SHEFFIELD MAIN STREET REVITALISATION PROJECT

SHEFFIELD MAIN STREET REVITALISATION PROJECTCONCEPT DESIGN 2021

ABOUT SHEFFIELD + RESPONSE TO THE BRIEF

NATIVE FLORAPlant life, particularly flowering plants promotes serenityand spiritual wellbeing. For many people, being in natureand interacting with the natural world, brings a sense ofpeace, tranquility, and feelings of connectedness - withself, others and a higher power.

Sheffield - located at the foothills of Mount Roland isablaze with colourful wildflowers in spring. Thebreathtaking diversity of these wildflowers is astounding -mosaics of kaleidoscopic colour paired with naturalarchitecture. Ranging from flowering plants, terrestrialorchids and low-lying shrubs to ferns, mosses and fungi –Sheffield has them all. It is this wild beauty that iscaptured in the works that comprise this proposal.

This concept proposal aims to present engaging,interactive, site-specific and integrated artworks thatexpress the relevance and importance of the naturalworld Sheffield, Kentish and the surrounding areas.

The conceptual framework will theme on flowering plantsthat connect with the local environment as well as thosegrowing in adjacent proximity of the mountains.

The approach is to create triffid-like blooms that have astrange hyper-real appearance and mechanical quality tothem. Curvilinear and brightly coloured floweringsculptural forms burst with a kaleidoscope of colour (seeindicative designs). Colour and form are an extremelyimportant visual aspect of the design providing aestheticvalue to the sculptures but also creating a very desirableoutdoor magnet to attract people to the Main Streetprecinct.

Whilst the design for the artworks are based on realflowers, the designs are not intended to be exact replicasof the original flowers.

APPROACH TO THE SITE‘GATEWAY’ TO MAIN STREET

The brief stated the desire for the signage to “create acultural corridor linking the eastern end of Main Street tothe central business district” as well as “the welcomesignage causing someone to slow or stop and pass sometime in the town”.

When reviewing the artwork opportunities along thestreetscape, it was felt that the biggest impact would beto create a ‘gateway’ to Main Street.

The artwork on the eastern end of Main Street (corner ofClaude Road and Main Street) would have theopportunity to be seen in association to the WelcomeSign - creating greater impact on this corner, increasingthe chances of tourists wanting to ‘turn left’.

WELCOME SIGN

ARTWORK GATEWAY

EAST

POTENTIAL ARTWORK ZONE + ‘SELFIE SPOT’

OPPOSITE TO THE SIGN

PART 01 - WELCOME TO SHEFFIELD SIGNAGE

WELCOME SIGNAGE SITE RESTRICTIONSSITE CONSTRAINTS

The sign design took into consideration the following:

1. Sign to be readable at speed by a passenger in a car2. Artistic flair to entice passers by into the town3. Height to be no higher than 1200mm above FFL4. Length to be no longer than 7000mm5. Size of text should be readable from 30m away6. Font should be readable from 30m away7. Design will be appropriate and relevant to Sheffield8. Materials need to be durable for the environment9. Sign should be static with no moving parts

MAIN VIEWING LOCATIONAIM TO GET CARS TO STOPAND TURN LEFT TO MAIN ST

‘SELFIE SPOT’ OPPOSITETO THE SIGN TO ENSURETOURISTS DO NOT STANDON ROAD

SELFIE SPOT TO BEINTEGRATED WITH THEARTWORK + SEATING

RESTRICTIONS WITHIN THIS

ZONE

PROPOSED WELCOME SIGN

SECONDARY VIEWINGANGLE TO WELCOMESIGN FROM RAILTON

APPROACHPART 01 - WELCOME TO SHEFFIELD SIGNAGE

Signage is an artform that has been around for centuries, and like any creative field with a long history, it has its own fads and fashions that come and go withtime. Font, colour, design are vital elements that help refresh entrance ways into townships and cities across the globe so emphasis will be placed on theseelements when designing the Welcome to Sheffield sign.

As the overall concept that we’ve developed for the revitalisation project is about the natural environment, the welcome sign for Sheffield will also be designedin this vein, echoing the contemporary approach used in the historic interpretive signage as well as elements from the public art sculpture.

Building on the notion of “Tasmania’s Outdoor Art Gallery’’, the welcome sign will be an installation of elements clustered in the landscape, brightly colouredto reflect the Town’s numerous murals. Each letter will be created as a geometric rectangular box with the letter raised on low metal pins that are attached tothe front face of the box. On the following sides (front, left-hand side and right-hand side) there will be a floral form that is diecut into the metal (referred todiecut in the drawings). This will subtly link the welcome sign back to the other design elements and sculptural forms of the street revitalisation project.

The main view point, the approach from Cradle Mountain on Claude Road has been considered the main view point, with the Railton approach being the minorview point.

