Shift in Consumer Behavior Regarding Juices

8/7/2019 Shift in Consumer Behavior Regarding Juices

http://slidepdf.com/reader/full/shift-in-consumer-behavior-regarding-juices 1/114

Executive summery

We are the students of business research and conducting a research on consumer’s behavior regarding to pack juices in Lahore. In Lahore there are two types of pack juices

market. First local juice market and other is multinational juice market. People use these

juices mostly for entertainment or to quench thrust. Companies of pack juices normallyface a problem of shifting their consumers. This shift in consumers may depend upon

availability, price, taste or some other reason. What strategy should adopt by both local

and multinational market in order to save there consumers from changing. Changingconditions of world and clash in civilizations was also a big problem and may effect on

the consumers of multinational companies. In order to find the consumer’s behavior

about pack juices and its reasons we were assigned a research project. Our task is to pin point the reasons of changing in consumers.

Therefore, for this purpose we identify our research problem and its research objectives

and select Primary data collection method by the used of questionnaires.

Our target population is consumers.

After depth analysis we can find so many things which are the draw up most importantand effective solution of all our objectives. For this purpose we focus on the consumers

who recently have changed their brand of pack juice. We conclude that the main reasonof this problem is the perception of the peoples about the pack juices.



Problem statement

Shift in consumers of pack juices due to change in environment

Objectives

• Knowing the reasons of shift in consumers of packed juices brands

• To study the work environment of juice companies

• Knowing the reasons for using pack juices

Variables

Consumer behavior

1. Taste

a. Which taste Consumer like to drink

2. Price

a. What price Consumer can happily pay for juice

b. Consumer is price conscious or not.

3. Customer Satisfaction

a. Is the Consumer is satisfied from the brand he/she use.

4. Awareness

a. Is the Consumer is aware of different brands of juices

5. Drinks for fun

6. Economic condition

a. Due to increase in inflation the economic conditions of Consumer

changed. Consumer tries to save money.

7. Varity of juices

a. Which juice Consumer use when and why?

8. Decision Criteria



9. Quality

a. Consumer is quality conscious or not?

10.Purity

a. Is Consumer think that packed juices are pure?

11.Energy

a. Consumer is using packed juices because of extra energy or not.

12.Availability

a. Consumer required brand id available on particular place or not?

13.Health Conscious

a. Is the health conscious people used packed juices more?

14.Packing

Demographics

1. Agea. Which age of people use packed juices more?

2. Gender

3. living standera. what is the living stander of the consumer

4. Educationa. What is the education level of the packed juices consumers

5. Family traditionsa. Who drink packed juices in home?

b. Which brand he/she use?

c. How much he/she consume?

6. Trend

7. Status



Sampling plan

Primary data source:

• Surveys

• In depth interviews

Secondary data source:

• Internet

• Research reports

• Electronic media

Universe/ population

Population refers to the entire group of pack juice manufacturer companies that the

researcher wishes to investigate. Due to convenience sampling, the samples will

restrict to all localities of Lahore.

Sample size

A sample is the subset if the population. It comprises some members collected from

it. Some but not all elements of the population would form the sample. We decided to

get a sample of 100 people from Lahore. Research investigations involving several

hundreds of elements, it was practically impossible to collect data, test of examine

every element.



Different manufacturers of juices in Pakistan:

1. Tropico

2. Shezan

3. Frost

4. Mazza

5. Benz

6. Country

7. Nestle

8. Rani

9. Mali



Have you ever used Packed Juices?

Uses of Packed Juices

77 96.3 96.3 96.3

3 3.8 3.8 100.0

80 100.0 100.0

Yes

No

Total

Valid

Frequency Percent Valid Percent

Cumulative

Percent

The survey was based on sample of 80 consumers. From which majority 96.3% are thosewho use packed juices and only 3.8% are those who didn’t use packed juices and also

provided the reason to not use packed juices.

Uses of Packed Juices

No

Yes



What are the reasons to not use Packed Juices?

Reason of Packed Juices

2 2.5 50.0 50.0

1 1.3 25.0 75.0

1 1.3 25.0 100.0

4 5.0 100.0

76 95.0

80 100.0

Packed Juices are not

fresh

Absence of Nutrations

Any Other

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which only 5% didn’t use the

juices from which 2.5% said that packed juices are not fresh and 1.3% said reason

absence of nutrition’s while 1.3% say other reasons but not specified.

Reason of Packed Juices

Missing

Any Other

Absence of NutrationPacked Juices are no



Brand awareness of Packed Juices?

Awareness of Nestle

61 76.3 76.3 76.3

19 23.8 23.8 100.0

80 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 76.3% are aware of

Nestle juice while 23.8% are not aware of Nestle juices.

Awareness of Nestle

no

yes




Awareness of Benze

25 31.3 31.3 31.3

55 68.8 68.8 100.0

80 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 31.3% are aware of Benz juice while 68.8% are not aware of Benz juices.

Awareness of Benze

no

yes




Awareness of Shezan

51 63.8 63.8 63.8

29 36.3 36.3 100.0

80 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 63.8% are aware of Shezan juice while 36.3% are not aware of Shezan juices.

Awareness of Shezan

no

yes




Awareness of Country

35 43.8 43.8 43.8

45 56.3 56.3 100.0

80 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent


Country juice while 56.3% are not aware of Country juices.

Awareness of Country

no

yes




Awareness of Frost

37 46.3 46.3 46.3

43 53.8 53.8 100.0

80 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 46.3% are aware of Frost

juice while 53.8% are not aware of Frost juices.

Awareness of Frost

no

yes




Awareness of Maaza

33 41.3 41.3 41.3

47 58.8 58.8 100.0

80 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent


Maaza juice while 58.8% are not aware of Maaza juices.

Awareness of Maaza

no

yes




Awareness of Tropico

16 20.0 20.0 20.0

64 80.0 80.0 100.0

80 100.0 100.0

yes

no

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 20% are aware of

Tropico juice while 80% are not aware of Tropico juices.

Awareness of Tropico

no

yes



Which brand of Packed Juices does your family used?

nestle used by family

49 61.3 61.3 61.3

31 38.8 38.8 100.0

80 100.0 100.0

Yes

No

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 61.3% use the Nestle

juice while 38.8% are those who didn’t use Nestle juices.

nestle used by family

No

Yes




Benz used by family

15 18.8 18.8 18.8

65 81.3 81.3 100.0

80 100.0 100.0

Yes

No

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 18.8% use the Benz juice

while 81.3% are those who didn’t use Benz juices.

Benz used by family

No

Yes




Shezan used by family

33 41.3 41.3 41.3

47 58.8 58.8 100.0

80 100.0 100.0

Yes

No

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 41.3% use the Shezan

juice while 58.8% are those who didn’t use Shezan juices.

Shezan used by family

No

Yes




Country used by family

14 17.5 17.5 17.5

66 82.5 82.5 100.0

80 100.0 100.0

Yes

No

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 17.5% use the Country

juice while 82.5% are those who didn’t use Country juices.

