DESIGN

L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy +39 051 0393690 +39 051 0393691 info@uniluna.com wwwuniluna.com

MASTER

Libera Università delle Arti, which has been offering specialist courses in the fields of fashion, design and communication and Marketing for over 10 years, is now recognised as one of the most well-qualified institutes in Italy for delivering precious skills which originate in tradition and the International accolade ‘Made in Italy’.

One of the fundamental characteristics of the L.UN.A. courses is the great relation with the real working world, through numerous workshop experiences on true projects/products in collaboration with the best Italian brands. Not only do students leave L.UN.A. with a diploma, they also hold a new CV made richer with precious professional experiences with which to face their future careers.

three-yeAr COUrSeS, MASter, SPeCIALS IN deSIgN, FAShION deSIgN, COMMUNICAtION & MArketINg

Studying and living in ItalyItaly is not only the home of fashion design par excellence, despite globalisation, it is also the location where the most prestigious manufacturing phases of top artisanship are completed; where the most specialised and skilled laboratories in the world are to be found. Only here can the best techniques be learned, the production of the best brands can be observed from the inside. With L.UN.A. students access the most prestigious factories and work aside the most skilled designers and artisans in the world.

the main Bologna school sits at the heart of Made in Italy production thus enabling fast travel to the main Italian cities, for example by train: Milan in 1h 15minsRome in 2hFlorence in 1hVenice in 1h 30mins

Our coursesL.UN.A. offers three-year courses, masters and specialist courses in:

FashionIndustrial DesignCommunication & marketingInternal architecture

Teaching locationsIstituto Curcio of rome, Language module for foreign studentsL.UN.A. Libera Università delle Arti - Bologna

Special activities Project workshops at Centro ricerche L.UN.A. - Imola Placement activities and meetings with company representatives at Lagente - Milan

TimingCourses start in JanuaryCourses end in Julythesis presentation in OctoberStage company in July / September

All didactic materials are supplied on-line by way of the L.UN.A. intra-net platform (Lunanet), which each student accesses with individual pas-sword. All software is supplied with licenses. All students must have a personal computer.The Masters Diploma will be conferred at the students’ final theses pre-sentations to those who pass the test and have accumulated sufficient credit points. Students with an absence rate of over 20% from program-med courses will not be admitted to the final exam.

EnrolmentApplications should be made as early as possible as limited places are given on a first come first served basis. the application form may be sent by email or by post.

UtilityPeriodically, L.UN.A. organises study trips to the main destinations of Ita-lian fashion and design. Students will have reserved seats at International fashion shows in Milan, Florence and Paris or entry to tradeshows and conventions dedicated to design and marketing. Visits are also planned to Venice, rome, Florence and Milan.Following conferment of the Masters Diploma, our Milan and Bologna offices will arrange each former student’s file so candidates may be absorbed into productive enterprise, professio-nal studios, and fashion houses across the world. More than 90% of our ex students find employment within a year of attaining their diploma.Centro ricerche Luna is available to ex students for combined deve-lopment of projects for new products and/or new businesses and accom-panies new professionals or entrepreneurs in starting up their production or commercial enterprise. Module of Italian for fashion design (100 hours)

CostsMasters courses €10,500.00 for Italian candidatesMasters courses €15,550.00 for foreign students (inclusive of the language module)Masters courses €13,650.00 for foreign students (excluding the language module)

MASTER INDUSTRIAL DESIGN

The objective of this Masters in Design is to prepare professional figures, who are able to comprehend ongoing changes in industrial design; to re-

interpret the role of the designer today and tomorrow. The operative reflections on design today linked to an analysis of new individual and social

behaviour and technological resources/barriers, is organised as Chronicles of the design process and orientated towards forming an active laboratory

to identify what to design, why, who for and how. Further to academic concepts and beyond traditional organisation, this provides an opportunity to

discover, or rediscover, the enthusiasm behind a real project and prefigure and experiment the roles and skills of the designer of tomorrow: interface

designers, artisanal designers, consulting designers, lighting designer. teaching is organised into lectures which are integrated with active laboratories

full immersion workshops for design that is based on set themes in collaboration with companies, and a final workshop where each student will choose

an individual application for the conclusive design (final thesis). Themes for project laboratories cover all possible professional roles for designers today

and, therefore, as design/professional methods they will be useful to complete individual project work in active laboratories.

Objectives and Topics

Study Plan Doc = ex-cathedra lectures, Lab = laboratory activities, Tec = technical instruction.

PROJECT METHODOLOGY Methods and processes in design and communication and project sha-ring: briefing, historical research, mind-style and future trends, the total quality method and optimisation of creative and productive phenomena.

