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7/30/2019 Short Report on Telenor
http://slidepdf.com/reader/full/short-report-on-telenor 2/20
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GROUP MEMBERS
S.NO. NAME
ROLL
NO.
1 ASIM MEHMOOD 80
2 ATTIULLAH 81
3 ZAHOOR ABBASS 84
4 SAFDER HUSAIN 85
5 NAZIR AHMED 86
6 NIAZ ALI 89
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TABLE OF CONTENTS
Serial
No. ContentsPage
NO.1
Preface06
2Acknowledgement
07
3Telenor Organization
08
4Introduction of Telenor
08
5History of Telenor
08
6 History 097
Type of Organization09
8Telenor Organization
09
9Social Collective Unit
09
10Specific Goals and Purpose
09
11Loosely Delineated Boundaries
10
12Continuing Basis
10
13Vision statement of Telenor
10
14Mission statement of Telenor
11
15Organizational structure of Telenor
11
16 Mechanistic Structure 11
17Functional Structure
11
18Hierarchical Chart
12
19Hierarchical Levels
13
20
Vertical Differentiation
14
21Span of control
14
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22Formalization
14
23Specialization
14
24Standardization
14
25Centralization and Decentralization
14
26Recruitment Process
15
27 The selection process 15
28Ways of Communication
15
29Internal Communication
15
30Downward Communication
16
31Upward Communication
16
32Horizontal Communication
16
33External Communication
16
34 Environment of Telenor 16
35External Environment
17
36Customers
17
37Suppliers
17
38 Competitors 17
39PHYSICAL SETUP
17
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40EMPLOYEE MOTIVATION
18
41Motivation by Money:
18
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Preface
In this assignment we discuss about the history of telenor,
telenor organization, mission & vision statement of telenor,
formalization, hierarchical chart of telenor, organizational
structure of telenor, mechanistic structure of telenor, etc.
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Acknowledgement
First of all I am very thankful to Almighty ALLAH who gave
me strength to write this assignment.
I am thankful to all my friends and fellows who help me to
write this assignment.
Special thanks to all my teachers who gave me very
informational ideas, and all the team of telenor who
supported me till the end of this task.
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TELENOR ORGANIZATION
1. Introduction of Telenor
Telenor is the largest telecommunication company in Norway. During the late90’s it has been
deregulated and changed from fully government owned intopublic limited company. However the
government retained substantial stake in terms of shares. Since deregulation began in EU, the
telecommunication industry is facing tough competition from new entrants and this is the case
for Telenor as well.
The company is split into four groups:
Mobile operation
Telenor fixed
Telenor broadcast and
Others activities.
2. History of Telenor
For over 150 years, telecommunications has played a vital part in thedevelopment of modern Norwegian s
ociety. As the incumbent provider,Telenor has been the driving force in the development of a highlysophist
icated home market. The physical work has helped in rolling out Telenor Mobile Communication
Telenor TelecomTelenorBroadband Service Telenor Internet. Telenor Media infrastructure and
developingservices over long distances and in tough
natural conditons.The real job, however, is building relations betweenpeople.
In 1994, the then Norwegian Telecom was established as a publiccorporation. In December 2000, the
company was partly privatized and list down the stock exchange. This transformation took
place chants a gradual adaptation to increasing competition in the Norwegian telecoms market
after deregulation in the 1990s, with free competition for all services from 1998. Telenor has
successfully defended its strong position in the Norwegianmarket.Internationally, Telenor has achieved on
the basis of strong positions insatellite communications, in mobile communications and in domestic
Internet activities. Telenor has been one of the world's leading suppliers of satellite communications for
many years. Telenor is a pioneer in mobile communications.
