Slide 1
SIAM NIRAMIT & DREAM WORLDMARKET BRIEFING ON INDIABy Big
Blue Marble Mktg & Rep Pvt LtdSUMMARY We need to stay invested
in the Indian market as now we have built-up a one-on-one
relationship with travel agents & tour operators in many cities
across India Delhi, Mumbai, Bangalore, Chennai, Ahmedabad, Kolkata
and several smaller cities Our efforts in the last few years have
helped Siam Niramit & Dream World effectively compete with
other products in Thailand such as Safari World, Phuket Fantasea,
Coral Island, Nong Nooch Village, Gems Gallery, Safari World,
Marine Park, Temples of Golden Buddha, Mini Siam and Marvel &
Grand Palace Other inappropriate products like Tiffany Show and
Alcazar have actually begun to get removed from the tour
excursions. This means that we need to push our products before the
competition pushes theirs2014 MARKETING OBJECTIVEIt is important to
now embark on a new pure sales driven approach wherein we are able
to offer incentives (barter or cash for advertising or B2B
marketing) to travel agents to actually convert to Siam Niramit
& Dream WorldWe need to activate some B2C consumer activities
with tour operators by offering special packages for leisure groups
and MICE this will help our sales team actually have something to
push and convertMost importantly we need to market more in South
India Hyderabad, Chennai, Coimbatore, State of Kerala and also tap
the East of India with Kolkata, State of OrissaThis is because
South and East India have not been tapped as yet.
2012 SUCCESS AREAS (SIAM NIRAMIT)Actual conversion data:Cox and
Kings - The total no of pax done to Siam Niramit in 2012 through
FIT,GIT & MICE was 4200Thomas Cook The total no of pax done to
Siam Niramit in 2012 through FIT,GIT & MICE was 1500
Total actual queries generated:Total number of queries generated
- 124Total number of travel agents from where these queries came
out: 03 Name of Travel Agents:i) The Travelers ( Kolkata) 9 pax ii)
Indian Overseas Tours & Travels (Mumbai ) 90 pax iii) Sachinam
Holidays ( Mumbai) 25 pax2013 SUCCESS AREAS (SIAM NIRAMIT)Actual
conversion data:Cox and Kings - Approx 3200 pax till October
2013Thomas Cook - Approx 600 pax till October 2013Total actual
queries generated:Total number of queries generated: 137Total
number of travel agents from where these queries came out: 07Name
of Travel Agents:i) Harvey India Tours & Travels Pvt. Ltd. (
Mumbai) 20 paxii) Olympia Travels and Tours ( Mumbai) 46 paxiii)
Own Vacation ( Mumbai) 4 paxiv) Shreyas Tours & Travels (
Mumbai) 5 paxv) Sky Wings Holidays ( Mumbai) 10 paxvi) Trave India
Holidays Services ( Mumbai) 2 paxvii) N Chirag Travels (Delhi) 50
pax
52012 SUCCESS AREAS (DREAM WORLD)Actual conversion data:Dynasty
Travel ( Mumbai) 14 paxAnjali Travels ( Mumbai) 16 paxSky Line
Travels ( Mumbai) 14 paxRiya Travels ( Mumbai) 400 paxHeena Tours
(Mumbai) 50 pax
B. Total actual queries generated:Total number of queries
generated: 494Total number of travel agents from where these
queries came out: 052013 SUCCESS AREAS (DREAM WORLD)Actual
conversion data:7 Continents Holidays Inc ( Mumbai) 3 paxCottage
Tours & Travels ( Mumbai) 50 paxFlamingo Transworld Pvt. Ltd (
Ahmedabad) 220 paxFreya Tours & Travels Pvt. Ltd. ( Mumbai) 123
paxInstant Travel Solutions ( Mumbai) 4 paxLa Vena Tours and
Travels ( Mumbai) 4 paxLifestyle Holidays ( Mumbai) - 120Magnus
