Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd San Francisco, CA USA Portfolio: http://www.stevenheitman-ia.com Blog: http://stevenheitmaninformationarchitect.blogspot.com Contact: mailto@stevenheitman-ia.com LinkedIn: http://www.linkedin.com/in/stevenheitmania I N F O R M A T I O N A R C H I T E C T U R E: About Profile

I n f o r m a t i o n A r c h i t e c t & D e s i g n E x p e r i e n c e

Information  Architect  Specialist  User  Experience  Designer    

Profile    

II  architect  and  design  experiences…  

USER EXPERIENCE DESIGN RESEARCH How  may  I  help  you?  Information  Architects  and  User  Experience  Designers  do  research,  usually  accomplished  by  first  doing  a  needs  assessment  or  competitive  analysis,  using  methods-­‐of-­‐design  research  and  procedures.  These  documents  should  include:  specific  research  and  a  design  plan,  a  competitive  analysis,  wire  frame  mockups,  flow  chart,  schematics,  and  supporting  documentation.    

 Information  Architects  and  User  Experience  Designers  consult  closely  with  a  

client  or  corporation  to  determine  what  their  needs  will  be  prior  to  designing  and  implementing  a  Website  or  other  digital  design  products.    

 Who  has  to  use  all  of  these  online  products?      The  answer  to  that  question  is  clear  that  human  beings  use  Websites.  One  

meets  with  clients  or  stakeholders.  Then  interviews  subject  matter  experts.  This  defines  what  the  real  needs  are  for  a  client’s  business  requirements  and  for  end  users.  This  means  developing  a  viable  design  plan  report  and  solution  prior  to  implementation  of  digital  design  products.    

     

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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Understanding  requirements  for  design  plans  are  helpful  to  teammates.  In  the  long  run,  end  users  do  benefit  from  user-­‐centered  design.  Since  information  is  then  appropriately  structured  and  navigation  systems  developed,  end  users  can  more  effectively  use  a  Website  and  then  concentrate  on  using  it.  Information  Architects  and  User  Experience  designers  use  a  variety  of  software  programs  to  produce  required  documentation.    

 Axure  and  Adobe  Creative  Suite  (Visio,  OmniGraffle,  Inspiration)  are  software  

programs  used  by  Information  Architects  and  User  Experience  Designers  to  develop  and  produce  documentation  for  reports.  It  is  an  individual’s  choice  and  decision  to  use  software  programs  that  best  serve  their  particular  professional  goals.    

 Then  one  draws  wire  frame  mockups,  using  Adobe  Creative  Suite  or  other  

software  programs.  One  might  develop  a  few  working  prototypes  (wire  frame  mockups  or  online  working  prototypes).    

 Experienced  computer/Web  programmers  make  code  refinements.  

Information  Architects  are  primarily  concerned  with  the  conceptual  design  part-­‐of-­‐the-­‐project,  incorporating  user-­‐centered  design  into  every  digital  design  product.        USER-CENTERED DESIGN IMPROVES PRODUCTIVITY Developing  Websites,  other  digital  design  products,  or  online  training  programs  benefit  from  having  Information  Architecture  done  prior  to  implementation.  That  also  means  doing  usability  testing  and  continuously  making  evaluations  to  see  if  Websites  really  work—or  do  not  work.      

Doing  Information  Architecture  and  User  Experience  Design  prior  to  implementing  a  final  version  of  a  Website  may  save  a  corporation  a  lot  of  money  and  time.  If  the  Website  is  designed  to  work  right  and  more  usable,  end  users  will  desire  to  use  the  Website.    

 If  end  users  get  frustrated  when  online,  they  may  not  be  able  to  quickly  find  

information  they  want  to  get  at  and  say:  “forget  it.”  Information  Architects  figure  out  objectives—their  goal  is  to  create  meaningful  experiences  for  end  users—this  makes  using  online  products  easier.  That  means  incorporating  user-­‐centered  design  and  “best  practices”  in  all  design  products!  

 Since  Information  Architecture  and  User  Experience  Design  are  involved  

disciplines,  they  cannot  be  fully  elucidated  in  this  brief  synopsis.  Many  Information  Architects  and  User  Experience  Designers  have  completed  in-­‐depth  graduate-­‐level  programs  to  specialize  in  Information  Architecture  and  usability  testing.    