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Manual mobile telephony services were introduced in Norway in 1966, as a forerunner to the
automaticNMT system, which appeared in 1981.Its digital successor, GSM, wasintroduced in 1993, and thir
d generation mobile network, UMTS, waslaunched for commercial use in 2004
Telenor Pakistan is 100% owned by the Telenor Group, which is an international provider of voice, data,
content and mobile communication services in 11 markets across Europe and Asia and in additionally 19markets through its 31.67 per cent ownership in VimpelCom Ltd. Telenor Group is among the largest
mobile operators in the world with over 140 million mobile subscriptions (Q4 2011) and a workforce
of30,000. Telenor started out as a public company in 1855 and builds on more than years of telecom
experience. As of January 2012, Telenor Pakistan had areported subscriber base of 28.47 million, and a SIM
market share of 24%. On October 2012, Telenor officially declared to have
History
Telenor acquired a license for providing GSM services in Pakistan in April 2004, and launched its services
commercially in Karachi, Islamabad, and Rawalpindi on 15 March 2005; it expanded its services
to Lahore, Faisalabad and Hyderabad on 23 March 2005. Telenor Pakistan’s Corporate Headquarters are
in Karachi, with regional offices in Peshawar, Lahore, Faisalabad, Multan, Hyderabad and Islamabad. On 28
January 2005,Telenor established its first call center in Karachi. The official opening of Telenor Pakistan was
held in Islamabad with ex-President of Pakistan General Pervez Musharraf as guest of honor and a Telenor
delegation headed by President & CEO Telenor Group Jon Fredrik Baksaas along with then CEO Telenor
Pakistan Tore Johnsen. The inauguration call was made by ex-President Pervez Musharraf to the Prime
Minister of Norway who was visiting Australia. The present CEO is Lars Christian.
Type of Organzization
Telenor is a service organization. It provides many types of services like telecommunication, bills
submission, internet service, and easy paisa etc.
Organization Telenor
Organization can be defined as a social collective unit deliberated by group of people to achieve as the
specific goals and purposes with in loosely delineated boundarieson continuing bases with enabling factors
so sustained growth.
Collective social unit
It is a social collective unit having similar properties to a society. Roles, status and responsibilities
are defined allocated to individuals. Relations among members are characterized by high degree of
independence. Individuals or groups take conscious decisions to create organization in ordered to meet the
existing or potential needs of society.
Specific goals and purposes
Organization must have specific goals and purposes that provide focus for direction of the efforts of the
members. The goals of organization should also in cooperate e needs of the individual members as also
needs of relevant constituent of governance.
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Goals of Telenor are as follows:
Creating value, expanding market shares,
strong commitment with society,
creating profitability and market growth,
introducing new technology and freedom of choice.
Main goals of Telenor are
quality services,
uniqueness,
nominal price ,
coverage in all areas of country,
heavy budget marketingand attacking strategy.
Loosely delineated boundary
Although organization exist in a boundary which distinguishes it from other organization existing in
the same environment. The boundary is not fixed and can extend to include the suppliers and consumers.
Telenor is also exist in the same boundary of organization. It has internal and external boundaries.
Employees of Telenor are exist in internal environment. Consumers and suppliers of Telenor are in external
environment. External environment of Telenor has unlimited boundaries.
Continuing basis
Organization must have continuity over longer period of time so that it can meet the goals and
serve the purpose for it has been created. Organization can prolong their life span through revitalization
diversification innovation and strategic alliances. Telenor has also been working on continuing bases. It
provides its services 24 hours.
Vision Statement of Telenor
“Telenor exists to help customers to get the full benefits of communications services in their daily lives”
They believe in four core values
Make it easy
Keep promises
Be inspiring
Be Respectful
Telenor vision is exist help to get full benefit of communications services in their daily lives. Where here to
help.
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Mission statement of Telenor
“To maximize shareholder value through profitable growth by providing innovative Satellite
communications solutions toselected customer segments.”
Organizational structure of Telenor
Mechanistic Structure
Functional Structure
Flat Structure
Mechanistic StructureThe structure of Telenor is mechanistic structure. As being told during the interview with Human Resource
Manager, there are strict rules and regulations which the companies employees have to follow .Decisionmaking is highly centralized and empowerment is not appreciated.
