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Shell Helix Sticker Collectibles
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Sticker Download and share app on FB.
Text of Shell Helix Sticker Collectibles
- 1. Sticker Collectibles Shell Helix Sticker Collectibles
- 2. Background
- Shell Helix Motor Oil in Malaysia had a promo Spot-the-sticker
- Stickers were given to motorists to put on their vehicles
- for a chance to win prizes every week.
- To promote this offline promotion online, we developed an online engagement strategy that will get us
- Visibility , Virality & Engagement .
- 3. Where else? Where are we doing it?
- 4. Cars are a passion with our target audience
- 5. We gave them a whole gallery to choose from
- 6. Shell Helix Sticker Collectibles
- 7. What can they do with the stickers ? 1) Downloaded to Profile 2) Publish to own Wall 3) Publish to Friends Walls 4) Send an Invite
- 8. News Feed
- 9. Friends Wall
- 10. Facebook Ads
- 11. Banner Ads
- 12. Emailers Two e-mailers were sent for this campaign. This is part of the publicity of the campaign, announcing new winners as well as new cars added in the Shell Helix Sticker Gallery.
- 13. User reviews: of 4.8/5
- 14. Social Media Property for Shell