 

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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This  enables  them  to  specialize  in  Information  Architecture,  designing  navigation  systems—fully  integrated  navigation  systems  and  search  functions  for  design  products.  Other  aspects  include:  interaction  design,  developing  and  performing  usability  tests  after  production—prior  to  implementation.  Because  Information  Architecture  is  such  a  specialized  arena,  now  universities  are  beginning  to  develop  and  offer  advanced  degree  programs.    

 The  value  of  doing  Information  Architecture  and  User  Experience  Design,  

in  the  long  run,  reduces  usability  issues—lack  of  user-­‐centered  design.  It  can  save  corporations  money.    

 It  increases  productivity  for  their  work  force  and  raises  a  return  on  their  

investment  because  end  users  and  employees  are  better  able  to  use  Websites  or  other  design  products.    

 While  a  few  critics  may  interject  they  feel  it  is  not  worth  spending  extra  

money  for  an  Information  Architect  or  User  Experience  Designer,  viable  research  demonstrates  one’s  money  is  well  spent  on  Information  Architects,  User  Experience  Designers,  and  usability  experts.    

 For  increased  profit  margins  and  higher  productivity  for  end  users  (for  a  

variety  of  audiences—from  employees  to  people  who  use  the  Internet),  Information  Architects  and  usability  experts  design  Websites  that  work  more  effectively,  increasing  productivity  and  profit  margins  for  corporations.  

 

 Figure  1:  Axure    

Using  Axure,  creating  components,  prototyping,  and  diagrams  for  Websites  or  other  digital  products.  It  helps  to  automate  the  process  of  creating  high-­‐quality  documents  and  prototyping  (Figure  1).    

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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 Figure  2:  Card  Sorting    

I  work  with  clients  on  developing  excellent  blueprints  (conceptual  designs  promoting  user-­‐centered  design  principles).  Doing  design  research  and  card  sorting  (Figure  2)  helps  to  establish  user-­‐centered  design  for  a  Website  or  other  digital  products.     UNIQUE INFORMATION ARCHITECT, USER EXPERIENCE DESIGNER BACKGROUND—EXPERTISE My  educational  background  is  quite  unique.  That  makes  me  a  very  specialized  information  architect  and  user  experience  designer,  extending  into  product  management  and  project  management.  I  have  concentrated—on  many—if  not  all  the  aspects  from  design  research,  concept  generation  (brain  storming),  user  scenarios,  wire  frame  mockups,  prototyping,  usability  testing,  implementation,  and  system  testing.      Major  and  emphasis:  Information  Architecture  (IA),  Visual  and  Web-­‐Based  Designs,  Social  Media,  Usability  Testing,  Project  Management  (including:  Corporate  Training,  Instructional  Design,  Cognitive  and  Learning  Theories,  Needs  Assessment,  Instructional  Design  Models  and  Strategies,  ADDIE  Model).      

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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SUMMARY OF SKILLS My  design  research,  information  architect,  user  experience  design,  experience  architect,  interaction  design,  navigation  systems  design,  and  product  management/project  management  skills  include:    • Information  Architect  /  User  Experience  Design  Skills:    

Doing  user  experience  architect-­‐design  research,  needs  assessments,  audits,  competitive  analysis,  case  studies,  wire  frame  mockups,  flow  charts,  mapping  and  diagramming,  rapid  prototyping,  including  usability  testing,  questionnaires,  focus  groups,  extensive  reports  (able  to  work  in  agile  environment).    

• Computer  /  Web  Programming  Skills:    Mac  and  Windows  OS;  Inspiration,  OmniGraffle,  Visio;  Adobe  Creative  Suite:  InDesign,  Photoshop,  Fireworks,  Illustrator,  Acrobat,  Dreamweaver;  Aptana  Studio,  BBEdit;  HTML,  XHTML,  DHTML,  CSS,  HTML5  and  CSS3,  Ajax,  JavaScript,  Java,  UNIX,  Apache;  SEO;  Axure  (rapid  prototyping);  MS  Office,  MS  Project,  OmniPlan.  

