today reflects the complexitiesof doing business in a borderless world: multiplelocations in multiple countries, dozens if nothundreds of servers housing multiple operatingsystems, multiple applications and multiple

databases over multiple platforms. Anorganization might own a mix of legacy and openarchitecture systems spanning two or threehardware and software generations.

This global network and IT infrastructure must be monitored andattended to 24 X 7 X 365; uptime, back-up, help desk, disasterrecovery and business continuity must conform to strict performancestandards: failures in IT infrastructures lead to failures in business.

With voice, data and applications technologies changing fast andbecoming increasingly complex, organizations the world over arefinding it difficult to manage these infrastructures in-house.Organizations are starting to realize that they must focus their timeand energy on core business issues and get specialists to manage theirIT infrastructure and systems.

Other Services:

RMS

Sify Remote Management Services enable you to maintain totalinternal control of your IT investments and infrastructure whileoutsourcing the day-to-day management of infrastructure.

IDMS

A one stop shop for all your IT infrastructure requirements, SifyInfrastructure Development and Management Services provide end-to-end solutions for building your IT infrastructure


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2 RESEARCH METHODOLOGY

Research is an art of scientific investigation, which helps to search forknowledge. Research methodology considers following items:

5.1 Nature of study: - The nature of this research is exploratory one. Because exploratoryresearch studies are normally concerned with finding out the generalnature of the problem and the different variables that are related tothe problem. These kinds of research are very flexible, convenient anddone by simple survey. It gives subjective evaluation of the research.

5.2 Type of Data: -There are main two types of data,

(1) Primary Data(2) Secondary Data

Primary data are those, which are collected for the first time andthus happen to be original in character. Secondary data,on the other hand are those, which have already been collected bysomeone in the past. For this research study primary data is used.


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5.3 Data Source: -Secondary data are collected from the magazines, different reports,publishes, internet etc. And for primary data respondents are themain source for getting information. So we collected primary data

directly from the respondents.

5.4 Data collection method: -For collecting primary data these are main two important methods.

(1)Observation method(2)Interview method Personal interview Telephone interview Questionnaires method

Schedule methodFor this research study primary data are collected through personalinterview method and questionnaires method.

5.5 Research Instrument: -A questionnaire is used as a data collection instrument for collectingthe primary data by taking personal interview of the consumer inthe field. A questionnaire consists of a numbers of questions printed

or typed in a definite order on a form or set of forms.5.6 Sampling plan: -

Target population: -The population for this research study is consists of the owner ofCyber cafs as well as ISD booths of Ahmedabad city.

Sampling Size: -o Voice Business Analysis in Cyber Cafs (135 Samples)o STD/ISD/PCO Analysis in Cyber Cafs (252 Samples)

Sampling method: -The samples are selected by using convenience-

sampling method. A convenience sample is one in which theonly criterion for selecting the sampling unit is theconvenience of the samples.

5.7 Analysis of the plan: -


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have abandoned their standard telephone contracts entirely, in favorof VoIP.

It's the practice of using the internet - instead of standard telephonelines - to carry voice communications. It's also called internet

telephony or IP telephony. Using VoIP, when you speak, your voice isconverted into data packets that can be routed over the internet justlike an email or any other kind of data.

VoIP calls are extremely cheap, even if you're calling internationally.PC-to-PC calls are low cost. Calls using a gateway are usually cheaptoo. However, as with standard phone service, different companiesoffer different rates, so you'll need to shop around to find the bestplan. The savings are perhaps greatest for businesses with officesaround the world, which historically have had to pay the highest ratesto call during the day.

Internet phones offer features standard phones can only dream of. They work closely with your computer, so you could, for example,receive voicemail messages as email attachments or dial numbers byclicking on a name in your address book. You can also set upconference calls easily and cheaply and have calls to a main numberring on several different phones (a handy feature for businesses). Inaddition, internet phones aren't tied to area codes, meaning you cantake your number with you when you move or give customers theability to reach you at a local number when really your office is locatedfar away.

You give up voice quality, for one. This mainly has to do with the lossof data from compressing the voice packets so they can be sentquickly. VoIP technology has gotten better over the years, and theservices offered today generally provide an acceptable level of quality- just don't expect it to be exactly the same as your standard phone.Also, remember, your phone system will be controlled by computers - ifthe computers crash (as they can do) you can't use the phone. And youdo need an always-on broadband net connection to use VoIP at homeor at the office.

How VOIP Works?

