PRESENTED BY:- Abhilash jain C-01Abhishek jain C-02Adeel rahamani C-03Aditya kurekar C-04Vikash agrawal C-05Amit singh C-06

CONTENT

INTRODUCTIONPRODUCTPRODUCT SELECTEDOBJECTIVE OF THE RESEARCHBRAND WARFINANCIAL DATA

The cordless market in India is about 1.5 million handsets

INTRODUCTIONPANASONIC:

The history of Panasonic goes back to when Konosuke Matsushita founded Matsushita Electric Housewares Manufacturing Works in 1918.

Started production with a staff of three.

In March 1929,the company was renamed as Matsushita Electric Manufacturing Works.

Panasonic was ranked the 89th-largest company in the world in 2009 by the Forbes Global 2000 and is among the Worldwide Top 20 Semiconductor Sales Leaders.

In May 2003, the company put "Panasonic" as its global brand, and set its global brand slogan, "Panasonic ideas for life.” The company began to unify its brands to "Panasonic"

January 10, 2008, the company announced that it would change its name to "Panasonic Corporation"

VoxTel is a long established Canadian company, successfully operating since 1991.

The company on 28 November 2007 launched its telecom and personal navigation products such as digital cordless phones, voice over internet protocol (VoIP) phones and GPS Personal Navigation Devices (PND) here, to capture the $18-billion Indian telecom equipment market.

VOXTEL

Tie-ups:

Strategic tie-ups with retailers such as Reliance, Spencer, Hypercity, Cromo and MTNL

The company launched products such as digital cordless phones, VoIP phones and GPS Personal Navigation Devices

For over 100 years, GE has used its global presence and new technologies to create and better the consumer products we depend on.

From telephones to computer accessories to audio/video solutions and beyond, GE is making life easier and more enjoyable for people around the world.

Today, all of GE's global businesses have a presence in India.

GE (GENERAL ELECTRONICS)

The company participates in a wide range of manufacturing, services and technology businesses in the country.

GE is a diversified global infrastructure, finance and media company that is built to meet essential world needs.

GE serves customers in more than 140 countries and employs more than 300,000 people worldwide.

PRODUCTPanasonicPanasonic-kxtg6434t cordless phonePanasonic-kxtg6702b cordless phonePanasonic-kxtg7434b black cordless phonePanasonic kxtg6700b cordless phonePanasonic kxtg9344t cordless phone

GE2-9750 ge cordless phone2-9762 ge cordless phone2-9766 ge cordless phone2-9765 ge cordless phoneultra slim ge cordless phone

VoxtelVoxtel phones. Voxtel V310 Voxtel V300 · Voxtel V100 · Voxtel SC10 ·

Voxtel RX200 ... Voxtel BD38 · Voxtel infinity x1 Voxtel infinity x3

Product selectedPanasonic kxtg9344t cordless phone

Voxtel infinity x3

Ultra slim GE cordless phone

OBJECTIVE OF THE RESEARCHTo compare product of Panasonic , GE &

Voxtel in term of advertising, killer USP, designs and aggressive strategy

Killer USPPanasonic

Color Black MetallicFrequency1.9 GHzBacklit Keypad YesSystem DECT 6.0Conference Call Up to 4-way (Base OR Handset-

Handset-Handset-LINE)Handset Dimensions H x W x D (in)6.10" x 1.89" x

1.30"

Cont….. GEA Sleek Design with Advanced Digital Features,

All through DECT 6.0 Interference Free Technology

The Slimmest Cordless Phone Available!Digital Answering SystemCall Waiting Caller ID*Expandable up to 6 Handsets (28106FE1 Unit

Sold Separately)Handset SpeakerphoneMelody RingtonesBlue BacklightingExtra Large LCD with Easy to Read CharactersHearing Aid CompatibleDimension 6.19” height * 4.97” width*2.37depth.

VOXTELVoxtel plan to invest $5 million in India in its

brand building and expressing its network and intends to change the landscape for digital cordless telephone in india

Voxtel plan to launch internet phones priced at Rs15000, as cordless market in India is 1.5 million handsets which mostly covered by panasonic.

Voxtel plan to listed on the london & hong kong stock exchange by march next year by affloading about 35% stake in the company.

Competitive pricing

Panasonic- 2200 Rs

Ge ultra slim- 1750 Rs

Ge ultra slim red -1875 Rs

Voxtel x3- 1400 Rs

FINANCIAL DATA PANASONIC

Market share- 19%Sales in 2008- $ 97.47 billionNet profit- $3.25 billionLast quarter- $361 million

GE

last quarter- $2.5 billion Net profit – $18.2 billion

VOXTEL

Net profit 2008- increase by 27.7%Gross profit 2008- 454 million rs

Great advertising Panasonic- use ranbir kapur, bipasha &

katrina kaif as a brand ambassador to catch the attraction.

They highlight the feature.

Ge- they use the ad to show the better technology.

Voxtel- they use the simple ad to show the feature of the voxtel cordless

Discovering new market/productsVoxtel, is planning to enter India's GSM mobile market by

launching TV-compatible GSM handsets. The TV-phone handsets priced at about Rs 10,000 will catch all terrestrial channels (essentially Doordarshan channels).

The company on Tuesday also launched internet phones and GPS devices in India, priced at about Rs 15,000.

The company is planning to enter GSM market by launching entry-level colour handsets starting at about Rs 2,000.

Panasonic

Panasonic launch of an innovative range of GIGARANGE digital cordless phone X-TG2361

Panasonic launch freedom link a wireless telephone system that function as a cordless in office & a cellular phone outside(cost $2500 to install)

Panasonic try to feature simple packaging, big button cordless phone

Voxtel

Slimmest Digital CLIP (Colour Display Cordless Phone) Animated colour display with screensaver and wallpaperSlim case with Aluminum effect keypad, Colour Caller Display

Phonebook stores 100 Names and Numbers, Talk Hands-free Enhanced icon driven menu, Choose from 5 different

options Crystal clear sound, Talk time: Up to 10 hours, Stand-by

time upto 100 hrs

GE

GE introduced RED colour ultra slim model which is nicely designed as shown above.

Ge use DECT technology in their ultra slim cordless phone.

They use the LCD display technology & nice slim design in the model to catch the attraction.

They design the scheme of 2 year & 3 yr extended warranty plan at $16.00 & $19.00 resp.