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Book & Pay per Delegate Booking Per Delegate INR 29,500 Net+12.36% Service tax
Effective Shoppers Marketing
Your Course Trainers:
Pawan Sarda, CMO
Future Group Pawan Sarda started his career with Future group in 2000. He
has seen retail industry evolve in last 11 years and has been a
part of the group’s journey from 80 Cr to 10,000 Cr. Pawan
started with Pantaloons and has been a part of the startup
team of Big Bazaar. He became the Head of Marketing for
Home Business in 2007 (Ezone and Hometown) and later, the
Head of Marketing for Big Bazaar. He has been a part of many
path breaking marketing campaigns of Big Bazaar like Sabse
Sasta Din, and the Great Exchange. He is the Chief Marketing
Officer at the Group office in leading many group level
initiatives, which included a recent one in group wide loyalty
program.
Prof. Prriya Raj,
Brand Management Expert, Creativity & Innovation
Enhancer and Keynote Speaker - Now with MICA Management expert and strategic thinker Prriya has over 24
years of varied, relevant and well-rounded management
experience, across several categories, in the area of advertising,
branding, marketing, PR & shoppers Marketing.
An ideas man with focus on quality execution, he has over the
years worked with and contributed to S. Kumars as Publicity
Officer, Mitra Prakashan as All India Advertising Manager,
Mudra Communications as account Director, and RK
Swamy/BBDO as Director Client Services and Sahara TV as
Vice President.
A team leader strong in creative ideas and lateral thinking, he
co-promoted Momentum as India's first fee-based
advertising agency and worked as its Executive Director.
He has been involved with some path-breaking and award
winning work on leading MNC and Indian brands including
Rasna, Pepsi, Baygon, Nestle's Cerelac, etc.
A powerful speaker, he has delivered lectures and workshops
on management, advertising, creativity, cartooning &
Shoppers Marketing Specialist for several sectors. He is also a
visiting faculty in several management institutes.
Internationally acclaimed management cartoonist Prriya
Raj has varied management experience.
He introduced India's first daily management cartoon
column 'Under the Pyramid' in The Pioneer in 1996. The
column was subsequently picked up by Hong Kong Standard to
become India's first daily cartoon column to be published
abroad. Published every year by Nightingale (1999-2004).
4th
and 5th
May 2012 @ Mumbai, India
“Make every thought, every fact, that comes
into your mind pay you a profit. Make it
work and produce for you. Think of things
not as they are but as they might be. Don’t
merely dream – but create!” ~ Collier
Robert
Key Sessions:
Day 1- Friday, 4th
May 2012
Shopper Insights and Dynamics. Section 1: Defining and identifying your shopper target
markets in designing appropriate strategies.
Section 2: Gathering essential information on your
shoppers to create effective marketing campaigns.
Section 3: Establishing Neuromarketing and
Electroencephalography at the point of purchase.
Retailer and Manufacture interplay Section 4: Sharing information between retailer and
manufacture for synergetic marketing campaigns &
effective vendor management.
Section 5: Developing closer ties and cooperation
between the supply chain partners.
Section 6: Reducing conflict of interest by separating
your various distribution channels.
Day 2- Saturday, 5th
May 2012
Out of Box In-Store shoppers marketing mix Section 1: Turning Shopper into in-store Execution.
Section 2: Making the correct product line Based on
Shoppers Requirement.
Section 3: Customizing physical In-store marketing tool,
techniques & technology to the Shopper’s Convenience.
Outside the store: Capturing Shoppers
attention & spend decisions. Section 4: Interacting with your shoppers through
traditional and new media.
Section 5: Building brand awareness & loyalty amongst
Shoppers for strategic and Competitive advantage.
Section 6: Loyalty Marketing
CAPTURING SHOPPERS’ MINDS, HEARTS AND WALLETS TOWARDS CONVERTING
SHOPPERS INTO REPEAT CUSTOMERS FOR INCREASED ROI FOR PHARMACEUTICALS,
FMCG, RETAIL, TELECOMMUNICATION & MALL OWNERS.
Prasenjit Ray, Founder and CEO
In-Store Consulting Services In his career spanning over 20 years, Prasenjit has worked with
various FMCG companies and research agencies. He founded
In-Store in 2006, which today is the leading and exclusive
shopper research firm in India. In addition to leading In-Store’s
research business, Prasenjit works very closely with some of In-
Store’s clients such as Cadbury-Kraft, GSK and ITC Foods in
developing their shopper marketing strategies.
Satendra Aggarwal, CEO
Supermarket- Aditya Birla Retail Satendra brings with him over 24 years of experience in key
leadership positions in top organizations like Hindustan
Unilever Ltd. and Whirlpool. Prior to joining the group,
Satendra was the Executive Director - North for Pepsico India
where he spent over 10 years in various roles. Satendra is a
Science Graduate from University of Mumbai, and holds a
Masters Degree in Management Studies from the same
university.