Functional Structure
The structure of Telenor is functional , there are seven departments. A senior executive, Vice President
heads every department. Each executive in change is responsible for all the services which are related to
him every department is headed by separate manager, which controls overall operations of department.
Flat Structure
Flat structure for each department is adopted to enhance mutual operations and co-operation between
staff and manager. Wide span of control in whole organization make it easy for staff to acces the staff
manager and enhance coordination between them for maximum efficiency , the overall structure of
organization is functional as human knowledge, skills and abilities wit respect to specific activities are
conciliated in single department.
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CEO
Vice President
Strategy
Executive VP
Corporate &Regularity Affairs
Regulatory &Interconnect
Legal Affairs
Public & Govt.Affairs
CorporateCommunication
VP Human CapitalDivision
People Excellence &Business Process
Improvement
Safety & Security
Org. SupportServices
Chief TechnicalOfficer
Network Planning &Design
Implementations
Operations &maintenance
Real Estate & Siteacquisition
Chief FinanceOfficer
Business Planning &Finance
Accounts
Procurement Financial operation
Revenue acutance& fraud
management
Audit and internalcontrol
Credit control
Chief marketingOfficer
Sales & Distribution
marketing
Customer Relation
Segmentations &Pricing
Product & Services
Chief InformationOfficer
Business supportsystem
IT Operations
IT Security
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Hierarchical Levels
There are seven levels as the size of organization approach 2500 to 3000 employees. roles and
responsibilities are clearly defined at the time of joining the organization employees are selected againstdefined criteria. Roles can be added later but employees have fair about their job responsibilities from
beginning.
Hierarchical Levels of Telenor Pakistan
Seven layers do not create communication or motivation problems due to the open culture. There are no
instances of motivation through in certain areas like costumer Relation Department or costumer service
center different costumer queries and complaints can raise frustration levels. Manager in these
departments intervene to solve problems. Whenever an employee has new idea he encourage to approach
the management and share it with them. Idea drop boxes are also placed at various locations where leaves
their suggestions. The communication department work out if idea can be implemented and discuss them
with employees.Employees are welcome to participate and submit their idea. If idea handed feasible thenthey are implemented on their idea.
CEO
VICE PRESIDENT
DIRETCTORS
MANAGERS
EXECTIVES
OFFICERS
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Vertical Differentiation
Span of control
Span of control is determined by the roles and job responsibilities of managers. In Telenor It varies from department
to department. On average, the span of control 4-5 people under the manager.
Formalization
Although organization has functional structure, the level formalization is not very high. Written rules and
regulations do exists the office levels but at higher level, informal channel of communications are mostvisible the policies manual current needs to be update. Telenor has well defined job description that give
to detail to every job.
Specialization
Telenor is highly specialized, since the organizational tasks are subdivided in to separate jobs and there is
visible of jobs between employees.
Standardization
Strategic decisions are high at Telenor, the procedures are well defined and employees perform their tasks
in uniform manners. Standardization is mostly visible. In lower middle level of employees.
Centralization and Decentralization
Strategic decisions are highly centralized where as certain decisions may be decentralized to lower levels.
For example HR decisions are more centralized. On the other hand decisions are taken for marketing of
brand highly decentralized. The decision is done on the spot, whether to display the billboard on that
specific place or not.
Apart from strategy, all other functions are decentralized. People of Telenor Pakistan are motivated to take
their responsibilities especially in cross functional projects. Manager of each department over see that
employees take up their roles and duties and their performance is motivated accordingly. If any employee
is losing focus from his core job by adding his responsibilities, he is instructed to readjust his priorities.
