Shivaram Associates Gateway to Global Business

SHIVARAM ASSOCIATES

Mr. R. Vidya Shankar

• A hard core professional in the Sales & Marketing function, having more than 30 years of rich experience in National & International Marketing.

• A degree in commerce from Gandhiji University (Kerala) Post graduate diploma in Sales & Marketing from Bhavans Rajendra Prasad Institute of Management, MBA (International Trade) from National institute of Business Management and Certification Program Management –HR from Loyalla Institute of Business Management, Chennai

• 30 years of rich experience starting with Godrej as a Management trainee, became a Regional Head in a Campion Group of Companies, Chennai, Product head in Crompton Greaves for Fans & Appliances division, Head –Exports for South East Asia & Africa in Amara Raja Batteries Limited (Amaron) COO in Sheen World Services LLP (Sheenlac paints), National Head (stores) in Sherwin Williams Paints India and General Manager in Lucas Indian Services Limited.

- A specialist in Business consultation, new ventures, System process & management, International Business Development.

Shivaram Associates

R VIDYA SHANKAR

Shivaram’s Power Solution division has etched its name in the international market, offering best in class products in automotive, industrial - forklift, motive power traction batteries, deep cycle golf cart batteries, VRLA, SMF valve regulator sealed maintenance free lead acid batteries.

Shivaram Associates – one of the fastest growing organization has earned trust & confidence of international customers in a short span of time in Automotive Products & Services. At Shivaram, we maintain global outlook & benchmark international standards – for expanding customer base and develop network across the world.

Establishing ourselves from a solid foundation, we look into the future, with an ambition to grow as a leading organization in automotive products & services, enjoying the continued patronage of our existing clients & venturing to establish many more new client relationships.

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• Shivaram Associates incorporated in Bangalore, India in year 2014

• Founded with sole objective bringing Customers close to Reliable and Honest

Manufacturers, Suppliers of quality products

• Good clientele for Middle east, African and South East Asian and Latin American countries

• Contracts renewed with few major customers

• New clients added every year.

Shivaram’s Background

Why Shivaram’s

• Single point communication

• Strong market knowledge

• Good Reputation in the market

• Access to local market

• Professional Team back up

• Brand reach to various markets with stoking facilities

• Market Research Reports

• Quality endorsements

• Ethical practices

Excellence in Quality and Service.

Customer Delight by surpassing customer expectations.

Ethical and Fairness in dealing with their customers, vendors, employees, global and

associates.

People Driven: A corporation which revolves around People.

Best Practices: Follow the best practices and standards there by being an exemplary for

the industry

Shivaram’s Philosophy & Values

Shivaram’s Presence

INDIA

Bangalore

Mumbai

Chennai.

Overseas

Dubai

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Some of the major partners are: Amco Batteries Ltd – Chennai, India. Automotive and M/c batteries – for export to various countries- Hyderabad, India. HBL Power systems – India Industrial AGM Batteries – for domestic and export markets Sakthi Batteries – Bangalore ,India Automotive, Tubular & Industrial Batteries – for domestic and export markets Goldstar Batteries Limited- Jamnagar, Gujarat India. AGM VRLA Batteries. Sirius Controls – Bangalore, India Battery chargers and related products – for domestic and export markets

Shivaram Clientele

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ITC England – UK Automotive Tool Solutions Management Consultant- India Operations Automate – Singapore Marketing Consultant – Indian Operations Vanil Group Of Companies- Malaysia Marketing Consultant – India Operations

Shivaram Overseas Clientele

Shivaram Journey since 2014

Kuwait

Brand footprints of Shivaram Associates

Mauritius

Nigeria Guatemala

Saudi Arabia

Dubai

Baharain

Qatar

Tanzania

Kenya

Our Contract Manufacturing Facilities

Jamnagar

Bangalore

Hyderabad

Chennai

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Plant View of various brands promoted by Shivaram Associates

Quality Certification Standards of Various Brands promoted by Shivaram Associates.

IATF 16949:2016 ISO 14001:2015 ISO 9001:2015

SASO certification

Automotive Business Segmentations

Automotive

Motor cycle Batteries & Auto

Rickshaw

Conventional VRLA-AGM Dry & MF- 3W

Passenger

Dry Charged Maintenance Free

Farm & Trucks

Dry Charged Trucks-MF Tractor

Industrial Business Segmentations

Industrial

Infrastructure

Telecom Power Solar

Inverter & UPS

Inverter UPS

Traction

Traction Golf cart Electric Vehicle

Bouquet of Brands

Amace automotive batteries are made in India’s in one of the best industrial units which is ISO 9000 and ISO 14000 certified and endorsed by OEMs like TVS, BAJAJ in the auto rikshaw segment.

Our goal is to establish sustainable presence for the brands of our customers in the African and Latin American and other international markets to help our business associates to grow and establish amace as the most preferred brand in those countries.

we carry out a due diligence assessment of market opportunities through careful research and field visits.

We leverage our networks and referral partners to match expectations of exporter's product range to establish market fit.