• Project  Management  /  Team  Leadership  Skills:    Determining  goals  and  objectives  for  successful  outcome  on  team  projects,  understanding  milestones.  Keeping  deliverables,  projects  on  time.  Negotiating,  outsourcing,  managing  projects,  team  members  and  in-­‐house  design  groups;  able  to  build  a  cohesive  team  of  Information  Architects  or  other  required  team  members;  mentoring  Information  Architects.  Deliverables  and  projects  successfully  completed—dependable,  flexible,  productive,  conscientious—easy  to  work  with  on  diverse  teams;  very  effective  team  leadership,  excellent  communication,  product  management,  strategic  planning  for  complex  projects.  

• Education  /  Vocational  Skills:    Related  industry  work  experience,  vocational  training,  internships,  graduate  and  undergraduate  teacher’s  assistant,  contractual  work  experience,  consulting.  Degrees,  Certifications  are  in  Information  Architecture  and  Design.  Expertise  in  Information  Architecture  (IA),  user  experience  design  (UXD),  interaction  design  (IXD),  human-­‐computer  interaction  (HCI),  user-­‐centered  design,  human  factors,  research,  usability  testing,  and  management.

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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ABOUT IA / UXD EXPERTISE—MAEd THESIS REPORT—CREATIVE WORK  An  Online  Tutorial  for  Instructional  Designers  to  Learn  about  Information  Architecture    • The  IA  Model  (759  pp.)      Contents  Information  Architecture  and  Design;  User  Experience  Design;  user-­‐centered  design;  research;  usability  testing  (report  included  online  tutorial;  syllabus;  bibliography;  glossary).  Portfolios  required;  completion  of  multiple  internships  from  multiple  programs  (enables  me  to  better  interface  with  everyone  on  the  team,  mentoring  and  assisting  everyone  on  my  team,  and  others).   • http://www.stevenheitman-ia.com/html/MAEd.html    ABOUT IA / UXD EXPERTISE—MAIA THESIS REPORT—CREATIVE WORK  An  Online  Tutorial  for  Digital-­‐Media  Designers  to  Learn  about  Web  Navigational  Systems      • The  NS  Model  (195  pp.)    Contents  Information  Architecture  and  Design;  Navigational  Systems  Design;  User  Experience  Design;  user-­‐centered  design;  research;  usability  testing  (report  included  online  tutorial).  Portfolios  required;  completion  of  multiple  internships  from  multiple  programs  (enables  me  to  better  interface  with  everyone  on  the  team,  mentoring  and  assisting  everyone  on  my  team,  and  others).   • http://www.stevenheitman-ia.com/html/MAIA.html   HARD-COPY PORTFOLIOS—RESEARCH, IA / UXD, GRAPHIC DESIGN, DRAWING  

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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EXECUTIVE SUMMARY FOR MAEd  An  Online  Tutorial  for  Instructional  Designers  to  Learn  about  Information  Architecture    Introduction:  The  Instructional  Design  Plan  The  purpose  and  significance  of  this  Instructional  Design  Plan  Report  is  to  create  an  Instructional  Design  Plan,  using  The  ADDIE  Model.  Developing  an  online  IA  tutorial  for  Corporate  Trainers  or  others  to  learn  about  The  Creative  Information  Architecture  Model  (The  IA  Model)—current  trends  in  Information  Architecture  (IA).  Because  Information  Architecture  is  a  new  and  emerging  industry,  a  few  Universities  are  now  offering  graduate-­‐level  programs  to  learners.      

The  online  IA  tutorial  about  Information  Architecture  can  provide  or  supplement  a  learner’s  knowledge  base  about  the  professional  practice  of  Information  Architecture,  usability  testing,  and  Website  design.  This  Instructional  Design  Plan  and  Thesis  Report  are  comprised  of  eight  sections  that  detail  instructional  design  theories  of  Dick  &  Carey,  et  al.,  (2005),  including  an  online  IA  tutorial,  annotated  bibliography,  glossary  and  definitions,  and  syllabus.    

