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COMPLETELY “SOAPCENTRIC”
Published bi-weekly, on alternatingweeks at newsstand, each issue ofSoaps in Depth provides a spotlight onCBS or ABC daytime dramas. Soaps inDepth gives the reader the latest news,previews and up-close personal storieson their favorite stars and storylines.
OVERVIEW
• Launched in 1997 as a result of extensive consumer research.
• Exclusive coverage ― each issue is devoted to ABC or CBS
• Network loyal readership
• An average of less than 20% advertising in each issue eliminates
clutter and gives each ad high impact.
• High cover price of $3.99 with the majority sold at newsstand
assures you are getting an extremely interested and
engaged reader.
Source: ABC Fas-Fax 6/30/10
EDITORIAL
• Soaps In Depth devotes 118 of its 124 pages to one network’s soaps,whereas our competitors must cover all three of the networks’ soaps in eachand every issue.
• Since most soap viewers only watch two or three soaps they get more valuefrom the pages of ABC Soaps In Depth and CBS Soaps In Depth.
POINTS OF DIFFERENCE
Soaps In Depth also gives the reader more color photos, more full-lengthinterviews with their favorite stars and more backstage coverage of the soapsthan any other soap magazine.
EDITORIALPOINTS OF DIFFERENCE
Color coded, the information is presented in the most reader-friendly way makesSoaps In Depth the must-have soap magazine for today’s soap fan.
EDITORIALPOINTS OF DIFFERENCE
Interactive with Readers• Soaps In Depth gives its
readers a voice in the magazine.
• From our “Editor For A Day”section to our “In Depth Answers”and “Message Board” departments,a reader can not only get theirburning questions answered butcan give their opinion on the mostpressing soap issues of the week.
EDITORIALPOINTS OF DIFFERENCE
Recaps: The Most Representative Section of Magazine• Three elements they enjoy the most.• A comprehensive yet concisely-written recap of the past two weeks’
storyline, which fills them in on anything they may have missed.
• Teasers about what is going tohappen in the week ahead in theform of easy-to-read bullet points.
• And finally, they get a touch ofhumor with our spotlight of thefunniest Quote Of The Week andour imaginatively-written photocaptions.
EDITORIALPOINTS OF DIFFERENCE
• Network specific websites
• Geared to an active andengaged reader
• Content that is dynamic and specificto each issue
• The most up to date news
• Quick polls get their attention,ask for their input and makethem come back for more
EDITORIALTHE WEBSITES
on saleabc
2010 eDItOrIaL caLeNDarissue space close*cover date
cbs
Revised 10/14/2009
on saleissue space close*cover date
01/25/1002/08/1004/19/1005/03/1005/31/1006/14/1008/23/1009/06/1011/01/1011/29/1012/13/10
02/08/1002/22/1005/03/1005/17/1006/14/1006/28/1009/06/1009/20/1011/15/1012/13/1012/27/10
10061008101810201024102610361038104610501052
12/31/0901/15/1003/26/1004/09/1005/07/1005/21/1007/30/1008/13/1010/08/1011/04/1011/16/10
12/21/0902/01/1004/26/1005/24/1006/07/1008/30/1010/25/1012/06/1012/20/10
01/04/1002/15/1005/10/1006/07/1006/21/1009/13/1011/08/1012/20/1001/03/11
100110071019102310251037104510511101
11/27/0901/08/1004/02/1004/30/1005/14/1008/06/1010/01/1011/10/1011/23/10
February SweepsValentinesMay SweepsMother's DaySummer previewFather's Day/HS StoriesFall previewFall preview BackupNovember SweepsYear in reviewHoliday/2011 preview
Holiday/2010 previewFeb. Sweeps/ValentinesMay Sweeps/Mother's DaySummer previewFather's Day/HS StoriesFall previewNovember SweepsYear in reviewHoliday/2011 preview
on saleabc
2011 eDItOrIaL caLeNDarissue space close*cover date
