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We are pleased to see that our catalog is in your hands, giving us the chance to briefly introduce our company to you. In it you will find a summary of who we are and what we represent as a company specializing in marketing and advertising in the region.
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TAB
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F C
ON
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Message from the CEO 4-5
Who we are 6-7
Headquarters 8-9
Our business 10-11
Products 12-13
Clients 14-15
Our plant 16-17
Materials 18-19
Our staff 20-21
Processes 22-23
Success Cases 24-47
Our portfolio 48-59
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We are pleased to see that our catalog is in your hands, giving us the chance to briefly introduce our company to you. In it you will
find a summary of who we are and what we represent as a company specializing in marketing and advertising in the region.
Shopper Shop is the result of dreaming big and for the impossible, and of working hard to make it happen.
It is an honor to be able to say that we are constantly involved in the strategic plans of multiple brands in different categories; it is a privilege to be able to say that we meet with a cookie representative in the morning, with a shampoo representative in the afternoon, with a whisky representative the next day and so on and so forth. Relating with so many clients in so many categories is what has made us true specialists in Shopper Marketing and communications at the point of sale.
It is our humble wish that you take a few minutes to review this presentation. Thank you for giving us the opportunity to become your strategic ally and join efforts with you to achieve the results you want for your brand.
EDUARDO TORBAY
MESSAGEFROM THE CEO
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WHO WE AREWe are a Company with more than 20 years of experience in the creation, development and
manufacturing of marketing materials for some of the largest consumer products brands in the world. We are also part of an important group of companies and agencies specializing in Shopper Marketing and BTL production.
We are located in five countries, which allow us to offer integral solutions with excellent local implementation to our clients.
We have more than 200 employees in the region, and are members of important associations with international influence, such as:
The Path to Purchase InstituteThe International Association of Airport Duty Free StoreThe Puerto Rico Chamber of Marketing, Industry, and Food Distribution.
We comply with the most demanding global quality certifications and are committed to maintaining quality standards in all of our products and services. We are also permanently monitored by Dun and Bradstreet.
For more than a decade, we have constantly made business with brands such as Pepsico, Bacardi, Kellogg’s, Clorox and Hershey, among others. We have participated in the development and execution of relevant marketing plans in the region and this not only makes us proud, but motivates us to continue growing.
Since 2009, we have been headquartered in Florida, USA, from where we monitor and control the performance of all our branches and their respective operations in the different markets.
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We make intelligent displays7
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HEADQUARTERS
USA
PUERTO RICO
3660 Nw 126 Av Units 4-5, Coral Springs, FL 33065 USA
(787) 200 2791 [email protected]
Metro Office Park Bldg 7 Suite 204, Guaynabo, Puerto Rico 00968
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(954) 653 8018 I (954) 653 8244 (954) 689 2669 I Fax (954) 653 8280 [email protected]
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DOMINICAN REPUBLIC
(55) 501 83 704 [email protected]
(829) 999 5852 [email protected]
(212) 335 05 65 [email protected]
Av Abraham Lincoln #1003 Torre Profesional Biltmore Suite 301
Ensanche Plantini, Santo Domingo
MEXICO Torre Magenta Paseo La Reforma
284, Juarez, Ciudad de Mexico, DF
VENEZUELA Edificio La Hacienda Calle Veracruz,
Piso 5 Oficina 45H Las Mercedes
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OUR BUSINESS
01. 02. 03. 04. STRATEGY CONCEPT MANUFACTURE INSTALLATION
We specialize in the design, development, and manufacture of Brand communication tools for the point of sale.
We fully control the scientific and industrial process behind every project we develop, from the strategic diagnosis to the creative development and from the manufacture to the activation of each item.
We develop unique pieces adapted to the needs of each brand, and supported by the shopper insights of the category that are always the focus of our projects.
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DISPLAYS FOR LUXURY BRANDS
MASS PRODUCTION DISPLAYS
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OUR PRODUCTS
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TRADESHOW AND EVENT BOOTHS
POINT OF SALE FURNISHINGS
We make intelligent displays
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CLIENTS
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OUR PLANT
We use the latest technology to manufacture high quality products in record time.
Our industrial platform is comprised of four fully integrated areas that allow us to manufacture metal, plastic, wood, cardboard and acrylic products and we manufacture the molds and die-cuts required for production.
We manufacture our displays using thermoformed plastics, wire, pipes, wood, acrylic, and cardboard, and we can print any image in full color with excellent resolution.
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WOOD
CARDBOARD
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We manufacture displays in wood, finished with a variety of surface laminates, paint or custom prints. We can also incorporate supplemental elements, such as acrylic, lighting and video - among others – to enhance impact.
