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SHIFT 2016 YOUTH FESTIVAL Presented by Drug Aware
8-17 April 2016 Event Report
Completed by City of Bunbury [email protected]
9792 7000 October 2016
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Table of Contents
Introduction ............................................................................................................................................ 3
Festival Objectives………………………………………………………………………………………………………………………………3
Event Overview…………………………………………………………………………………………………………………………………..4
Kick-off Party/Launch .............................................................................................................................. 5
Banners in the Terrace – Banner Design Battle Workshop .................................................................... 6
PhotoFOCUS Workshop .......................................................................................................................... 7
Movie under the stars ............................................................................................................................. 8
Beach Olympics ....................................................................................................................................... 9
High Fidelity Live ................................................................................................................................... 10
The Social Network – Youth Arts Exhibition ......................................................................................... 11
Financial Report .................................................................................................................................... 11
Marketing and communications ........................................................................................................... 13
Event evaluations .................................................................................................................................. 13
Skill Building………………………………………………………………………………………………………………………………………13
Community Engagement…………………………………………………………………………………………………………………..13
General Feedback from YAC members .…………………………………………………………………………………………….14
Recommendations…………………………………………………………………………………………………………………………….14
Appendix 1: List of Advertising and Promotional Materials……………………………………………………………….15
Appendix 2: List of Event Suppliers ....................................................................................................... 16
Appendix 3: List of Participating Individuals/ Organisations………………………………………………………………17
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INTRODUCTION The SHIFT Youth Festival is becoming an annual, week-long youth art festival held to coincide with
National Youth Week. The concept was developed by the City of Bunbury Youth Advisory Council (YAC)
and first delivered in 2015. This inaugural event was embraced by the youth community and offered a
platform to continue developing youth engagement in the region. The aim in 2016 was to continue to
build on the momentum generated by the initial festival.
The SHIFT presents an opportunity for the creative, social and intellectual contribution of young people to
be recognised and celebrated by the wider community.The delivery of the festival must be an opportunity
for skill and leadership development for these young people as well as a chance for young people to
shape the creative content of our City.
FESTIVAL OBJECTIVES
Skills Development
The festival aimed to provide a platform for young Bunbury residents to develop hands on experience
across a range of creative disciplines. These included workshops, performance opportunities, exhibition
opportunities and participation in creative projects.
Community Development
The festival was presented as a way to build connections and strengthen networks between Bunbury
based entertainment, arts and creative groups and individuals, (both professional and community),
through skill sharing and developing complementary event programming.
Tourism and Economic Benefit
The festival aimed to position Bunbury as a creative hub and to draw attendees and performers from
regional and metropolitan areas to engage in events and activities across the week.
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EVENT OVERVIEW
Program of events:
Friday 8 April
‘Kick-off Party’ launch at Bunbury Regional Art Gallery, 6 - 9pm Monday 11 April & Tuesday 12 April
‘Banners in the Terrace’ at Bunbury Regional Art Gallery, 1pm – 3pm
‘Banner Design Battle’ at Bunbury Regional Art Gallery, 10am – 4pm Wednesday 13 April
‘PhotoFOCUS’ at Bunbury Regional Art Gallery, 10am -1pm Thursday 14 April
‘Movie under the stars’, at City of Bunbury Council Gardens, 5:30pm - 8pm Friday 15 April
‘Beach Olympics’ at Koombana Bay Beach Front, 9am-3pm Saturday 16 April
‘High Fidelity Live’ at Bunbury Regional Entertainment Centre (BREC), 6 -10 pm All Week Event
‘The Social Network’ – Youth Arts Exhibition at Bunbury Regional Art Gallery, 10am – 4pm daily
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KICK OFF PARTY LAUNCH:
Staff: 4 Volunteers: 11 Attendees: 30-40 The SHIFT 2016 Youth Festival opening event wasn’t as well attended as we expected but we did receive
positive feedback from performers and attendees on the night to featured live music by local performers
SHALE, Traditional Aboriginal Dance by local Noongar group Koolangkas Kreate, Freerun Parkour Show by
local artist X5 Academy Bunbury, DJ music by Taj Kempe, free pizzas and free mocktails.