cbs
Revised 10/26/2010
on saleissue space close*cover date
1 / 3 1 / 1102/14/1105/09/1106/06/116 / 2 0 / 1108/29/1111 / 7 / 111 2 / 5 / 1112/19/11
02/07/1102/21/1105/16/1106/13/1106/27/1109/02/1111/14/1112/12/1112/23/11
110611081120112411261136114611501152
12/01/1012/15/1003/09/1104/06/1104/20/1106/29/1109/07/1110/05/1110/19/11
12/27/1002/07/1105/02/1105/30/1106/13/1109/02/1110/31/1112/12/11
01/03/1102/14/1105/09/1106/06/1106/20/1109/12/1111/07/1112/19/11
11011107111911231125113711451151
10/27/1012/08/1003/02/1103/30/1104/13/1107/06/1108/31/1110/12/11
February SweepsValentines DayMay Sweeps/Mother's DaySummer previewFather's DayFall previewNovember SweepsYear in reviewHoliday/2012 preview
Holiday/2011 previewFeb Sweeps/Valentines DayMay Sweeps/Mothers DaySummer previewFather's DayFall previewNovember SweepsYear In review
Target W25-54Female/Male 98%/2%
Age:Median Age 46.6Average Age 45.7Adults 18-54 71%Adults 18-49 58%Adults 25-54 67%Adults 35-54 49%
Attended/Graduated College 65%Employed 54%
Income:Median HHI $50,600Average HHI $60,200
Suburban 40%Small Town 24%Urban 18%
Ethnicity:White/Caucasian 86%Black/African American: 9%Hispanic 5%
Marriage:Married 55%Single 22%Divorced 13%
Children:No children 53%Children in the HH 47%5 years or younger 13%6-12 years 17%13-17 years 16%18+ 18%
Source: 2008 Reader Study, Equation Research.
AUDIENCE OVERVIEWFACTS
Soaps in Depth’s core audience matches yourkey target demographics
SOAPS in DEPTHSoap Opera DigestSoap Opera Weekly
Composition by Age
Source: 2008 Reader Study, Equation Research. MRI Doublebase 2010
SOA
PS
Soap
Ope
ra D
iges
t
Soap
Ope
ra W
eekl
y
FACTSCORE TARGETS
0
10
20
30
40
50
60
70
Soap
s in
Dep
th
Soap
Ope
ra W
eekl
y
Soap
Ope
ra D
iges
t
Adults 25-54 Adults 45-54Adults 35-54
$3.41 $3.42
$1.85
$1.35
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
ABC Soaps in Depth CBS Soaps in Depth Soap Opera Weekly Soap Opera Digest
CIRCULATION
Source: 2010 Publisher’s Guaranteed Rate Base & Cover Price. ABC June 2010 Publisher’s Statements
Average Price Paid Per Issue
AVERAGE PRICE PER COPY
CoverPrice $3.99
CoverPrice $3.99
CoverPrice $3.99
CoverPrice $2.99
Bauer Continues to be #1 at Newsstand
CIRCULATIONNEWSSTAND SALES
TOTAL NUMBER OF NEWSSTAND COPIESIN MILLIONS
Source: Annual Sales. Audit Bureau of Circulation, 2009.
161
118
90
53
47
37
23
14
0 20 40 60 80 100 120 140 160 180
Hachette
Meredith
Conde Nast
Wenner
Hearst
AMI
Time Inc
Bauer
Rate Base 200,000Total Paid Circulation: 174,910Total Newsstand: 131,700Subscription/Newsstand Ratio: 25% / 75%
Rate Base: 200,000Total Paid Circulation: 189,906Total Newsstand: 143,577Subscription/Newsstand Ratio: 24% / 76%
ABC
CBS
Source: ABC Fas-Fax 6/30/10
CIRCULATION
on sale
cbs abc
2010 ISSUe cLOSING caLeNDar
*Editorial and closing/on sale dates subject to changeAll materials are due at date of space close. Revised 10-14-09
issue space close*cover date issue on sale space close*cover date
12/21/09
01/04/10
01/18/10
02/01/10
02/15/10
03/01/10
03/15/10
03/29/10
04/12/10
04/26/10
05/10/10
05/24/10
06/07/10
06/21/10
07/05/10
07/19/10
08/02/10
08/16/10
08/30/10
09/13/10
09/27/10
10/11/10
10/25/10
11/08/10
11/22/10
12/06/10
01/04/10
01/18/10
02/01/10
02/15/10
03/01/10
03/15/10
03/29/10
04/12/10
04/26/10
05/10/10
05/24/10
06/07/10
06/21/10
07/05/10
07/19/10
08/02/10
08/16/10
08/30/10
09/13/10
09/27/10
10/11/10
10/25/10
11/08/10
11/22/10
12/06/10
12/20/10
1001
1003
1005
1007
1009
1011
1013
1015
1017
1019
1021
1023
1025
1027
1029
1031
1033
1035
1037
1039
1041
1043
1045
1047
1049
1051
11/27/09
12/09/09
12/24/09
01/08/10
01/22/10
02/05/10
02/19/10
