Killer Web Content Shinya Iwata

The author Gerry McGovern is the founder and CEO of

Customer Carewords. He is regarded as the best managing web content.

Gerry McGovern

Content –Attention paradox

Content

Attention

Who cares? Is it compelling? Is it clear? Is it complete? Is it concise? Is it correct?

Six C’s

A core function of a serch engine is to match up the words someone is searching for with the same or similar words on a webpage. You must know how your reader is searching and you must use their carewords in your content.

Carewords

Step1: prepare a list of potential carewords

Step2: get people to choose their favorite carewords

Step3: analize the results

The McGovern Careword Finder

Heading is first vital connection with your reader, so it is ultimate killer content.

“Tons of tunes”? “Apple iTunes sells million-plus songs in a

week”“Apple’s music store breaks the mold and

sells technology.?

Killer headings

The summary gives readers all the information they need to decide whether to read on or not.

Killer summaries

Date and times Link heading Summary Classification Permanent link

Blogs

Creating "Killer" Web Content http://www.youtube.com/watch?v=ZvlHyusZ

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Video