We manufacture high-impact resistant cardboard displays in any format.
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MATERIALS
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ACRYLIC
PLASTIC
METAL
We control the thermoforming, injection and rotomolding process, from the extrusion of the sheet to the thermoforming and/or injection of the piece. We manufacture our own molds and have 100% control over the large format, silk-screen printing of the plastic.
We manipulate sheets and wires and round and square pipes. We finish with electrostatic paint, chroming, and laminating.
We create the unimaginable in acrylic; we have a team specialized in manipulating, cutting and assembling acrylic, allowing us to complete any project in any size.
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There is no doubt that the secret of our success is having a team of individuals who
are committed, disciplined, professional and passionate. Our staff is comprised of talented people with different profiles in marketing, design, manufacturing, accounting, production and logistics. Our greatest and most guarded asset is our attitude, and also enjoying what we do, which allows us to support our business in the long term. Our team is constantly improving professionally and academically, and they have the possibility of getting involved in global projects that generate great business experience and knowledge of the different markets.
OUR STAFF
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We dream big! We dream the impossible!21
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Every project starts with a brief, which contains the necessary information to clearly identify the path that the project must follow. This brief helps us analyze shopper insights, trade and sales requirements and the space available in the point of sale.
We offer truly innovative design solutions. We have the capacity to present renders and mechanical drawings in 48 hours. We have a team of industrial designers with experience in several markets, which set us apart from our competitors. All our design proposals undergo a strategic analysis to establish the proper insights and use them to generate the idea and the design.
01. BRIEFS 02. DESIGN
OUR PROCESSES
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In only 5 days we can produce prototypes for our projects. The idea is to present our clients with a piece that resembles the desired outcome as much as possible and that is adjusted to the approved plan and concept. All of our prototypes are produced at no cost to the client, who can then use them to test capacity, strength, assembly, volume and even brand application.
All of our finished products have a manufacturer’s guarantee of up to *24 months against manufacturing defects. This allows us to prove to our clients that each of our products underwent a demanding process to select the materials, as well as strict quality controls.
*Warranty coverage will depend on selected materials, purpose and use of the display(s) and the time estimated for the display(s) to remain in the point of sale.
04. 03. PRODUCTPROTOTYPES
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SUCCESS CASESAll the drafts, photos, and comments of the success cases presented here are the exclusive property of Shopper Shop Inc. They are real images of projects that were fully executed by our company.
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CLIENT: THE HERSHEY COMPANYPROJECT: NEWARK REESES VISIBILITY
LOCATION: NEWARK AIRPORT
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As part of the strategy of the Reese’s brand, we were entrusted with developing a
communication plan and display it in several US airports. The goal of this project was to create something exciting and engaging for the Brand that would motivate consumers to stop at the stores and take their pictures next to the display, to later post them in social networks. So we created store windows with scenes of New York, with a scaled landscape where not only all the skyscrapers could be seen, but also the digital interactive advertising of the brand with scaled billboards. These displays also had impressive 3D lighting in the backing, and banners with the slogan “try the perfect Mix”
This project was fully developed from the conceptual and creative phase, to the implementation in the point of sale. We controlled the permit process as well as the access to operate in each airport.
“Shopper Shop Team has been a pleasure to work with and I am very excited for the activations to date in terms of creativity and best in class execution. I look forward to the many project partnerships ahead”.
-Nancy GiambancoAmericas Business Manager, World Travel Retail
The Hershey Company
REFERRAL FROM CLIENT
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Press release
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Dear Eduardo,
I wanted to personally thank you for the wonderful work you and your team has done for our company. Your customized HPP units have been simply superb! The quality and high standard certainly meets our luxury offer and your team goes far and beyond to ensure that we, as a client, are highly satisfied. It is a pleasure to work with you and I look forward to working together on future projects and ideas. My favorite aspect of the entire process is how from a simply idea your company can design a unique and customized piece suitable for any environment – so cool!
Sincerely,-Silvana P Garcia
TR Sales Manager - Americas
Given the large number of people that would pass through Miami International
Airport on their way to the Brazil World Cup in 2014, Maui Jim wanted to showcase his World Cup line models, together with the launching of his campaign “Like you’ve never seen”.
Our proposal for Maui Jim was a two piece display over a floor print. A piece showing the wonderful photographs of the brand, making us appreciate and value the world around us: turtles, flowers and scenes of Hawaii. There was another piece to display mainly the sunglasses, and on top it had a polage and a mirror. Thus, the consumer could try on the glasses and then look in the mirror, while appreciating the difference it makes to see the world through polarized lenses.
