Shopping SmartModule 2:

Conducting a Shopping Analysis

Conducting a Shopping Analysis

Planning the Five Menu Items for Meal

Types of Food Markets

Cost Comparisons: Unit Pricing

Choosing Product Category, Specific Products, and Type of Store

Pricing Research from Store Visit

Exercise 2.1: Planning the Five Menu Items for Meal

1. Entrée

2. Side Dish

3. Side Dish

4. Drink or Beverage

5. Dessert

Three Types of Markets

1. Convenience Store (Convenience)

– Small store located along busy intersections

– Sell small quantities of fewer products

2. Large Chain Supermarket (Supermarket)

– Large store that sells a wide variety of products

Three Types of Markets

3. Mass-merchandise/warehouse discount store (Hypermarket)

– Large store with limited range of popular products

– Products usually sold in bulk

– Often requires membership fee

*** Also, there’s Online-Shopping (Online)

– An internet site that provides online shopping

Exercise 2.2: Identify StoresLocal

Convenience StoresLocal

Supermarkets

Exercise 2.2: Identify StoresLocal

HypermarketsOnline Sites

Unit Pricing• Unit Pricing refers to price of a unit of product• Units may be

– Pounds, quarts, ounces, liters, etc.

Sample Unit Price Label

Unit Price:

Per ounce

Brand X Cereal

$0.33

Total Price:

15 ounces

Brand X Cereal

$4.99

Exercise 2.3: Getting the Best Buy

Go to Microsoft Excel worksheet, ProductPricing

Specific Product Categories and Quantities

1. Fruits/Vegetables

2. Breads, Pasta, Cereal, Rice

3. Fresh Meats, Poultry, Fish

4. Dairy Products

5. Snack Foods/Desserts

6. Other canned/ packaged foods

7. Beverages

8. Frozen Foods

Exercise 2.4: Choosing Product Categories, Products and Stores- 1

Product Category and Specific Product Item

Team Name:

Basic Menu Item: (from Exercise 2.1)

Product Category: Specific Product Item: (include brand name, quantity and/or volume)

1.

2.

3.

4.

5.

Exercise 2.4: Choosing Product Categories, Products and Stores- 2

Store To Be Visited by Each Team MemberEach team member will visit one store and be responsible for the product pricing of all five food item choices (for the meal menu).

Team Member: Store Name: (provide actual name of store)

Store Type: (from Exercise 2.2)

Exercise 2.5: Pricing Research from Store Visit

Pricing Research from Store Visit

Team Member:

Store Visited:

Specific Product Item:(from Exercise 2.4)

Product Cost:

Product Quantity and/or

Volume:

Special Notes:

1.

2.

3.

4.

5.