Shopping: Contextual Design

Contextual Design | HW1

Group ElevenAndrea Irwin, Austin Bales, Aesha Shah, Noah Levin, Rafae Aziz

Table of Contents Contextual Design | hw1

Flow Model 3

Cultural Model 4

Sequence Model 5

Artifact Model :: Results Page 6

Artifact Model :: Ad Pages 7-21

Consolidated Artifact Model 22

Physical Model 23

Redesign Concept 24

2Group Eleven

Andrea Irwin, Austin Bales, Aesha Shah, Noah Levin, Rafae Aziz

Flow Model Contextual Design | hw1

Buyers

Sellers

Friends

get opportunities 41

Graduate Student (U2)

35

OPPORTUNITIES

Professional (U4)

Professional (U3)Grad Student (U1)

Primary Search Person 36

37

1636

Friends and FamilyPrimary Search Person 36

getopportunitiesgives opportunities

Independant Sellers

Has excess INVENTORY implied

CRAIGSLIST

Opportunities (Ads) 41

41

posts ads implied

RETAILERS

INVENTORY in stock implied

get opportunities 267search

265

e-mailexchange followups about ads 263

44, 117

Former Roomate (F1)

25

removed couch 41

e-mail & chats

61

262

277, 476

Check INVENTORYReport Success or Failure

41

83

85

3Group Eleven


Cultural Model Contextual Design | hw1

Buyers

Graduate Student (U2)

Professional (U4)

Professional (U3)

Grad Student (U1)“Something that will comfortably seat five people” 190

24

16

20

20

20

Friends and Family

61

Independant Sellers

41

“I’ve heard of Swickley, I can look at this one.”

245

Retailers42

“Getting a better deal than retailers” 142

“It says semi-annual sale, so it might be a good time to b uy a new couch.” 270

“I trust Macy’s” 295

“If there was another site, I would just go there, so I just Google to see what happens”

265

R1

“There’s not an urgent rush, but he would like to have his couch back.”

31

“I’m allergic to cats”251

Sellers

25

4Group Eleven


Sequence Model Contextual Design | hw1

Main

Inte

nt

Receiv

es e

mail

from

U2

7

2T

rigger

Follow

s lin

ks in

em

ail

8

6,

10

4

Analy

ze t

he v

alu

e o

f th

e c

ouch

Vie

ws t

he p

rice 8

7

V

iew

s t

he p

hoto

98

Reads t

he d

escri

pti

on i:9

8

Makes D

ecis

ion(s

) on c

ouch

1

03

, 1

11

No m

ore

lin

ks in

em

ail

1

27

Fin

d a

new

couch

Sub-I

nte

nt

Revie

w U

2's

sug

geste

d

couches 4

5

See if

pri

ce is r

easonable

45

Check if

decor

matc

hes 2

14

Learn

what

cri

teri

a t

o look f

or

i: 1

02

, 1

56

, 2

31

No m

eth

od

of

record

ing

pre

fere

nces

12

2,

12

3,

12

5,

12

6

Analy

ze t

he v

alu

e o

f th

e c

ouch

Checks t

he locati

on 1

33

, 2

41

Vie

ws t

he p

rice 1

55

, 1

88

Vie

ws t

he p

hoto

15

7,

15

9

R

eads t

he d

escri

pti

on i:9

8

No ind

icati

on o

f w

hat

links t

he o

ther

room

ate

s looked

at

15

0

Check if

locati

on is n

ear

13

3See if

pri

ce is r

easonable

15

5C

heck if

decor

matc

hes 2

14

Learn

what

cri

teri

a t

o look f

or

i: 2

31

, 2

49

Makes D

ecis

ions o

n

couch

15

6,

16

7,

20

2

To g

et

di!

ere

nt

ideas o

f oth

er

opti

ons in t

he m

ark

et

26

4

Searc

hes t

he w

eb

via

google

2

66

Vie

w t

he s

ale

ite

ms o

f th

e

firs

t link/re

tailer

pro

duced

b

y t

he s

earc

h

27

8

Goes b

ack t

o C

raig

's lis

t to

re

vie

w t

he ite

ms s

he h

as

seen b

efo

re 3

62

Cannot

find

the ite

m

she h

ad

vie

wed

on

cra

ig's

lis

t earl

ier

40

0

Send

s a

n e

mail t

o h

er

room

mate

s

wit

h lin

ks t

o t

he c

ouches s

he

wants

to d

iscuss 4

70

Searc

hes C

raig

's lis

t fo

r op

tions

12

8

Sub-T

rigger

Co

uch

es d

o n

ot

sati

sfy

264

U2 C

om

es B

ack

281

Dis

cuss p

revio

usly

vie

wed lin

ks w

ith U

2 in

pers

on 2

93

Sub-T

rigger

Sub-T

rigger

Fin

d m

ore

op

port

unit

ies t

o s

end

to

gro

up

12

8

Sub-I

nte

nt

5Group Eleven


Artifact Model :: Results Page Contextual Design | hw1

Indication that a picture is in the ad listing (157)