Country used by family

No

Yes




Frost used by family

19 23.8 23.8 23.8

61 76.3 76.3 100.0

80 100.0 100.0

Yes

No

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 23.8% use the Frost juice

while 76.3% are those who didn’t use Frost juices.

Frost used by family

No

Yes




Tropico used by family

6 7.5 7.5 7.5

74 92.5 92.5 100.0

80 100.0 100.0

Yes

No

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 7.5% use the tropico

juice while 92.5% are those who didn’t use Tropico juices.

Tropico used by family

No

Yes




Maaza used by family

16 20.0 20.0 20.0

64 80.0 80.0 100.0

80 100.0 100.0

Yes

No

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 20% use the maaza juice

while 80% are those who didn’t use maaza juices.

Maaza used by family

No

Yes




Rani used by family

4 5.0 5.0 5.0

76 95.0 95.0 100.0

80 100.0 100.0

Yes

No

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 5% use the Rani juice

while 95% are those who didn’t use Rani juices.

Rani used by family

No

Yes




Any other juice used by family

3 3.8 3.8 3.8

77 96.3 96.3 100.0

80 100.0 100.0

Yes

No

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 3.8% use the other juices

while 96.3% are those who didn’t use other juices.

Any other juice used by family

No

Yes



For what primary reasons would you like to purchase Packed Juices?

Purchase for fun or taste

42 52.5 53.2 53.2

37 46.3 46.8 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 52.5% use the juices for

fun & taste while 46.3% are those who didn’t use juices for fun & taste and 1.3% is those

who didn’t answer to the question.

Purchase for fun or taste

Missing

No

Yes




Purchase for health energy

22 27.5 27.8 27.8

57 71.3 72.2 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent


health/energy while majority 71.3% are those who didn’t use juices for health/energy and

1.3% is those who didn’t answer to the question.

Purchase for health energy

Missing

No

Yes




Purchase for entertainment

19 23.8 24.1 24.1

60 75.0 75.9 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent


entertainment while majority 75% are those who didn’t use juices for entertainment and


Purchase for entertainment

Missing

No

Yes




Purchase for quench thrust

24 30.0 30.4 30.4

55 68.8 69.6 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 30% use the juices to

quench thrust while majority 68.8% are those who didn’t use juices to quench thrust and


Purchase for quench thrust

Missing

No

Yes



Which flavor of Packed Juices do you use normally?

Orange flavor used

32 40.0 40.5 40.5

47 58.8 59.5 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 40% use the orange

flavor while majority 58.8% are those who didn’t use orange flavor and 1.3% is those


Orange flavor used

Missing

No

Yes




Mango flavor used

36 45.0 45.6 45.6

43 53.8 54.4 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 45% use the mango

flavor while majority 53.8% are those who didn’t use mango flavor and 1.3% are those


Mango flavor used

Missing

No

Yes




Mixed flavor used

18 22.5 22.8 22.8

61 76.3 77.2 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 22.5% use the mixed

flavor while majority 73.3% are those who didn’t use mixed flavor and 1.3% are those


Mixed flavor used

Missing

No

Yes




Pineapple flavor used

15 18.8 19.0 19.0

64 80.0 81.0 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 18.8% use the pineapple

flavor while majority 80% are those who didn’t use pineapple flavor and 1.3% are thosewho didn’t answer to the question.

Pineapple flavor used

Missing

No

Yes




Apple flavor used

26 32.5 32.9 32.9

53 66.3 67.1 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 32.5% use the apple

flavor while majority 66.3% are those who didn’t use apple flavor and 1.3% are thosewho didn’t answer to the question.

Apple flavor used

Missing

No

Yes




Any other flavor used

6 7.5 7.6 7.6

73 91.3 92.4 100.0

79 98.8 100.0

1 1.3

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 7.5% use the different

flavors like grapes while majority 91.3% are those who use specified flavors and 1.3%are those who didn’t answer to the question.

Any other flavor used

Missing

No

Yes



Ratting of attributes of Packed Juices while making purchase decision?

Rating of taste while purchasing packed juices

68 85.0 87.2 87.2

8 10.0 10.3 97.4

1 1.3 1.3 98.7

1 1.3 1.3 100.0

78 97.5 100.0

2 2.5

80 100.0

Most Important

Important

Neutral

Not Important

Total

Valid

SystemMissing

Total


Cumulative

Percent

Rating the importance of taste of packed juices respond to this question majority 85%people respond are Most important while 10% have importance on the other hand onlyfew 1.3% shows Neutral interest to that question and also 1.3% says not importance and1.3% shows least importance. 2.5% respondents don’t respond to that question.

Rating of taste while purchasing packed juices

Missing

Not Important

Neutral

Important

Most Important




Rating of price while purchasing packed juices

25 31.3 32.5 32.5

36 45.0 46.8 79.2

13 16.3 16.9 96.1

2 2.5 2.6 98.7

1 1.3 1.3 100.0

77 96.3 100.0

3 3.8

80 100.0

Most Important

Important

Neutral

Not Important

Least Important

Total

Valid

SystemMissing

Total


Cumulative

Percent

Rating the importance of price of packed juices respond to this question 31.3% peoplerespond are Most important while 45% have importance on the other hand 16.3% showsNeutral interest to that question but only 2.5% says not importance and 1.3% showsleast importance. 3.8% respondents don’t respond to that question.

Rating of price while purchasing packed juices

Missing

Least Important

Not Important

Neutral

Important

Most Important




Rating of availability while purchasing packed juices

26 32.5 33.3 33.3

31 38.8 39.7 73.1

18 22.5 23.1 96.2

3 3.8 3.8 100.0

78 97.5 100.0

2 2.5

80 100.0

Most Important

Important

Neutral

Not Important

Total

Valid

SystemMissing

Total


Cumulative

Percent

Rating the importance of availability of packed juices respond to this question 32.5%people respond are Most important while 38.8% have importance on the other hand22.5% shows Neutral interest to that question but only 3.8% says not importance and1.3% shows least importance. 2.5% respondents don’t respond to that question.

Rating of availability while purchasing packed juice

Missing

Not Important

Neutral

Important

Most Important




Rating of quantity while purchasing packed juices

21 26.3 27.3 27.3

19 23.8 24.7 51.9

23 28.8 29.9 81.8

13 16.3 16.9 98.7

1 1.3 1.3 100.0

77 96.3 100.0

3 3.8

80 100.0

Most Important

Important

Neutral

Not Important

Least Important

Total

Valid

SystemMissing

Total


Cumulative

Percent

Rating the importance of quantity of packed juices respond to this question 26.3%people respond are Most important while 23.8% have importance on the other hand28.8% shows Neutral interest to that question but only 16.3% says not importance and1.3% shows least importance. 3.8% respondents don’t respond to that question.