We educate our clients on gaps, specifications, compliance, packing, delivery, quality certifications and other commercial requirements and price positions which they can establish after benchmarking with competition to secure their interests.

The group believes in transparency and efficiency which has enabled us to secure the trust of leading clients and customers by keeping their best interests at heart while securing win-win relationships for all.

AMACE – Brand Of Shivaram Associates

Reputed Brand

Moderate Cost

High Quality

No Pre mature failure

Manufactured by the best OEM endorsed

companies.

JIS & DIN all ranges.

Why amace?

Product Development Cycle before Launch

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– Passenger cars

– Trucks

– Tractors

– 3 wheelers

– 2 wheelers

– Inverters

Application Segments - Automotive

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The Manufacturers having World class Manufacturing Plant for production

the best in class plant and machineries

The best manufacturing practices

contemporary process technology

appropriate raw materials

Prepare an effective Business model Plan for Sales network and marketing strategies for brand establishment.

amace …..

Best Quality Raw Materials:

Lead Purity: 99.994%

Selenium/calcium calcium Grids.

High quality Sulphuric Acid and Distilled water.

Manufactured according to international standards.

Wide range of batteries including all types of automotive, Tubular and imported SMF Batteries.

Customer Friendly and Efficient Marketing programs.

World Class Process check

• National player present in northern region with their corporate offices and manufacturing units

• Regional player concentration more in centers like Bangalore, Mumbai and North India (UP)

Manufacturers

National Players + MNC Regional Players

3 players Have national presence & OEM

endorsement Quality certification Endorsements. Established distribution network across

nation Product manufactured: Auto &

Industrial Batteries

1 player Have regional presence Quality certification Endorsements. Strong OEM presence since 1990 Public Limited company. Strong in Exports & Having

manufacturing unit in East Africa.

1 Player Have local presence Limited distribution network Presence in the market since 25 years. Includes seasonal players Local reach & focus

Amco batteries Limited. HBL Power systems Limited Sakthi Accumulators

Small and unorganized players in that specific region

Organized Players Unorganized Players

Goldstar Batteries Limited

Nandhini Batteries

Contract Battery Manufacturer strength.

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• Long life

• Good- Better-Best category.

Price :

• Marketing

• Training the sales team.

Product :

Promotion :

• Competitive vis-à-vis competition

• Higher profitability

Other support :

• BTL( Service Campaigns)

• Display Stand/Glow sign Board/POP/Brochures etc

• Schemes& Marketing Programs

Matching the Trade Expectation

Target Competition

Competitive Pricing .

Adequate part numbers & meets

with the International

standard norms.

Pallet Optimization

Usually the market batteries are classified as GOO-Better-Best.

Our product ranges fall in Better & Best

categories.

SMF Sealed look& Feel

JIS & DIN ranges.

Third Party inspection Saber Saleem program- Each product registration

cost@ SR2100& document cost certificates 840 for countries like

Saudi Arabia.

country/market visit for growth

Certification & Testing Standards Of Partners

ISO 9001: 2008 (Quality) ISO 14001:2004(Environment) OHSAS 18001:2009(Health & Safety) Approved by – TPCB (Pollution Control Board) Tubular Batteries CECRI – Solar Batteries tested as per IS13369 & IEC61427 MNRE - Tested as per IS13369 Standards Tested as per Indian IS14257 & JISD5301 standards.

Key to Success

• The market has been growing every year. Welcomes quality and branded batteries from India hence it is the right time to spread its wings.

• Most players in the Industry have healthy growth in revenues and investing in latest technology.

• TECHNOLOGY and BRAND name is respected by the trade in automotive Industry

• We need to capitalize its extensive product range caters to the rigorous demand of the various Japanese, Korean and European car applications

• Handpick the best Battery Premium Outlets who are willing to grow with us on a long term.

• We need to ensure batteries are supplied with a guaranteed life of 18 months .

• Deliver products promptly and offer a world class service.

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Understanding the Market

Our Strengths

Establish brand with high recall, Innovative marketing & sales promotion

Experienced manpower having sound knowledge of the market

Baked up with good infrastructure, Logistics & backend team

Going forward, to have one service person for stock health check up & training program.

Adequate finance for travel, manpower and marketing

Certification & Testing Standards Signing of Agreements & MoU

Certification & Testing Standards In the Limelight

Awards & Recognition

Retail store Inauguration-

Chennai

Pit stop Inauguration -

Baharain

MOU signing-Dubai

MOU signing - Singapore

Quality Awards - Kenya

Brand Building - Mauritius

Product Launch – Sri Lanka

Certification & Testing Standards A Successful Journey of Awards, Recognitions & Inaugurals since 1988.

Potential Unlimited….

Address:

Shivaram Associates

#5 13th Cross 1st Main

NHBCS Lay out, Vijayanagar ,

Bangalore - 560040

vidya@shivaramexpo.co.in

+91 98805 59559

+91 70192 06018

www.shivaramassociates.co.in

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