03/05/10
03/19/10
04/02/10
04/16/10
04/30/10
05/14/10
05/28/10
06/11/10
06/25/10
07/09/10
07/23/10
08/06/10
08/20/10
09/03/10
09/17/10
10/01/10
10/15/10
10/29/10
11/10/10
12/28/09
01/11/10
01/25/10
02/08/10
02/22/10
03/08/10
03/22/10
04/05/10
04/19/10
05/03/10
05/17/10
05/31/10
06/14/10
06/28/10
07/12/10
07/26/10
08/09/10
08/23/10
09/06/10
09/20/10
10/04/10
10/18/10
11/01/10
11/15/10
11/29/10
12/13/10
01/11/10
01/25/10
02/08/10
02/22/10
03/08/10
03/22/10
04/05/10
04/19/10
05/03/10
05/17/10
05/31/10
06/14/10
06/28/10
07/12/10
07/26/10
08/09/10
08/23/10
09/06/10
09/20/10
10/04/10
10/18/10
11/01/10
11/15/10
11/29/10
12/13/10
12/27/10
1002
1004
1006
1008
1010
1012
1014
1016
1018
1020
1022
1024
1026
1028
1030
1032
1034
1036
1038
1040
1042
1044
1046
1048
1050
1052
12/03/09
12/14/09
12/31/09
01/15/10
01/29/10
02/12/10
02/26/10
03/12/10
03/26/10
04/09/10
04/23/10
05/07/10
05/21/10
06/04/10
06/18/10
07/02/10
07/16/10
07/30/10
08/13/10
08/27/10
09/10/10
09/24/10
10/08/10
10/22/10
11/04/10
11/16/10
on sale
cbs abc
2011 ISSUe cLOSING caLeNDar
*Editorial and closing/on sale dates subject to changeAll materials are due at date of space close. Revised 8-24-10
issue space close*cover date issue on sale space close*cover date
12/20/10
01/03/11
01/17/11
01/31/11
02/14/11
02/28/11
03/14/11
03/28/11
04/11/11
04/25/11
05/09/11
05/23/11
06/06/11
06/20/11
07/04/11
07/18/11
08/01/11
08/15/11
08/29/11
09/12/11
09/26/11
10/10/11
10/24/11
11/07/11
11/21/11
12/05/11
12/19/11
01/03/11
01/17/11
01/31/11
02/14/11
02/28/11
03/14/11
03/28/11
04/11/11
04/25/11
05/09/11
05/23/11
06/06/11
06/20/11
07/04/11
07/18/11
08/01/11
08/15/11
08/29/11
09/12/11
09/26/11
10/10/11
10/24/11
11/07/11
11/21/11
12/05/11
12/19/11
01/02/12
1101
1103
1105
1107
1109
1111
1113
1115
1117
1119
1121
1123
1125
1127
1129
1131
1133
1135
1137
1139
1141
1143
1145
1147
1149
1151
1201
11/19/10
12/03/10
12/17/10
12/29/10
01/14/11
01/28/11
02/11/11
02/25/11
03/11/11
03/25/11
04/08/11
04/22/11
05/06/11
05/20/11
06/03/11
06/17/11
06/30/11
07/15/11
07/29/11
08/12/11
08/26/11
09/09/11
09/23/11
10/07/11
10/21/11
11/04/11
11/18/11
12/27/10
01/10/11
01/24/11
02/07/11
02/21/11
03/07/11
03/21/11
04/04/11
04/18/11
05/02/11
05/16/11
05/30/11
06/13/11
06/27/11
07/11/11
07/25/11
08/08/11
08/22/11
09/05/11
09/19/11
10/03/11
10/17/11
10/31/11
11/14/11
11/28/11
12/12/11
01/10/11
01/24/11
02/07/11
02/21/11
03/07/11
03/21/11
04/04/11
04/18/11
05/02/11
05/16/11
05/30/11
06/13/11
06/27/11
07/11/11
07/25/11
08/08/11
08/22/11
09/05/11
09/19/11
10/03/11
10/17/11
10/31/11
11/14/11
11/28/11
12/12/11
12/26/11
1102
1104
1106
1108
1110
1112
1114
1116
1118
1120
1122
1124
1126
1128
1130
1132
1134
1136
1138
1140
1142
1144
1146
1148
1150
1152
11/26/10
12/10/10
12/22/10
01/07/11
01/21/11
02/04/11
02/18/11
03/04/11
03/18/11
04/01/11
04/15/11
04/26/11
05/13/11
05/27/11
06/10/11
06/24/11
07/08/11
07/22/11
08/05/11
08/19/11
09/02/11
09/16/11
09/30/11
10/14/11
10/28/11
11/11/11
RATES & SPECS
Page
1/2 Page
3rd Cover
4th Cover
4 COLOR 2 COLORsingle rate
abc or cbs
rate base: 200,000
(400K combined)
RATECARD EFFECTIVE JANUARY 2010
PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & BAUER MEDIA GROUP, Inc. 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $3.99.AGENCY COMMISSION: 15% to recognized agenciesRATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date.TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency duringcontract year, will be short-rated back to earned frequency level.REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns. *Prices subject to change at Publisher’s discretion.Copyright © 2011 by Bauer Media Group, Inc.