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CLIENT: MAUI JIMPROJECT: WORLD CUP PROMOTION VISIBILITY
LOCATION: MIAMI INTERNATIONAL AIRPORT / Hartsfield-Jackson Atlanta International Airport
REFERRAL FROM CLIENT
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To launch Hershey’s advertising “Mix and Match any 3 travel retail exclusives and get a Hershey’s
free bag”, the idea was to highlight the gift bag and integrate it to the three brands: Kisses, Reese’s and Hershey’s. Each brand had its own visuals and products with its own personality, and had to be maximized and displayed to be entertaining while engaging, and to drive consumer impulse.
The display communicates the promotion, while presenting the various products that are part of the campaign.
CLIENT: THE HERSHEY COMPANYPROJECT: DUFRY HIGH PROFILE
PROMOTION - AUGUSTLOCATION: MEXICO, ARUBA, DOMINICAN
REPUBLIC, NEWARK AND HOUSTON
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CLIENT: BACARDIPROJECT: LUXURY DISPLAY
LOCATION: CARIBE
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The Bacardi brand entrusted us to create a luxury display for its premium brands,
specifically GREY GOOSE, DEWAR’S, BARCADI RON and BOMBAY SAPPHIRE. A truly luxury display was created, incorporating high quality materials such as tempered glass, embossed letters with metal covers, LED lighting and a bright acrylic lining. This project was fully developed by us, from design to manufacture, even including the distribution and placement in the points of sale.
An antitheft protection system was also created, with high impact doors and a top quality lock system to prevent any attempt to steal the product in the point of sale.
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In order to increase awareness of the Bacardi Party Drink Brand and to
stimulate impulsive purchases in this category, a theme display was created, as well as a replica of the brand’s bottle. A high strength metal structure was built and different molds for thermoformed plastic were manufactured to line the structure with full color plastic accessories and prints of the brand. This display was for supermarkets and liquor stores.
CLIENT: BACARDIPROJECT: LUXURY DISPLAY
LOCATION: CARIBE
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In order to reinforce the unbeatable presence of Bacardi in the heart of
Miami, the Company established a strategic alliance to place an outdoor bar in the beautiful open spaces of the exclusive mall, The Shoppes at Midtown Miami.
The rounded lines of the original design aim at integrating the structure with the constant traffic of people, and invite consumers to enjoy the Bacardi experience under the wonderful weather that Florida offers night and day.
The challenge was to build a beautiful and elegant structure in high quality materials that could resist the high temperatures, strong rains and radiant sun, which are common in this beautiful place; the result, a practical, functional, and portable display that can be inserted in the fast-paced, modern and chic lifestyle of Midtown Miami.
CLIENT: BACARDIPROJECT: BAR IT LOUNGE
LOCATION: MIDTOWN
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In order to drive forward the Remy Martin Brand, we created an experiential
stand that was placed in terminals 3 and 7 of New York’s J. F. Kennedy Airport. It introduced the “Ice box” to the customers, an innovative cooling device where the bottle was placed and a sample of the cold product was dispensed. Lenticular printing with movement effects and LED lighting was used. This project was fully coordinated by us, from the creative development to its installation in both terminals.
CLIENT: REMY MARTINPROJECT: ICE BOX
LOCATION: NEW YORK
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CLIENT: OROWEAT PROJECT: SANDWICH CENTER
LOCATION: USA
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Due to the different insights of consumers, the brand decided to
create a sandwich center, where the consumer could easily find the whole portfolio and variety of bread products, as well as everything related to sandwich preparation and consumption, such as, spices, snacks and sodas, among others. Several versions of the sandwich center were developed, with large thermoformed figures simulating a sandwich, and other versions that used small refrigerators to store butter and cheeses.
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CLIENT: MARS PROJECT: DENTASTIX
LOCATION: PUERTO RICO
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For MARS, we created a display with a metal structure, square pipes and wire
hooks, totally lined with thermoformed plastic accessories and a central pegboard wall, all in large format print. This display was placed in supermarkets and specialized stores. We created the design and creative concept and fully manufactured each display, which significantly contributed to increase sales for the brand.
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With the main goal of refreshing the brand, and to connect with young,
adventurous, fun and sport loving people, an experiential stand/booth was created related to the most extreme adventure sport: Parachuting.
Using the slogan “More Oats, more Life, more Adventure!!! Consumers enjoyed the experience of dressing up as parachutists and have a picture taken simulating a free fall over the city of Caracas, which they took with them, together with a sample of Stila Bars and Quaker cookies.