Rating of quantity while purchasing packed juices

Missing

Least Important

Not Important

Neutral

Important

Most Important




Rating of packing while purchasing packed juices

34 42.5 47.2 47.2

21 26.3 29.2 76.4

11 13.8 15.3 91.7

5 6.3 6.9 98.6

1 1.3 1.4 100.0

72 90.0 100.0

8 10.0

80 100.0

Most Important

Important

Neutral

Not Important

Least Important

Total

Valid

SystemMissing

Total


Cumulative

Percent

Rating the importance of packing of packed juices respond to this question 42.5%people respond are Most important while 26.3% have importance on the other hand13.8% shows Neutral interest to that question but only 6.3% says not importance and1.3% shows least importance. 10% respondents don’t respond to that question.

Rating of packing while purchasing packed juices

Missing

Least Important

Not Important

Neutral

Important

Most Important




Rating of flavours while purchasing packed juices

33 41.3 43.4 43.4

34 42.5 44.7 88.2

7 8.8 9.2 97.4

2 2.5 2.6 100.0

76 95.0 100.0

4 5.0

80 100.0

Most Important

Important

Neutral

Not Important

Total

Valid

SystemMissing

Total


Cumulative

Percent

Rating the importance of flavor of packed juices respond to this question 41.3% peoplerespond are Most important while 42.5% have importance on the other hand 8.8%shows Neutral interest to that question but only 2.5% says not importance and 3.8%shows least importance. 5% respondents don’t respond to that question.

Rating of flavours while purchasing packed juices

Missing

Not Important

Neutral

Important

Most Important




Rating of hygience while purchasing packed juices

26 32.5 35.1 35.1

20 25.0 27.0 62.2

21 26.3 28.4 90.5

4 5.0 5.4 95.9

3 3.8 4.1 100.0

74 92.5 100.0

6 7.5

80 100.0

Most Important

Important

Neutral

Not Important

Least Important

Total

Valid

SystemMissing

Total


Cumulative

Percent

Rating the importance of hygiene of packed juices respond to this question only 32.5%people respond are Most important while 25% have importance on the other hand 26.3%shows Neutral interest to that question but only 5% says not importance and 3.8%shows least importance. 7.5% respondents don’t respond to that question.

Rating of hygience while purchasing packed juices

Missing

Least Important

Not Important

Neutral

Important

Most Important




Rating of convience while purchasing packed juices

16 20.0 23.9 23.9

24 30.0 35.8 59.7

20 25.0 29.9 89.6

4 5.0 6.0 95.5

3 3.8 4.5 100.0

67 83.8 100.0

13 16.3

80 100.0

Most Important

Important

Neutral

Not Important

Least Important

Total

Valid

SystemMissing

Total


Cumulative

Percent

Rating the importance of convince of packed juices respond to this question only 20%people respond are Most important while 30% have importance on the other hand 25%shows Neutral interest to that question but only 5% says not importance and 3.8%shows least importance. 16.3% respondents don’t respond to that question.

Rating of convience while purchasing packed juice

Missing

Least Important

Not Important

Neutral

Important

Most Important



Packed Juices are not juices but drinks?

Packed juices are not juices but Drinks

9 11.3 11.8 11.8

30 37.5 39.5 51.3

18 22.5 23.7 75.0

15 18.8 19.7 94.7

4 5.0 5.3 100.0

76 95.0 100.0

4 5.0

80 100.0

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Total

Valid

SystemMissing

Total


Cumulative

Percent

Packed juices are not juices but drinks respond to this question only 11.3% peoplerespond are strongly agree while 37.5% are Agree on the other hand 22.5% showsNeutral interest to that question but 18.8% are disagree and 5% are only disagree. 5%respondents don’t respond to that question.

Packed juices are not juices but Drinks

Missing

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree



Packed Juices contains limited amount of Pulp?

Packed Juices Contain Limited Amount of Pulp

10 12.5 13.3 13.3

32 40.0 42.7 56.0

22 27.5 29.3 85.3

8 10.0 10.7 96.0

3 3.8 4.0 100.0

75 93.8 100.0

5 6.3

80 100.0

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Total

Valid

SystemMissing

Total


Cumulative

Percent

Packed juices contains limited amount of pulp respond to this question only 12.5%people respond are strongly agree while 40% are Agree on the other hand 27.5% showsNeutral interest to that question but 10% are disagree and 3.8% are only disagree. 6.3%respondents don’t respond to that question.



Packed Juices Contain Limited Amount of Pulp

Missing

Strongly Disagree

Disagree

NeutralAgree

Strongly Agree

Packed Juices contains artificial flavor?

Packed juices Contain Artificle Flavor

21 26.3 27.6 27.6

35 43.8 46.1 73.7

10 12.5 13.2 86.8

9 11.3 11.8 98.7

1 1.3 1.3 100.0

76 95.0 100.0

4 5.0

80 100.0

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Total

Valid

SystemMissing

Total


Cumulative

Percent

Packed juices contains artificial flavor respond to this question only 26.3% peoplerespond are strongly agree while 43.8% are Agree on the other hand 12.5% showsNeutral interest to that question but 11.3% are disagree and 1.3% are only disagree. 5%

respondents don’t respond to that question.



Packed juices Contain Artificle Flavor

Missing

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Which media source provides you information about Packed Juices?

Tv Media source provide you information of Packed Juices

69 86.3 88.5 88.5

9 11.3 11.5 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 86.3% families are thosewho get juices information from TV media channels while only 11.3% families are those

who didn’t get information of juices from TV media source and 2.5% are those who

didn’t answer to the question.



Media source provide you information of Packed Juices

Missing

No

Yes


Newspaper Media source provide you information of Packed Juices

19 23.8 24.4 24.4

59 73.8 75.6 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 23.8% families are those

who get juices information from newspaper media channels while majority 73.8%families are those who didn’t get information of juices from newspaper media source and

2.5% are those who didn’t answer to the question.



er Media source provide you information of Packed Juices

Missing

No

Yes


Billboards Media source provide you information of Packed Juices

30 37.5 38.5 38.5

48 60.0 61.5 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent


who get juices information from billboards media channels while majority 60% familiesare those who didn’t get information of juices from billboards media source and 2.5% are

those who didn’t answer to the question.



rds Media source provide you information of Packed

Missing

No

Yes


Radio Media source provide you information of Packed Juices

4 5.0 5.1 5.1

74 92.5 94.9 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent


who get juices information from radio media channels while majority 92.5% families are

those who didn’t get information of juices from radio media source and 2.5% are thosewho didn’t answer to the question.



io Media source provide you information of Packed Jui

Missing

No

Yes


Any other Media source provide you information of Packed Juices

3 3.8 3.8 3.8

75 93.8 96.2 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent


who get juices information from different mixed media channels while majority 93.8%families are those who get information of juices from specified sources and 2.5% arethose who didn’t answer to the question.



ther Media source provide you information of Packed

Missing

No

Yes

Who in your family mostly use Packed Juices?