Many years ago we discovered that sending a signal to a remotedestination could have be done also in a digital fashion: before sendingit we have to digitalize it with an ADC (analog to digital converter),transmit it, and at the end transform it again in analog format with


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DAC (digital to analog converter) to use it.

VoIP works like that, digitalizing voice in data packets, sending themand reconverting them in voice at destination.

Digital format can be better controlled: we can compress it, route it,convert it to a new better format, and so on; also we saw that digitalsignal is more noise tolerant than the analog one (see GSM vs TACS).

Advantages using VoIP rather PSTN?

When you are using PSTN line, you typically pay for time used to aPSTN line manager company: more time you stay at phone and moreyou'll pay. In addition you couldn't talk with other that one person at atime.

In opposite with VoIP mechanism you can talk all the time with everyperson you want (the needed is that other person is also connected toInternet at the same time), as far as you want (money independent)and, in addition, you can talk with many people at the same time.

Product - Calling card rate

Sify Way2Talk Internet Telephony can be used by buying & registeringPre-paid cards, available in 3 denominations Rs 100, Rs 250 forstarters and Rs 500 & Rs 1000 for regular callers. Using these pre-paidcards, one can Register your Way2Talk account and also keep

Recharging it when your Amount balance gets exhausted or yourAccount Expires!

No

Calling CardValue

Talk Time Value Validity

1 100 Rs 90.74 Rs 1 Month2 250 Rs 226.86 Rs 3 Months3 500 453.72 6 Months


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4 VOICE BUSINESS MARKET POTENTIAL

4.1 INDIAN POTENTIAL MARKET- INTRODUCTION

First of all general public don't have any idea about Internettelephony. So the need to know what is Internet telephony and how itworks. For instance, in area of Ranip in Ahmedabad city, a member ofeach family is in foreign country. So their relatives are calling them viatraditional phone call and they pay more than 8-10 RS/minute.

If they are aware about Internet telephony so more intensity ofgeneral public increases for net to telephony. Thus revenue will alsoincrease. There is a one advantage for Internet telephony, which is

their cheap rate. So general public can easily afford for this.So what are the main factors and points which can help to growthe voice business in Indian market, listed below:

Strong Economic Fundamentals

GDP: $ 600 Billion


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GDP Growth: 6.5% (2004-05) (one of the fastest growingeconomics)

Forex Reserves: $ 140 Billion Portfolio Investment Approx : $ 9 Billion Strong Capital market

Preferred Destination for IT/BPO Business and Investments

Significant Potential

Tele Density at 9% (Up from 3% in 1999) Million plus Mobile subscribers being added every month 5.5 Million Internet subscribers (Internet Density 0.5 %) Broadband density only 0.07 % Government targeting 3 millions subscribers by 2007 Government encouraging broadband expansion

4.2 THE INTERNATIONAL MARKET FOR VOICEBUSINESS

Emerging VoIP providers, specifically PC-to-phone providers, aremaking their way into non-regulated and regulated markets to provide

low-cost termination. Since voice business is based on VoIP, so wellfocus on VoIP with respect to international scenario.

In 1995, the very first IP telephony products made their appearance,marking the birth of Voice over Internet Protocol (VoIP) andconcurrently dialing the first call of death of todays Public SwitchedTelephone Network (PSTN). Considered then a play-toy of the technogeeks, these services carried voice almost as well as kids stringtelco networks. Fortunately, todays VoIP networks are vastly improvedand are maturing at a quick pace. To even consider PSTN traffic asyesterdays technology is hard to imagine, but the VoIP dominated

market is arriving faster than most people think.

VoIP is simply a newer method to bypass higher-cost PSTN termination. The ultimate quest to save pennies and in some cases dollars perminute has always been attractive to the general public. This lowcost lure potentially means large market opportunities for emergingtelecom pioneers willing to invest in the blood, sweat, and tears of


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startup financial costs and the burdens that tend to accompany adeveloping technology.

Emerging VoIP providers, specifically PC-to-phone providers, aremaking their way into non-regulated and regulated markets to provide

low-cost termination.

The staying power of VoIP is supported by a dual evolution within thespace. Bandwidth availability and mediation devices drive a slow,elongated concurrent evolution of PC-to-phone and other VoIPtermination services. These progressive forces, coupled with voicequality that is acceptable by todays PSTN standards, createsoutstanding opportunity in underserved markets and for many newplayers in the field.

