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I based all my research on this website, which is specifically about horror films - a niche website that targets niche audience
• Release of the first ‘teaser photos’
• Gave audience a glimpse of film
• Began to arouse interest
• Star persona which may attract mass market audience
• As audience tend to watch film with popular and well-known actors/actresses which can guarantee the quality of the film
• This article shows that release date is an essential element of the marketing campaign
• Release date usually depends upon other rival films especially films of the same genre
• Films may back or postpone their release dates to avoid direct competition
• Sinister was released pre-Halloween, which could boost its popularity as it fit in to the upcoming festival
• It also was released before Paranormal Activity 4, one of the biggest rival horror films, to avoid competition
• SXSW
• The South by Southwest Conferences & Festivals
• It is like an exhibition for original music and independent films produced via technologies
• It has provided a lot of career opportunities for independent musicians and filmmakers
• It’s recently launching technology products as well
• Exclusive motion poster
• Rather than jumping straight from the teaser poster to the official poster or trailer, motion poster gives slightly more than the teaser but less than the poster
• Main purpose: COOL LOOKING!
• Engages audience into the hype
• Fascinate audience
• The website as mentioned is a niche website which only specifically targets film lovers, digital natives in particular