Children in your family mostly use packed juices

25 31.3 32.9 32.9

51 63.8 67.1 100.0

76 95.0 100.0

4 5.0

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent


where children use packed juices while majority 63.8% families are those where children

didn’t use packed juices and 5% are those who didn’t answer to the question.



Children in your family mostly use packed juices

Missing

No

Yes


Youngsters in your family mostly use packed juices

32 40.0 42.1 42.1

44 55.0 57.9 100.0

76 95.0 100.0

4 5.0

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 40% families are those

where youngsters use packed juices while majority 55% families are those where

youngsters didn’t use packed juices and 5% are those who didn’t answer to the question.





Middleage in your family mostly use packed juices

Missing

No

Yes


Old age in your family mostly use packed juices

6 7.5 7.9 7.9

70 87.5 92.1 100.0

76 95.0 100.0

4 5.0

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which only 7.5% families are

those where old age use packed juices while majority 87.5% families are those where old

age members are didn’t use packed juices and 5% are those who didn’t answer to thequestion.



Old age in your family mostly use packed juices

Missing

No

Yes


All in your family mostly use packed juices

28 35.0 35.9 35.9

50 62.5 64.1 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 35% families are those

where all members use packed juices while majority 62.5% families are those where allfamily members are didn’t use packed juices and 2.5% are those who didn’t answer to the

question.



All in your family mostly use packed juices

Missing

No

Yes

Which packing size of Packed Juices do you purchase?

250 ML Packing size you purchase

55 68.8 70.5 70.5

23 28.8 29.5 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which majority 68.8% purchases juices in 250ml packing while majority 28.8% didn’t purchased juices in

250ml packing and 2.5% are those who didn’t answer to the question.





1 Litter Packing size you purchase

Missing

No

Yes

|Which packing size of Packed Juices do you purchase?


7 8.8 9.0 9.0

71 88.8 91.0 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which only 8.8% purchases

juices in 5 liter packing while majority 88.8% didn’t purchased juices in 5 liter packingand 2.5% are those who didn’t answer to the question.




Missing

No

Yes

|Which packing size of Packed Juices do you purchase?

Other Packing size you purchase

1 1.3 1.3 1.3

77 96.3 98.7 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which only 1.3% purchases

juices in other packing while 96.3% purchased juices in specified packing and 2.5% are

those who didn’t answer to the question.



Other Packing size you purchase

Missing

No

Yes

From where do you purchase Packed Juices?

Purchase juice from bakries

43 53.8 55.1 55.1

35 43.8 44.9 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which majority 53.8%

purchases juices from bakeries while 43.8% didn’t purchased juices from bakeries and

2.5% are those who didn’t answer to the question.



Purchase juice from bakries

Missing

No

Yes

|From where do you purchase Packed Juices?

Purchase juice from general stores

49 61.3 62.8 62.8

29 36.3 37.2 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which majority 61.3%

purchases juices from general stores while 36.3% didn’t purchased juices from general

stores and 2.5% are those who didn’t answer to the question.



Purchase juice from general stores

Missing

No

Yes

From where do you purchase Packed Juices?

Purchase juice from retailers

8 10.0 10.3 10.3

70 87.5 89.7 100.0

78 97.5 100.0

2 2.5

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which 10% purchases juices

from retailer’s shops while majority 87.5% didn’t purchased juices from retailer’s shops

and 2.5% are those who didn’t answer to the question.





Purchase juice from shoping malls

Missing

No

Yes

|Have you recently change your brand of Packed Juices?

Have you change your brand of packed juices

45 56.3 58.4 58.4

32 40.0 41.6 100.0

77 96.3 100.0

3 3.8

80 100.0

Yes

No

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. From which majority have changed

the brand of packed juices which are 56.3% of the total sample size and 40% are those

who didn’t change the brands. Only 3.8% are those who didn’t respond to the question.



Have you change your brand of packed juices

Missing

No

Yes

What is brand change type of Packed Juices?

Change in brand type

9 11.3 20.0 20.0

8 10.0 17.8 37.8

10 12.5 22.2 60.0

8 10.0 17.8 77.8

8 10.0 17.8 95.6

2 2.5 4.4 100.0

45 56.3 100.0

35 43.8

80 100.0

Unbranded to Local

Brand

Unbranded to

International Brand

Local brand to

International brand

Local brand to Local

brand

International brand to

Local brand


International brand

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. Only 56.3% consumer have change

their brand types from which 11.3% have change from Unbranded to Local brand, 10%



have change from Unbranded to International brand, 12.5% have change from Local to

International brand, 10% for each change type from Local to Local brand and

International to Local brand and 2.5% have change from International to International brand but 43.5% are those who didn’t change the brands of packed juices.


Missing

International brand International brand


Local brand to Inter

Unbranded to Interna

Unbranded to Local B

What are the reasons of changing brand of Packed Juices?

Due to religion brand change

4 5.0 8.7 8.7

42 52.5 91.3 100.0

46 57.5 100.0

34 42.5

80 100.0

yes

no

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. Who have change their brands they

are 5% who change due to religion reason and who didn’t change they are 52.5% whohave not change due to religion reason. While 42.5% didn’t answer to that reason.



Due to religion brand change

Missing

no

yes


Due to price change

18 22.5 39.1 39.1

28 35.0 60.9 100.0

46 57.5 100.0

34 42.5

80 100.0

yes

no

Total

Valid

SystemMissing

Total


Cumulative

Percent


are 22.5% who change due to price reason and who didn’t change they are 35% who have

not change due to price reason. While 42.5% didn’t answer to that reason.



Due to price change

Missing

no

yes


Due to taste brand change

18 22.5 39.1 39.1

28 35.0 60.9 100.0

46 57.5 100.0

34 42.5

80 100.0

yes

no

Total

Valid

SystemMissing

Total


Cumulative

Percent


are 22.5% who change due to taste reason and who didn’t change they are 35% who have

not change due to taste reason. While 42.5% didn’t answer to that reason.



Due to taste brand change

Missing

no

yes


Due to availability brand change

3 3.8 6.5 6.5

43 53.8 93.5 100.0

46 57.5 100.0

34 42.5

80 100.0

yes

no

Total

Valid

SystemMissing

Total


Cumulative

Percent


are 3.8% who change due to availability reason and who didn’t change they are 53.8%

who have not change due to availability reason. While 42.5% didn’t answer to thatreason.



Due to availability brand change

Missing

no

yes


Due to packing brand change

3 3.8 6.5 6.5

43 53.8 93.5 100.0

46 57.5 100.0

34 42.5

80 100.0

yes

no

Total

Valid

SystemMissing

Total


Cumulative

Percent


are 3.8% who change due to packing reason and who didn’t change they are 53.8% whohave not change due to packing reason. While 42.5% didn’t answer to that reason.