BELOW: INDICATIVE VIEW OF SIGN AS SEEN FRONT ON FROM CLAUDE ROAD

DIECUT BLOOM MOTIFS(EACH LETTER HAS A DIFFERENT BLOOM)

SIGNAGE _ LETTER DETAIL







SIGNAGE _ OPTIONSIGN FLUSH WITH FOOTPATH

Welcome sign located inside Lot 121 with minimal impactas sign is set flush with footpath, with a consistent depthacross frontage.

Sign extends approximately 745mm into Lot 121.

Viewpoint from Railton approach is most restricted,however the power pole is the main visual intrusion inthe viewing of the sign from this approach.

Image below:Diagram of sign layout showing spacing + setback.

Image adjacent:A. Pedestrian view from footpath _ Railton ApproachB. Vehicular view from 30m away _ Railton ApproachC. Vehicular View from intersection to Claude Road

A

B

C

SIGNAGE _ ALTERNATE VIEWALTERNATE VIEW _ CLAUDE ROAD APPROACH

Image adjacent:A. Potential View from ‘selfie spot’ / artworkB. Vehicular view from 30m away _ Claude Rd ApproachC. Vehicular View from intersection to Main Street

LIGHTING OPTIONS

Lighting to the sign was not included within the originalscope of works, however the sign could be internally lit tocreate greater street presence in the evening.

Laser cut flower motifs to the front and sides of the signwould be illuminated with an internally located lightsource.

A

B

C

SIGNAGE _ INDICATIVE STREET VIEW CLAUDE ROAD APPROACH

PART 02 - HISTORICAL SIGNAGE

SHEFFIELD HISTORY SIGNAGE INVENTORYHISTORIC SIGNAGE NOMINATED WITHIN THE PROJECT BRIEFCURRENTLY INCLUDED IN THE SCOPE OF WORKS (SHOWN IN RED)

NUMBER SITE ADDRESS01 Kentish Museum 93 Main Street, Sheffield02 Whitworth Pounder Gun 93 Main Street, Sheffield (Kentish Museum)03 Baptist Tabernacle + Hall 104 Main Street, Sheffield04 Seashells at Sheffield 112 Main Street, Sheffield05 Sheffield Steam + Heritage Centre 14 Spring Street, Sheffield06 Old Salvation Army Hall 109 Main Street, Sheffield *

The nominated sites listed above have been included within the project budget.

Additional Historic sites could be added to expand the Historical Walk.

Indicative research has been undertaken as part of this concept design package. Greater research andconfirmation of + 75significant sites would need to be undertaken in consultation in the next stage ofthe project should additional sites be added. Page 74 of the “Sheffield Refresh” details ‘buildings ofcharacter’. The historical walk could be further expanded to also include an ‘buildings of character /architectural tour’.

Initial suggested addresses on Main Street nominated below:ADDITIONAL HISTORIC SIGNAGE NOT WITHIN THE PROJECT BRIEFCURRENTLY NO BUDGET TO INCLUDE IN THE SCOPE OF WORKS (SHOWN IN GREEN)

NUMBER SITE ADDRESS01 The Emporium 38A Main Street, Sheffield02 Sheffield Hotel 38 Main Street, Sheffield03 Slater Country Store 52 Main Street, Sheffield04 Sheffield’s First Store 60 Main Street, Sheffield05 Uniting Church 78 Main Street, Sheffield06 War Memorial Corner of Main + Henry Street, Sheffield07 York, Schmidt & Co 59 Main Street, Sheffield08 Sheffield Town Hall 66 High Street, Sheffield

*Note: the site / address for the Old Salvation Army Hall will need to be confirmed.

MAIN STREET, SHEFFIELD 1955

ARTWORK CONCEPT – HISTORICAL SIGNAGE INDICATIVE PLAQUE

PART 02 _ HISTORICAL SIGNAGEHISTORIC SIGNAGE NOMINATED WITHIN THE PROJECT BRIEFCURRENTLY INCLUDED IN THE SCOPE OF WORKS (SHOWN IN RED)

PART 02 _ HISTORICAL SIGNAGEADDITIONAL HISTORIC SIGNAGE NOT WITHIN THE PROJECT BRIEFCURRENTLY NO BUDGET TO INCLUDE IN THE SCOPE OF WORKS (SHOWN IN GREEN)

PART 03 - ARTISTIC ELEMENTS

ORIGINAL APPROACHPART 03 - ART INSTALLATIONS

Flos Legere will create a truly distinctive character for the Sheffield Main Street Revitalisation Project, which is best expressed as large metal triffid-like bloomsthat have a strange hyper-real appearance and mechanical quality to them. Individual and clustered flowers twist and turn as they reach for the sunlight.

This public sculpture is central in softening the built form of this environment as well as adding pedestrian and vehicular visual interest in the city with anoutdoor lifestyle and a highly marketable tourist image.