According to Internet World Statistics (IWS)* in January 2005, only 12

percent of our worlds population had Internet access. Evenconsidering the top twenty Internet advanced countries of the world,less than 24 percent of the population has Internet access. In light ofthese simple statistics, one can quickly surmise that not only aremarket opportunities available now with VoIP, but as the Internetcontinues its slow global sprawl, the future of new markets will beexposed.

Looking further into the numbers, only 1.3 percent of the worldspeople have a broadband connection. A broadband connectionprovides exponentially more opportunity for consumers and businesses

to participate in a VoIP related market. As bandwidth makes itselfavailable through Internet access provided by local ISPs, the bandwidthitself shifts from thin dial up connections to DSL, ASDL, cablebroadband and eventually secure broadband wireless connections. Thechanges begin slowly at first and evolve to provide prolonged marketexposure opportunities parallel to this evolution.

As bandwidth becomes available globally, mediation devices arematuring to carry VoIP transmission. In the PC-to-phone market,software enabled clients are playing an increasing role in theproliferation of VoIP. The soft client allows for low-bandwidth

environments to successfully connect and terminate phone calls viathe Internet.

Given the slow global evolutionary sprawl of the World Wide Web, aswith the bandwidth, the curve for market entry is prolonged given thepace of development.

Reviewing current statistics about the worlds exposure to the internet


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reveals regulatory controls and varying factors incumbent todeveloping nations responsible for the slow curve of VoIP marketopportunities. Regulatory controls are inhibitors to development.Regulatory strategies invoked by various global countries only slow theevolutionary curve. They do not extinguish the fact that as long as

there is internet access and large gaps exist between PSTN terminationand VoIP termination, viable opportunities are present in thesemarkets. Limited may be the opportunities, but opportunities thesame. In many cases, these market opportunities may be very high inconsumer demand and are increased for companies willing to launchwithin these regulated markets.

Geographical barriers, economic regulations and controls slow thespread of bandwidth access to areas of developing nations. As a nationgrows and the Internet makes itself available to the public domain,VoIP progresses and advances in a symbiotic relationship. These

barriers can and eventually will be overcome. They simply allow longerdeployment opportunities.

For those considering a marketed opportunity in international VoIP,interoperability issues between carriers becomes an added hurdle.Most protocols like H.323, SIP and MGCP were not necessarily builtspecifically for the sole purpose of carrying voice. Many of theseprotocols have been adapted out of the data networking space and arerather immature for the voice world. Due to the recent upswing indemand for VoIP services, these protocols have been thrust into actionfor voice networks. Especially common in H.323 networks, are

possibilities of network confusion between vendors that findthemselves with mixed compatibilities. Though many vendors claimcompatibilities with other vendor gateways, the real life scenario canpaint a different picture of interoperability. The net solution may callfor a prescription to implement a gatekeeper or soft switch platform tobring the two carrier networks together. The result can havedetrimental effects on the overall voice quality of the call. Softwaresolutions are currently being tested and implemented into networksthat allow various gateways to cooperate more smoothly or enhancethe chosen protocol, eventually enabling a positive overall callingexperience.

Many opportunities do exists for any VOIP related product to deployitself in the expansive international world. Time is ripe for players toestablish their channels early within the phases of manydevelopmental nations. A market window has opened to overtakerevenue streams currently existing with established channels due torecent availability of advanced codec licensing not inherent to theincumbent channels. As standards of protocols and vendor


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interoperability advance to conform to each other, greater efficienciesacross future voice networks will allow new players to take fulladvantage of the cost effectiveness of this development and valueadded services that pair with advanced technologies. Largerincumbent carriers not willing to dedicate the financial commitments to

forge the developmental hours to revamp their established networksmay find themselves vulnerable to any upstart international marketcarrier.

A new study conducted by research firm Frost & Sullivan sees thatdomestic and international long distance service providers need toequip themselves with the appropriate tactical strategies as VoIP-based calling services and wireless media change the competitivescenario and technological dynamics of the market.

According to the firms findings, with new VoIP offerings entering the

mainstream market, it is expected to emerge as a strong contender fortraditional circuit-switched telephony services. Paid subscribers of VoIPhave grown from just over 130,000 in 2003 to over 1 million by the endof 2004.

The new analysis from Frost & Sullivan titled North American Domestic& International Long Distance Markets, reveals that revenue in thismarket totaled $66.64 billion in 2004 and it is projected to come downto 60.89 billion in 2011.

