Showtime Outdoor Media 2014

1

Copyright Information goes here Company Proprietary and Confidential

Premiere Digital Billboard Network in Puerto Rico

www.show&mepr.com

Company Proprietary and Confidential Revised February 2014

LINEUP 2014

2


POR QUÉ“OUTDOOR ADVERTISING”? l  MENOS “CLUTTER”: no compite con otros

anuncios de radio ó páginas de periódico

l  COSTO – EFECTIVO: mayor visibilidad por la inversión comparado con otros medios (TV Local, Radio, Prensa)

l  DENSIDAD ALTA DE VEHICULOS: @ 737 autos/ 1,000 habitantes en P. R.

l  ALTISIMO D.E.C. (Daily Effective Circulation): 87.0 Metro

Revised February 2014

3


¿POR QUÉ “OUTDOOR ADVERTISING”?

•  2do Medio de Mayor Recordación en PR • 90% OVERALL MEDIA AWARENESS*

• Solamente superado por la televisión local (94%)

• 70% está expuesto por lo menos una vez en semana •  33% está expuesto diariamente

* Según estudio de “Non- traditional Advertising”, The Marketing Center, noviembre 2009.


4


“LOCATION, LOCATION, LOCATION !!!”

LO QUE HACE A SHOWTIME ESPECIAL


5


•  Mayor impacto con gran brillantez y vida. •  Flexibilidad en cambio de mensajes/ artes. •  Rapidez en la colocación del anuncio. •  No hay costos de impresión. •  7 anunciantes por ubicación. •  8 segundos de exposición del anuncio para sobre1,300

exposiciones diarias.

•  Monitoreo constante.

VENTAJAS DE VALLAS DIGITALES


6


MANEJO Y MONITOREO “ONLINE”


7


# Localidad Inbound Outbound 1 Dorado I DIGITAL 14x48 DIGITAL 13x48

2 Dorado II DIGITAL 13x48 FIJA 14x48

3 Expreso Martínez Nadal DIGITAL 13x48 DIGITAL 13x48

4 San Patricio Plaza DIGITAL 14x48 DIGITAL 14x48

5 Expreso Las Américas DIGITAL 12x36 DIGITAL 10x36

6 Salinas (Peaje) DIGITAL 14x48 DIGITAL 13x48

7 Ponce (Universal) DIGITAL 13x48 DIGITAL14x48

8 Mayagüez (Viaducto) DIGITAL 13x48 FIJA 14x48

9 Mayagüez (Universal) DIGITAL13x48 DIGITAL 14x48

10 Hatillo DIGITAL 13x48 FIJA 14x48

11 Fajardo DIGITAL 13x48 DIGITAL 13x48

12 Añasco FIJA 10x36 DIGITAL 12x36

13 Avenida Los Filtros (American) FIJA 14x48 FIJA 14x48

14 Caguas DIGITAL 14x48 --

15 Rio Hondo DIGITAL 13x48 FIJA 13x48

16 Baldorioty (Tartak) DIGITAL13x48 FIJA 13x48

17 Bayamón Universal DIGITAL 14x48 FIJA 14x48

18 Centro de Bellas Artes DIGITAL 10x36 --

19 Mega Mesh Minillas DIGITAL 45x52

20 Canóvanas DIGITAL 14x48 FIJA 14x48

21 Caguas (Bremen) DIGITAL 12X36 (LADO C) DIGITAL 12X24 (LADO A y B)

8


MEGA MESH DIGITAL– iEl primero en el caribe!


LOCATION: Minillas Governmental Building POINTS OF INTEREST: Condado, Old San Juan, Santurce, Isla Verde, LMM Airport CITY: San Juan VIEW: One Side MONTHLY TRAFFIC: 2,530,500 (D.T.O.P) RATING: A+ SIZE: 52’T x 45’ W Digital

9


MEGA MESH DIGITAL– iEl primero en el caribe!