Link to the ad with a brief description (155)

Location of the listed ad (133)

Optional price listing (316)

(13:24)

Search term; Also used for filtering by location (143)

When the user hits previous, nothing happens (217)

This is the second listing of this particular item. There is no indication of the re-listing (35:54)

No indication of which items were viewed collaboratively (152)

No place for personal notation (125)

Purple text is used to indicate links that have already been visited (149)

The date when the ad was posted (184)

Advanced search filtering (215)

Number of results (137)

Category filtering (141)

S E A R C H S E C T I O N

R E S U LT S

Great Couch - $125 -Great Couch - $125 -

6Group Eleven


Artifact Model :: Ad Page (1 of 15) Contextual Design | hw1

Ad title with a brief description. (155)

(14:54)

Price of the item (155)

7Group Eleven



Poor photo quality can turn buyer away (159)

(10:06)

Ad title with a brief description. (157)

Price of the item (157)

Buyer can obvserve the color of the couch from the picture (157)

8Group Eleven



(15:41)

Photo indicates the quality and care of the couch (160)

Buyer saves the URL instead of using the ‘Email this posting to a friend function’ (167)

9Group Eleven



(17:22)

Title and brief description help determine if the sale item meets qualifications (172)

Buyer can note the price in conjunction with the title description to justify how expensive it is(172)

Sell by date has already passed for this item (183)

10Group Eleven



(18:48)

Price of the item for sale (193)

Picture(s) indicates relative size of the couch (192)

Dimensions are given to help give an accurate size of the couch (192)

Delivery available for a small fee; this type of information can be placed by the seller by choice.(199)

11Group Eleven



(20:52)

Notes the price (203)

Photos are assumed to display all items for sale (206)

Seller can add any title/tag even if innaccurate (206)

12Group Eleven



(21:31)

Having no picture gives the buyer zero confidence in the quality of the item for sale (210)

13Group Eleven



(22:57)

Location gives the user an idea of how accessible the couch is (222)

Description can be a place to display information about selling two items (227)

The picture and description, allows buyer to weigh the price’s accuracy (228)

Product quality is conveyed by the seller’s picture (224)

14Group Eleven



(24:30)

Location helps give the buyer a sense of how easy it would be to view the item in person (241)

Picture is often used to judge the quality of the item for sale. (242)

15Group Eleven



(25:01)

Location often determines whether product should be considered (245)

Picture indicates color and pattern faster and more accurately than description (245)

16Group Eleven



(25:09)

Picture indicates color and pattern faster and more accurately than description (248)

17Group Eleven



(25:56)

Descriptions can include history about the couch, which often gives away important details that make or break a sale (249)

Views aesthetics (249)

18Group Eleven



(8:26)

Buyer often weighs aesthetic value of the couch and weighs it conjunction with price (109, 110)

19Group Eleven



(39:01)

Description does not always match the picture (417)

20Group Eleven



(41:29)

Name can bring intrigue to the buyer. (442)

Views price after determining if title was interesting (41:22)

Views not just the couch, but also the house around it. (435)

Buyer notes even small details, like the presense of a mirror, by looking at the image (41:12)

21Group Eleven


Consolidated Artifact Model Contextual Design | hw1

Item for Sale - $5 - (Location)

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nulla sollicitudin, pede non posuere lacinia, elit pede tempus mi, sit amet faucibus purus quam nec arcu. Curabitur molestie. Nullam posuere tempor massa. Praesent congue. Nunc posuere, lacus placerat vestibulum auctor, urna dolor adipiscing dolor, vitae molestie ante nibh viverra orci. Integer justo nunc, tempor ac, tincidunt eget, mattis quis, nisi. Curabitur vitae purus id tellus lacinia semper. Quisque imperdiet odio eget massa.

please flag with care:

miscategorizedprohibited

spam/overpostbest of craigslist

+ Location: Shadyside+ it’s NOT ok to contact this poster with services or other commercial interests

PostingID: 837325355

craigslist > category email this posting to a friend

Ent nullan henisci blandrer ad dit niam euisim dolobor acipisci bla autem ea con utpat nissequatis at lobore tat. Ut irilit ing ercidunt prat. Duis nonsed dolum doluptat. Duisi.