Tours & Travels ( Mumbai) 6 paxNeels Holidays ( Mumbai) 100
paxNew Jolly Tours and Travels ( Mumbai) 10 paxOlympia Travels and
Tours ( Mumbai) 16 pax Shree Krishna Travel Solutions Pvt Ltd (
Mumbai). 300 paxSilver Sky Travels World ( Mumbai) 12 pax Sujay
Holidays ( Mumbai) 7 pax Travel Solutions ( Indore) 14 pax Trident
Net Privilege ( Mumbai) 25 paxWorld Spin Holidays ( Mumbai) 35 pax
N Chirag Travels (Delhi) Approx 350 pax
B. Total actual queries generated:Total number of queries
generated: 1399Total number of travel agents from where these
queries came out:18
TOUR OPERATOR BROCHURES DONE IN 2012 & 2013
TOUR OPERATOR BROCHURES DONE IN 2012 & 2013
TOUR OPERATOR BROCHURES DONE IN 2012 & 2013
TOUR OPERATOR BROCHURES DONE IN 2012 & 2013
BIG BLUE MARBLE REINVENTEDWe have removed / changed / parted
ways with old staffWe have redeveloped our company our logo, our
office, our team and even invested our own funds from the
representation fee to help secure more market penetration for our
Amusement CreationsBangalore marketing visit for IITM Bangalore
exhibition and SKAL agents dinner presentationHoliday Expo
exhibition in NagpurIITE Exhibition in IndoreSales & Marketing
visit to PuneMarketing presentation & sales visits in Ahmedabad
5 cities in 3 months of new managementWe now want to set TARGETS
for ourselves !
We have through our newsletter also designed a flyer on Siam
Niramit Phuket and sending this flyer to the travel trade to create
awareness on the product. The focus is also to showcase Siam
Niramit as a MICE venue ( Report June 2012)
Having conducted the sales calls in India we are pleased with
the outcome in the 3 cities that we had the sales calls. In Kolkata
we briefed the agents about Siam Niramit Phuket and also discussed
with some of them the prospect of hosting some rituals of the
Indian weddings. ( Report August 2012)
With regards to the report for the month of January and the
sales calls carried out in Ahmedabad.Apart from this we are also in
touch with Flamingo, Trail Blazers, SAL Tours and Thomas Cook to
try and secure the brochure deal with them (Report January
2013)
We would also like you to please look into the proposal that was
sent to management regarding tapping periphery cities near Mumbai
and also the incentive to agents promoting our products.It would be
appreciated if you could send us the approval on our proposal as
this is important for us to try and meet the proposed targets for
both Siam Niramit and Dream World. ( Report May 2013)
SOME SUPPORT THAT WE NEEDATTRACTIONBarter TicketsCash For
AdvertisingMarket VisitsTOTAL USDSiam Niramit BKK
2,000USD 1,500USD 700USD 2,200Siam Niramit PHT500USD 500NILUSD
500Dream World BKK
1,000USD 500USD 700USD 1,200TOTAL 3,500USD 2,500USD 1,400USD
3,9002014 JANUARY DECEMBER DIRECT TARGETS (accordingly we will
divide quarter wise)(A) Siam Niramit BangkokLeisure FITLeisure
GroupMICESeriesTOTAL3006,0005,0003,00014,300(value in USD
3,57,500)(B) Siam Niramit Phuket1001,0001,0001,0003,100(value in
USD 77,500)(C) Dream World Bangkok2002,0005001,0003,700(value in
USD 74,000)(D) PR MEDIA COVERAGE30 clips in travel trade
publications value in USD12 clips in mainline newspapers &
magazines (English & other Indian languages) value in USDUSD
6,000USD 15,000Total Direct Contribution by Big Blue Marble
(A+B+C+D)USD 5,30,000Total Fees Paid in 2014 (January December
2014) USD 2007 x 12USD24,084