This developed concept which sits at various positions along the streetscape incorporates curvilinear and brightly coloured flowering sculptural forms that arebursting with a kaleidoscope of colour (see indicative design). Colour and form are an extremely important visual aspect of the design providing aesthetic valueto the sculptures but also creating a very desirable outdoor magnet to attract pedestrian traffic along the scenic walkway (both community and visitors) onclear days. The sculptures will act as landmark destination points for the community as well as activate the path, creating a truly distinctive character within thestreetscape.

This developed concept will be fabricated from a flat and tubular high grade metal alloy (5083 aluminium) that is made for the marine environment. Thesculptures will be vibrantly coloured using two pack automotive paint - a polyurethane combination that provides a finish that is exceptional in its resistance tomoisture and staining. Two pack paint delivers a durable, hardened surface that is available in a wide range of textures and practically unlimited colour optionswhilst offering greater protection against damage (durability and longevity in the external environment).

Please note the colours of the sculptured flowering forms are indicative and have not yet been finalised.

Day and Night ExperienceSite powered LED colour-changing lighting could be incorporated into the inner petal area of the sculptural flowering forms.

The inclusion of lighting will create another dimension to the works, subtly illuminating the inner bloom in coloured light at dusk and throughout the night,activating the ambience of the site and the sculptural works, creating an additional viewing experience for the artworks.

At this stage there has been no allowance made within the budget associated with lighting, however this can be refined in the next stage of the project shouldlighting be desired.

PART 03 _ FLOS LEGERE

PROJECTGENERAL NOTES triebSTUDIO art+DESIGNPO Box 3115 CAIRNS QLD 4870

DATE

PROJECT PHASE

SHEFFIELD MAIN STREET REVITALISATION PROJECT

JANUARY 2021

(PUBLIC ART SCULPTURE) CONCEPT DESIGNe. [email protected]. 0410 609 001

SCALE

DIMENSIONS IN MM

EXTENT OF ARTWORK CURRENTLY INCLUDED WITHIN THE PROJECT SCOPENOT ILLUSTRATING ASSOCIATED SEATING ELEMENTS (EXPLAINED IN PART 04)

BLOOM 01 BLANDFORDIA PUNICEA

“CHRISTMAS BELLS”

BLOOM 02 WAHLENBERGIA STRICTA

“NATIVE BLUEBELL”

BLOOM 03 BELLENDENA MONTANA

“MOUNTAIN ROCKET”


DATE

PROJECT PHASE


JANUARY 2021


SCALE

DIMENSIONS IN MM

PART 03 _ FLOS LEGERE - BLOOM 01BLOOM 01: BLANDFORDIA PUNICEA “CHRISTMAS BELLS”

LOCATION 01

Note: Shown as full set of blooms.Full set may not be within original budget

109 Main St

The Honey Factory


DATE

PROJECT PHASE


JANUARY 2021


SCALE

DIMENSIONS IN MM

PART 03 _ FLOS LEGERE - BLOOM 02BLOOM 02: WAHLENBERGIA STRICTA “NATIVE BLUEBELL”

LOCATION 02



DATE

PROJECT PHASE


JANUARY 2021


SCALE

DIMENSIONS IN MM

PART 03 _ FLOS LEGERE - BLOOM 03BLOOM 03: BELLENDENA MONTANA “MOUNTAIN ROCKET”

LOCATION 02


PART 03 _ FLOS LEGERE – ARTISTIC IMPRESSION (CURRENT BUDGET)

PART 03 _ FLOS LEGERE – ARTISTIC IMPRESSION (EXPANDED BUDGET)

PART 03 _ FLOS LEGERE – VIEW DOWN MAIN STREET (CURRENT BUDGET)

PART 04 - SEATING

PART 04 _ SEATINGSEATING WITHIN LANDSCAPE MASTERPLAN

The landscape masterplan and associated working drawings had already nominated seatinglocations along the revitalisation project.

Seating Type 01: Custom seating will be designed to be part of the Part 03 _ Artistic Elements. “Artistic Seating” will be delivered at the same time as the artwork components.

Seating Type 02: Standard ‘Sheffield’ seating to match existing branded high back benches.

SEATING TYPE 01 _ CUSTOM SEATING (3 SETS REQUIRED)

SEAT DESIGN:Seating will be created to sit alongside the 3d Artistic elements from part 03. Instead ofbench seating, ‘bloom stumps’ will be created to be part of the streetscape artwork.

Overall “bloom stump” quantities and strategy may change dependent on scope of part 03.Should artwork brief / scope of works change in relation to 3d artistic elements, quantityand scope of seating may change accordingly.

Image shown adjacent is of larger bloom cluster and increased seating.

Documents

SHEFFIELD MAIN STREET REVITALISATION PROJECT