"As broadband usage grows and VoIP's quality of service reaches those

offered by traditional circuit-switched telephony vendors, internationallong distance traffic in both the residential and business segments isexpected to gradually migrate toward VoIP," states Frost & Sullivansindustry analyst Piyush Arora.

The firm explained that it expects that in 2011, 30 percent of theinternational long distance demand will shift from switched wireline toVoIP. Experts believe that the economical cost structure and low retailprices has been a major contributor to VoIP's growing popularity in theinternational long distance markets. In fact, the study revealed thatinternational long distance calling is up to 50 percent cheaper through

VoIP plans. Analysts found that with zero access fees, almost all VoIPofferings have a flat rate plan, which combines local and domestic longdistance calling rates that are far below the typical bundled plans ofcircuit-switched telephony services.

"This enables traditional telecom providers, cable providers, and ISPsto now offer one another's core services, which were until recently


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economically unfeasible due to high costs of replicating the networks,"adds Arora.

Frost & Sullivans study noted the Federal CommunicationsCommission's (FCC's) decision in November 2004 to bar the United

States from imposing telecommunication regulations on the Internetphone providers also expects to bring down costs for both local andlong distance services.

Experts believe that while VoIP is expected to take up a significantportion of the international traffic, wireless mediums that account for amajority of domestic long distance minutes are positioned to overtakewireline demand.

"Wireless carriers offer national wireless calling plans that includedomestic long distance minutes with no extra roaming charges," added

Arora. "This has spurred growth in long distance minutes as usageshifts from wireline to wireless."

The study revealed that other emerging trends such as the fallingprices, flat rate, and high minute bucket plans are making domesticand international long distance calling far more affordable forcustomers. However, the changing revenue models and bundling oflong distance with local access and other services such as wireless,Internet access, and video make it increasingly difficult for providers tomaintain long distance as a separate service line.

Research also noted that with the entry of cable multiple serviceoperators (MSOs) and VoIP providers that offer voice services, longdistance service providers need to accept bundled solutions as a toolto up-sell and gain a competitive edge in the market.

PART I:

5. CYBER CAFS WITH INTERNETTELEPHONY ANALYSIS

5.1 ANALYSIS NOTATIONS/ABBREVIATIONS:


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We have analyzed all the primary data, which is collected during in ourresearch survey that is in SPSS software. Cyber cafs with internettelephony Analysis as well as STD/ISD/PCO booths Analysis hasbeen done in SPSS, so there are some abbreviations like included,

Excluded, Cases, count etc. so in our whole analysis well use theseabbreviations.

The details of the variable and abbreviations are shown below:

Types Description

Data Different types of informationneeded

for project research

Cases No. of Types or sections likeIncluded,

Excluded and TotalIncluded/ Valid which means number of cyber

cafs orSTD/ISD booth considered for

ouranalysis purpose.

Excluded/ Missing which means number of cybercafs or

STD/ISD booth are notconsidered forour analysis purpose.

N or Count Number of Cyber cafs orISD/STD

BoothsPercent Percentage of the N.

(Note: The example is shown using these variables and abbreviations

in service Vs Area analysis)

5.2 ANALYSIS DETAILS

DATACases

Included Excluded TotalN Percent N Percent N Percen


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t

SERVICE 135 100.0% 0 .0% 135 100.0%SPEED 135 100.0% 0 .0% 135 100.0%MONEY 135 100.0% 0 .0% 135 100.0%

CALL ATUSA/CANADA(RANK)

135 100.0% 0 .0% 135 100.0%

CALL AT UK (RANK) 135 100.0% 0 .0% 135 100.0%CALL AT EUROPE

(RANK)87 64.4% 48 35.6% 135 100.0%

CALL AT AUS/NZ(RANK)

130 96.3% 5 3.7% 135 100.0%

CALL AT GULF(RANK)

72 53.3% 63 46.7% 135 100.0%

CALL AT OTHER

COUNTRIES (RANK)

80 59.3% 55 40.7% 135 100.0%

PREFERENCE VOICEQUALITY (RANK)

135 100.0% 0 .0% 135 100.0%

PREFERENCE RATES(RANK)

135 100.0% 0 7.0% 135 100.0%

PREFERENCE CABINCOMFORT (RANK)

117 86.7% 18 13.3% 135 100.0%

PREFERENCE BILL(RANK)

118 87.4% 17 12.6% 135 100.0%

PREF OTHER(RANK)