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RECRUITMENT PROCESS
The recruitment and selection process of Telenor is in order to attract, select and appoint the best staff through a fair and merit based process.Our recruitment process is tailored to each individual ro however typical elements may include:
Individual interviews (face to face, telephone)
Group interviews
Reference checks
Skills testing
Health assessments
Validation of qualifications / certificates
Police checks
The selection process
The selection process of Telenor generally takes 4-6 weeks, but can differ for some positions, becauserequirements and numbers of applicants vary considerably between jobs. After the time limit for
applications closes, we assess each application and then approach selected applicants by telephone to set
the date for the next round of selection, which may involve tests (job-related, psychological, etc.), an
interview or an Assessment Centre. This usually happens within a week after the application deadline. The
procedure usually has two or three rounds. After each round has been assessed, the best applicants are
called by telephone an invited for the next interview. The last stage in the selection process is when we
make an offer to the selected applicant or applicants, and then all applicants are notified in writing
Ways of Communication
Telenor uses two ways of communication. They are as follows,
Internal Communication
There is network of communication links within organization, to achieve the goals as well as institutional
objectives. Depending upon the above condition, communication in an organization my take broadly three
levels as given below:
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Downward Communication
In Telenor message which is sent to worker by top authority is called downward communication.
Upward Communication
The message or any other data which is sent to authorities by the employees is called upward
communication.
Horizontal Communication
Horizontal communication is a process of interaction between two or more individual positions the same
hierarchical level of the same franchise.
External Communication
In Telenor the external communication means sending message to persons outside the company. Just as
internal communication carries information up, down and across the organization, external communication
message outside the organization. External communication establishes a link between the organization andcustomers.
The sources used by Telenor for its external communication are as follows:
By annual report
Media advertisement
Print media advertisement
By giving packages
Through services
Commercials breaks
Environment of Telenor
Managements of all types of organization always consider the importance of its environment
whether r it’s internal or external so that they can be able to react to potential threats, recognize the
opportunities and also plan for the future.
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There are two type of environment
External Environment
Internal Environment
External Environment
In external environment Telenor considers its relations with customers, suppliers and competitors.
Customers:
Telenor Pakistan considers the needs of customers and always try to fulfill the needs and demand of them.
Costumers personal guidelines for corporate responsibilities that apply to the business.
Suppliers
In Telenor Pakistan suppliers are treated impartially and justly.
Competitors
Telenor Pakistan competitors in market is based on good product and services at a right price.
Internal environment
All the force that influence organizational activities and are inside organizational boundaries area known as
internal environment.
Following are the internal environment.
Physical Setup
The company facilitates its employees with a wireless network that also works in the building’
surroundings.The board rooms are nicely equipped with latest tech gadgets, including audio and
videoteleconferencing solutions and a self service tea/coffee-station. Each floor has a shared printer room.
Employees are encouraged to fetch their own tea/coffee or water. Even the CEO makes his own
coffee.Everyone seemed friendly, cheerful, bright and most importantly focused on work. The general
atmosphere was one of corporation, with people helping each other out, creating an air of enthusiasm that
could actually be felt. A mosque is also available as a separate facility for both men and women.
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Employees Motivation
Underperforming managers are encouraged through coaching and counseling by their respective directors.
Telenor Pakistan motivate their employee by two ways:
Motivation by Money:
Telenor Pakistan believes that money is one of the most important factors in motivating their employees.They have a proper system to motivate there staff by money.
.Motivation Other than Money
•Arrangement of Motivational Seminars
•Appreciation for good Work
•Arrangement of Continuous Recreational Activities
•Annual Bonus
•Medical Allowance
•Overtime Bonus
•Proper Vacations
•Sick Days Leave etc
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REFERENCES
1. www.google.com
2. www.wikipedia.com
3. www.telenor.com.pk
4. http://www.telenor.no/om/virksomhet/historie/
5. "Telenor Comoyo aims to grab 300 million Netflix customers".
6. "Investor AB - pressmeddelande".
7. "Telenor – press release". 8. "Telenor – press release"
9. "Telenor in talks for new partner in India". 10. Telenor Pakistan’s Revenues Grow by 23 % in Q1 2012