10


BELLAS ARTES DIGITAL


LOCATION: PR-52 Expressway, Entrance of “Minillas Tunel” POINTS OF INTEREST: Entrance to Minillas Tunnel San Juan to Carolina, Santurce, Condado, Isla Verde CITY: San Juan VIEW: One Side MONTHLY TRAFFIC: 12,810,000 (D.T.O.P) RATING: A++ SIZE: Inbound (DIGITAL) 10’T x 36’ W

11


BELLAS ARTES DIGITAL


12


BAYAMON UNIVERSAL DIGITAL + FIXED


LOCATION: Bayamón Universal POINTS OF INTEREST: Hospital Doctor's Center, Hospital Hermanos Meléndez , Canchas Pepín Cestero, Ruta hacia Toa Baja CITY: Bayamón VIEW: Both Sides MONTHLY TRAFFIC: TBA RATING: A SIZE: Inbound (DIGITAL) 14’T x 48’ W Outbound (FIXED) 14’T x 48’ W Coordinates: 18, 23, 53.50N, 660958.22 O

13


BAYAMON UNIVERSAL DIGITAL + FIXED


14


RIO HONDO DIGITAL + FIXED


LOCATION: Expreso de Diego PR-22 POINTS OF INTEREST: Plaza Rio Hondo, Plaza del Sol, Salida Carr. 167, próxima consturcción tren liviano CITY: Bayamón VIEW: Both Sides MONTHLY TRAFFIC: 2,548,581(D.T.O.P.) RATING: A SIZE: Inbound (DIGITAL): 14’T X 48’W Outbound (FIXED): 14’T X 48’W Coordinates: N 18 25 06.66 W 66 10 33.56

15



RIO HONDO DIGITAL + FIXED

16


SAN PATRICIO PLAZA- DIGITAL + DIGITAL

LOCATION: Rd. # 2 (San Patricio Plaza) POINTS OF INTEREST: San Patricio Plaza, Rd. #2, Las Américas Exp., Kennedy Ave. CITY: Guaynabo VIEW: Both Sides RATING: A+ MONTHLY TRAFFIC: 1,552,480 (D.T.O.P.) SIZE: Inbound (DIGITAL) 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W Coordinates: N 18 24 35.80 W 66 6 21.99


17


SAN PATRICIO PLAZA


18


EXP. LAS AMÉRICAS (PR-52) ( DOMENCH EXIT) DIGITAL + DIGITAL

LOCATION: Las Américas Luis A. Ferré Exp. (PR-52). Front of Hiram Bithorn Stadium POINTS OF INTEREST: Plaza las Américas, San Juan CITY: San Juan VIEW: Both Sides RATING: A++ MONTHLY TRAFFIC: 7,509,875 (D.T.O.P.) SIZE: Inbound (DIGITAL): 12’T X 36’W Outbound (DIGITAL) 10’T X 36’W Coordinates: N 18 24 46.36 W 66 4 10.99


19


EXP. LAS AMÉRICAS (PR-52) (DOMENCH EXIT) DIGITAL + DIGITAL


20


MARTINEZ NADAL EXP. DIGITAL+DIGITAL

LOCATION: Martínez Nadal Exp. POINTS OF INTEREST: Road to Caguas, San Patricio Plaza, Plaza Guaynabo CITY: Guaynabo VIEW: Both Sides RATING: A MONTHLY TRAFFIC: 2,907,833 (D.T.O.P.) SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (DIGITAL): 13’T X 48’W Coordinates: N 18 23 15.59 W 66 34 59.09


21


MARTINEZ NADAL EXP.


22


LOCATION: De Diego EXP. (PR 22). POINTS OF INTEREST: Dorado entrance, Prime Outlets, Northbound traffic CITY: Dorado VIEW: Both Sides MONTHLY TRAFFIC: 1,322,152 (D.T.O.P.) RATING: A++ SIZE: Inbound (DIGITAL): 14’T x 48’W Outbound (DIGITAL): 13’T x 48’W Coordinates: N 18 25 9.45 W 66 15 34.48

DORADO I (TOLLGATE BRIDGE/ PR-22) DIGITAL + DIGITAL


23


LOCATION: De Diego Exp. (PR 22). POINTS OF INTEREST: Entrance to Dorado and Doramar Plaza, Prime Outlets. CITY: Dorado VIEW: Both Sides MONTHLY TRAFFIC: 1,322,152 (D.T.O.P.) RATING: A++ SIZE: Inbound (DIGITAL): 13’T x 48’W Outbound (FIXED): 14’T x 48’W Coordinates: 18 25 11.12 W 66 15 59.31

