Shell Group 7

8/6/2019 Shell Group 7

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P r o d u c t a n d B r a n d M a n a g e m e n t

ShellCompany HistoryAnd Product Introduction

Manish Kelkar, 120Lokesh Singh, 146Devesh Dutt Mathur, 55Chandana Rayachoti, 41Aniket Sengar, 47

PGDM

Marketing 2011


2/5

Overview

Shell is a global group of energy and petrochemical companies. Shells headquarters are inThe Hague, the Netherlands, and the Chief Executive Officer Peter Voser heads theorganization. The parent company of the Shell group is Royal Dutch Shell plc. which is

incorporated in England and Wales.Shells strategy seeks to reinforce their position as a leader in the oil and gas industry inorder to provide a competitive shareholder return while helping to meet global energydemand in a responsible way.


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Major Strategies

In Upstream Shell focuses on exploring for new oil and gas reserves and

developing major projects where their technology and know-how adds value tothe resource holders.

In Downstream Shell emphasizes on sustained cash generation from their existingassets and selective investments in growth markets.

About Shell Lubricants

The term Shell Lubricants collectively refers to Shell Group companies engaged in thelubricants business. They manufacture and blend products for use in a range of applicationsfrom consumer motoring to mining and power generation to commercial transport. Shellsportfolio of lubricant brands includes Pennzoil, Quaker State, Shell Rotella T, Shell Helix,Shell Rimula, Shell Tellus, Monarch, a portfolio of car care products and Jiffy Lube. Shell hasleading lubricants research centers around the world: in Germany, Japan, UK, and the US,plus a new presence in India.

For the fourth consecutive year, Shell is the number one global lubricants supplier - sellingmore lubricants in 2009 than any other company in the world, with a 13% share of themarket in volume terms (source: Kline & Company report: Competitive Intelligence for theGlobal Lubricants Industry, 2009 - 2019).Shell makes and sells more than 3,000 different lubricants to meet customer needs. Here are just a few of the products Shell manufacture to keep the machines going.

Product Applicat ion Family

Product Application Product Family

Compressor Oil Shell Cornea

Gears Oil Shell Omala

Heavy Duty Engine Oil Shell Rimula

Hydraulic Oil Shell Tellus

Industrial Greases Shell Industrial Greases

Power Engine Oils Shell Argina

Turbine Oil Shell Turbo


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About Shell Lubricants India

Shells presence in India goes back about 80 years, when it operated in the country as thepioneering oil distribution company, Burmah Shell. Shell Lubricants India is a 100%subsidiary of Shell. Shell Lubricants India operations demonstrate Shells long-term

commitment to India and its support for the country's increasing energy needs. Goingforward, the company expects to see much greater availability of Shell lubricants and fastergrowth in the market as it wins new customers. Shell Lubricants customers in India includeWartsila, Maruti Suzuki, Hyundai, Ford and Thermax.

Shell Tellus Oils:

Shell Tellus are premium performance minerals based hydraulic fluid formulated withpatented Shell additive technology in combination with high quality base oils to meet therequirement of a wide range of industrial and mobile hydraulic applications.Shell Tellus Oils provides numerous performance features and benefits, which allows theend users to maximize their hydraulic systems reliability and efficiency. Oils are formulatedto undergo ultra-fine filtration, which is essential in todays hydraulic systems.

Applications:

Industrial Hydraulic Systems

Mobile hydraulic fluid power transmission systems

Circulating Oil Systems

General machine lubrication

Latest Quarterly Results


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References:

http://printfu.org/read/shell-tellus-oils-cc89.html?f=1qeYpurpn6Wih-SUpOGul66nh7-

3u7HAiLm1vrXDxygjjbS1u8mHr9ufoqyL4uiIsOCfnaCwh97d2OTf2b7Ey-

HSh6fisJauisuSrdyoqp2vj83g4-

afo5fS2d6W4eTL2N3X29PryOjbk9Ph1p241dji0tHd6tijoZWk0bmyx5PJsrG4xMmKppi0ub6OoK

ScrZvV0NWYoPE

http://www.shell.com/home/content/ind/products_services/

http://www.businesswireindia.com/PressRelease.asp?b2mid=27526

http://www.superbrands.com.pk/company-profiles/Shell.pdf

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Shell Group 7