Due to packing brand change

Missing

no

yes


Due to hygenic brand change

4 5.0 8.7 8.7

42 52.5 91.3 100.0

46 57.5 100.0

34 42.5

80 100.0

yes

no

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. Who have change their brands theyare 5% who change due to hygienic reason and who didn’t change they are 52.5% who

have not change due to hygienic reason. While 42.5% didn’t answer to that reason.



Due to hygenic brand change

Missing

no

yes


Due to quality brand change

12 15.0 26.1 26.1

34 42.5 73.9 100.0

46 57.5 100.0

34 42.5

80 100.0

yes

no

Total

Valid

SystemMissing

Total


Cumulative

Percent


are 15% who change due to quality and who didn’t change they are 42.5% who have not

change due to quality reason. While 42.5% didn’t answer to that reason.



Due to quality brand change

Missing

no

yes


Due to other reasons brand change

1 1.3 2.2 2.2

45 56.3 97.8 100.0

46 57.5 100.0

34 42.5

80 100.0

yes

no

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. Who have change their brands only

1.3% have other reasons to change but not mention reason. And who didn’t change they

are 56.3% who have other reason. While 42.5% didn’t answer to that reason.



Due to other reasons brand change

Missing

no

yes

Attributes of Local juice Companies?

Rate the attributes of Packed juices of Local Companies

7 8.8 14.3 14.3

42 52.5 85.7 100.0

49 61.3 100.0

31 38.8

80 100.0

Very Expansive

Inexpensive

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. While we asked about the price of

local juices so only few 8.8% says that price is very expensive while majority 52.5%

responds as price is very inexpensive and 38.8% respondents didn’t respond to thequestion.



ate the attributes of Packed juices of Local Compani

Missing

Inexpensive

Very Expansive



48 60.0 94.1 94.1

3 3.8 5.9 100.0

51 63.8 100.0

29 36.3

80 100.0

Easy to Find

Hard to Find

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. While we asked about the availability

of local juices so 60% says that availability is easy to find while minority 3.8% respond

as availability is hard to find and 36.3% respondents didn’t respond to the question.




Missing

Hard to Find

Easy to Find



38 47.5 79.2 79.2

10 12.5 20.8 100.0

48 60.0 100.0

32 40.0

80 100.0

Easy to Use

Hard to Use

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. While we asked about the packing of

local juices so 47.5% says that packing is easy to use while 12.5% respond as packing is

hard to use and 40% respondents didn’t respond to the question.




Missing

Hard to Use

Easy to Use



28 35.0 56.0 56.0

22 27.5 44.0 100.0

50 62.5 100.0

30 37.5

80 100.0

Delicious

Taste Less

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. While we asked about the taste of

local juices so 35% says that taste is delicious while 27.5% respond as taste less and

37.5% respondents didn’t respond to the question.




Missing

Taste Less

Delicious

Attributes of International juice Companies?

Rate the attributes of Packed juices of International Companies

40 50.0 83.3 83.3

8 10.0 16.7 100.0

48 60.0 100.0

32 40.0

80 100.0

Very Expansive

Inexpensive

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. While we asked about the price of

international juices so majority 50% says that price is very expensive while only 10%

respond as price is very inexpensive and 40% respondents didn’t respond to the question.



the attributes of Packed juices of International Compani

Missing

Inexpensive

Very Expansive



18 22.5 36.0 36.0

32 40.0 64.0 100.0

50 62.5 100.0

30 37.5

80 100.0

Easy to Find

Hard to Find

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. While we asked about the availability

of international juices so 22.5% says that availability is easy to find while 40% respond

as availability is hard to find and 37.5% respondents didn’t respond to the question.




Missing

Hard to Find

Easy to Find



29 36.3 60.4 60.4

19 23.8 39.6 100.0

48 60.0 100.0

32 40.0

80 100.0

Easy to Use

Hard to Use

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. While we asked about the packing of

international juices so 36.3% says that packing is easy to use while 23.8% respond as

packing is hard to use and 32.5% respondents didn’t respond to the question.




Missing

Hard to Use

Easy to Use



29 36.3 58.0 58.0

21 26.3 42.0 100.0

50 62.5 100.0

30 37.5

80 100.0

Delicious

Taste Less

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers. While we asked about the taste of

international juices so 36.3% says that taste is delicious while 26.3% respond as taste less

and 37.5% respondents didn’t respond to the question.



he attributes of Packed juices of International Companies

Missing

Taste Less

Delicious

Packed juices in international companies must not used as it is against

national interest?

Packed juices in intenational companies must not be used as it is against nationa

interest

10 12.5 18.9 18.9

17 21.3 32.1 50.9

17 21.3 32.1 83.0

8 10.0 15.1 98.1

1 1.3 1.9 100.0

53 66.3 100.027 33.8

80 100.0

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Total

Valid

SystemMissing

Total


Cumulative

Percent

Packed juices in international companies must not be used as it is against nationalinterest respond to this question is 21.3% same value for Agree and Neutral responseare found while 12.55 are Strongly agree, 10% are Disagree and only 1.3% are Stronglydisagree.



That concludes most of people think that packed juices in international companies mustnot be used as it is against national interest. In survey 33.8% didn’t respond to thatquestion.

s in intenational companies must not be used as it is agains

Missing

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Packed juices in international companies must not used as these

companies has shown strong irreverence to the sacred Islamic Values?

ternational companies have shown strong irreverence to the sacred Islamic Values

11 13.8 20.8 20.8

15 18.8 28.3 49.1

17 21.3 32.1 81.1

9 11.3 17.0 98.1

1 1.3 1.9 100.0

53 66.3 100.0

27 33.8

80 100.0

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Total

Valid

SystemMissing

Total


Cumulative

Percent

International companies have shown strong Irreverence to the sacred Islamic valuesonly 66.3% people respond to this question from which 13.8% are strongly agree while18.8% are Agree on the other hand majority is shows Neutral interest to that question



but 11.3% are disagree and 1.3% are only disagree. 33.8% respondents don’t respondto that question.

