P O R T F O L I O 2 0 1 6

I N D U S T R I A L D E S I G N E R

Hola! i am Shruti

From New delhi, India fOR ME, DESIGN IS.. Constant learningSimplifying thingscreating new ideas MAKING THE WORLD BETTER

work experience

President | Global Union (August 2015- Present) Rochester Institute of Technology

Graphic Designer | Solar Sales and Freelance (August 2013- February 2014) Delhi, India

Peer Advisory Leader | International Students Orientation (August 2015- September 2015) Rochester Institute of Technology

01

tABLE OF cONTENTS

02 03Cuddle Books Design with Purpose

Lumiere End Table Lamp Design

Sunrise Food Tray Cultural Design

04 05 06Woodwork and keyshot

Freelance Graphic Design

Zone Packaging Design

Cuddle BooksPlay With Purpose01

A child can learn and play with a Cuddle Book, each of which features interesting facts about the animal it represents and encourages them to learn more about it. Cuddle Books

are the perfect cuddling toys to keep on a child’s bedside or a best friend

he can hug during the night. The collection offers a variety of animal heads for kids to collect and play

with, all while learning about a wide variety of animals.

Research Target Audience & Safety Standards

By three, most children can follow complex instructions.

Start Collecting and personalizing things.

Start to read and write words.

They enjoy make-believe play.

2 -4 yea r o l d k i ds

Safety standards applicable to toys for this age group:

• Unbreakable.• No small parts or pieces

which could become lodged in the throat.

• No electrically operated toys with heating elements.

• No sharp points or edges.

TrendboardEducational, Collectible and Cuddly Toys

Cuddly iPad Covers

Character Play

Travel Books

Collectible ToysAnimal Behaviour

SketchesConcept and story board

SketchesConcept and story board

Cuddle Collect

Learn

Eyes were stitched over the face patch.

White face patch cut and stitched over the brown leaf pattern made in step one.

Brown leaf pattern stitched together along one side.

Fabric Prototyping

Front Half

Back base of the front half, a round layer of thick interfacing, hair, the front end of left ear, the right ear and one side of the zipper were stitched together

1

Back and mouth pAGES

Other half of the monkey head was made in the similar way.

Mouth of the monkey was hand stitched on the front half.

Two white round muslin patterns with a thin layer of interfacing were stitched together. Graphic was printed on transfer paper and was ironed on to the fabric.

Fabric pages were then sandwiched between the front and back end of the left ear and were stitched together.

2 3

Technical Drawings

3” 4.75”

2”

2”

1” (for the other side also)

R 0.5” 11.5”

9”4”R 3.5”

6”

( x 4)

Front Back

7.5”

Side

7.5”

6.75”

6”

2.5”

Top

R 2.5” (x 7)Fabric Pages

Sewn In Left Ear

Interior

Label Placement

Care Label InformationMaterial: Woven Polyester SatinPrint method: Thermal Transfer PrintSize: 2” x 1”Care Instructions: Sew-in

Brand Label InformationMaterial: Polyester YarnPrint method: Woven Size: 1.5” x 1” Construction Instructions: Sew-in

Woven Polyester Satin Care Label (2”x 1”)

Woven Polyester Yarn Brand Label (1.5” x 1”)

Item/Description Content Placement Supplier Width/Weight/Size Finish Qty.

Solid Potting Soil Blizzard Fleece Fabric

Fleece Fabric Front face and back leaf pattern

Joann’s 10” x 5” 4

Solid Potting Soil Blizzard Fleece Fabric

Fleece Fabric Front and back bases

Joann’s 8” x 8” 2

Solid Ivory Blizzard Fleece Fabric

Fleece Fabric Mouth leaf pattern Joann’s 8.5” x 4.5” 2

Solid Ivory Blizzard Fleece Fabric

Fleece Fabric Mouth base Joann’s 6” x 5” 1

Solid Potting Soil Blizzard Fleece Fabric

Fleece Fabric Ear pattern Joann’s 5.75” x 5.75” 4

Solid Dark Blue Blizzard Fleece Fabric

Fleece Fabric Nose Joann’s 1” x 1” 1

Bill of Materials

Solid Dark Blue Blizzard Fleece Fabric

Fleece Fabric Eyes Joann’s 2” x 2” 2

Solid Ivory Blizzard Fleece Fabric

Fleece Fabric Face patch Joann’s 6” x 2.6” 1

Interfacing Thick Front, back base Joann’s 7” x 7” 2

Interfacing Medium thickness Between fabric pages

Joann’s 5” x 5” 7

Zipper Potting Soil color Around the 2 bases

Joann’s 19”