SHALE - Talented sibling performers have been together forever in life and music. Daniel Davis has been playing guitar for more than 10 years while his sister Michaela has been developing her unique voice over the past five years. Daniel and Michaela were born in Bunbury and raised mainly in the Pilbara mining town of Tom Price. The family relocated back to Bunbury where Daniel completed his Certificate IV in Music and honed his skills as a talented technician of mixing, sound and recording. It was great to have local artist’s participation at the festival’s opening event. They presented an extensive covers play list and unique originals songs during the night providing a lovely evening to everyone.
Koolangkas Kreate - Is a local all children’s dance group promoting Traditional Indigenous Australian Culture through Dance and Cultural Story Telling and encourage Indigenous Children to be Proud of their Culture and promote Reconciliation and Cultural Diversity.
Freerun Parkour Show X5 Academy Bunbury - An explosive visual spectacle of superhuman movement feats you now see in every Hollywood action movie and TV commercial around the world. At least, that’s how the majority of people think of it. Their big jumps and acrobatic man movements impressed everyone including our Mayor Gary Brennan.
DJ Taj Kempe – Bunbury based artist Taj Kempe played a mix of records during the night creating a positive and fun atmosphere.
The SHIFT 2016 Youth Festival ‘Kick-Off Party’ launch also included the official opening of the week long
‘The Social Network’ – Youth Arts Exhibition and was attended by the young artists featured in the
exhibition and who were really excited to have their work on show.
Totally Sound provided a high standard audio-technical support.
The event also provided a ‘Pizza Bar’ serving free pizzas and an ‘Alcohol Free Mocktails Bar’ featuring a
range of free mocktails which were well received. This also helped to promote a strong health message in
line with the Drug Aware sponsorship of the festival. Through careful attention to design and styling,
committed bar volunteers pouring drinks and a warm atmosphere, this bar was still able to focus as the
social hub of the event – a space to congregate, chat and connect with people.
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BANNERS IN THE TERRACE – BANNER DESIGN BATTLE WORKSHOP
Staff: 1 Volunteers: 1 Participants: 17 Banners on the Terrace is an annual opportunity for regional young people to make banners which are
hung on St Georges Terrace in Perth. It was included in The SHIFT 2016 Youth Festival program as a
creative team building and arts skills development project, in a similar vein to the Travelling Piano in
2015. Responses to the call out were less than anticipated so worshop was successfully reformetted to a
3 hour intensive with 1 staff member and 1 volunteer.
A young graphic artist was then engaged to collate the participant’s work into a banner format which was
subsequently entered into the annual competition run by the WA Local Government Association as part
of its annual Convention at the Perth Convention and Exhibition Centre. The banners are then displayed
along Adelaide and St Georges Terraces up until Saturday, 6 August as part of the City of Perth’s support
for the Convention.
Although the banner did no place on this occasion, it was still able to provide Bunbury’s local youth the
opportunity for creative team building and arts skills development.
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POTO FOCUS WORKSHOP
Staff: 1 Volunteer: 0 Participants: 13 This was another very successful element of the workshop program for The SHIFT 2016 Youth Festival and
was fully subscribed. Highly experienced professional photographer Stephanie Lloyd-Smith provided a mix
of theory and practice for participants but concentrated on ‘seeing’ as the most important factor.
Surprisingly, most participants came with SLR cameras rather than compact or phone cameras, which was
a great thing, allowing them to learn specific photography skills!
After an initial classroom session, the group roamed around the CBD, photographing street scapes and
buildings. After returning to base, photos were downloaded and viewed on a large screen for discussion
and critiquing.
Following the workshop, participants were invited to submit their images for posting on a Face Book
page. https://www.facebook.com/bunburyyouth/
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MOVIE UNDER THE STARS
Staff: 2 Volunteers: 5 Attendees: 10-15 ‘Movie under the stars’ was an outdoor cinema night delivered with the support from the Community
Development team. Unfortunatly, the event wasn’t as well attended as we expected.
The night featured entertainment which included: popcorn, beanbags, live music, polaroid cameras and
colourful lighting and ended with the movie ‘Maleficent’.
The Council’s Centennary Gardens was the venue. The popcorn stand was run by the YAC members and
popcorn was sold for a gold coin donation to raise money for the Waroona and District Fires Appeal, a
charity chosen by YAC members.
