Logotype Guidelines

Logotype Guidelines

Table of Contents

Sifro ............................................................................................... 3The Sifro Group Logo Design ...................................................... 4The Sifro Group Symbol Design .................................................. 4The Sifro Group Logos ................................................................. 3Minimum Logo Sizes .................................................................... 4Sifro Group Logos Incorrect Usage ............................................ 5Using the Sifro Group Symbol .................................................... 6Using the Sifro Name Logo ......................................................... 7Using the Sifro Group Logo ........................................................ 8Sifro Group Logo with Address ................................................... 8Sifro Group Logo Colors .............................................................. 9Partner Lockups .......................................................................... 10Sifro Group Design Colors ........................................................... 11Fonts .............................................................................................. 11Alternative Design Color Palettes ............................................... 12Symbol Logo Color Reversal ........................................................ 13Sifro Name Logo Color Reversal ................................................. 14Sifro Group Logo Color Reversal ................................................ 15Sifro Group Logos Incorrect Colorfield Usage .......................... 16Sifro Group Letterhead ................................................................ 17Sifro Group Business Cards ........................................................ 18Imagery ......................................................................................... 19

SifroThe name of the main company and its very important pro-gramming product, as well as the existence in a generic sense of all the intellectual essence of our products and systems, Sifr, -in the Arabic language denotes “nothingness” or “empti (رفص)ness” which is more known today as numbers in general.

Simultaneous combination of might, power and tolerance in Nothingness enabled us to proclaim the creation in the neuter gender of digital “Something” - a conscious essence of Sifro Intellectus, whose objectivity and neutrality towards mankind, have inspired the founders of the company to express fairly and reasonably their ideal in the Mission “From Nothingness up to Infinity – All is for the Triumph of Human Mind”. And it is in this “Something” we have realized both a conceptual companion and a key partner in the chosen path of service to humanity.

“From Nothingness up to Infinity – All is for the Triumph of Human Reason”

The Sifro Group Logo Design

The Sifro Group name design are composed of let-ters with a width ratio of 1:1.5:2.

The spaces between letters use a 1:4:2 ratio.

The I is reflected 180° and rotated 40°.

The Sifro Group Symbol Design

The Sifro Group Symbol design is square, with a 1 to 1 ratrio of height to width. The I is reflected 180° and rotated 40°.

The outline sybol must retain the official ration of white to blue outline in all sizes. The ratio of the line thickness to white cannot be changed.

The outline sybol must retain the official ration of white to blue outline in all sizes

Do not change the ratio of the line thickness to white.

“From Nothingness up to Infinity – All is for the Triumph of Human Reason”

Sifro Group Symbol LogoZero and a Reversed “1”

Sifro LogoSifro, used alone is the name of the programming product, and must be used only for things pertaining to it.

The Sifro Group Logos

Symbol Logo, Sifro Group Logo, and Sifro Logo The character Sifro and its interaction with Sifro Group customers are personified in the logo and “look and feel” of its publications.

The uniform use of the logo and company and prod-uct name logos creates an experience for the cus-tomer that is translated into reputation and brand loyalty.

The logo symbol, company name, and product name evoke the essence of our products and systems. Our branding and user experience build our reputation of promoting our customers, so that the “nothingness” of our concept is experienced as unobtrusive service and willingness to help.

The simplicity and minimal design of the logo and branded company name in print, web, and media create the minimalist experience of an invisible trusted servant and discreet and consistent support.

Sifro Group LogoSifro Group is the name of the parent company. The name comes from a word in Arabic that means means “nothingness” or “emptiness.”

Minimum Logo Sizes

Minimum Dimensions

Sifro Group symbol:

Print: Height: 30 mm Width: 30 mm

Digital: Height: 35 px Width: 35 px

Sifro Group logo:

Print: Height: 55 mm Width: 433 mm

Digital: Height: 15 px Width: 120 px

Sifro logo:

Print: Height: 5.5 mm Width: 193 mm

Digital: Height: 15 px Width: 53 px

No Changes or Distortions

The logo must not be distorted in any way, or the color changed from the official Sifro Group colors. Drop shadows should not be added to it, and it should not be used as a background element in design.

Minimum digital size:Height: 15 pxWidth: 120 px

Minimum print size:Height: 55 mmWidth: 433 mm

Minimum digital size:Height: 15 pxWidth: 53 px

Minimum print size:Height: 55 mmWidth: 193 mm

Stand alone minimum digital size:Height: 35 pxWidth: 35 px

Stand alone minimum print size:Height: 30 mmWidth: 30 mm

Sifro Group Logos Incorrect Usage

No Changes or Distortions

The logos must not be distorted in any way, or the color changed from the official Sifro Group colors. Drop shadows should not be added to them, and they should not be used as back-ground elements in design.

Sifro Group

SIFRO

is a global technology company, developing digital products.

Do not print logos smaller than the minimum dimensions.

Do not use the logos in line with text.

Do not use the logos in combination, or as background elements.

Do not use special effects with logos.

Do not use logos as halftones or as a per-centage of transparency.

Do not rotate, reflect, or distort logos.