Polyfill 100% Polyester Joann’s 16 oz

Final Prototype

Displayed at The Strong- National Museum of Play,

Rochester, NY

A culturally specific product that facilitates the preparation, serving, display, and/or consumption of food

from a culture different than your own.

sUNRISE tRAYChinese Airline Food Tray02

Research Chinese culture and food settings

Symbolic art, Chinese paintings, decorated ceramic tableware

Use of red and blue colors is very dominant in Chinese culture.

HomeTablewareArt Restaurants Airline

• Round tables are preferred for easy communication

• Lazy susan is generally used to help in moving food around the table

• Circular bowls and plates

• Round tables for easy communication and serving

• Circular bowls and plates

• Standard rectangular and square white plastic bowls

• Cup for tea and water- No cultural representation

Chinese airline food traySketches

Chinese airline food tray

• Basicshapes-circlesandrectangles.

• Dominantcircle• Useofsymbols(Yin

andYang)• Anextracupfortea.

• AreaofImprovement-Toomuchnegativespace-Foodportionsaresmall-Moresymbolincorporation-Addlidsoncontainers

Initial CAD renderings

Model MakingHandmade and keyshot

Inspired by Chinese new year snack tray.

Draft angle was added in each container to make

them stackable. Vacuum Formed

Main course

Process for adding logos

Chinese painting is one of the oldest continuous artistic traditions in the world. Fast, confident and smooth brush-stokes in Chinese watercolor paintings makes them stand out against the whole world.

Chinese symbols and meanings revolve around good fortune, and positive elements. It is the Chinese belief that by filling their lives with lucky objects and images, they increase prosperity and happy circumstances.

Combination of both of these dominant traditions became an idea to make travelers aware of some of the important and positive things about Chinese culture. The symbols were painted with Chinese brush-strokes and were used on lids of the containers of the food tray. Meaning of each symbol was added underneath the containers.

Watercolor

Final ProductChinese airline food tray

Lighting product which aesthetically looks good, is easy to handle, clean and maintain. It also is interactive with the audience

and made ergonomically.

lUMIEREAn end-table lamp03

RESEARCH

Storage AmbientAdjustable

Simple Shapes

Cost effective material

SketchES

MODEL MAKING

Single popsicle cracked

Wooden dowels for testing connectivity

3 popsicle sticks for more strength

and stability

No crack! Wing nuts and bolts for connectivity

PROCESS Handles: Popsicle Sticks, Spacers and Wing Nuts

Lamp Shade: Reed Bending Storage bowl: Slip casting and glazing

FINAL PRODUCT

wOODWORK and Keyshot04

Woodwork and keyshot renderings of various projects throughout

sophomore and junior year

In-Process Final

UpcycleCoffee table made out of all recycled materials

Old books

Painted wood covered with paper hexagons

pAINT BOXA box to store paints and brushes

Keyshot Renderings

zONE label Packaging Design05

To design a label for a mocktail syrup bottle. The label needs to be cost

effective, easy to stick on the bottle, easy to print and can be used for all

colors the syrup comes in

market researchCost Effective and Modern

White font for readability Colorful

Minimal and elegant

LayoutsLabel shape and size

Final shape and size

Experimentation with different fonts, shapes and background color was done. Client preferred colorful triangles instead of lines on a clear background

In-process layouts

Triangles arranged to show trickling down of the syrup

Syrup colors added to the triangles

Testing

final layout

lOGO DesignSFreelance work06

Freelanced for different clients with graphics to further their brand needs

and market value.

FreelanceLogo for a photographer in New Delhi, India

FreelanceLogo redesign for a college fashion magazine

Busy

Easy to read

Graphic integrated with text

Text not integrated with the graphic

Old New

FreelanceLogo design for an import-export cotton, rice and kangra textile firm in Gujarat, India

Kangra textile print

RiceCotton plant

coroflot/shrutisharmadesignsxs2665@rit.edu585-747-9308