 In  addition,  items  were  reviewed  by  Senior  Information  Architects,  Director  

of  User  Experience,  Technical  Writer,  Writer  and  Editor,  and  Chief  Executive  Officer—documents  were  deemed  effective  tools,  resources,  and  accurate  with  regard  to  content  on  Information  Architecture  and  Usability  Testing.      The  Solution:  The  IA  Model    The  solution  is  for  Information  Architects  to  think  about  using  The  IA  Model—and  use  it.  It  is  a  required  component  to  building  Websites  because  using  a  good  model  gives  one  a  solid  framework  in  which  to  work.  That  means  nothing  is  left  to  guessing  about  user-­‐centered  design  prior  to  implementation.      

When  user-­‐centered  design  and  principles  are  taken  into  consideration,  end  users  can  easily  access  information  on  Websites.  When  an  Information  Architect  takes  a  systematic  approach  using  The  IA  Model,  research  revealed  that  this  method  was  more  effective.  The  IA  Model  is  comprised  of  eight  steps:      1. Design  Research,  2. Concept  Generation,  3. User  Scenarios,  4. Wire  Frame  Mockups,  5. Prototyping,  6. Usability  Testing,  7. Implementation,  and  8. System  Testing.    

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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Conclusion:  Use  The  IA  Model  and  Do  Usability  Testing      The  Information  Architect  does  research  and  brainstorming  to  come  up  with  high-­‐level  concepts.  It  is  necessary  to  do  this  for  an  Information  Architecture  Design  Plan  Report.  Completing  a  competitive  analysis  and  writing  a  report,  documents  requirements  for  Websites.    

 This  helps  a  client  to  define  their  end  users  and  their  business  plans.  Figuring  

out  what  the  patterns  will  be,  this  provides  clarity  with  regard  to  Information  Architecture.  Enabling  end  users  to  stay  found  and  wayfind  on  Websites,  then  implementing  clear  navigational  systems.  Building  in  affordances  for  end  users,  so  they  can  navigate.    

 Designing  clear  interfaces  and  for  consistency  in  interface  designs,  this  

provides  clarity  for  end  users.  Information  Architecture,  user-­‐centered  design,  and  usability  testing  improves  an  end  user’s  performance.  The  IA  Model  assists  Information  Architects  to  design  high-­‐quality  Websites.      

   

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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INFORMATION  ARCHTIECT  SPECIALIST,  USER  EXPERIENCE  DESIGNER,  RESEARCHER,  MANAGER,  MENTOR,  USABILITY  EXPERT/TESTER,  DIRECTOR—TESTIMONIALS  “Steven  left  no  doubt  regarding  his  information  architect,  user  experience  designer,  mentor,  director,  expertise  and  skills.  I  would  recommend  him  for  employment  opportunities  in  his  chosen  field—an  expert  information  architect  and  director.”    Ms.  Vergossen,  B.A.Sc.  Inhaberin  bei  familymeetsstudent  UG  (haftungsbeschränkt)      “Great  stuff!”    Ms.  Buda,  M.D.  Director  of  User  Experience  Managing  Director  Navigation  Arts      “Steven  has  made  a  serious,  thorough  study  of  Information  Architecture,  experience  design,  and  usability.  He  applies  his  past  experience  in  related  fields  intelligently  and  has  worked  hard  to  develop  his  expertise  in  his  chosen  field.  As  Steven’s  mentor  through  the  IA  Institute,  I  have  been  impressed  by  his  dedication  and  tireless  efforts  to  improve  and  grow  as  a  designer  of  user  experiences.”    Mr.  Crumlish,  A.B.  Director  of  Technology  The  Information  Architecture  Institute  

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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EXECUTIVE SUMMARY FOR MAIA  An  Online  Tutorial  for  Digital-­‐Media  Designers  to  Learn  about  Web  Navigational  Systems      Introduction  Navigational  Systems  and  Information  Architecture  provide  structure,  and  they  are  used  within  a  Website,  a  Web  page,  and  a  subsite—to  provide  a  clear  path  of  navigation  in  which  the  end  user  may  move  about  in  cyberspace  without  getting  lost.  Web-­‐based  research  revealed  that  the  end  user  may  find  himself  lost  and  may  experience  extreme  bouts  of  puzzlement  while  online.      

The  reason  effective  Navigational  Systems  and  Information  Architecture  need  to  be  designed  for  any  Website...without  experiencing  severe  problems  of  puzzlement  or  getting  lost  while  surfing.      