Respondent residence area

Your Residence Area

9 11.3 11.7 11.7

11 13.8 14.3 26.0

3 3.8 3.9 29.9

4 5.0 5.2 35.1

5 6.3 6.5 41.6

3 3.8 3.9 45.5

1 1.3 1.3 46.8

4 5.0 5.2 51.9

11 13.8 14.3 66.2

14 17.5 18.2 84.4

1 1.3 1.3 85.7

1 1.3 1.3 87.0

3 3.8 3.9 90.9

1 1.3 1.3 92.2

1 1.3 1.3 93.51 1.3 1.3 94.8

1 1.3 1.3 96.1

1 1.3 1.3 97.4

1 1.3 1.3 98.7

1 1.3 1.3 100.0

77 96.3 100.0

3 3.8

80 100.0

Mustafa Town

johar Town

Sham Nagar

Garden Town

Iqbal Town

Cant Area

Gulberg

Model Town

Sheikpura

Lahore

Kot abdual Malik

Mansora Multan

UET Bagbanpura

Revenue Society

SahiwalSargodha

Kharian

Gujrawala

G.O.R

Defence

Total

Valid

SystemMissing

Total

Frequency Percent Valid PercentCumulative

Percent

International companies have shown strongIrreverence to the sacred Islamic values

Missing

Strongly Disagree

DisagreeNeutral

Agree

Strongly Agree



The survey was based on sample of 80 consumers from different areas of Lahore from

which majority mention only Lahore city but not specify the area that are 17.5%, 13.8%

same %age for Sheikupura and Johar town, while 11.3% consumers belongs to Mustafa bad, 6.3% from Iqbal town, 5% individual for both Model town and Garden town and

3.8% for each area of UET, Cant and Shamnagar, 1.3% for each area of Defence, G.O.R,

Revenue Socity, Mansora and Gulberge areas.The 6.5% consumers are those who lived in Lahore but instead of mentioning the area

they have mentions their original cities.

Your Residence AreaGujrawala

Kharian

Sargodha

Sahiwal

RevenueSociety

UETBagbanpura

MansoraMultan

Kot abdual Malik

Lahore

Sheikpura

Model Town

Gulberg

Cant Area

Iqbal Town

GardenTown

ShamNagar

johar Town

MustafaTown

Respondent age group

Your age Group

18 22.5 22.5 22.5

35 43.8 43.8 66.3

14 17.5 17.5 83.8

10 12.5 12.5 96.3

3 3.8 3.8 100.0

80 100.0 100.0

16 to 20

21 to 25

26 to 30

31 to 35

more then 35

Total

Valid


Cumulative

Percent

The survey was based on sample of 80 consumers from which 43.8% of consumers

belong to the age between 21 to 25, while 22.5% belongs the age group between 16 to

20 , 17.5% lies the age between 26 to 30 on the other hand 12.5% are from 31 to 35 agegroup only 3.8% consumers are up to the age of 35 years. That shows that from 16 to 30

years age peoples mostly use packed juices.



Your age Group

more then 35

31 to 35

26 to 30

21 to 25

16 to 20

Respondent marital status

Your marital Status

31 38.8 39.2 39.2

47 58.8 59.5 98.7

1 1.3 1.3 100.0

79 98.8 100.0

1 1.3

80 100.0

Married

Un Merried

4

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers from which majority of consumers are

Un Married which is 58.8% while 38.8% are married but 1.3% are the respondent who

didn’t mention the Marital Status.





Your Occupation

Any Other

House Wife

Employee

Business

Student

Respondent qualification

Your Qualification

5 6.3 7.2 7.2

13 16.3 18.8 26.1

12 15.0 17.4 43.5

18 22.5 26.1 69.6

21 26.3 30.4 100.0

69 86.3 100.0

11 13.8

80 100.0

Under Matric

Matric

Intermediate

Graduate

Post-Graduate

Total

Valid

SystemMissing

Total


Cumulative

Percent

The survey was based on sample of 80 consumers from which least consumer are Under metric which is 6.3 % while 16.3 % are Metric qualified on the other hand 15% are



Intermediate and majority consumers are Graduates and Post-Graduates which are 22.5%

and 26.3% respectively. While 13.8% didn’t mention their qualification.

Your Qualification

Missing

Post-Graduate

Graduate

Intermediate

Matric

Under Matric

Change brand type

Have you change your brand of packed juices * Change in brand type Crosstabulation

Count

9 8 10 8 8 2 45

9 8 10 8 8 2 45

YesHave you change your

brand of packed juices

Total

Unbranded to

Local Brand

Unbranded to

International

Brand

Local brand to

International

brand

Local brand to

Local brand

International

brand to Local

brand

International

brand to

International

brand


Total

The survey shows that 45 consumers shift the brands of backed juices from that 45

consumers 9 have shifted from Unbranded to local juices, 8 have change Unbranded to

International juices, 10 have shifted from local brand to international brand, 8 have shiftfrom local to local brands, 8 have shift from international to local brand and only 2 have

shifted from international to international brand.



H ave y ou change your b rand o f packed ju ices

Ye s

C o u n t

12

10

8

6

4

2

0

Unbranded to Local B

rand

Unbranded to Interna

tional Brand

Local brand to Inter

national brand


brand

International brand

to Local brand

International brand

to International bra

Change brand due to religion

ave you change your brand of packed juices * Due to religion brand

change Crosstabulation

Count

4 41 45

1 1

4 42 46

Yes

No

Have you change your


Total

yes no

Due to religion brand

change

Total

From survey its is find that 45 consumers have change their packed juices brands only 4

consumers change due to religion reason and 41 consumers didn’t change due to religion

and 1 consumer who didn’t change the brand also mistakenly said he/she didn’t changedue to religion reason.



Have you c hange your brand of packed juices

NoYes

C o u n t

50

40

30

20

10

0

Due to religion bran

yes

no

Change brand due to different attributes

ave you change your brand of packed juices * Due to price change

Crosstabulation

Count

18 27 45

1 1

18 28 46

Yes

No



Total

yes no

Due to price change

Total


consumers change due to price reason and 27 consumers didn’t change due to price and 1consumer who didn’t change the brand also mistakenly said he/she didn’t change due to

price reason.




NoYes

C o u n t

30

20

10

0

Due to price change

yes

no


Have you change your brand of packed juices * Due to taste brand


Count

18 27 45

1 1

18 28 46

Yes

No



Total

yes no

Due to taste brand

change

Total

From survey its is find that 45 consumers have change their packed juices brands only 18consumers change due to taste reason and 27 consumers didn’t change due to taste and 1

consumer who didn’t change the brand also mistakenly said he/she didn’t change due to

taste reason.




NoYes C

o u n t

30

20

10

0

Due to taste brand c

yes

no


Have you change your brand of packed juices * Due to availability

brand change Crosstabulation

Count

2 43 45

1 1

3 43 46

Yes

No



Total

yes no

Due to availability

brand change

Total


consumers change due to availability reason and 43 consumers didn’t change due to

availability and 1 consumer who didn’t change the brand also mistakenly said he/she

change due to availability reason.




NoYes

C o u n t

50

40

30

20

10

0

Due to availability

yes

no


ave you change your brand of packed juices * Due to packing brand


Count

3 42 45

1 1

3 43 46

Yes

No



Total

yes no

Due to packing brand

change

Total

From survey its is find that 45 consumers have change their packed juices brands only 3consumers change due to packing reason and 42 consumers didn’t change due to packing

and 1 consumer who didn’t change the brand also mistakenly said he/she didn’t change

due to packing reason.




NoYes

C o u n t

50

40

30

20

10

0

Due to packing brand

yes

no


ave you change your brand of packed juices * Due to hygenic brand


Count

4 41 45

1 1

4 42 46

Yes

No



Total

yes no

Due to hygenic brand

change

Total


consumers change due to hygienic reason and 41 consumers didn’t change due to

hygienic and 1 consumer who didn’t change the brand also mistakenly said he/she didn’tchange due to hygienic reason.




