Shell - New Distributing · •12 markets > 40% EMV infrastructure penetration •10 markets > 80% ATM penetration EMVTM Is a Proven, Scalable Technology Global EMV migration has

Business Confidential – Not for broad distribution

Preparing for EMVTM

Shell 7/18/2014

EMV™ is a trademark owned by EMVCo LLC

-2- Business Confidential – Not for broad distribution

Agenda

> EMVTM – Dates & Discussion

> Passport® Point-of-Sale

> Indoor EMV Support

> PINPads

> PX60 Trade-Up Program

> Forecourt:

> Gilbarco product solutions

> Encore 700 S with FlexPay II & FlexPay II CRIND retrofit kits

> EMV protocol deployment

> Consumer Engagement at the Pump: Creating an ROI to EMV with

Applause TV EMV™ is a trademark owned by EMVCo LLC


No preparation for migration

Source: MasterCard data and internal estimates as of Q2 2012

One or more banks migrating or have

completed migration to EMV chip

Penetration of MasterCard Branded EMV

cards, EMV POS, or EMV ATMs exceeds 50%

Canada

•95% of cards

•80% of POS

•90%+ of ATMs

EMV chip enabled

Europe

• 70%+ of cards EMV

chip enabled

• 90%+ of ATMs and POS

EMV chip enabled

Asia-Pacific

• 25% penetration of

cards, 50% of POS

devices

Latin America/Caribéen

•80%+ of acceptance now EMV

chip enabled

•Brazil, Mexico, Venezuela,

Colombia most advanced

SAMEA

•12 markets > 40% EMV

infrastructure penetration

•10 markets > 80% ATM

penetration

EMVTM Is a Proven, Scalable Technology

Global EMV migration has increased credit card fraud in the United States

* Source: MasterCard data as of Q2 2012 EMV™ is a trademark owned by EMVCo LLC


EMVTM Migration Timeline

2014 2015 2016 2017 2018

Encore 700 S Available Factory Installed (available in 2011)

(EMV certified – card reader upgrade required prior to 2017)

Forecourt Liability Shift-

Oct 1, 2017: fraudulent

forecourt transactions

In-Store Liability Shift:

Oct 1, 2015: liability shift for in-store fraudulent transactions on

non-EMV compatible terminals

EMV-certified RF kits for The Advantage & Encore dispensers (available in 2012)

(EMV certified – card reader upgrade required prior to 2017)

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Passport® Point of Sale


> Global: Gilbarco has years of global experience with EMV

payments

> Canada: In 2012, Gilbarco deployed Passport and EMV

Capable CRIND hardware nationwide

> Over 1,000 Passports

> 4,500 CRIND Upgrades and growing

> North America: Over 40,000 FlexPay II CRIND units

installed

Gilbarco - EMV Expertise


Gilbarco offers a simple method for upgrading your current

Passport POS solution to support Indoor EMV payments:

> Step 1: Software upgrade (from v8.02, v9.0, or v10.0)

> Step 2: Add iSC250 EMV Ready PINPad(s)

Your existing Passport System with EDH hardware will

drive Indoor EMV Transactions in the United States

No additional hardware updates needed!!

Gilbarco Passport Indoor EMVTM Support



Gilbarco provides no charge Passport application software

upgrades to customers with a current Passport Service Offer*

Three levels of PSO available:

Software Upgrade Details

* Microsoft OS Licenses excluded

PSO Coverage Options PREMIUM PLUS BASIC

Passport Software Maintenance

Help Desk Support 24x7x365

(staffed at Greensboro NC HQ)

Remote Diagnostics &

Resolution -

Complete on-site MTL, Extended

Warranty - -


> 80+ trained associates provide 24x7x365 ready-

assistance for managers and cashiers > How-to questions

> Diagnose and resolve issues

> Calls recorded and audited weekly for quality

> 88% of calls answered in under 60 sec.

With Remote Diagnostics and Remote

Fix Over 90% of Help Desk calls are

resolved without dispatch

Gilbarco PSO - Help Desk Benefits


PIN Pads: Gilbarco-Ingenico Partnership

Gilbarco and Ingenico share key values

> Market and EMVTM leadership in payment terminals

> World-wide leader in payment terminals

> Extensive EMV experience

> First to implement EMV in France

> Adopted for EMV in U.S. by large retail companies

such as Wal-Mart and Home Depot



PIN Pads: Passport Hardware Enhancements

> New Ingenico PIN Pads: iSC250

> Meet enhanced PCI PTS v3.0 security standards

> EMVTM and NFC ready

> Easy to read large screen format

> Signature capture ready

> Merchandising and media capable

> Stand mounted (optional)

> Availability

> iSC250: Available now with Passport version 10 and above



Gilbarco Passport PX60 All-in-One

The PX60 is Gilbarco’s all new POS terminal

> Zero under-counter footprint with exceptional performance

> Ultra-fast response time, so when the screen is touched, the system

responds instantaneously and accurately to serve your customers

> Utilizes Intel’s Q67 chipset and takes full advantage of multi-core

processor and SATA drive technologies

> CPU is over 13 times more powerful than that in the PX52 platform (as

rated by PassMark®)

> Close the day and reopen the store in 17 seconds.

