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Sidmouth and Bridport Museums
Open Doors
Susan EddisfordCommunity Museums Officer, Devon
Aims
• To enable Bridport and Sidmouth Museums to develop sustainable, alternative economic models allowing them to offer free admission to all visitors
• To further raise the strategic profile of museums along the Jurassic Coast
Funding
£9,000 for
• Marketing
• Retailing
• Income generation
• Project management (Sidmouth)
£10,000
• Guarantee against loss
Marketing
Retailing
Consultant advice on:
• Shopfittings
• Display
• Stock
• Pricing
Retailing
Income generation
Consultant recommended
• Donations box
• Signs
• Gift Aid
• Sponsorship
Results: Sidmouth Museum visitors
2008 2009
April 473 1647
May 575 1477
June 505 1528
July 848 2314
August 828 3429
September 427 1828
October 499 1098
Total 4,155 13,321
Results: Sidmouth Museum income
Ticket sales 08 Shop sales 08 Donations 08 Shop sales 09 Donations 09
April 373 203 0 404 454
May 367 172 212 472 592
June 397 189 57 291 665
July 673 303 121 392 563
August 556 406 131 743 929
September 640 208 212 386 727
October 363 232 199 387 701
Total £3,369 £1804 £932 £3,075 £4,631
Open Doors
“The support we’ve received made a huge difference because it’s given us a kick start to do things we were thinking about but didn’t know how to do or didn’t have the money for. Some of the things John Prescott, the retailing consultant, suggested were just WOW impact, such as the signage and what we buy for the shop – it made me braver. being a small museums we couldn’t implement everything but we moved along such a lot last year.”
Christine Bull, volunteer shop manager, Sidmouth Museum
Legacy
• Enthused volunteers
• Raised profile with trustees
• Interest from other museums
• Continuing success
