SHORT EVENT PRESENTATIONSHORT EVENT PRESENTATIONCycling. MTB. Running. Cycling. MTB. Running.

NORDIC WAYSNORDIC WAYS””The leading sport events company in China within our fields”The leading sport events company in China within our fields”

Why Cycling?

Special Opportunities

Events Introduction

Media Focus

Company Presentation

Cycling: Adventure, Healthy, Excitement, a Way of Cycling: Adventure, Healthy, Excitement, a Way of Life Life

Why Cycling ?Why Cycling ?• China: The biggest Cycling Nation in the World China: The biggest Cycling Nation in the World

– Cycling as a sport, has been getting increasing attention of both media and the Chinese Cycling as a sport, has been getting increasing attention of both media and the Chinese audienceaudience

• Cycling Events in ChinaCycling Events in China– China’s cyclists - Leading China’s new drive for a healthy lifestyleChina’s cyclists - Leading China’s new drive for a healthy lifestyle– Proven extensive media interest and coverageProven extensive media interest and coverage

Clear Event Concept: Everyone can take partClear Event Concept: Everyone can take part Mass Sports: Healthy, Green and Environmental Mass Sports: Healthy, Green and Environmental

• Target GroupTarget Group– Age group: 80% between 25Age group: 80% between 25 －－ 45; Incomes: Above RMB 4000/ month45; Incomes: Above RMB 4000/ month– Company teams, both Chinese as well as foreign Company teams, both Chinese as well as foreign – People with strong awareness of brands & quality life

• Brand MarketingBrand Marketing– Sports marketing via cycle events—Unique, Interactive & Cost Effective– Communication tool between companies and customers– Build long-term branding values and loyalty– Personal participation and experience

Special OpportunitiesSpecial Opportunities

• Tailor made training programs/seminars for customers

– Professional instructor with elite sporting career background

• Hospitality for Company groups

– Luxury Hotel Accommodation

– High-class catering

– Event Partcipation in special company group race

– Media happening with positive brand exposure

• Conference/Trade Talks

– Conference meetings in a unique sport setting

– Combine your company conference or annual meeting with sporting activities

• Teambuilding

– Take the opportunity to strengthen peer-to-peer relationship

– Cost effective management training

– Get happy, healthy and productive employees!

Event: 3 days stage race across the vast Inner Mongolian Grasslands

Date: 1st weekend of July

Venue: Xiwuqi, Inner Mongolia

Participants: 500 participants from 20+ countries

Track: Stage 1: 52/18km, Stage 2: 40km/30km, Stage 3: 83km/26km

What’s Special： The only Mountain Bike stage race in China Experience the nomadic lifestyle, stay in Mongolian yurts, bonfire and barbecue Friendship - adventure - nature

Genghis Khan MTB AdventureGenghis Khan MTB Adventure

Grassland Extreme MarathonGrassland Extreme Marathon

Event: International marathon event on the Wuzhumuqin grassland

”Experience the greatness of nature while taking on the ultimate physical challenge”

Date: 1st weekend of July

Venue: Xiwuqi, Inner Mongolia

Participants: 300

Track: Full Marathon 42km, 1/2 Marathon 21km, 1/4 Marathon 10km

Whats Special:

The only grassland marathon in China

Appealing to long distance runners

Xiwuqi, Inner MongoliaXiwuqi, Inner Mongolia

• Xiwuqi is located in the east part of Xilinguole League. Area 22960 km2, including 5 counties,1 town and 1 forest industry park.

• Xiwuqi has rich mineral deposits such as coal, iron and nickel and it has already been named as an important resource grounds by the National Development and Reform Commission.

•Fast growing in recent year with an 18 percent rise in GDP between 2005-2006. Disposable income has also risen with about 7.5%

• Developing its green animal husbandry and unique grassland tourism

53% of participants between 20-30

59% Chinese. Mostly from Beijing and Northern China

Vasa Cross Country Running FestivalVasa Cross Country Running Festival

Event: Cross country running for elite and amateur

Date: 3rd weekend of June

Venue: Jingyuetan Park, Changchun

Participants: 10.000, Spectators: 30.000, Total people/times: 40.000

Track: 30km, 16km, 7.5km, 2.5km in the forests of Jingyuetan Park

Plus Childrens Race for the youngest!

Whats Special:

Everyone can take part in Lidingoloppet China!