Reply to: [email protected]: 2008-09-11, 9:50PM EDT

Description is the first filter for the buyer – used to determine initial relevance to query (157)

Buyer ignores this function of the interface (167)

Pictures can indicate features that can quickly negate other good qualities (246)

Price is often used to determine how seriously to pursue (155)

Special features, such as optional shipping or add ins, are added to this body description (199)

While not required by craigslist, a picture is almost necessary for a buyer’s confidence in the item. (210)

Name can bring intrigue and attract attention to the buyer(172, 442)

Location helps give the buyer a sense of how easy it would be to view the item in person (241)

H E A D E R

D E S C R I P T I O N

P I C T U R E

22Group Eleven


00:48:47

00:00:04

00:00:04

00:00:04

00:48:51

00:48:57

00:48:52

00:48:53

00:49:09

00:49:11

00:49:04

00:48:55

00:49:13

00:49:01

BAY WINDOW

COUCH

COFFEE TABLELAPTOP

CHAIR

DESK

AC

END TABLE

MINI FRIDGE

TV ON STAND

FIRE

PLAC

E

FRIDGE

DINING TABLEWITH CHAIRS

MICRO-WAVE

SINKSTOVE

LAPTOP

COU

NTE

RTO

P

LIGHT

LIGHT LIGHT

LIGHT

U2

U1

Physical Model Contextual Design | hw1

Couch should not block the fireplace. (231)

U2 yells ideas to U1 from kitchen (454)

L-shape would be an ideal shape for the couch (233)

23Group Eleven


Redesign Concept Contextual Design | hw1

fort anywhere > anything [help] [post] | [share my search]

Plain Yogurt, Foul - $475 (Mapleland)

Delicious Ice Cream Sandwiches - $800 (Puma Hill)

Lead Pipe ** UNREMARKABLE CONDITION ** - $4 (Brightyside)

Box of nothing to speak of GREAT DEAL - $84 (Uptown)

Assorted Miscellany - FREE (Fort Core)

Quality New York Strip - $6.99 (Puma Hill)

(pic)

(pic)

[partial list of bad things] [avoid recalled items] [success story?][AVOIDING SCAMS AND FRAUD] [PERSONAL SAFETY TIPS]

all items thumbs-up thumbs-down unrated items zlready viewed

Users can share their searches (with ratings and history) with others.

Filtering appears only when relevant and allows viewing based on history/rating

After a rating is selected from the ad screen, it can be easily changed from the rersults view.

fort anywhere > anything

Support for NPR comes from! The Flora D. and William H. Hewlett foundation, the Corporation for Public Brodcasting and the annual support of listeners like you.

Plain Yogurt, Used - ¢475

The School of Design at Carnegie Mellon offers a variety of graduate and undergraduate programs in interaction design, with opportunities for interdisciplinary projects and courses throughout a world-class research university where design plays a central role. The focus is on a humanistic approach to interaction design, with a university vision of strong collaboration among the arts and sciences.

Location: ShadysideIts’s NOT OKAY to contact sellers about anything except what your are supposed to.

X

email posting | share my search

Results Page

Ad Page

Ratings are selected from next to the title of the post. The selected rating receives a 100% opacity, the other 40%. Ratings can be changed at any time.

Thumbs Up selected

Neither Selected (Default)

REDESIGNAcknowledging communication as an issue that needs consideration, we propose a lightweight feature addition to Craiglist. As shown in our sequence model, users indicated it was difficult to browse Craigslist given only the few links they received from their fellow users. Without more information, it was not possible for them to know which posts had been previously viewed or rejected by their peers (150).

The inclusion of our new feature(s) allows the user to save or share their craigslist ‘session’, which contains ratings and viewing history. This way, multiple users can easily share the same basic information while browsing Craigslist ads. Ratings are implemented with a simple thumbs-up/down indicators, a search filter, and a way to easily e-mail the session link (124). Rating and sharing will aid in communication and decrease the complexity of tracking leads and the redundancy of collaborative group shopping.

DETAILS

• No login is required to use Rate or Share/Save

• If a user is logged in, saved sessions are available from the user’s page, instead of being e-mailed to their address.

• Shared sessions are always sent as hyperlinks via e-mail (form)

• Example: http://pittsburgh.craigslist.com?php_sessid=FLY126_56zG.....

• Creates a shared history, stored in the session.

• Users can filter by history (or ratings)

• Lightweight: requires no additional queries or tables on the database server. Uses little or no additional overhead. Information can easily be stored inside PHP’s session inside a multidimensional array.

• Elegant: does not violate Craigslist’s overall approach of no login required, and e-mail driven data storage.

• Ease of use and ease of implementation

WHY NOT ?

Rather than try to be all things to all people, we chose to add a single simple feature to Craigslist, and solve a communication problem. Unlike your opinions, links with numbers aren’t easily remembered, and sharing links is the foundation of group shopping on Craigslist (as per this CI). By allowing users to be aware of the items their fellow shoppers like/dislike/have viewed, we feel we have significantly enhanced group shopping on Craigslist. We won’t provide here an exhautive list of unimplemented possibilities, but if specific questions arise as to our selection of features or mode of implementation, supplements can be made available upon request. We’re also available for discussion (nothing beats a good conversation!)

24Group Eleven


Documents

Shopping: Contextual Design