Shell Helix Sticker Collectibles

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Sticker Download and share app on FB.

Text of Shell Helix Sticker Collectibles

  • 1. Sticker Collectibles Shell Helix Sticker Collectibles
  • 2. Background
    • Shell Helix Motor Oil in Malaysia had a promo Spot-the-sticker
      • Stickers were given to motorists to put on their vehicles
      • for a chance to win prizes every week.
    • To promote this offline promotion online, we developed an online engagement strategy that will get us
    • Visibility , Virality & Engagement .
  • 3. Where else? Where are we doing it?
  • 4. Cars are a passion with our target audience
  • 5. We gave them a whole gallery to choose from
  • 6. Shell Helix Sticker Collectibles
  • 7. What can they do with the stickers ? 1) Downloaded to Profile 2) Publish to own Wall 3) Publish to Friends Walls 4) Send an Invite
  • 8. News Feed
  • 9. Friends Wall
  • 10. Facebook Ads
  • 11. Banner Ads
  • 12. Emailers Two e-mailers were sent for this campaign. This is part of the publicity of the campaign, announcing new winners as well as new cars added in the Shell Helix Sticker Gallery.
  • 13. User reviews: of 4.8/5
  • 14. Social Media Property for Shell