Rathin Laheri, CMO
India at LoyaltyOne As Chief Marketing Officer and Business Head at LoyaltyOne,
India, Rathin exhibits a strong marketing & sales track record
across consumer marketing, financial services and digital
marketing. Rathin is passionate about using Marketing as a
lever to build Business and Building Best in Class Teams.
Rathin’s track record is working to build a large scalable online
business for Microsoft in India. Business gaining revenue
share. MSN relaunched, and one of the fastest growing portals.
Hotmail relaunched, share decline stemmed. Launched eBay
in India to make it the No. 1 online shopping destination in
India. Launched Kotak Life Insurance in India as Marketing
Head. Was part of the Core team which launched the Kotak
Mahindra Bank brand campaign "Think Investment, think
Kotak" At HLL, managed the Hair Oils Business ( Nihar &
Kotak ), grew share against Parachut.
Pre-course questionnaire To ensure that you gain maximum benefit from this event, a
detailed questionnaire will be sent to you to establish exactly
what your training needs are. The completed forms will be
analyzed by the course trainer. As a result, we ensure the
course is delivered at an appropriate level and that relevant
issues will be addressed. The comprehensive course material
will enable you to digest the subject matter in your own time.
Who Should Attend?
CMOs, Vice Presidents, General Managers,
Directors, Heads Managers, of
• In-Store Marketing • Shopper Marketing
• Trade Marketing • Brand Marketing
• Retail Planning & Design • Branding
• Advertising & Promotion• Visual
Merchandising • Consumer Analysis
• Consumer Insights• Customer Development
• Category Management
From the following industries.
• FMCG/ F&B • Retail
• Mall Owners • Flagship Stores
• Telecommunications • Electrical/ Electronics
• Automotives • Pharmacies
Why you should attend:
The consumer market in India is booming and has led
to foreign investments and changes in shopper
demographics. The competition level in the urban
markets has gone to such an extent that there is a
tough fight among the marketers to impress and
attract shoppers within that shortest span of time
spared by a shopper to look at a product. Shoppers
today are influenced by plethora of brands and spoilt
for choice. A study by Deloitte stated that about
3,000 marketing messages a day reach the average
consumers and over 20,000 SKUs await shoppers in
the supermarket. Shoppers are overloaded with
information and messages to the point where they
feel overwhelmed, confused and even tired.
Trends have shown to include the use of “multi-
sensory experiences” for shoppers. Retailers and
brand owners can only capture the dollars of
shoppers when they hit bull’s eye in understanding
and going into the minds of shoppers through
effective insights.
I-corporate training courses are thoroughly
researched and structured to provide intense
and intimate practical training to your
organization.
Our format:
• Pre-course questionnaires.
• An in-depth tailored programme to address market
concerns.
• Comprehensive course documentation.
• Interactive roundtable discussions and breakout sessions.
• Practical exercises International and Local case studies.
• Opportunity to network with an internationally recognized
trainer.
Benefits of Attending:
• Analyzing different shopper perspectives to
maintain message consistency across
• Implementing effective Neuromarketing tools
to build long term consumer loyalty and
increase purchases
• Comprehensively covering both the traditional
and modern retail environments
• Featuring award-winning speakers from
respected retailer and brand manufacturers
• Building brand awareness and loyalty amongst
shoppers in the Indian context.
• Turning shopper marketing into a core practice
within your organizations
Effective Shoppers Marketing
CAPTURING SHOPPERS’ MINDS, HEARTS AND WALLETS TOWARDS CONVERTING
SHOPPERS INTO REPEAT CUSTOMERS FOR INCREASED ROI FOR PHARMACEUTICALS,
FMCG, RETAIL, TELECOMMUNICATION & MALL OWNERS.
Sales Contract Please complete this form and send it immediately to
Yash Rathore
Tel no: +91 22 31926811 Name: ________________________________________
Position: ______________________________________
Email Id: ______________________________________
Name: ________________________________________
Position: ______________________________________
Email Id: ______________________________________
Name: ________________________________________
Position: ______________________________________
Email Id: ______________________________________
Organization: __________________________________
Address: ______________________________________
_____________________________________________
Town: ______________State:_____________________
Pin code: _________Tel:___________Fax:__________
Nature of business: _____________________________
Company size: ________________________________
Authorization Signatory must be authorized to sign on behalf of
organization.
Name: _______________________________________
Position: _____________________________________
Signature: ____________________Date:___________
Fee Professional Training fee @ INR 29, 500 + GST / VAT (if applicable)
per delegate.
Premier Plus - Bring 3 or more delegates to this event and benefit from
a 10% SAVINGS off the regular price.
"Where applicable, clients shall deduct the appropriate Tax Deducted at
Source (TDS) at the time of payment and should thereafter furnish us
the Tax Deducted at Source Certificate within one month from the end
of the month during which tax is deducted.”.