DORADO II DIGITAL + FIXED (Near the exit for Doramar Plaza / PR-22)


24


DORADO I & DORADO II (TOLLGATE BRIDGE / PR-22)


25


BALDORIOTY/TARTAK DIGITAL + FIXED Marginal Los Angeles


LOCATION: Baldorioty, Marginal Los Angeles POINTS OF INTEREST: International airport, Plaza Carolina, Route 66, traffic of the east side. CITY: Carolina VIEW: Both Sides MONTHLY TRAFFIC: 2,530,500 (D.T.O.P.) RATING: A SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED): 13’T X 48’W Coordinates: N 18 25 46.80 W 65 59 38.98

26



BALDORIOTY/TARTAK DIGITAL + FIXED Marginal Los Angeles

27


CAGUAS DIGITAL (TOLLGATE CAGUAS NORTH / PR-52)

LOCATION: Exp. Las Américas Luis A. Ferré (PR-52) POINTS OF INTEREST: Caguas Tollgate, Catalinas Mall, Road from Caguas to San Juan CITY: Caguas VIEW: One Side (Inbound) MONTHLY TRAFFIC: 5,678,027(D.T.O.P) RATING: A+ SIZE: Inbound (DIGITAL): 14’T x 48’W Coordinates: N N 18 16 53.41 W 66 2 3.18


28


CAGUAS ( TOLLGATE CAGUAS NORTH / PR-52)


29


LOCATION: Luis A. Ferré Exp. (PR 52) POINTS OF INTEREST: Salinas Tollgate, Albergue Olímpico CITY: Salinas VIEW: Both Sides DAILY TRAFFIC: 170,000 RATING: A SIZE: Inbound (DIGITAL) 14’T X 48’W Outbound (DIGITAL): 13’T X 48’W Coordinates: N 18 216.48 W 66 14 21.69

SALINAS (TOLLGATE/ PR-52) DIGITAL + DIGITAL


30


SALINAS (TOLLGATE/ PR-52)


31


HATILLO (PR-2) DIGITAL + FIXED INBOUND DIGITAL

LOCATION: PR 2 Exit to San Juan (PR-22) POINTS OF INTEREST: Arecibo, Northwest, El Buen Café CITY: Hatillo VIEW: Both sides MONTHLY TRAFFIC: 1,650,000 (D.T.O.P) RATING: A SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED ): 14’T X 48’W Coordinates: N 18 29 11.16 W 66 46 52.87


32


HATILLO (PR-2) DIGITAL + FIXED

Hatillo


33


AŇASCO (PR 2) DIGITAL+FIXED

LOCATION: PR 2 POINTS OF INTEREST: Aguadilla Mall, Mayagüez CITY: Añasco VIEW: Both Sides MONTHLY TRAFFIC: 1,365,000 (D.T.O.P) RATING: A SIZE: Inbound (FIXED): 12’T X 36’W Outbound (DIGITAL): 12’T X 36’W Coordinates: N 18 19 7.22 W 67 8 44.01


34


AŇASCO (PR 2) DIGITAL + FIXED


35


MAYAGÜEZ (OVERPASS / PR-2) DIGITAL + FIXED

LOCATION: Rd. # 2 POINTS OF INTEREST: Overpass, Downtown Mayagüez, Mayagüez Mall CITY: Mayagüez VIEW: Both Sides MONTHLY TRAFFIC: 1,743,000 (D.T.O.P) RATING: A SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED): 14’T X 48’W Coordinates: N 18 12 2.94 W 67 8 54.94


36


MAYAGÜEZ (OVERPASS / PR-2) Digital + Fixed


37


MAYAGÜEZ UNIVERSAL PR-2 DIGITAL + DIGITAL

LOCATION: Rd. # 2 POINTS OF INTEREST: Mayagüez Mall, Litoral, PR 100, Cabo Rojo CITY: Mayagüez VIEW: Both Sides MONTHLY TRAFFIC: 1,743,000 (D.T.O.P) RATING: A SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (DIGITAL ): 14’T X 48’W Coordinates: N 1810 39.81 W 67 9 3.27