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BEACH OLYMPICS
Staff: 2 Volunteers: 0 Participants: 14 This interactive workshop reward. Teams were allocated and country flags were created. The teams
engaged in various events from relay racing to rafting.
Adventure Works delivered this Unleashed program and provided a ligh level of engagement and fun,
opportunity to develop awareness of self and others, create a shared experience, build team dynamics,
gain new friends; learn new skills such as:
1. Work cohesively as a team 2. Move outside their comfort zone 3. Problem solve 4. Utilise team skills and abilities 5. Peer support 6. Think outside the box 7. Celebrate success 8. Exercise 9. Confidence
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HIGH FIDELITY LIVE
Staff: 3 Volunteers: 8 Attendees: 20-30 High Fidelity was a series of free workshops provided by the City of Bunbury and delivered by Rock ‘N
Roll High Bunbury. Local bands participated in these workshops which were aimed at improving their
presence and delivery on stage. This resulted in some impressive outcomes at the High Fidelity Live event.
Unfortunately, the event wasn’t as well attended as we expected, but the partnership with BREC for this
event delivered an ideal venue with great technical support which can hopefully be built on for future
events.
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THE SOCIAL NETWORK – YOUTH ARTS EXHIBITION
Staff: 1 Exhibiting Artists: 11 Attendees: 1000 - 1200 The exhibition theme and title ‘The Social Network’ set out to explore young artists’ relationships to
technology and its influence on them and their work. A broad range of responses was received from the
11 participating artists whose works made up a diverse but coherent and interesting exhibition.
The call out to artists was not coordinated through schools and relied on artists taking the initiative to
participate in the exhibition. Both artists and parents commented that the opportunity was a great boost
to the selfesteem of the young artists participating in the exhibition.
The Social Network was very well received by BRAG audiences and in particular provided inspiration for
young people visiting with school groups. BRAG sees the exhibition as a significant part of its program and
is keen for it to take place annually.
FINANCIAL REPORT
INCOME
income item budget actual variance ($) Variance (%) notes
Organisation Contribution 13000 19023.09 6023.09 46%
After Country arts WA funding application was unsuccessful, the organisational contribution was able to be increased by combining the SHIFT with our regular school holiday programming.
Financial Sponsorship/Grants received from Healthway
27000 10000 17000 62%
Application for Country Arts WA funding of $16,000 was unsuccessful. Application for Healthway funding was successful receiving $10,000.00. Other event sponsorship was provided in kind from Bunbury Regional Entertainment Centre
TOTAL 40000 29023.09
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EXPENDITURE
expenditure item budget actual variance ($) Variance (%) notes
advertising 1500 737 763 50%
Additional newspaper ads were decided against in favour of printing and distributing more event programs as it was felt this better reached the target audience.
marketing/printing/promotion 1000 1985.45 985.45 98%
A second print run of the festival program was printed and distributed as demand exceeded expectations
professional fees 30000 18971.92 11028.08 36%
The original budget included provision for a large scale community arts project. Funding application for this project from Country Arts WA was unsuccessful
Salaries and Wages 3500 3500 -
equipment purchase/hire 1000 1735 735 73%
Equipment for High Fidelity Live was able to be sourced in kind from BREC
venue hire 1000 - 1000 100%
All venue hire throughout the festival was able to be sourced through in kind support from BREC and BRAG
Materials 2000 2093.72 93.72 5%
TOTAL 40000 29023.09
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MARKETING AND COMMUNICATIONS
Logo design for the festival was created by local artist Andrew Frazer. Poster and information flyer design
was created by local business The Print Shop and all promotional and marketing materials were designed
by the Marketing and Media department of City of Bunbury.
Multiple avenues of promotion to engage the general public with the festival were used including:
Radio advertising
Newspaper advertising
Poster and flyer campaign
A banner was installed on Victoria Street.
Social media promotion was delivered through the YAC Facebook page including 10 boosted
posts FACEBOOK.COM/BUNBURYYOUTH
Word of Mouth which is always a significant promotional vehicle for youth and community events
EVENT EVALUATIONS
Informal feedback received from artists and attendees was positive in nature and suggests that those who did engage with the event had a positive experience. Despite the positive feedback received, attendance numbers for the festival overall were much lower
than expected and it is suggested that stronger marketing should be undertaken prior to future festivals.
