SHOT IN THE DARK Steve Agretelis Erica Gambardella Thomas
ONeill Will Magrann
Slide 2
Environmental Scanning Kellys Taproom The Grog Grill Maloneys
Pub Erin Pub ITS ALL THE SAME!!!
Slide 3
Shot in the Dark Overview Novelty Shots bar Unique menu
Exciting customer experience Club style with large dance floor and
local DJs
Slide 4
Core Competencies Menu/Atmosphere specialty drinks, dance
floor, dynamic decoration Bartenders/Service efficient and
enthusiastic bartenders, clean, customer involvement Payment system
Shot Card, reduces waiting time, temporary paper cards available,
mobile application
Slide 5
Market Analysis Target Market: college students and post grads
Market Segments: males and females Different preferences Order
Winners: Shots bar for pre-gaming, unique customer experience
Unique menu DJ and dance floor Highly skilled bartenders
Competitive Priorities Keep customers at the bar past
11:30pm/midnight Offer new seasonal or celebratory shots for
special events
Slide 6
Description of Processes Core Competencies: Variety of shots
Interactive and unique atmosphere Prepaid machines How do we
translate materials and services into outputs for customers to
ensure these core competencies provide value to customers
Slide 7
Process Strategy Process Structure (Service Process and Product
Process) Customer Involvement Resource Flexibility Capital
Intensity
Slide 8
Process Service/Product Structure Product Structure Our focus
is narrow in the fact that we will only serve shots the selection
is highly customized because of the many options we have on the
menu Unique Presentation and name of shots
http://www.youtube.com/watch?v=uv9gE8Ny1qs seconds :50-1:35
http://www.youtube.com/watch?v=uv9gE8Ny1qs Service Structure
Process divergence and flexible flow due to the high customer
contact and interaction However, services are standardized to
ensure high level of quality and consistency
Slide 9
Customer Involvement Presentation of Menu Name of shot clearly
visible Shot themes/types in detailed bartender menu Prepaid cards
to increase efficiency and ease Customer interacts with ATM or
online
Slide 10
Capital Intensity Relatively low capital intensity Services and
products depend on the ability of the employees to Numerous
functions, flexible flow, fluid scheduling Volume Flexibility
Slide 11
Quality Lean Environment 5 Ss Sort, Straighten, Shine employees
arrive early to ensure clean, efficient, and familiar environment
Standardize same process for every order Sustain management
responsibility Shot Card Feedback questionnaires, ability for
customer to earn complimentary drinks, continuous improvement
Slide 12
Suppliers Fine Wines & Good Spirits Costco
Bulkbarproducts.com
Slide 13
Inventory Management Periodic Review System Review Period
Target Inventory Level Adapted to Circumstances
Slide 14
Demand Management Judgmental Forecasting Customer volume:
150-200 Product Demand: average 4 drinks per person, 600- 800 total
drinks per night (median: 700) Time Series Forecasting 2-week
moving average to predict next weeks demand
Slide 15
Initial Order 500 bottles of liquor 6 house liquors: vodka,
rum, gin, whiskey, scotch, tequila Order 50 of each, with the
exception of vodka (70) (50*5) + (70*1) = 320 Mixture of less
common types of liquor 180 Mixers (non-alcoholic beverages) Sodas,
juices, syrups, etc.
Slide 16
Slide 17
Variable Costs Expected Profit of $2.32 on each Shot