38


PONCE UNIVERSAL PR 2 EXIT (PR-52) Digital + Digital

LOCATION: PR 2 Exit (PR-52) POINTS OF INTEREST: Ponce Hilton, Exit to PR-10, Traffic to San Juan Metro, Mercedita Airport CITY: Ponce VIEW: Both Sides MONTHLY TRAFFIC: 342,000 (D.T.O.P.) RATING: A SIZE: Inbound (DIGITAL): 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W Coordinates: N 17 59 18.42 W 66 38 52.10


39


PONCE UNIVERSAL (PR 2) EXIT PR 52 Digital + Fixed


40


FAJARDO DIGITAL + FIXED (PR-3)

LOCATION: Rd. # 3 , Fajardo (Front of AT&T) POINTS OF INTEREST: Walmart Shopping, West Marine, El Conquistador, Marinas CITY: Fajardo VISTA:Both Sides MONTHLY TRAFFIC: 401,040 (D.T.O.P.) RATING: A SIZE: Inbound ( FIXED): 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W Coordinates: N 18 20 53.22 W 65 40 33.45


41


FAJARDO (PR 3) Digital + Fixed

Fajardo


42


LOS FILTROS (PR-177) LOCATION: Los Filtros (PR 177) POINTS OF INTEREST: Costco, entrance to Bayamón, American Military Academy CITY: Guaynabo VIew: Both Sides MONTHLY TRAFFIC: 1,812,833 (D.T.O.P.) RATING: A SIZE: Inbound (FIXED): 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W


43


LOS FILTROS (PR-177)


44


CANOVANAS LOCATION: Canóvanas POINTS OF INTEREST: Outlets de Canvanas, Wal Mart, El Hipodromo, tráfico hacia Carolina CITY: Canóvanas View: Both Sides MONTHLY TRAFFIC: 1,491,000 (D.T.O.P.) RATING: A SIZE: Inbound (FIXED): 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W


45


CANOVANAS


46


CAGUAS (BREMEN) LOCATION: Caguas (Bremen) POINTS OF INTEREST: Catalinas Mall, Jardin Botánico, Bairoa, pueblo de Caguas CITY: Caguas View: Three Sides MONTHLY TRAFFIC: 75,000 (D.T.O.P.) RATING: A SIZE: Lado A: (DIGITAL): 24’Wx12’T Lado B (DIGITAL): 30Wx12’T Lado C (DIGITAL)

Revised February2014

47


CAGUAS (BREMEN)


48


ESPECIFICACIONES PARA ARTES VALLA DIGITAL PIXELES RES. COLOR FORMATO

• Caguas • Dorado I Inbound • Salinas Inbound • San Patricio Inbound & Outbound

888 X 260 72 dpi RGB JPEG

• Baldorioty (Tartak) • Bellas Artes • Bayamón Universal • Dorado I Outbound • Dorado II Inbound • Exp. Las Américas (Domenech) Outbound • Fajardo • Hatillo Inbound • Mayagüez Viaducto • Mayagüez Universal Inbound & Outbound • Ponce Universal Inbound & Outbound • Rio Hondo • Salinas Outbound • Canóvanas

864 X 224 HI RES: 1728X448

72 dpi RGB JPEG

• Añasco Outbound • Exp. Las Americas (Domenech) Inbound

648 X 180 72 dpi RGB JPEG

• Martinez Nadal Inbound & Outbound 720 X 208 72 dpi RGB JPEG

• Mega Mesh 224 x 256 72 dpi RGB JPEG

• Caguas (Bremen, Lado B y C) 896x352 72 dpi RGB JPEG

• Caguas (Bremen, Lado A) 763x352 72 dpi

RGB

JPEG

49


Contacto

SHOWTIME OUTDOOR MEDIA O. 787-294.6000 F. 787.641.4450

Centro Internacional de Mercadeo, Torre 1

100 Carr. 165, Suite 406 Guaynabo, PR 00968-8053

www.showtimepr.com


showtimepr

duenoshowtime

duenoshowtime

showtimeoutdoor

Documents

Showtime Outdoor Media 2014