NoYes

C o u n t

50

40

30

20

10

0

Due to hygenic brand

yes

no


ave you change your brand of packed juices * Due to quality brandchange Crosstabulation

Count

12 33 45

1 1

12 34 46

Yes

No



Total

yes no

Due to quality brand

change

Total

from survey its is find that 45 consumers have change their packed juices brands only 12

consumers change due to quality reason and 33 consumers didn’t change due to qualityand 1 consumer who didn’t change the brand also mistakenly said he/she didn’t change

due to quality reason.




NoYes C

o u n t

40

30

20

10

0

Due to quality brand

yes

no


ave you change your brand of packed juices * Due to other reasonsbrand change Crosstabulation

Count

1 44 45

1 1

1 45 46

Yes

No



Total

yes no

Due to other reasons

brand change

Total

from survey its is find that 45 consumers have change their packed juices brands only one

consumer change due to other reasons and 1 consumer who didn’t change the brand alsomistakenly said he/she didn’t change due to other reasons.




NoYes

C o u n t

50

40

30

20

10

0

Due to other reasons

yes

no

Consumer perception regarding juice companies|

Have you change your brand of packed juices * Rate the attributes of Packed juices of Local Companies Crosstabulation

Count

6 35 41

1 7 8

7 42 49

Yes

No



Total

Very

Expansive Inexpensive

Rate the attributes of

Packed juices of Local

Companies

Total

Consumers who change the brand types 6 of them say the local juices price is veryexpensive and 35 said that price is Inexpensive and who did not change the brand type 1

of them said that price is very expensive and 7 said that price is Inexpensive




NoYes

C o u n t

40

30

20

10

0

Rate the attributes

Very Expansive

Inexpensive



Count

40 2 42

8 1 9

48 3 51

Yes

No



Total

Easy to Find Hard to Find



Companies

Total

Consumers who change the brand types 40 of them say the local juices availability is

easy to find and 2 said that availability is hard to find and who did not change the brandtype 8 of them says availability is easy to find and 1 said that availability is hard to find.




NoYes

C o u n t

50

40

30

20

10

0

Rate the attributes

Easy to Find

Hard to Find



Count

32 8 40

6 2 8

38 10 48

Yes

No



Total

Easy to Use Hard to Use



Companies

Total

Consumers who change the brand types 32 of them say the local juices packing is easy to

use and 8 said that packing is hard to use and who did not change the brand type 6 of them says packing is easy to use and 2 said that packing is hard to use.




NoYes C

o u n t

40

30

20

10

0

Rate the attributes

Easy to Use

Hard to Use



Count

25 16 41

3 6 9

28 22 50

Yes

No



Total

Delicious Taste Less



Companies

Total

Consumers who change the brand types 25 of them say the local juices have delicious

taste and 16 said that they are taste less and who did not change the brand type 3 of them

says delicious taste and 6 says international juices are taste less




NoYes C

o u n t

30

20

10

0

Rate the attributes

Delicious

Taste Less

Consumer perception regarding juice companies

Consumers who change the brand types 33 of them say the international juices price is

very expensive and 7 said that price is Inexpensive and who did not change the brand

type 7 of them said that price is very expensive and 1 said that price is Inexpensive




NoYes

C o u n t

40

30

20

10

0

Rate the attributes

Very Expansive

Inexpensive




Have you change your brand of packed juices * Rate the attributes of

Packed juices of International Companies Crosstabulation

Count

16 25 41

2 7 9

18 32 50

Yes

No



Total

Easy to Find Hard to Find


Packed juices of

International Companies

Total

Consumers who change the brand types 16 of them say the international juices

availability is easy to find and 25 said that availability is hard to find and who did not

change the brand type 2 of them says availability is easy to find and 7 said thatavailability is hard to find.


NoYes

C o u n t

30

20

10

0

Rate the attributes

Easy to Find

Hard to Find




Have you change your brand of packed juices * Rate the attributes of

Packed juices of International Companies Crosstabulation

Count

23 17 40

6 2 8

29 19 48

Yes

No



Total

Easy to Use Hard to Use


Packed juices of

International Companies

Total

Consumers who change the brand types 23 of them say the international juices packing is

easy to use and 17 said that packing is hard to use and who did not change the brand type6 of them says packing is easy to use and 2 said that packing is hard to use.


NoYes

C o u n t

30

20

10

0

Rate the attributes

Easy to Use

Hard to Use









I n t e r n a t i o n a l b r a n

d

I n t e r n a t i o n a l b r a n

d

L o c a l b r a n d t o

L o c a l

L o c a l b r a n d t o

I n t e r

U n b r a n d e

d t o I n t e r n a

U n b r a n d e

d t o L o c a

l B

C o u n t

7

6

5

4

3

2

1

0

Packed juices in int

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Consumer perception regarding Sacred Islamic Values



Case Processing Summary

44 55.0% 36 45.0% 80 100.0%

Change in brand type *

International companies

have shown strong

irreverence to the

sacred Islamic Values

N Percent N Percent N Percent

Valid Missing Total

Cases

The survey shows that 44 consumers who have change the brand of packed juices theyalso shows their views about international companies shown strong irreverence against

the sacred Islamic Values.

hange in brand type * International companies have shown strong irreverence to the sacred Islamic Valu

Crosstabulation

Count

4 4 1 9

4 3 1 8

1 3 5 1 10

2 2 3 7

5 2 1 8

1 1 2

7 15 12 9 1 44

Unbranded to Local

Brand

Unbranded to

International BrandLocal brand to

International brand


brand


Local brand


International brand

Change

in brand

type

Total

Strongly

Agree Agree Neutral Disagree

Strongly

Disagree

International companies have shown strong irreverence to the

sacred Islamic Values

Total

9 Consumers who have change from Unbranded to Local brand 4 of them are stronglyagree ,4 are agree, 1 is disagree from the given statement. Only 8 Consumers who have



change from Unbranded to international brand 4 of them are agree ,3 are neutral, 1 is

disagree, Only 10 Consumers who have change from local to international brand 1 of

them is strongly agree ,3 are neutral, 5 are disagree and 1 is strongly disagree,7 Consumers who have change from local to local brand 2 of them is strongly agree, 2 are

agree, 3 are neutral and 8 Consumers who have change from international to local brand

5 of them are agree ,2 are neutral, 1 is disagree from the given statement. Only 2Consumers who have change from international to international brand 1 is neutral, 1 is

disagreeing.