CLIENT: PEPSICOPROJECT: QUAKER ASCENSO
LOCATION: SAMBIL – VENEZUELA
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CLIENT: REMY MARTIN PROJECT: BAR PUERTO RICO
LOCATION: OLD SAN JUAN
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For Russian Standard Vodka we created a spectacular bar that was
placed at the Cruise Terminal in Old San Juan, Puerto Rico. This display included manufacturing the bar in wood, LED lighting systems, product glorifiers, giant thermoformed bottles, branding signs, drainage and refrigeration equipment, special high impact flooring and a chair with the logo printed on it. This project was fully executed by Shopper Shop, from its design, manufacturing, export and installation at the terminal, with the help of our local production team.
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CLIENT: FLOR DE CAÑA PROJECT: 25 ANIVERSARIO
LOCATION: PANAMÁ - NICARAGUA
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As part of the strategic plan of the Flor de Caña brand, we created a
spectacular display in wood and acrylic to put in several points of sale. The display had a glorifier on the top to exhibit products, and on the bottom plenty of storage space. This project was managed by us from its design and concept, to its delivery in Panama and Nicaragua. Wood, Formica, and acrylic were used for finishes and laser cutting was used to complete the relief letters.
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CLIENT: COLGATEPROJECT: SIDEKICK
LOCATION: CARIBE
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To increase sales for the Colgate brand in the Caribbean, we designed
several versatile pieces like sidekicks and countertop displays for their toothbrush portfolio. The goal was to create modular pieces with different applications at the point of sale, so they could either be hung or remain standing. This allowed us to aggressively and massively use the space in the different points of sale were the plan was implemented. The campaign consisted of metal structures with thermoformed accessories printed with the image of the brand. The metal structure was oven painted with electrostatic paint to highlight the brand in a striking manner.
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CLIENT: MONDELEZPROJECT: COUNTER TOP
LOCATION: MONDELEZ INTERNACIONAL
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The Mondelez Company contacted us to create a modular display to
be used on countertops for its candies and cookies. The display was part of the brand’s evolution strategy, which required us to work with previous versions of the display in order to reinvent and bring the concept to the newly evolved look and feel of the brand. The display featured an adaptable and adjustable system to place the product, thermoformed accessories with interactive lighting and full color digital printing with brand images.
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PORTFOLIO
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Flor de Caña Nicaragua
Bacardi USA
SerrallesPuerto Rico
Remy MartinUSA
Bacardi USA
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Bacardi USA Hershey USAYaucono Puerto Rico
Serralles Puerto Rico
Bacardi Puerto Rico
Bacardi Caribe
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Dentastix Puerto Rico
Hawaian Tropic Caribe
Neutrogena Mexico
Meow Mix Caribe
Nestle Caribe
Neutrogena Mexico
PORTFOLIO
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Hershey USA Hershey USA
Cheetos Guatemala
Quaker Venezuela
Lays Caricam Fritolay Caricam
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Corega Venezuela
Glade Mexico Glade Venezuela Clorox Colombia
Mr Músculo Andean Cluster
Heinz Mexico
PORTFOLIO
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Quaker Venezuela
Serralles Puerto Rico
Pepsico Caricam
Purina USA Fritolay Caricam
3M Caribe
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Mondelez Caribe
Pepsico Caricam Pepsico Caricam Shick Puerto Rico
Mondelez CaribeMondelez Caribe
PORTFOLIO
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Hershey Caribe
Café Yaucono Puerto Rico
Pepsico Caricam
Hershey USA
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Oscar Mayer Venezuela
PORTFOLIO
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Dish Latino USA
Pfizer USA
Bacardi Caribe
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Hershey USA
Borden Puerto Rico Purina Caribe
PORTFOLIO
5959
Diageo Caribe Serralles Puerto Rico
Flor de Caña Nicaragua
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www.shsh-corp.com
MIAMI DOMINICAN REPUBLICPUERTO RICO MEXICO
(55) 501 83 [email protected]
Torre Magenta Paseo La Reforma 284, Juarez, Ciudad de Mexico, DF
(829) 999 [email protected]
Av Abraham Lincoln #1003 Torre Profesional Biltmore Suite 301 Ensanche Plantini, Santo Domingo(787) 200 2791
Metro Office Park Bldg 7 Suite 204, Guaynabo, Puerto Rico 00968
VENEZUELA
(212) 335 05 65 [email protected]
Edificio La Hacienda Calle Veracruz, Piso 5 Oficina 45H Las Mercedes
3660 Nw 126 Av Units 4-5, Coral Springs, FL 33065 USA(954) 653 8018 I (954) 653 8244 (954) 689 2669 I Fax (954) 653 8280 [email protected]