8-24-10
Rates are gross, non-bleed. Add 15% for bleed ads.Standard 15% Agency commission applies.All special unit pricing available upon request.
B/W
$12,516
$8,390
$13,487
$18,879
$11,051
$7,408
$10,227
$7,408
rateS & SpecS
page
1/2 page
3rd cover
4th cover
4 cOLOr 2 cOLOrsingle rate
abc or cbs
rate base: 150,000
(300K combined)
ratecard effective January 2011
pUBLISHeD BY: Bauer PuBLiSHinG company L.P., 270 Sylvan ave., englewood cliffs, nJ 07632 | 201.569.6699 & Bauer Media GrOuP, inc. 58 W. 40th St., 5th floor, new york, ny 10018 | 212.764.3344cIrcULatION: rates based on an annual (12 month) contract year average. Single copy price: $3.99.aGeNcY cOMMISSION: 15% to recognized agenciesrate INcreaSeS: announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.caNceLLatION DateS: advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. all inserts printed by Bauer, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. if the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date.terMS OF SaLe: 30 days from the date of invoice. interest will be charged at a rate of 1.5% per month on past-due balances.FreQUeNcY DIScOUNtS: frequency discounts earned within 12-month period. advertisers that do not meet earned frequency duringcontract year, will be short-rated back to earned frequency level.reGIONaL INSertS aND SUppLIeD INSertS: regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns. *Prices subject to change at Publisher’s discretion.copyright © 2011 by Bauer Media Group, inc.
10-26-10
rates are gross, non-bleed. add 15% for bleed ads.Standard 15% agency commission applies.all special unit pricing available upon request.
B/W
$12,860
$8,620
$13,858
$19,398
$11,355
$7,611
$10,508
$7,611
rateS & SpecSpUBLIcatION trIM SIZe: 5 1/4” X 7 3/8”
Single pageSpread
1/2 page Horizontal1/2 page Vertical
5 1/2” X 7 5/8” 10 3/4” X 7 5/8” 5 1/2” X 3 1/2” 2 7/8” X 7 5/8”
5 1/4” X 7 3/8” 10 1/2” X 7 3/8” 5 1/4” X 3 3/4” 2 5/8” X 7 3/8”
4 3/4” X 6 7/8” 10” X 6 7/8” 4 3/4” X 3 1/4” 2 1/8” X 6 7/8”
BLeeD trIM SaFetY
Keep safety 1/4" in from trIM and BLeeD is 1/8" out from trIM. Image areas intended to bleed should extend 1/8" beyond the trim. areas not intended to bleed should be a minimum of 1/8"
inside trim (1/4" for best results). all live material should be 1/4" inside the trim.
preFerreD FILe FOrMat: Hi-res PDF files (made ONLY through Acrobat Distiller) No native application files accepted. PDF files MUST be made using Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will NOT be accepted) The Hi res PDF distilled files must have:1. All fonts embedded (NO True Type fonts accepted)2. The correct mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color pro-files. (i.e. ICC profiles)3. All spot colors MUST be converted to CMYK unless running 1, 2, or 3 color ads. NO file with PMS colors accepted unless pre-ordered.4. OPI must NEVER be included in the file. (see advanced tab in distiller)5. Resolution: 300 DPI for all submitted images and files.6. All ads must have position marks for non-bleed ads and trim & bleed marks for bleed ads.7. Files must comply with SWOP standards. 8. Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum thickness. Black type on ads should be solid black and not 4/C.
preFerreD cOLOr GUIDaNce: Please provide 4 SWOP proofs or 4 industry quality proofs which comply with SWOP specifications.
aDVertISING MaterIaL: All materials should be uploaded to the Bauer Ad Portal (http://www.baueradportal.com) For instructions on how to upload, please see the following page in this kit.