Most importantly, YAC members need to be more empowered and provided with the right support and
skills to run the event.
SKILL BUILDING
The festival needs to be a platform for skill building, and to achieve this objective, YAC members should be fully involved in the planning, organising and delivery of any future events. COMMUNITY ENGAGEMENT
There was community engagement throughout the festival and developing partnerships with multiple community arts organisation. This was seen through support from BREC, BRAG, Rock and Roll High and Totally Sound, who all contributed significant resources to the festival. For future events, to be able to deepen and broaden community engagement for festival attendees , it is important for YAC members to be fully involved how to create and develop more participant ownership.
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GENERAL FEEDBACK FROM YAC MEMBERS:
Poor marketing delivery
Very late marketing push only starting 2-3 weeks prior to the festival
Non relatable social media posts to young people
A high number of print material that within 2-3 weeks is unrealistic to distribute
Very low reach to the target audience of 12-25, which is reflected in the low attendance
YAC needed to be more empowered and provided with the right support and skills to run the
event
RECOMMENDATIONS
Planning, marketing and advertising to start at least 4 weeks prior to the festival to ensure maximum exposure is given in the lead up to the festival.
Festival events to be consolidated and focus to be placed on delivering a smaller number of high quality events with larger numbers attending each one to avoid spreading resources too thin and deliver quality outcomes for each event.
Stronger links be made between events, workshops and the festival theme to develop a more cohesive program which is strongly themed.
Implement skill building workshops throughout the year in order to upskill young local artists and increase their capacity to participate in the festival.
Focus on empowering the Youth Advisory Council to ensure the team is up to the challenge of implementing such a large scale project.
Ensure YAC members are provided with the support and learning skills required to deliver such a large scale project, it is recommended appropriate workshops and training are given.
Ensure the SHIFT Youth Arts Festival Facebook Page and YAC facebook page is utilised to reach target audiences and build a stronger connection with the youth in our community.
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Appendix 1: List of Advertising and Promotional Materials
SHIFT Youth Arts Festival Calendar of events Double sided Printed Calendar, also printed as a full page ad in the Bunbury mail on 8.4.15 SHIFT Youth Arts Festival printed poster Printed in a5, a3 and a0 and distributed around greater Bunbury prior to and during the festival. Also printed as an a5 flyer and distributed around the city “City Focus” Advertising in Bunbury Herald, April 8 2016, included in weekly city focus column three times in the lead up to the festival City of Bunbury Facebook Page https://www.facebook.com/bunburycity/ YAC Facebook Page https://www.facebook.com/bunburyyouth/
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Appendix 2: List of Event Suppliers
Totally Sound
9725 4599 [email protected]
Sound for launch
Andrew Frazer Designs Andrew Fraser 0478 614 743 [email protected]
Logo design
Taj Kemp & Sam Beard [email protected] [email protected]
Photography for launch, battle of the bands
and movie under the stars.
Rural Cinema 0429 116 343 Provided screen and movie for movie under
the stars
Lonsdale Party Hire 9726 2611
Party hire for launch event
Coates Hire
9721 6611 Generator hire for launch
Domino’s Pizza Bunbury
9729 7000 Catering for event launch
Spencer Signs 9726 2250 Printing of Victoria St banner and corflute signs
The Print Shop Bunbury
9721 7746 [email protected]
Printing and posters
Run Wild
9721 5226 Printing of High Fidelity event t-shirts
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Appendix 3: List of Participating Artists / Organisations
BREC
9792 3122 Battle of the Bands
BRAG
9792 7321 Launch, exhibition
Obfit Australia
0450 194 150 Launch performance
Noongar Boodjar Language Centre
97912224 Launch performance
Bunbury Entertainment Agency (BEA) 9795 4328 Launch performance
Adventure Works 9796 1000 Unleashed event – Beach Olympics
Lloyd-Smith Photography [email protected] Delivered photography workshop
Rock N Roll High
0439 959 404 Delivered workshops leading up to High Fidelity Live