All options inclusive of course papers, luncheon, refreshments &
service
Indemnity: Should for any reason outside the control of I-Corporate
training, the venue or speakers change, or the event be cancelled due to
an act of terrorism, extreme weather conditions or industrial
I-Corporate training shall endeavor to reschedule but the client hereby
indemnifies and holds I-Corporate training harmless from and against
any and all costs, damages and expenses, including attorneys fees,
which are incurred by the client. The construction, validity and
performance of this Agreement shall be governed in all respects by the
laws of India to the exclusive jurisdiction of whose Courts the Parties
hereby agree to submit
Business Opportunities A limited amount of exhibition space is available at the conference.
Sponsorship opportunities covering the lunch and documentation also
exist. For further details
Yash Rathore Tel no: +91 22 31926811And Email
[email protected] or [email protected]
Register now
Contact Sales at I-Corporate
Tel no: +91 22 31926811
Cell no: +91 8652653523
Email:[email protected]
Date: 4th
and 5th
May 2012.
Venue: Mumbai, India.
Hotel Accommodation Accommodation is not included in the training fee. To reserve
accommodation at the venue contact us at +9122 31926811.
I-Corporate: ,E-4 / 2:2, Gomti Apts,Sec 8B, C.B.D, Belapur, Navi
Mumbai, Maharashtra, India. Pin code – 400614.
Email: [email protected]
Payment Method Payment is required within 5 days on receipt of invoice.
Credit Card:
Please debit my Visa MasterCard Amex Diners
Card Holder’s name: ___________________________
Card number:
Security number:
Signature: _________________Expiry Date:___________
Confirmation Details: After receiving payment a receipt will be issued. If
you do not receive a letter outlining joining details two weeks prior to the
event, please contact the training coordinator at I-Corporate.
Terms & Conditions: 1. Fees are in inclusive of programme materials and refreshments.
2. Payment Terms: Following completion and return of the registration form, full payment is required within 5 days from receipt of invoice. PLEASE NOTE: payment must be received prior to the conference or training’s
date. A receipt will be issued on payment. Due to limited conference space, we advise early registration to avoid
disappointment. A 50% cancellation fee will be charged under the terms outlined below. We reserve the right to refuse admission if payment is not received on time. Unless otherwise stated on the booking form, payment
must be made in pounds sterling.
3. Cancellation/Substitution: Provided the total fee has been paid, substitutions at no extra charge up to 14 days
before the event are allowed. Substitutions between 14 days and the date of the event will be allowed subject to an administration fee of equal to 10% of the total fee that is to be transferred. Otherwise all bookings carry a
50% cancellation liability immediately after a signed sales contract has been received by I Corporate (as defined
above) Cancellations must be received in writing by mail or fax four (4) weeks before the conference is to be held in order to obtain a full credit for any future I Corporate conference. Thereafter, the full conference fee is
payable and is non refundable. The service charge is completely non-refundable and non-creditable. Payment
terms are five days and payment must be made prior to the start of the conference. Non-payment or non-
attendance does not constitute cancellation. By signing this contract, the client agrees that in case of dispute or cancellation of this contract that I Corporate will not be able to mitigate its losses for any less than 50% of the
total contract value. If, for any reason, I Corporate decides to cancel or postpone this conference, I Corporate is
not responsible for covering airfare, hotel, or other travel costs incurred by clients. The conference fee will not be refunded, but can be credited to a future conference. Event programme content is subject to change without
notice.
4. Copyright etc: All intellectual property rights in all materials produced or distributed by I Corporate in connection with this event is expressly reserved and any unauthorized duplication, publication or distribution is
prohibited.
5. Client information is kept on I Corporate’s company database and used by I Corporate to assist in providing
selected products and services which may be of interest to the Client and which will be communicated by letter, phone, fax,(inc. automatic dialing) email or other electronic means. For training and security purposes telephone
calls maybe recorded.
6. Important note: While every reasonable effort will be made to adhere to the advertised package, I Corporate reserves the right to change event dates, sites or location or omit event features, or merge the event with another
event, as it deems necessary without penalty and in such situations no refunds, part refunds or alternative offers
shall be made. In the event that I Corporate permanently cancels the event for any reason whatsoever, (including, but not limited to any force majeure occurrence) and provided that the event is not postponed to a
later date nor is merged with another event, the Client shall receive a credit note for the amount that the Client
has paid to such permanently cancelled event, valid for up to one year to be used at another I Corporate event.
No refunds, part refunds or alternative offers shall be made. 7. Governing law: This Agreement shall be governed and construed in accordance with the law of India and the
parties submit to the exclusive jurisdiction of the Indian Constitution in Delhi. However I Corporate only is
entitled to waive this right and submit to the jurisdiction of the courts in which the Client’s office is located.