70 51.9% 65 48.1% 135 100.0%

CALLING RATEUSA/CANADA

135 100.0% 0 .0% 135 100.0%

CALLING RATEUK (LANDLINE)

135 100.0% 0 .0% 135 100.0%

CALLING RATEUK (MOBILE)

129 95.6% 6 4.4% 135 100.0%

CALLING RATEAUS/NZ

128 94.8% 7 5.2% 135 100.0%

CALLING RATEEUROPE

80 59.3% 55 40.7% 135 100.0%

CALLING RATEGULF COUNTRIES 64 47.4% 71 52.6% 135 100.0%

AREA COVERED 135 100.0% 0 .0% 135 100.0%

Note: Sample size: 135 cases.


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5.3 MAIN AREA ANALYSIS

AREA

Vastrapur

Satellite

Ranip

PaldiNavarangpura

Naranpura

Mem

nagar

Meghaninagar

Maninagar

Laldarwaja

khadiya

Ghatlodia

Bapunagar

Ambawadi

Count

30

20

10

0

20

18

3

14

16

1413

3

16

10

5

Conclusion:

After analyzing the areas of Ahmedabad city, we conclude thatthere are more numbers of cyber cafs in satellite, vastrapur,Navarangpura and Maninagar. Whereas there are less cybercafs in areas like bapunagar, khadiya and Lal darwaja.

This means Sify should focus on those areas, for their service,where more cyber cafes are existed.

Note: Since for cyber cafs with internet telephony analysis, we haveprepared a simple questionnaire. So well analyze and interpret thisinformation one by one and also on the basis of the area.

Notes: Since all the analysis is done in SPSS software, we willexplain this

description in detail.


47

(Nos.of

Cyber

Cafs)


48/161

- Here N or Frequencystands forNos. of Cyber cafs.- Percent stands forPercentage of N.-Case stands forType of Data or information has been

processed.

- Validstands forNos. of Cyber cafs are included foranalysis purpose.

- Missingstands forNos. of Cyber cafs are not includedfor analysis purpose

-Area: area Ahmedabad City.- Service: Name of ISP Providers.

- Area * Service: Area Vs Service Analysis(Two Dimensional analysis variable analysis)

Well analyze each and every variable with respect to area. Andalso a question is included below to the main point, which has beenasked to the respondents


48


49/161

5.4 SERVICE Vs AREA ANALYSIS(Q: Which type of communications service you use for ISD

calls?)

5.4.1Descriptive Analysis Of Service Vs Area

Case Processing Summary

CasesValid Missing Total

N Percent

N Percent

N Percent

AREA *

SERVICE

135 100.0% 0 .0% 135 100.0%

AREA * SERVICE [Cross tabulation]


49


50/161

5.4.2Graphical Analysis Of Service Vs Area


SERVICE (Name of ISP Providers)

A

REA

ICETEL

NET2PHONE

BSNL

RELIANCE

I-QUARA

WEB

TELL

GIPL

WORLDPHONE

I-CONNECT

INNOSPHERE

SUPH

INTO

CABLE

T

OTAL

AREA

Ambawadi 1 1 3 5Bapunagar 1 1Ghatlodia 1 2 1 2 4 10

Lal darwaja 1 1Maninagar 1 5 4 1 1 3 1 16Meghanina

gar2 1 3

Memnagar 1 5 2 3 2 13Naranpura 2 6 3 1 1 1 14Navarangp

ura1 11 2 1 1 16

Paldi 4 8 1 1 14Ranip 1 1 1 3

Satellite 1 8 3 1 3 1 1 18

Vastra pur 2 7 1 3 1 4 2 20khadiya 1 1Total

13 53 22 3 11 10 8 5 7 1 1 1 135

50


51/161

AREA

Ambaw adi

Bapunagar

Ghatlodia

khadiya

Lal darw aja

Maninagar

Meghaninagar

Memnagar

Naranpura

Navarangpura

Paldi

Ranip

Satellite

Vastra pur

Count

3020100

SERVICE

Into cable

SUPH

Innosphere

I-Connect

World Phon

GIPL

Web Tell

I Quara

Reliance

BSNL

Net2Phone

Icetel

4

4

3

3

3

3

3

3

3

4

7

8

8

11

6

5

5

4

(Sample 135 Cyber cafes)Conclusion:

Since there are different types of the communication serviceused in cyber cafs. So by analyzing the cross table, we can saythat majority of cyber cafs uses Net2Phone service, followed byBSNL service. And both of this covers more than 55% of totalsample size.