Once the ad has been posted, please email the following information to [email protected] and [email protected]: • Advertiser Name • Publication Name • Issue Number and Cover Date • File Name that was uploaded • A Low Res PDF of the ad for file identification
SHIp 4 SWOp prOOFS DIrectLY tO: Bauer Media Group, Inc. 58 W. 40th Street, Fifth Floor, New York, NY 10018 Attn: Audrey Robinson Phone: (212) 994-4204 Fax: (212) 764-7255
*NOTE: If using a MAC to upload, Fire Fox is the preferred Browser.*NOTE: If ad is posted before the material due date, please send proofs for next business day delivery.
pUBLISHer’S SerVIceS: Services performed by The Publisher are non-commissionable. The Publisher will charge for all costs incurred in preparing submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early identification proof or facsimile of advertisement is to be used solely as an aid in positioning should be sent well in advance of closing date to The Publisher. All advertising material will be destroyed one year after last use unless otherwise instructed upon arrival.
PRODUCTION SPECS
THE BAUER AD PORTALrateS & SpecS
Log on tohttp://www.baueradportal.com
*Note: If you are a MAC user, FireFox is ONLY compatible browser.
You do NOT need to Sign In
Select "Upload Ad Materials"under the Bauer Logo
*FILeS SUBMItteD MUSt Be IN pDF FOrMat aND Meet prODUctION SpecIFIcatIONS(See Production Specs)
Fill in all ad related information: Name, Email, Company, File Name, Publication, Issue #, etc.
Select "Browse" and locate your PDF.
Select "Attach Now"File must be in the larger box. Other wise it did not upload.
All related ad/issue/information must be filled in correctly (see item #3)
Scroll down and select “OK”
You should see a message at the bottom of the page:UpLOaD OperatION WaS SUcceSSFUL
Once the ad has been posted, please email a LOW RES PDF of the ad with the following information to [email protected]:Advertiser Name, Publication Name, Issue Number, Cover Date and File Name that was uploaded
1
2
3
4
5
6
7
8
9
2
5 4
6
8
3
MIN PAPER STOCK 7ptMAX PAPER STOCK 10pt
PAGE BREAKS 18-19 & 106-107, 34-35 & 90-91, 42-43 & 82-83, 62-63
JOGS TO FOOTLAP 3/8"
HANGER WIDTH 3 1/2" FOLD/PERF SPACE 1/2"
ESTIMATED PRINT RUN: 631,000BINDERY WASTE 3%
MINIMUM SIZE VERTICAL: 4 1/2"*MAXIMUM SIZE VERTICAL: FULL PAGE PLUS TRIM
MINIMUM SIZE HORIZONTAL: 5"MAXIMUM SIZE HORIZONTAL: FULL PAGE PLUS TRIM
FULL PAGE TRIM SIZE: 5 1/2" x 7 3/8"FULL PAGE BLEED SIZE: 5 3/8 x 7 5/8"
*INSERTS THAT GO IN THE CENTER BREAK MUST BE A MINIMUM OF 5 1/2" FROM HEAD TO FOOT
4 sample blue lines 4 weeks prior to the issue rate card close for printer/publisher approval.Inserts will not be bound in the book with such approval.
SHIP MATERIAL TO: Bauer Media Group, Inc.58 W. 40th Street, 5th Floor, New York, NY 10018 Attn: Audrey Robinson Phone: (212) 994-4204 Fax: (212) 764-6291
SUPPLIED INSERT SPECSrateS & SpecS
PACKAGING, DELIVERY, AND STORAGE OF SUPPLIED PRINTED MATERIALS
PALLET REqUIREMENTS:Length: 48 inchesWidth: 40 inchesHeight: 53 inches maximum
SKID PACKING REqUIREMENTS:Must be packed in lifts of no less than 6”high, with all material facing the same direction.