The  methodology  that  was  used  to  research  this  Thesis  Report  on  Information  Architecture  included:  a  review  of  Information  Architecture  related  literature,  field  activities  relevant  to  Information  Architecture,  exploration  and  review  of  fifteen  online  Websites  (heuristic  evaluations),  regarding  Navigational  Systems,  and  Information  Architecture.  

 The  Navigational  Systems  Model—The  NS  Model  1. Hierarchical  Navigational  Systems,  2. Global  Navigational  Systems,  3. Local  Navigational  Systems,    4. Integrated  Navigational  Systems,    5. Remote  Navigational  Systems,  6. Ad  Hoc  Navigational  Systems,  and  7. Search  Engines  in  Websites.  

 Conclusion  The  Model  contains  nine  sections.  The  Model  of  Seven  Commonly  Used  Navigational  Systems  relevant  to  Information  Architecture….        

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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EXCITING COMPONENTS TO DIGITIAL DESIGN PRODUCTS User  Experience  Design  and  Experience  Architecture  are  exciting  components  to  digital  design  online  products  and  technology,  including  product  management,  and  project  management.      Why?  Because  all  of  these  components  combined  together  really  make  for  superior  online  experiences  for  end  users.  Technology  requires  a  lot  of  different  designs,  usability,  user-­‐centered  design,  navigation  systems,  interaction  design,  and  information  architecture.  Since  end  users  rely  on  using  technology,  user  experience  designers  always  design  with  end  users  in  mind—from  Intranets  to  Websites,  to  any  digital  design  products,  and  for  mobile  devices.  In  essence,  design  research  and  experience  design  helps  us  to  better  understand  how  to  design  more  for  end  users  and  their  unique  needs.      My  focus  is  on  designing  products  being  introduced  into  the  market,  focusing  on  appropriate  user-­‐centered  design.  My  current  résumé  details  all  of  my  unique  work  experience  and  educational  background—congruent  with  an  education  and  experience  that  matches  what  I  do  as  a  professional.  Of  course,  many  constraints  limit  how  we  can  design  digital  design  products.  I  like  to  work  with  everyone  on  the  team,  including  stakeholders  and  engineers.  Doing  design  research  and  figuring  out  how  things  fit  well  together,  I  try  to  understand  business  requirements  and  all  the  different  requirements  of  end  users  (limitations  and  gaps).      Rapid  prototyping  (using  Axure  or  paper  prototyping)  gives  us  all  a  unique  advantage—since  it  enables  one  to  see  what  the  product  looks  like—prior  to  doing  programming,  which  is  time  consuming  and  quite  expensive.  Then  doing  usability  testing  gives  us  more  information  about  what  works  or  does  not  work  right  for  end  users.  Since  a  wide  variety  of  digital  design  products  and  social  media  are  being  designed  and  currently  developed,  interface  design  and  navigation  systems  design  are  paramount  to  successful  products.  I  also  use  my  drafting  and  sketching  skills  for  quick-­‐and-­‐dirty  drafts  of  conceptual  ideas.  Of  course,  I  developed  drawing  skills  from  all  the  different  design  programs.      DRAWING    

 

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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SPECIALIZATION: INFORMATION ARCHITECTURE DESIGN My  expertise  has  also  extended  deep  into  these  areas  and  components  for  Information  Architecture  and  User  Experience  Design—Information  Architecture  Design  for  Websites  or  other  digital  components:      1. Design  Research,  2. Concept  Generation,  3. User  Scenarios,  4. Wire  Frame  Mockups,  5. Prototyping,  6. Usability  Testing,  7. Implementation,  and  8. System  Testing.      SPECIALIZATION: NAVIGATION  SYSTEMS  DESIGN  

My  expertise  has  also  extended  deep  into  these  areas  and  components  for  Information  Architecture  and  User  Experience  Design—Navigation  Systems  Design  for  Websites  or  other  digital  components:      1. Hierarchical  Navigational  Systems,  2. Global  Navigational  Systems,  3. Local  Navigational  Systems,    4. Integrated  Navigational  Systems,    5. Remote  Navigational  Systems,  6. Ad  Hoc  Navigational  Systems,  and  7. Search  Engines  in  Websites.  

