SHIKHA SINGLA

Contact: 9830081414 shikhasingla14@gmail.com

ORGANIZATIONAL EXPERIENCE:

CITIBANK: 1st April’14 till date

Role: ACQUISITION MARKETING MANAGER

Job Summary: Conceptualizing and Managing all Acquisition Marketing initiatives across all consumer

banking products for east which includes various Micromarketing activities / Partnership building / Sales

Events.

Key Responsibilities:

Responsible for the Conceptualization and Execution of all Unified Acquisition Marketing activities / BTL / ATL Campaigns to complement the unified S&D Sales Setup.

Managing and owning all Business Development / Partnership campaigns synchronized across all product lines for the S&D sales team.

Partnering and liasioning with different corporate and agencies to create Citibank branding and promotional opportunities

Working with the Acquisition Marketing Head to create and carry out all tactical as well as strategic acquisition marketing campaigns in Kolkata.

Leveraging the Perceptual scale initiative to maximize sales productivity / throughput across Cards, Ready Cash, Mortgages, Banking/Suvidha acquisitions, Insurance, Investments. Carrying out Market Sizing and identifying opportunities / gaps.

Responsible for creation and ownership of the Unified Marketing Calendar for the region – Point of Sales Marketing, road shows, kiosks, booths, events at corporate parks to build acquisition for relevant target segments

Managing and coordinating all Business development and partnership campaigns on a daily basis for the region.

Working on HNI database and leads to fix up meetings and explore partnership opportunities.

Managing the Region Budget for Both Retail and Citi Gold Acquisition teams and ensuring that all activities & Marketing Materials utilized and within the Approved budgets.

Responsible for timely submission of the bills and ensuring that payouts are made to the vendors within the approved budgets.

Vendor management, utilization and efficient handling of payments process as per stringent norms.

ICICI LOMBARD GENERAL INSURANCE COMPANY: 4th April’12- 20th March’14

Role: BUSINESS DEVELOPMENT MANAGER

Job Summary: Managing relationship with assigned Channel Partners and driving sales through them.

Key Responsibilities:

Develop the partner Channel Relationship for insurance cross-sell for Hyderabad location and generate business through them.

Conduct training for the partner channel members and own team on new products, process rollout, thereafter conduct refresher modules.

Implementing new sales promotions with the channel partners for generating business. Outbound activities along with Bank sales team to generate leads and business. Responsible for all marketing and branding activities for channel specific products. Keeping a close watch on the competitors and changing competitive strategies accordingly. Monitoring performance through regular MIS and trackers. Acting as a coordinator for ING Bank for entire region on behalf of ICICI Lombard. Handling a sales team of 5 members. On-boarding new channel partners.

EDUCATION:

Qualification Board/University Year CGPA/%

MBA (Marketing) IBS, Hyderabad 2010-2012 9*

B.Com (H) St. Xaviers College, Kolkata 2007-2010 70.1%

XIIth

ISC ( Loreto House) 2007 91%

Xth

ICSE 2005 90.4%

ACHIEVEMENTS:

Played instrumental role in major Citibank tie-ups with Inox, Amazon, BCCI, FIEO, Taj group of Hotels, Jabong

Front Runner for the Citibank Champions’ Forum 2015– APAC level consumer banking contest being hosted at Japan.

Won the Best Acquisition Marketing Manager title in the country, in Feb’15 & May’15. Two time winner of the quarterly ‘Max the Branches’ trophy for overachievement in Citibank’s

branch acquisitions Played key role in on boarding of Kotak Mahindra bank as a channel partner for ICICI

Lombard. Winner of the two ICICI Lombard Oscar’ Forum Awards 2015 - for outstanding performance in

two consecutive quarters (2012-2013) Awarded scholarships for academic excellence in all semesters during MBA at IBS Hyderabad

& topped IBS in 3rd Semester. Awarded scholarships in class X and XII for academic excellence.

SUMMER INTERNSHIP:

STANDARD CHARTERED BANK, KOLKATA

Project Title: “A comparison of Wealth Management Services offered by different Banks and finding new opportunities for Standard Chartered Bank”. Awarded “A” grade for the summer internship program.

STRENGTHS:

Result oriented achiever with a track record for identifying opportunities for accelerated growth.

Adept in steering operations with a view to achieve organizational objectives and ensure profitability.

An enterprising & optimistic individual with good communication, team management and analytical skills.

PERSONAL DETAILS:

Name: Shikha Singla D.O.B.: 14th May, 1989 Father’s Name: Mr. Sanjiv Kr. Singla Mother’s Name: Mrs. Sushma Singla Interests: Meditation, Yoga, Swimming & Travelling Languages known: English, Hindi and Bengali.