And if we analyzing graphically services vs. areas, the Net2phoneservice is used more in the area of Navarangpura, which is 11out of 16. That means almost in every area Net2Phone service is

used.

5.5 ASPEED Vs AREA ANALYSIS

ASpeed is in Kbps (Kilo bytes per second)


51

(Nos. of Cyber


52/161

(BQuestion: What is the bandwidth provided by your currentISP?)5.5.1Descriptive Analysis Of Speed Vs Area


Cases Valid Missing Total N Perce

ntN Perce

ntN Percen

tAREA * SPEED 135 100.0

%0 .0% 135 100.0%

AREA * SPEED [Cross tabulation]

SPEED (Kbps)

AREA

56 64 128 256 320 512 576 TotalAmbawadi 1 1 3 5Bapunagar 1 1Ghatlodia 4 4 2 10

Lal darwaja 1 1Maninagar 1 4 6 2 1 2 16

Meghaninagar

1 1 1 3

Memnagar 1 4 4 4 13Naranpura 2 5 3 4 14

Navarangpura 2 6 8 16

Paldi 4 6 2 1 1 14Ranip 2 1 3

Satellite 2 6 9 1 18Vastra pur 3 8 8 1 20

khadiya 1 1Total 1 19 47 42 1 24 1 135

BA question which is asked to the respondents, that is below the title point.


52


53/161

5.5.2Graphical Analysis Of Speed Vs Area

AREA

Vastrapur

Satellite

Ranip

PaldiNavarangpura

Naranpura

Memnagar

Meghaninagar

Maninagar

Laldarwaja

khadiya

Ghatlodia

Bapunagar

Ambawadi

Count

30

20

10

0

SPEED

576

512

320

256

128

64

56

8

44

2

2

8

9

2

6

34

2

4

3

8

6

6

2

5

4

6

43

22

4

2

4

Conclusion:

Bandwidth of the ISP provider or speed of internet is an importantaspect. If there is a broad band service, 256 kbps speed has to beminimum criteria for ISP providers. It is clearly shown in the tabularchart that there are 47 out of 135 cyber cafes having 128 kbps speed.Whereas 66 out of 135 cyber cafes having broad band facility


53

(Nos.ofCyber

Cafs)


54/161

5.6 AVERAGE BUSINESS/DAY Vs AREA ANALYSIS(Q: What is your average business/day in internet telephonyservice?)

5.6.1Descriptive Analysis Of Money Vs Area


Cases Valid Missing TotalAREA *MONEY

N Percent N Percent N Percent135 100.0% 0 .0% 135 100.0%

AREA * MONEY [Cross tabulation]

MONEY (In Rupees/Day)

50

60

80

100

150

200

250

300

350

400

450

500

600

700

750

800

900

Total

AREA Ambawadi 1 1 1 2 5

Bapunagar 1 1Ghatlodia 1 2 2 3 2 10

Lal darwaja 1 1Maninagar 1 1 2 4 1 2 3 1 1 16Meghaninag

ar1 2 3

Memnagar 1 1 2 1 3 2 1 1 1 13Naranpura 1 3 2 2 1 4 1 14

Navarangpura

1 2 2 5 4 1 1 16

Paldi 1 4 1 2 5 1 14Ranip 1 1 1 3

Satellite 1 1 1 3 2 5 2 2 1 18

Vastra pur 1 1 1 3 3 6 1 2 1 1 20khadiya 1 1

Total 1 1 1 7 3 16 3 24 3 26 1 31 3 6 1 4 4 135


54


55/161

5.6.2Graphical Analysis Of Money Vs Area

M

ONEY

50

60

80

100

150

200

250

300

350

400

450

500

600

700

750

800

900

Count

403020100

Vastra pur

Satellite

Ranip

Paldi

Navarangpura

Naranpura

Memnagar

Meghaninagar

Maninagar

Lal darwaja

khadiya

Ghatlodia

Bapunagar

Ambawadi

65

5

4

4

5

4

4

Conclusion:

Since the average business/day or money earned for internettelephony in cyber cafs is not 100% accurate information due to someof reasons.

Like competitors might know their revenue. Other persons dont like to give their money related

information to other peoples. They have common perception that, they might be in trouble

with income tax department if they say more money.

Never the less, we have collected this information from cybercaf. And found that, 104 out of 135 or 77% of cyber caf


55

(Nos. of Cyber


56/161

admitted that their average business/day is ranging from 200 Rsto 500 Rs.

