Shirley Vollenberg Communication Advisor (EU Projects) WATIFYJune 27, 2018Healthy Nutrition Conference, Venlo

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• Boosting European SMEs’ technological transformation

• Supporting Europe’s regions to translate their smart specialisation strategies in the areas of digitisation and KETs into concrete projects.

A forward-looking vision

Watify is

an awareness-raising campaign funded by the European Commission to support the EU efforts to stimulate the modernisation of Europe’s industry by:

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100SUCCESS STORIESof technological transformation

40MATCHMAKING EVENTSfor smart cooperation and investment

240AWARENESS EVENTS in regions and cities all across Europe

boost and facilitate

connect

inspire

From Science tothe ‘FOOD SOLUTION’

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Fred Bergmans - Carezzo Nutrition bv Healthy Nutrition Conference - June 27, 2018

CHOOSE WHAT YOU LIKE TO EAT

AND GET WHAT YOU NEED

RESEARCH & DEVELOPMENT

2010-2011 2012-2014 2014-2015

idea & feasibilityphase

Scientific studies & product development

effect studies & market entry

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Sales Operations

Ingredient suppliers &

contract research

Facility management Hospitals & Institutions,

Caterers, Wholesale

Universities/ Hospitals

Patients& Dietitians Healthcare

Manufacturers, bakeries, logistics providers

Marketing Technology

Business concept: 4 kernfuncties

TargetgroupFood

<- Brandes sales & logistics->

<- Recipe development->

Outsourcing enriched products

Scientific studies on food intake

OPEN INNOVATION BUSINESS CONCEPT: 4 CORE ACTIVITIES

0

0.2

0.4

0.6

0.8

1

1.2

18 t/m 29 30 /tm 49 50 t/m 70 >70

Pro

tein

ne

ed

(g/k

g LW

/day

)

What is the problem ?

0

2

4

6

8

10

12

14

16

18

18 t/m 29 30 /tm 49 50 t/m 70 >70

Ene

rgy

(MJ/

day

)

Protein need Adults (MJ/day)

Gezondheidsraad 2002

New recommendation Malnutrition 2017 Protein intake: 4 target groups

0

20

40

60

80

100

120

140

0,8g 1,0g 1,2g 1,3g 1,4g 1,5g 1,6g 1,7g

NewRecommendationMalnutrition2017-Proteinintake:60-125gram/dag(bodyweight75kg)

healthyadults18-64 healthyelderly>65 chronicdisease acuteillness

Malnutrition: Protein deficit for muscle maintenance

Group at risk: Frail elderly

• Poor appetite: < protein recommendation

• Maintain muscle mass

Undernutrition acute illness

• Unintentional weightloss

• Stop muscle loss

1/3 <unacceptable

1/3undesired

1/3 >desired

+ 30g

60g 90g

Performance indicator IGZ 1,2 g protein/kg

Validated Screening SNAQ/MUST

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WORKS BEST: PROTEIN ENRICHED DAILY MENU

More protein in :

- Bread meals & in between

- Subsitution of regular basic food

WHAT WORKS

WORKS NOT: EAT MORE

Current practise:

- Energy & Protein diet

- Suppletion with medical drinks (ONS)

WORKS WELL: MORE PROTEIN

- Protein enriched bread & drink yoghurt

- Same quantities consumed

WORKS BETTER: SPREAD INTAKE

- Bread meals & in between

- optimal throughout the day

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MAJORITY REACHES PROTEIN INTAKE RECOMMENDATION:

47

32

7972

0

20

40

60

80

100

ZIEKENHUIS Thuis

PERCENTAGE REACHED1,2 g e/kg/d

RESULTS PROTEIN INTAKE (at home)

Cntrl CwC

Protein intake (g/kg/d)

1.05 1.51*

1.2 g/kg/dachieved

31% 72%

*P = 0.001

Beelen et al.

Controle

CwC

Main protein sources (≥3%) in control-en intervention group

Medical drinks (ONS)

pastrysoup

In particular protein enriched bread, juicesand en fruitdairy increased the protein intake

1,5 x more protein in basic food

Stepped Care: more protein in basic food

Proteinrich

Proteinenriched

Extend Regular basic food Medical drinks (ONS)

basic

protein

Regular basic food

Value proposition:

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Nice taste for better complianceBasis food: vegetables, fruits en grainsSpreading over eating moments

CHOOSE WHAT YOU LIKE TO EAT

AND GET WHAT YOU NEED

PROTEIN ENRICHED: 10g per portion

Cake & muffin:10 g protein

Fruitdrinks:10 g protein

Bread:8 g protein

Soup:10 g protein

Icecream:10 g protein

Raisin bun:6 gram eiwit

Sandwich:20 g protein

• + bread

• ++ fruitdrinks

• +++ soup

• ++++ cake / muffin

• +++++ ice cream

+ 30g

08.00 10.00 12.00 15.00 18.00 20.00

WARM BREADIN

BETWEEN2E BREAD

IN BETWEEN

IN BETWEEN

Substitution strategy: Protein intake steps for individual patients

Customer base 2016 -> 2018: > 50% Dutch Hospitals

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Carezzo.nl/shop: home delivery box

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Choose what you like to eat

and get what you need

- Careless enjoyment

- Carefull nutrition