SHRB & CO.Pvt,Ltd

Company’s intro…

• Established 1994

• Founders

• Initial investment

• How did it start….?

Country….

Cambodia is the country where we are runing our business

Cambodia is situated in the Southeastern Asia

The capital of Cambodia is Phnom Penh

Cambodia came into being on 9 Nov 1953

Cont….

The totall population 14,701,717.The 2nd World War held in Cambodia in which

the Cambodia get rid of France

Cambodia is a rain forest country and farming is the main and common profession of Cambodians Native

Cont…..

The totall litracy ratio of cambodia is (male 84.7% and female 64.1%) 73.6% of the totall population can read and write.

Language speaking in Cambodia is khmer.

Most of population belonging to Buddist religion and a very small amount of population belonging to Islam.

Cont….

The unemployment rate is 3.5% and population below the poverty line is 31%

Mission statement

To provide high quality products that combine performance with value pricing, while establishing a successful relationship with our customers and our suppliers.

Vision statement

To expand our bussines throughout the world,and to compete with our competitors and want to be at the peak in todays competition……………..

Where we have used

buttons ……… ?

4p’s

product

price

• Price varies according to product

• affordable price

• minimum price 10 RIEL

• maximum price 25 RIEL

Place

• Head office in capital of Cambodia

• Own stores

• Retailers(whole sallers)

• Approachable

Promotion

• Website

• Social networks

• Tv adds

• Newspapers

• Joining expos

strength

• Poineer in shelter• Customers loyalty• Successful marketing & Advertising• Quality product• Delivery

weaknesses

• Lack of qualified staff• More turn over• Lack of modern technolog• Difficult to over come on political

issues

opportunities

• Market potential-Growing market for shelter• People need variety in shelter sector• E-commerce• Rainy & forest country• Weak construction sector

Threat

• Economic problems in the country• More taxes• Poor performance of one out-let effects

business• Negative advertisment by the competitors

Pest

Political • Taxation law

• Labour laws

• Environtal protection laws

• Political instability

Economic

• Inflation rate

• Economic growth rate

Social factors

• Saftey conciousness

• Lifestyle changes

• Work life quality

technology

• New product

• Product inovation