5.7 CALLING COUNTRIES Vs AREA ANALYSIS(Q: In Which countries maximum calls happen?)

5.7.1 Descriptive Analysis Of Calling in USA/CANADA Vs Area


Cases

AREA *

COUNTRYUSA/CANDA

Valid Missing TotalN Percent N Percent N Percen

t135 100.0% 0 .0% 135 100.0%

AREA * COUNTRY USA [Cross tabulation]

Call happens in USA(Ranking)

1 2 Total

A

REA

Ambawadi 4 1 5

Bapunagar 1 1Ghatlodia 9 1 10

Lal darwaja 1 1Maninagar 14 2 16

Meghaninagar

3 3

Memnagar 11 2 13Naranpura 13 1 14

Navarangpura

14 2 16

Paldi 12 2 14Ranip 2 1 3

Satellite 16 2 18Vastra pur 14 6 20

khadiya 1 1Total

115 20 135


56


57/161

5.7.2 Graphical Analysis Of Calling in USA/Canada Vs Area

AREA

Vastrapur

Satellite

Ranip

PaldiNavarangpura

Naranpura

Memnagar

Meghaninagar

Maninagar

Laldarwaja

khadiya

Ghatlodia

Bapunagar

Ambawadi

Co

unt

30

20

10

0

Rank

2

1

6

2

2

2

2

2

14

16

2

12

1413

11

3

14

9

4

Conclusion:

Its clearly interpreted from the tabular chart that there aremaximum call happens in USA/CANADA. This is 115 out of 135.And the owners of cyber cafes have given 1st Rank for maximumcalls happen in foreign countries.

5.7.3Descriptive Analysis Of Calling in UK Vs Area



57

USA /Canad

(Nos.of

Cyber

Cafs)


58/161

Cases Valid Missing Total N Perce

ntN Perce

ntN Percen

tAREA *

COUNTRY UK

135 100.0

%

0 .0% 135 100.0%

AREA * COUNTRY UK [Cross tabulation]

Call happens in UK(Ranking)

AREA

1 2 3 4 TotalAmbawadi 1 3 1 5

Bapunagar 1 1Ghatlodia 1 9 10

Lal darwaja 1 1Maninagar 1 12 3 16

Meghaninagar 1 2 3Memnagar 2 11 13Naranpura 1 11 2 14

Navarangpura 2 13 1 16Paldi 2 12 14Ranip 1 2 3

Satellite 2 12 4 18Vastra pur 5 11 4 20khadiya 1 1

Total

18 100 16 1 135

5.7.4Graphical Analysis Of Calling in UK Vs Area


58


59/161

AREA

Vastrapur

SatelliteRanip

PaldiNavarangpura

Naranpura

Memnagar

Meghaninagar

Maninagar

Laldarwaja

khadiyaGhatlodia

Bapunagar

Ambawadi

Count

30

20

10

0

Rank

4

3

2

1

4

4

2

2

3 11

12

2

1213

111112

9

35

2222

Conclusion:

Its clearly interpreted from the tabular chart that there are 2nd

highest calls happens in UK. This is 100 out of 135. And the

owners of cyber cafes have given 2nd

Rank for highest callshappen in foreign countries.

5.7.5Descriptive Analysis Of Calling in EUROPE Vs Area


CasesAREA *

COUNTRY

EUROPE

Valid Missing TotalN Perce

nt

N Perce

nt

N Percen

t87 64.4% 48 35.6% 135 100.0%

AREA * COUNTRY EUROPE [Cross tabulation]

Call happens in EUROPE


59

U

(Nos.of

Cyber

Cafs)


60/161

(Ranking)

AREA

2 3 4 5 6 Total

Ambawadi 3 1 4Bapunagar 1 1

Ghatlodia 3 1 1 5Maninagar 1 2 6 2 11Meghaninagar 2 2

Memnagar 1 2 3 6Naranpura 2 4 3 9

Navarangpura 1 6 2 9Paldi 2 6 1 9Ranip 1 1

Satellite 1 8 7 16Vastra pur 3 2 8 13

khadiya 1 1Total 2 22 41 20 2 87

5.7.6Graphical Analysis Of Calling in EUROPE Vs Area


60


61/161

AREA

Vastrapur

SatelliteRanip

PaldiNavarangpura

Naranpura

Memnagar

Meghaninagar

Maninagar

Laldarwaja

khadiyaGhatlodia

Bapunagar

Ambawadi

Count

30

20

10

0

Rank

6

5

4

3

2

Missing

8

2

33

2

2

7

66

42

2

6

3

38

2223

7

22

5

7

5

7

55

Conclusion:

Its clearly interpreted from the tabular chart that there are 4th

highest calls happens in Europe. This is 41 out of 87. Whereas

other 48 cyber cafes are not providing calling services in thiscountry. So that 48 cyber cafes are eliminated for analysispurpose.

