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8/7/2019 Shopper-Stop (1)
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BY,B.Keerthi;1225110305P.B.Kavya;1225510102
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Just a look
Founded in 1991 Developed by : K Raheja group
No. of stores : 30 Achievements : the hall of the
fame the emerging marketretailer of the year 2008
Listed on BSE
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Shoppers Stop: Introduction
Is the country's largest chain of DepartmentStores.
International and domestic brands across
categories such as apparel, accessories,cosmetics, home & kitchenware as also its ownexclusive brands
HomeStop is the first-of-its-kind premium
home concept store at Bengaluru, Mumbaiand New Delhi, offering a wide range ofproducts
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Shoppers Stop : Accomplishments
Shoppers Stop Ltd has been awarded
The Emerging Market Retailer of the Year Award
World Retail Congress at Barcelona, on April 10,
2008 Shoppers Stop is listed on the BSE
The only retailer from India to become a member ofthe prestigious Intercontinental Group of
Departmental Stores (IGDS) "Most admired Fashion Retail Destination of the
Year
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Shoppers Stop: Accomplishments
y Most Admired Retailer of the Year (Customer
Relations) Shoppers Stop. IRF 2009 - Sep 2009
y "Best Visual Merchandising" VMRD Retail Design Award July 2009
y "Retailer of the Year - Fashion & Lifestyle" Asia Retail Congress - Feb 2009
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Vision:To be a Global Retailer in India and Maintain No.1
position in the Indian Market in the Department Store
Category.
Mission:Nothing but the best
To strive & achieve nothing but the best in
terms of processes, practices & deliverables
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PositioningShoppers Stop is positioned as a family store
delivering a complete shopping experience defined
by its mission, vision and values
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Shoppers Stop
Year Events
1991 Opened firststoreat Andheri,asuburbin Mumbaisellingonlymenswear.
1992 Ladieswearwasintroduced. AddedChildren & nonapparels.
2000 Acquired Crossword India 'sleading
retailbookchain.
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Re-Positioning
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EARLIER
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Re-Positioning
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NOW
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Shoppers Stop: Physical Evidence
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Strength of SS
Pioneer
Loyal customer
Low risk
Good financial position
Presence across various segments
Parikrama-a festival
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Weakness of SS
Competition from standalone stores
Late entry into value retailing
Store makeover expenditures
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Opportunities of SS
Higher disposable income
Changing taste of young generation
Preferred partners for foreign players
Private labels
Enter new segments-consumer goods
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Threats of SS
High attrition
Lesser consumer spending
Entry of foreign players
Unorganized sector
Independent stores
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Competitors
Lifestyle
Globus
Central Pantaloons
Westside
Ebony
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THE BOLLYWOOD CONNECTION
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Shoppers Stop (Malad-InOrbit).
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Store Size: 1,17,000 sq feetRetail Presentation Area: 56% 64%of total store sizeSales per square foot: Rs. 2,600/-Gross margin per square foot: Rs.340/-No. of Employees: 480Approximate Rentals: Rs. 75 persquare foot
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Shoppers Stop: Place
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Shoppers Stop: Place
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NorthDelhi- Ansal PlazaGhaziabad - IndirapuramGurgaon - MetropolitansMallJaipur - Malviya NagarLucknow - Gomti Nagar
SouthBangalore - BannerghattaRoad
Bangalore - Garuda MallChennai - Chet petHyderabad - Begum petHyderabad Banjara hills
EastKolkata - Forum Mall
Kolkata - Salt Lake City
West Mumbai - Andheri
Mumbai - Bandra Mumbai - Chembur
Mumbai - Juhu
Mumbai - Kandivili
Mumbai - Malad
Mumbai - Mulund
Pune - Shivaji Nagar
Pune - Camp
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Shoppers Stop: Product Mix
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Shoppers Stop: Product
Men Apparel
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IndianTerrainAllen SolleyDockersStopZodiac
ParkAvenueVen HeusenMario Zegoti
Arrow
Louis Philippe Giovanni
VettorioFratiniAustin Reed(London)
Wills Lifestyle
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Shoppers Stop: Product
Women wear
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United color ofBenetton
Fem FrenchCollection
IshvarahStopMix n MatchKashishSanaaBiba
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Shoppers Stop: Product
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Cosmetics /
Skincare CHAMBOR
LOREALFragrance
ADIDASARAMIS
BVLGARICALVINKLEINDAVIDOFFDKNY
FERRAGAMO
NAUTICA RALPH LAUREN,
VERSACE
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Shoppers Stop: Product
Children wear
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Gini N Joni
BarbieZappRuffLilliputKanz
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Shoppers Stop: Promotion
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Denim festival
Customer CareassociationFirst Citizen CardSurpriseSale
ValentineSale
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Shoppers Stop: New Print Ad
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