Consumer who change brand and their age group comparison


I n t e r n a t i o n a l b r a n d

I n t e r n a t i o n a l b r a n d

L o c a l b r a n d t o L o c a l

L o c a l b r a

n d t o I n t e r

U n b r a n d e d

t o I n t e r n a

U n b r a n d e d

t o L o c a l B

C o u n

t

6

5

4

3

2

1

0

International Chows that from 16 to 30 years age peoples mostly us packed juices respondent who di

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree



Have you change your brand of packed juices * Your age Group Crosstabulation

Count

10 18 9 7 1 45

7 16 5 3 1 32

17 34 14 10 2 77

Yes

No



Total

16 to 20 21 to 25 26 to 30 31 to 35 more then 35

Your age Group

Total

The survey was based on sample of 80 consumers. Which shows that 45 consumers havechange their brands from which 10 consumers belong to age group of 16 to 20, 18

consumers belong to 21 to 25 age groups while 9 belongs to 26 to 30 age group, 7

belongs to 31 to 35 years ages and only I consumer belongs to up to 35 age.

On other hand 45 consumers have not change their brands from which 7 consumers belong to age group of 16 to 20, 16 consumers belong to 21 to 25 age groups while 5

belongs to 26 to 30 age group, 3 belongs to 31 to 35 years ages and only 1 consumer

belongs to up to 35 age.


NoYes

C o u n t

20

10

0

Your age Group

16 to 20

21 to 25

26 to 30

31 to 35

more then 35

Consumer who change brand and their marital status comparison



ve you change your brand of packed juices * Your marital Status Crosstabulatio

Count

17 26 1 44

13 19 32

30 45 1 76

Yes

No



Total

Married Un Merried 4Your marital Status

Total

The survey was based on sample of 80 consumers. Which shows that 45 consumers havechanged their brands from which 17 consumers are married 26 is unmarried. While 32

consumers have not change their brands from which 13 consumers are married and 19 are

unmarried. Remaining didn’t specify their marital status.


NoYes

C o u n t

30

20

10

0

Your marital Status

Married

Un Merried

4

TERMS OF REFERENCE



To investigate the consumer behavior about car leasing, as advised by Mr. Dawood Ilyas Butt.

PROCEDURE

1. We take the random sample of 80 respondents.

2. Survey was held to find out the shift in consumer behavior regarding packed juices.

3. Survey was held through questionnaires.

FINDINGS

The survey shows that 45 consumers shift the brand of packed juices. Others have no

change in their brand that they have already using. The result and findings of that 45

people who changed their brand is given below.

•

9 consumers have shifted from Unbranded to local juices, 8 have changeUnbranded to International juices, 10 have shifted from local brand to

international brand, 8 have shift from local to local brands, 8 have shift frominternational to local brand and only 2 have shifted from international to

international brand.

• Only 4 consumers change due to religion reason and 41 consumers didn’t

change due to religion and 1 consumer who didn’t change the brand also

mistakenly said he/she didn’t change due to religion reason.

• 18 consumers change due to price reason and 27 consumers didn’t change due

to price and 1 consumer who didn’t change the brand also mistakenly saidhe/she didn’t change due to price reason.

• 18 consumers change due to taste reason and 27 consumers didn’t change due

to taste and 1 consumer who didn’t change the brand also mistakenly saidhe/she didn’t change due to taste reason.

• Only 2 consumers change due to availability reason and 43 consumers didn’t

change due to availability and 1 consumer who didn’t change the brand alsomistakenly said he/she change due to availability reason.

• There were 3 consumers who change due to packing reason and 42 consumers

didn’t change due to packing and 1 consumer who didn’t change the brandalso mistakenly said he/she didn’t change due to packing reason.

• 4 consumers change due to hygienic reason and 41 consumers didn’t change

due to hygienic and 1 consumer who didn’t change the brand also mistakenly

said he/she didn’t change due to hygienic reason.



• 12 consumers change due to quality reason and 33 consumers didn’t change

due to quality and 1 consumer who didn’t change the brand also mistakenlysaid he/she didn’t change due to quality reason.

• Only one consumer change due to other reasons and 1 consumer who didn’t

change the brand also mistakenly said he/she didn’t change due to other reasons.

Consumers who change the brand

• Types 6 of them say the local juices price is very expensive and 35 said that

price is Inexpensive and who did not change the brand type 1 of them said that price is very expensive and 7 said that price is Inexpensive

• 40 of them say the local juices availability is easy to find and 2 said that

availability is hard to find and who did not change the brand type 8 of them

says availability is easy to find and 1 said that availability is hard to find.

• 32 of them say the local juices packing is easy to use and 8 said that packing

is hard to use and who did not change the brand type 6 of them says packing is

easy to use and 2 said that packing is hard to use.

• 25 of them say the local juices have delicious taste and 16 said that they are

taste less and who did not change the brand type 3 of them says delicious taste

and 6 says international juices are taste less

• 33 of them say the international juices price is very expensive and 7 said that

price is Inexpensive and who did not change the brand type 7 of them said that price is very expensive and 1 said that price is Inexpensive

• 16 of them say the international juices availability is easy to find and 25 said

that availability is hard to find and who did not change the brand type 2 of them says availability is easy to find and 7 said that availability is hard to find.

• 23 of them say the international juices packing is easy to use and 17 said that

packing is hard to use and who did not change the brand type 6 of them says

packing is easy to use and 2 said that packing is hard to use.

• 23 of them say the international juices have delicious taste and 18 said that

they are taste less and who did not change the brand type 6 of them says

delicious taste and 3 says international juices are taste less

• Only 9 Consumers who have change from Unbranded to Local brand 2 of them are strongly agree, 3 are agree, 4 are neutral from the given statement.8

Consumers who have change from Unbranded to international brand 5 of



them are agree, 3 are neutral and 10 Consumers who have change from local

to international brand 1 of them is strongly agree, 2 are neutral, 6 are disagree

and 1 is strongly disagree from the given statement. 7 Consumers who havechange from local to local brand 3 are strongly agree, 2 are agree, 2 are

neutral and 8 Consumers who have change from international to local brand 1

is strongly agree, 5 of them are agree, 2 are neutral, Only 2 Consumers whohave change from international to international brand 1 is neutral, 1 is

disagreeing that the packed juices of international companies must be used as

against international interest.

• The survey shows that 44 consumers who have change the brand of packed

juices they also shows their views about international companies shown strongirreverence against the sacred Islamic Values.

• 9 Consumers who have change from Unbranded to Local brand 4 of them are

strongly agree ,4 are agree, 1 is disagree from the given statement. Only 8

Consumers who have change from Unbranded to international brand 4 of them are agree ,3 are neutral, 1 is disagree, Only 10 Consumers who have

change from local to international brand 1 of them is strongly agree ,3 areneutral, 5 are disagree and 1 is strongly disagree, 7 Consumers who have

change from local to local brand 2 of them is strongly agree, 2 are agree, 3 are

neutral and 8 Consumers who have change from international to local brand 5of them are agree ,2 are neutral, 1 is disagree from the given statement. Only 2

Consumers who have change from international to international brand 1 is

neutral, 1 is disagreeing.

Documents

Shift in Consumer Behavior Regarding Juices