5.7.7 Descriptive Analysis Of Calling in AUSTRALIA/ NEWZEALAND Vs Area


CasesAREA *

COUNTRYAUS/NZ

Valid Missing Total

N Percent N Percent N Percent130 96.3% 5 3.7% 135 100.0%

AREA * COUNTRY AUSTRALIA/NEW ZEALAND [Cross tabulation]


61

Euro

(Nos.of

Cyber

Cafs)


62/161

Call happens in AUSTRALIA/NEW ZEALAND(Ranking)

AR

EA

1 2 3 4 Total

Ambawadi 1 4 5Bapunagar 1 1Ghatlodia 7 3 10Maninagar 1 1 9 4 15

Meghaninagar

2 1 3

Memnagar 12 1 13Naranpura 1 10 3 14

Navarangpura

1 14 15

Paldi 12 2 14

Ranip 2 2Satellite 3 6 9 18

Vastra pur 1 3 12 3 19khadiya 1 1

Total 2 12 91 25 130

5.7.8 Graphical Analysis Of Calling in AUSTRALIA/ NEW ZEALANDVs Area


62


63/161

AREA

Vastrapur

Satellite

RanipPaldi

Navarangpura

Naranpura

Memnagar

Meghaninagar

Maninagar

Laldarwaja

khadiya

Ghatlodia

Bapunagar

Ambawadi

Count

30

20

10

0

Rank

4

3

2

1

Missing

3

9

23

4

3

12

6

2

12

14

10129

7

4 3

32

Conclusion:

Its clearly interpreted from the tabular chart that there are 3rd

highest calls happens in Europe. This is 91 out of 130. Whereas

other 5 cyber cafes are not providing calling services in thiscountry. So these cyber cafes are eliminated for analysispurpose.

5.7.9Descriptive Analysis Of Calling in GULF Vs Area


Cases Valid Missing Total

AREA *

COUNTRYGULF

N Perce

nt

N Perce

nt

N Perce

nt72 53.3% 63 46.7% 135 100.0%

AREA * COUNTRY GULF [Cross tabulation]


63

Australia /New

(Nos.of

Cyber

Cafs)


64/161

AREA Call happens in GULF

(Ranking)Area 3 4 5 6 7 Total

Ambawadi 1 2 1 4Ghatlodia 3 3 1 7

Lal darwaja 1 1Maninagar 1 5 6Meghaninagar 1 2 3

Memnagar 2 1 2 5Naranpura 2 4 1 7

Navarangpura 1 2 1 4Paldi 3 3Ranip 1 1

Satellite 1 15 1 17Vastra pur 4 3 6 13khadiya 1 1

Total

1 16 42 12 1 72

5.7.10 Graphical Analysis Of Calling in GULF Vs Area


64


65/161

AREA

Vastrapur

Satellite

Ranip

PaldiNavarangpura

Naranpura

Memnagar

Meghaninagar

Maninagar

Laldarwaja

khadiya

Ghatlodia

Bapunagar

Ambaw

adi

Count

30

20

10

0

Rank

7

6

5

4

3

Missing

6

23

15

3

2

4

2

5

3

2

4

22

37

2

1112

78

10

3

Conclusion:

Its clearly interpreted from the tabular chart that there are 5th

highest calls happens in GULF. This is 42 out of 72. Whereasother 63 cyber cafes are not providing calling services in thiscountry. So these cyber cafes are eliminated for analysispurpose.

5.7.11 Descriptive Analysis Of Calling in OTHER COUNTRIESVs Area


CasesValid Missing Total

AREA *OTHER

COUNTRIES

N Percent

N Percent

N Percent

80 59.3% 55 40.7% 135 100.0%


65

Gulf

(Nos.of

Cyber

Cafs)


66/161

AREA * OTHER COUNTRIES [Cross tabulation]

Call happens in OTHER COUNTRIES(Ranking)

AREA

3 4 5 6 Total

Ambawadi 1

Documents

Sify Final Report