TwO PAGE INSERTS:Must be packed facing the same direction of a skid with the correct orientation clearly marked. If not then upside down or backwards binding of some pieces may result and the advertiser may incur additional charges for correcting the packing of the inserts.
Specifically folded cards should be packed so they do not curl or bend during storage. Do Not shrink wrap, sleeve wrap or strap individual lifts.
BILL OF LADING:Must include the total quantity (copies, boxes, pallets) title of insert, title of publication it will be inserted in and contact name. Each carton and skid must contain the same information as the bill of Lading. We will not independently verify the count provided by you unless you make that request.
DELIvERy INFORMATIONDELIvERy TIMES:Deliveries must arrive between 8:00am and 3:30pm, Monday through Friday. Supplied materials arrivng after hours will not be verified.
Inserts must be delivered 4 working days prior to the date of binding.
DELIvERy ADDRESS:Trend Offset10301 Busch Dr. NorthJacksonville, FL 32218
rateS & SpecS
cOpY & cONtract REGULATIONS
G. Inserts: (1) A facsimile of any furnished insert must be submitted to SOAPS IN DEPTH prior to printing of the insert. (2) SOAPS IN DEPTH is not responsible for errors or omis-sions in, or the production quality of,furnished inserts. (3) The Advertiser or its Agency shall be responsible for any additional charges incurred by SOAPS IN DEPTH arising out of the Advertiser or its Agency’s failure to deliver furnished inserts pursuant to SOAPS IN DEPTH’S specifications. (4) In the event that SOAPS IN DEPTH is unable to publish the furnished insert as a result of Advertiser’s or its Agency’s failure to comply with SOAPS IN DEPTH’s specifications, the Advertiser or its Agency shall remain liable for the space cost of such insert.H. All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against SOAPS IN DEPTH relating to advertising must be brought in the state or federal courts in New York, New York and the parties hereby consent to the jurisdiction of such-courtsI. The Advertiser or its Agency each represent that they are authorized to publish the entire contents and subject matter of any advertisement submit-ted to SOAPS IN DEPTH and that any such advertising (including product sam-ples) complies with all applicable laws and regulations and does not violate or infringe the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce SOAPS IN DEPTH to publish such advertisement, the Advertiser or its Agency each agree jointly and severally to indemnify, defend and hold harmless SOAPS IN DEPTH and its employees and representatives from and against any and all liability, losses, damages, and expenses of any nature (including with-out limitation, attorneys’ fees) arising out of the copying, printing, publishing, distribution or transmission of such advertisements in SOAPS IN DEPTH including but not limited to any claims for libel, defamation, misappropriation, invasion of privacy, copyright or trademark infringement, violation of rights of privacy or publicity and/or any other claims or suits now known or hereinafter devised or created. J. In the event an order is placed by an Agency on behalf of the Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of the Advertiser and that all legal obligations arising out of the placement of the advertise-ment will be binding on both the Advertiser and the Agency.
a. SOAPS IN DEPTH reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy for any reason at any time, whether or not the same has already been acknowledged and/or previously published. In addition, SOAPS IN DEPTH reserves the right to remove from selected copies of the publication advertisements containing mat-ter that subscribers have deemed objectionable. In the event of such cancella-tion or rejection by SOAPS IN DEPTH, advertising already run shall be paid for at the rate that would apply if the entire order were published. Cancellation of any portion of any advertising order or contract by the Advertiser or its Agency or failure of the Advertiser or its Agency to have published the specified number of pages automatically nullifies any rate discount, including any rate discount applied to previously published advertisements, and may result in a short-rate. In such event, the Advertiser or its Agency must reimburse SOAPS IN DEPTH for the short-rate, which is the differ-ence between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore.B. Orders that contain rates that vary from the rates listed herein shall not be binding on SOAPS IN DEPTH and may be inserted and charged for at the actual schedule of rates.c. Advertisements that simulate editorial content must be clearly defined and labeled“ADVERTISEMENT” and SOAPS IN DEPTH may, in its discretion, so label such copy.D. Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and inserted but such restrictions or specifications are at SOAPS IN DEPTH’s sole discretion. In no event will adjustments, reinstatements or refunds be made because of the position in which an advertisement has been published. Notwithstanding the foregoing, if Advertiser has paid a premium for a particular position, reimbursement for failure to publish an advertisement in a particular position shall be limited to the refund of such premium to the Advertiser.e. The Advertiser or its Agency may not cancel orders for or make changes in advertis-ing materials after the closing date.F. SOAPS IN DEPTH is not responsible for errors or omissions in any advertising materials provided by the Advertiser or its Agency (including errors in key numbers) or for changes made after the closing date. SOAPS IN DEPTH shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues of SOAPS IN DEPTH because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of SOAPS IN DEPTH. In the event of errors in or omissions of any advertisement(s) which result from an error on the part of SOAPS IN DEPTH, SOAPS IN DEPTH’S liability shall not exceed a refund of amounts paid to SOAPS IN DEPTH for the advertisement. SOAPS IN DEPTH is not responsible for errors in key numbers.