Unique cooperation with Lidingoloppet in Sweden – winners of 30km goes

to Sweden and vice versa

Changchun, JilinChangchun, Jilin

• Changchun is a City of 7.5 million in Chinas Jilin province. It is home to some of the largest automotive

manufacturers in the world like FAW s joint ventures with -Volkswagen, Audi and Toyota

• Changchun achieved a GDP of RMB 208.9 billion in 2007, having increased two-fold over 5 years.

• Changchun hosted the 2007 Winter Asian Games.

• The GDP per capita was ¥28,131 (ca. US$4,050) in 2007, ranked no. 52 among 659 Chinese cities.

• Changchun hosts the yearly Changchun International Automobile Fair, Changchun Film Festival,

Changchun Agricultural Fair, Education Exhibition and the Sculpture Exhibition.

Vatternrundan ChinaVatternrundan China

Event: Granfondo (Long distance) road bike competition for amateurs

Date： Autumn

Venue: Yuxi,Yunnan

Participants: 400

Track： 180km around Fuxian Lake at about 1500m high altitude

What’s special： the Chinese version of the worlds biggest cyclo event - Vatternrundan

The longest Road Bike Competition in China

Road Bike track on the Yunnan-Guizhou Plateau with the stunning nature

scenes of Yunnan

Time: Spring

Participants: 500

Venue: F1 Circuit Shanghai

Program: Road race, Individual Time Trial & company relay

What’s special: High media attention with a great impact on the market. Event held on the Formula 1 Race track. Excellent opportunity for the sponsor to do hospitality for exiting and potential customers in

this unique arena.

Shanghai Bike FestivalShanghai Bike Festival

Great Wall Bike FestivalGreat Wall Bike Festival

Event: The longest running amateur bike festival in China

Time: Spring

Participants： Attracting over 1000 participants. Chinese: 600-700

Venue: Laoshan Beijing, 2008 Olympics Cycling Venue

What’s special： The Fun of Cycling for Everyone in Beijing!

Guest appearances by Chinese and International Champion bikers

Corporate and Embassy participation. High media interest

Many race categories: Elite, Amateur, Senior, Kids, Relay for Universities and Companies

Great Wall Bike FestivalGreat Wall Bike Festival- Participant Analysis - Participant Analysis

Participants Age46% of participants are between 26 and

35 years old.

68% is younger than 35

95% is younger than 45

24% of participants are foreigners, representing 15 different countries,76% of all participants are Chinese, coming from 20 different provinces across China

in

Birkebeinerrittet ChinaBirkebeinerrittet China

Event: The sister event to the worlds biggest mountain bike race

Time: September

Venue: Yakeshi, Inner Mongolia

Participants: 500

Track: 25 or 65km tough mountain biking

Whats Special:

Held in Da Xing An Ling forest – The largest modern National forest area in China. A magnificent and unpolluted nature reserve

An event with a unique Nordic historic and cultural setting held in cooperation with the Norwegian Birkebeinerrittet MTB Race Organization Committe

Norway-China international MTB friendship and culture exchange

Yakeshi, Inner MongoliaYakeshi, Inner Mongolia

• Yakeshi ”The Capital of Chinas forest industry” at the great

Daxing Anling forest

• Population: ca 400,000, Area: 27,590 km2

• In 2008, Robert Bosch Gmbh set up a ESC-development testing facility for cars in Yakeshi.

• Blooming tourism - Yakeshi has a brand new downhill skiing facility for locals and tourists

Participants from North-East China

85% of participants between 15-29 yrs of age

Media FocusMedia Focus

TV：CCTV-5, CCTV-9, Oriental Satellite Channel, Phoenix TV, Beijing TV, Shanghai TV, Local TV Station…

Newspapers & Magazines10-15 newspaper: China Sports Daily, China Daily…

8-10 Magazines: Wings of China, Outdoor Life, City Weekend, Cycling…

Online Media:Sohu, Sina, Xinhua Net, Baidu…>10 websites

International Media:EBU, AP and 5-8 international newspapers and magazines

Company PresentationCompany Presentation

Nordic Ways is a company dedicated to developing, producing and promoting brand sports events in China, focusing mainly on sports with strong traditions in the Nordic countries.

With extensive sport management experience, cross-cultural expertise and long-term committed collaborations, we provide a wide range of tools for marketing, PR and teambuilding for our strategic and commercial partners.

PROMISES We deliver exciting and challenging sport events for elite and amateurs alike We offer a unique arena for companies and brands in the Chinese market We play a key role in the sport development and event industry in China We create a hub for exchange of ideas and competence

VALUES Pioneering Committed Passionate Playful