> Full Price Book imports complete in less than 10 minutes using

minimal CPU cycles


PX60 All-in-One Trade-Up Program

> Order must be placed by 11/15/2014

> Passport peripherals currently installed will be reused.

> RMA for functional cores will be issued at the time of order

> Gilbarco will expire the Passport software license on the PX51/52 system and issue a new

license for the PX60.

> Customer’s current PSO coverage will transfer to the new platform; there will be no change in

PSO coverage type or duration.

> Includes Windows Embedded POSReady 7 OS License for Server, Combo, and Client terminals

Contact your Local Gilbarco Distributor for more information or to place an order

Configuration Part Number List Price

with Core Return

Passport COMBO PA0324PB60 $4,560.00

Passport Server PA0324PS60 $4,560.00

Passport Client PA0324PC60 $3,590.00


Recap of Indoor EMV Upgrade Requirements

Required:

> Ensure your site(s) are enrolled with PSO coverage

> Upgrade Passport POS Software

> Schedule this with a technician when the Passport EMV software for

Shell is released

> Upgrade PINPads to the iSC250 with EMV support

> Can be installed now with Passport v10 or with the EMV software

Update

Optional:

> Trade-Up your current Passport POS hardware to the PX60



Interested in Passport?

Over the past four years, more C-Store retailers have installed

Gilbarco Passport than any other POS system on the market. > Unmatched simplicity - shorter learning curve for new cashiers

> Flexible merchandising features help you win sales your way with industry-leading

loyalty capabilities

> Unbeatable product support maximizes uptime and improves customer satisfaction

with remote diagnosis and repair coupled with a variety of service options.

> Smart, secure management tools keep you in control with sophisticated remote

management and monitoring features

> Advanced system architecture offers the most reliable, most flexible, most future-

proof route to PCI compliance.

> More third-party options than any other point of sale provide easy, seamless

integration with a wider variety of loyalty programs, kitchen systems and more.

Contact your Local Gilbarco Distributor for more Information

http://c-storepointofsale.gilbarco.com/smart_management.html


Encore® 700 S & FlexPayTM II CRIND


Encore 700 S and

The FlexPay II CRIND

-18- Business Confidential – Not for broad distribution Business Confidential – Not for broad distribution

FlexPay II CRIND – Product Platforms > Available in new Encore 700 S dispensers and as a field retrofit:

Retailers beginning to map out their EMVTM migration strategies, leveraging consumer engagement at the pump to maximize the value of an upgrade

> Integrated design maintains a premium consumer fueling experience

New dispenser -

Encore 700 S

FlexPay II Retrofit -

Advantage


Encore 300 / 500


Encore S




Entertainment to increase

engagement

Advertising focused on

the fueling consumer

Proven Engaging Content


Content Loop Example

> Retailer specific content, leveraging the creative expertise of

Outcast

> Fresh, up-to-date content, entertaining your customers while

driving in-store sales

NATIONAL AD NATIONAL AD CONTENT CONTENT RETAILER AD

SAMPLE LOOP STRUCTURE


Applause TV by the numbers

Real Businesses

Real Results: Test Stores (with Applause TV) vs.

Control Group (without Applause TV)

> 16% sales lift in Arrowhead Water

> 15% sales lift in for Gatorade

> 10% sales lift in Chex Party Mix

> 13.2 % sales lift 2/$3 Monster

Energy


Mars Success Story – In-store sales The Test:

• Snickers sold in LA retailer during test and for 6-

weeks prior

Creative:

• Snickers ran a :15 sec spot directly then a :5 sec

action tag

Results:

• Test locations experienced a +20% sales lift

versus control locations for overall Snicker

products


versus control locations for standard Snicker bars


versus same stores pre campaign for standard

Snicker bars

Source: POS Data from LA retail Partner (Anabi Oil)


What are Shell Dealers Saying?

“I see people standing out there pumping gas and watching the TVs. I’m like, wow, this

is amazing. My customers love it!”

- Najy Jaboro – Owner, Rusty Keg

“After testing a number of media solutions, Applause TV is our go-forward

platform. Providing informative and entertaining content to our customers through

Applause TV while they fuel has increased our store traffic inside and out.”

-Andrew Delli-Carpini, President & CEO, Colbea Enterprises, LLC

“We’re excited to lead the market with Applause TV. Loyalty is critical in today’s

competitive marketplace, and Applause TV gives us the edge by creating an engaging,

entertaining fueling experience for our customers. We’re able to take advantage of

great content, and Gilbarco makes it easy by creating our store promotions for us,

resulting in increased customer loyalty.”

-Steve Dujka, President, Landmark Industries


The Nuts & Bolts of Applause TV Same equipment is recommended for high speed EMV™ transactions

> POS Independent

> No Impact To Pump

Operations

> Broadband

connection required

> Full MTL/Parts

warranty on the

backroom equipment



Make the Most Out of Your EMV Migration

> EMV is coming and in order to accept EMV transactions,

most POS systems and dispensers will require full payment

terminal upgrades, which can be a costly undertaking for

retail petroleum operators.

> BUT, as part of the upgrade, add consumer engagement

capability to generate a return on your investment while

improving your consumer’s fueling and in-store experience.


Questions & Discussion

Documents

Shell - New Distributing · •12 markets > 40% EMV infrastructure penetration •10 markets > 80% ATM penetration EMVTM Is a Proven, Scalable Technology Global EMV migration has