Copyright © 2011 by Bauer Media Group, Inc.
r. Ratebase guarantees are made on an annual (12 month) contract-year average.S. Agency Commission: 15% of gross advertising charge to recognized agencies.t. Terms of sale: Payment due thirty (30) days from date of invoice. Interest will be charged at rate of 1.5% per month on past due balances. SOAPS IN DEPTH reserves the right to change the payment terms to cash with order at any time.U. In consideration of SOAPS IN DEPTH’s reviewing for acceptance or acceptance of any advertising for publication in SOAPS IN DEPTH, the Advertiser or its Agency agrees not to make promotional or merchandising reference to SOAPS IN DEPTH in any way without the prior written permission of SOAPS IN DEPTH in each instance.V. The foregoing terms and conditions shall govern the relationship between SOAPS IN DEPTH and the Advertiser and/or Agency. SOAPS IN DEPTH has not made any representations to the Advertiser or Agency that are not con-tained herein. Unless expressly agreed to in writing by SOAPS IN DEPTH, no other terms or conditions, printed or otherwise, appearing in contracts, orders, copy, instruction, or otherwise which conflict with, vary, or add to these terms and conditions or the provisions of SOAPS IN DEPTH’s rate card will be binding on SOAPS IN DEPTH. SOAPS IN DEPTH has the right to insert the advertising anywhere in the magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competi-tive separation or placement facing editorial copy) will be treated as a positioning request only and cannot be guaranteed. MAGAZINE’s inability or failure to comply with any such condition shall not relieve the Advertiser or its Agency of the obligation to pay for the advertising.
K. The Advertiser or its Agency agree to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on the Advertiser’s behalf. Advertiser authorizes SOAPS IN DEPTH, at its election, to tender any bill to Advertiser’s Agency, and such tender shall constitute due notice to the Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of the Advertiser and Agency. Payment by the Advertiser to the Agency shall not discharge the Advertiser’s liability to SOAPS IN DEPTH. The rights of SOAPS IN DEPTH shall in no way be affected by any dispute or claim between the Advertiser and the Agency.L. The Advertiser or its Agency may only use the advertising space for the advertisement as agreed to by SOAPS IN DEPTH. The Advertiser or its Agency may not use or authorize oth-ers to use the advertising space, either directly or indirectly, for any business, organization, enterprise, product, or service other than that for which the advertising space is provided by SOAPS IN DEPTH.M. SOAPS IN DEPTH reserves the right to use any of the commercially accepted printing processes.N. CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is sup-plied by the advertiser, they are not cancellable 30 days prior to published issue space close date. O. The Advertiser and/or Agency agrees to reimburse SOAPS IN DEPTH for its attor-neys’ fees and costs in collecting any unpaid charge or portion of the charge for any advertisement.p. The copyright in any advertisement created by SOAPS IN DEPTH is owned by SOAPS IN DEPTH, and may not be otherwise used by the Advertiser or third parties without SOAPS IN DEPTH’s prior written consent. The Advertiser and Agency agree that any advertisements published may, at SOAPS IN DEPTH’s option, be included in all media, whether now in existence or here-after developed, in which the issue containing the advertisement is published, reproduced, distributed, displayed, performed, or transmitted, in whole or in part.Q. Rates and units of space are effective with the January 2011 issue. Announcement of any change in rate will be made thirty (30) days in advance of the closing date for the first issue affected by such new rates. Orders for issues thereafter will be at the rates then prevailing. All rate discounts must be used within six months after the end of the period in which they were earned. Unused rate discounts will expire six months after the end of the period in which they were earned.
cOpY & cONtract REGULATIONS
Copyright © 2011 by Bauer Media Group, Inc.
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