PROJECT ANTHROPOLOGYAn anthropological approach to project concept

Applied Aesthetics DOC The interpretation of artistic and theoretic phenomena, which characte-rise the passing of eras that we are experiencing today, explores values, concepts, trends and transformations, which exist at the expense of arti-stic and cultural action; in fact, contrary to the conceptual system of tra-ditional Aesthetics, an evolutionary overlapping of new concepts as they substitutes former ones. The purpose of these studies is orientation in the universe of the countless words that sit at the heart of design, teaching the meanings of the most important expressions. Analysis begins from the experience of what meanings are and progresses to elaborating a thought; to understanding, through artistic experiences, what beauty and European and non-European aesthetics are; the theories of sensory per-ception, colour, photography, dance, fashion and how to learn to “read” an object and the meaning of designing.

Creative Communication DOC-LABThe course begins with an investigation into behavioural communica-tion techniques and develops towards the development of a project that must transmit the value of use, gesture, feasibility, the sustainability of a project through knowledge of the tools necessary to new designers, to-day known as “anthropologists of the present”. Knowing how to foresee contemporary mind-styles, thus new attitudes, keeping the project at the “heart of your time”, acquiring know-how of critical instruments in the interpretation of the concepts behind well-established brands and those behind personal style, are the objectives of the course. Using the lan-

guage of communication, therefore: elaboration of evocative vision, key words of the project, International megatrends and analysis of symbol systems for Design

3D REPRESENTATION 1 TEC2d and 3d CAd. Software supplied: Archicad.

MODELLING/RHINO TECLearning to use Rhinoceros software and design of a three-dimensional model.

CINEMA 4D TECIntroductory course to 4D Cinema

New Technology DOC-TECAn operative process for archiving information, managing materials, da-tabases with functional interface progressing to the articulated commu-nication of the internet. The relationship between information, communi-cation and technology: information technologies, hardware, software and operative systems; the choice of technologies that are suitable to each specific application; text and image elaboration, creation of interactive multimedia; the relationship between management software, multimedia and web. An interactive archive is produced to manage project materials and operative connection with other players in the process. The final re-sult provides students with a database of their portfolio in the form of an interactive archive for their professional career, and their own web site and computer presentation of a real commissioned project and show-reel.

Graphic Computer TECThis is where students are taught to use Adobe Photoshop, 3D and 4D Cinema and other graphic programmes finalised at representing Design projects in view of elaborating all project components: from the initial sketches to final drawings; from concept to detail. Furthermore, the ex-perience of lay-outs through computer graphics is a tool for creating an identity book finalised at documenting elaborated projects: database in-

terface design and an interactive archive of all completed research that also document the evocative elements of concepts, to design of each student’s home page and web site for self communication and connec-tion to New Technology.

Design LAB Experiences which concern industrial design are wide reaching and can be summarised in five laboratory themes.1. Joining design: didactic methodology of an approach to design that teaches mastering the assembly of parts that have been extracted from an object that is already in production to which, through new combina-tions, a different and unexpected destiny is given.2. Invention and patent: invention indicates an approach to design that pursues the demand expressed by the market and embarks on the design of a product which responds to that, or teaches the application of existing technologies finalised at innovative products, or, the formulation of brand new publications in the sphere of electronic publishing or interface design. 3. Design of a product by commission from industry: project methodology would appear clear but in fact still requires skill definition. For this role of consultancy it is necessary to complete all the compulsory steps in un-derstanding design as a true service to industry and create responses to each step in a specific production process, itself composed of limitations and resources. 4. Design as a compliment to architecture or an element generator for ar-chitecture: the approach is indicative of wide-reaching design from which an industrially reproducible detail is extracted, or where the engineered and reproduced detail becomes the element that resolves and generates architecture.5. Design and own production: the designer/artisanLaboratories enable the acquisition of in-depth knowledge of structural characteristics, performance of materials and execution of scale models. The method indicates bespoke artisan production in direct connection with distribution but also a service to companies through a proposal of a finished prototype or tested working prototype and therefore a substitute of expensive projects produced by research centres or in-house incuba-tors.

PROJECT LABORATORIESDuring the Masters in Industrial Design students will be offered real project briefs to perform for Italian companies and trademarks, from a minimum of three to a maximum of six projects. These projects will also concern themes in internal architecture. The laboratories organised in the form of workshops are assisted by tutors, specific consultants and company personnel involved in the work.

VISITINGWeekly lectures will be given by visiting designers, entrepreneurs and well-known professional figures in the sector, who will illustrate their ex-periences and meet the students to discuss future professional opportu-nities.

Complimentary SubjectsCourse students have free access to all other courses which are activated during the academic year; other Masters and three-year courses. Should students feel they would like to improve in subjects that are not included in the programme they may ask to attend complementary courses of their choice; for example History of Design or Textile Design, which is included in the three-year course, is not part of the Industrial Design course but may be attended by other students. Other examples may include courses of “design representation” or “scale modelling”. Given the intensity of the programme of complementary courses the avoidance of schedule over-lapping is not guaranteed.

L.UN.A., Libera Università delle Arti, Piazza San Martino 4F Bologna Italy +39 051 0393690 +39 051 0393691 info@uniluna.com wwwuniluna.com

didattica ricerca esposizione