SHOW REPORTDelivering you a quality audience ready to spend

Image courtesy of NS Timber Flooring

Brisbane’s largest home improvement event proved itself once again as the premier destination for homeowners and trade.

Visitors are actively seeking the latest renovation and building products, with 97.4% planning a project with an average budget of $165,000.

93% of exhibitors are satisfied with the Show’soverall performance. Each exhibitor receives anaverage of 99 leads and approximately $132,500 in total business from the Show. The continued support of the HIA ensures a strong trade audience is present, with 13.8% of attendees registered as a building trade member. 91% of visitors are satisfied with the Show overall. 72% made purchases at the Show and the average order total was $9,728, confirming The Sunday Mail HIA Home Show delivers a quality audience ready to buy.

All statistics are based on research compiled by Exhibitions & Events Australia.

THE SUNDAY MAIL HIA HOME SHOW

Up to $25,000

$25,001 - $50,000

$50,001 - $100,000

$100,001 - $200,000

over $200,000

Visitors’ high renovation spend

30%

17%

15%

10%

28%

QUALITY VISITORSATTEND

The homeowner profile

• 97.4% are planning a building, renovation or home improvement project. • 32.1% of visitors own more than one property. • Visitors have an average renovation budget of $165,000. • Average income is $136,000.

• 91% of visitors were satisfied with their visit to the Home Show.

RENOVATINGVISITORS

13%

15%

33%

20%

19%

Within 3 months

3 - 5 months

6 - 11 months

12 - 17 months

Over 18 months

Project completion timeline

Project status

About to start home renovation

Commenced home renovation

About to start building new home

Upgrading household items

Commenced building new home

Visitors are renovating now

of visitors will have their project complete within

61%

12 months

41%

26%

20%

7%

6%

VISITORS SEEK YOUR PRODUCTS

59%

54%

50%

32%

29%

28%

26%

19%

18%

18%

16%

Landscaping & outdoor

Bathroom

Kitchen

Living area

Furniture & furnishings

Bedrooms

Roofing & windows

Heating & cooling

Home security

House exterior cladding

Pools & spas

Visitors’ planned projects

Image courtesy of Cork Interiors

72% of visitors made or will make

purchases from exhibitors at the Show.

51%

51%

43%

38%

37%

KITCHEN PRODUCTS

BATHROOM PRODUCTS

GARDENING & LANDSCAPING

PATIOS & DECKING

34%

28%

28%

BLINDS

BUILDING PRODUCTS

WARDROBES & CABINETS

WINDOWS & DOORS

Need to purchase now

VISITORS’ READY TO BUY

Image courtesy of HF Imperial International

FLOORING LIGHTING

28%

27%

EXHIBITORS GET

RESULTS

•66% of exhibitors gain 2 months or more work.

• Exhibitors average 99 sales leads to follow up post-Show.

• Exhibitors expect to generate an

average of $132,500.

100

95

93

93

83

79

75

74

Launching new products

Quality of visitors

Overall Show satisfaction

Generating brand awareness

Meeting building trades

Large volume leads

Total number of visitors

Making sales at the Show

High exhibitor satisfaction - %

A comprehensive and targeted marketing campaign is implemented to reach homeowners planning a building or renovation project.

This proven campaign delivers quality buyers with significant budgets ready to be spent on their home improvement project. The strategic campaign includes:

Prime time TV advertising with high TARP rating - reaching Brisbane, Gold Coast & Sunshine Coast homeowners aged 25 - 54.

Mainstream radio advertising across key Brisbane FM stations.

Prominent press advertisements in The Courier-Mail, The Sunday Mail and the Gold Coast Bulletin.

Digital advertising on key news websites in the week leading up to the Show.

F68 page Show Guide magazine distributed to all visitors at the Show.

TARGETED MARKETING

Comprehensive website with over 60,000 visits in the month leading up to the Show.

eDM marketing to the Home Show Club - over 45,000 members.

Social marketing via Facebook, reaching over 100,000 QLD renovators.

www

BOOK YOUR STAND NOW FOR 2017

p: 07 3719 4222 e: brisbanehomeshow@eea.net.auw: brisbanehomeshow.com.au

FRIDAY 8 - SUNDAY 10 SEPTEMBER 2017BRISBANE CONVENTION & EXHIBITION CENTRE