INFORMATION ARCHICTURE & NAVIGATION SYSTEMS DESIGN  

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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FOCUS—WEB ACCESSIBILITY—HTML5 & CSS3—USABILITY EXPERT While  my  main  focus  is  being  an  information  architect  and  user  experience  designer,  including  research  and  product  management.  I  am  not  a  computer/Web  programmer,  though  I  have  extended  my  training  and  taken  semester  long  courses  in  HTML5  and  CSS3,  including  vocational  training  in  computer/Web  programming  skills.  My  experience  extends  far  and  deep  into  being  a  usability  expert.      This  naturally  includes  designing  for  target  audiences.  That  extends  well  into  Website  organization  and  structure  (hierarchical  organization  linear  organization,  random  organization).  The  principles  of  visual  design  could  entail:  repetition,  contrast,  grouping  related  items,  and  alignment  for  enhanced  visual  unity.      Of  great  important  for  user-­‐centered  design  is  to  provide  end  users  with  accessibility  (universal  design  and  increased  accessibility);  accessible  design  benefits  search  engine  listing;  and  the  legal  requirements  for  accessibility—since  accessibility  is  the  right  thing  to  do—the  federal  government  is  promoting  accessibility  by  law.      Also,  the  W3C  has  created  the  Web  Accessibility  Initiative  (WAI)  that  creates  guidelines  and  standards  applicable  to  Web  content.  The  WCAG  2.0  gives  these  four  accessibility  principles—Perceivable,  Operable,  Understandable,  and  Robust  (POUR).      Other  considerations  include:  the  load  time  for  Web  pages,  the  perceived  load  time,  significant  content  above  the  fold,  adequate  white  space,  horizontal  scrolling  (Web  pages  that  scroll  down  too  long).  Then  the  good  design  of  navigation  systems  enable  end  users  to  wayfind  and  sense-­‐make  (navigate)  on  a  Website  or  on  other  digital  design  products.      Additional  design  considerations  for  mobile  device  design:  small  screen  size,  low  bandwidth  (slow  connection  speed);  limitations  of  font  sizes  color  and  media  issues—how  it  translates  into  increased  user-­‐centered  design—responsive  Web  design  is  also  important  for  increased  user-­‐centered  design.      HTML5 RULES    

   

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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SPECIALIZATION:  COMPUTER/WEB  PROGRAMMING—HTML5  &  CSS3  

My  expertise  has  also  extended  deep  into  these  areas  and  components  for  Information  Architecture  and  User  Experience  Design—Computer/Web  Programming  for  Websites  or  other  digital  components:      Internet  and  Web  basics;  HTML5  basics;  Web  design  basics;  cascading  style  sheets  basics  (CSS3);  Web  graphics  style  basics;  additional  CSS3  basics;  page  layout  basics  (HTML5  and  CSS3);  links,  layout,  and  mobile  design;  table  basics;  form  basics;  media  and  interactivity  basics;  Web  publishing  basics.      EXPERTISE—SKILLS  

• Design  research,  • Information  Architect,  • User  experience  design,  • User  experience  architect,  • Interaction  design,  • Navigation  systems  design,  • Wayfinding,  • User-­‐centered  design,  • Project/product  management,  • Technical  writer,    • Mentor,  and  • Usability.      PROFESSIONAL  QUALIFICATIONS—CREDENTIALS—EXPERT  

• AS  &  AA,  • BAIA,  • BFA  (did  not  complete  program),  • MAIA,  • ID&T  Cert.,  • TPW  Cert.  (equivalent  to  BATPW),  and  • MAEd.      

   

Steven  Heitman,  AS  &  AA,  BAIA,  MAIA,  ID&T  Cert.,  TPW  Cert.,  MAEd Information Architect User Experience Designer Project Manager San Francisco, CA USA

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DETAILS  

Please  refer  to  my  current  résumé  about  the  details,  regarding  my  educational  background  and  experience—since  it  is  so  extensive  and  very  specific  to  my  profession.    • http://www.stevenheitman-ia.com/html/resume_IA_SKILLS.html  I  am  looking  forward  to  meeting  with  you  in  person  for  an  interview.  Thank  you.    Regards,      Steven  Heitman