“SHEETAL - · PDF fileGuiness Securities Limited 2000 •Proprietorship M/s. Shree Shital Industries was incorporated 2013 •Conversion of Proprietorship Firm to Partnership Firm

The presentation has been prepared by Guiness Securities Limited for “SHEETAL COOL PRODUCTS LIMITED” (“Company”) in context of forthcoming Initial Public Offer (IPO) of the company.

In preparing this document, we have relied upon and assumed, without any independent verification, the accuracy and completeness of all information provided by Issuer Company. This document contains certain assumptions, which the company considers reasonable at this time and which are subject to change. Any calculations or forecasts produced within this document are indicative and subject to change.

This Investor Presentation has been prepared by Guiness Securities Ltd in consultation with Sheetal Cool Products Limited and does not constitute a prospectus or placement memorandum or an offer to acquire any securities. This presentation or any other documents or information (or any part thereof) delivered or supplied should not be deemed to constitute an offer.

For details on IPO (specially risk factors), recipients are requested to refer to the Prospectus available at : http://www.sebi.gov.in/filings/public-issues/oct-2017/sheetal-cool-products-limited_36218.html

Guiness Securities Limited


2000

•Proprietorship M/s. Shree Shital Industries was incorporated

2013 •Conversion of

Proprietorship Firm to Partnership Firm - M/s. Shree Shital Industries

•Name of Partnership Firm was changed to Shital Cool Products

•Conversion of Partnership firm to a Private Limited Company

2017 •Conversion of

private limited into a public limited Company

• Initial Public Offering (IPO)

MILESTONES COMPANY INFO

• Bhupatbhai D. Bhuva

• Dinesh Kumar D. Bhuva

• Sanjay D. Bhuva

• Naynaben B. Bhuva

• Kajalben D. Bhuva

• Asmitaben S. Bhuva

Promoters

• G I D C, Plot No. 78-79-80, Amreli-365601, Gujarat, India

Registered Office Address

• +91 79-26421701 Telephone

•http://www.sheetalicecream.com/ Website

• [email protected]

Email ID

http://www.sheetalicecream.com/


• Bhupatbhai D. Bhuva

• Aged 39 years

• Managing Director

• 15 years of experience

• Dineshkumar D. Bhuva

• Aged 46 years

• Whole-time Director


• Sanjay D. Bhuva

• Aged 37 years

• Whole-time Director


• Nayanaben B Bhuva

• Aged 38 years

• Promoter

• Kajalben D. Bhuva

• Aged 46 years

• Prmoter

• Asmitaben S. Bhuva

• Aged 39 years

• Promoter


SHEETAL COOL PRODUCTS LTD

Milk & Milk Products

Ice Cream

Milk Curd/

Butter Milk

Lassi Sweets

Snacks

Wafers Namkeen Fryms

Bakery

Breads Pav Cake

Product Range



The Company has a manufacturing unit spread over an area admeasuring

around 5314.66 square meters (approximately) at Amreli, Gujarat

The Company is involved in producing and processing of milk and milk products, snacks and bakery items.

The Company is an ISO 22000:2005 & ISO 9001:2015 certified in respect of manufacture of

Ice-cream, milk & milk products, mango ras, lassi, curd, flavoured milk, masko, wafers, namkeen, fryums and bakery products.

The Company’s product portfolio enables it to cater to a wide range of taste preferences and

consumer segments, including adults and children. The Company has a manufacturing unit spread over an area admeasuring around 5314.66

square meters(approximately) at Amreli, Gujarat The Company has employed 22 employees (including skilled, semi-skilled) and 275 personnel

on contract basis & as of August 31, 2017, it has 210 no. of distributors and 8 superstockists which covers urban, semi-urban and rural markets.

The Company impart continuous training to their employees, which helps the organization

stay abreast of the rapidly changing preferences and taste of consumers.



> Experienced Management Team

> Quality Assurance and Standards

> Diversified Product Portfolio and Customer Base

> Understanding consumer preferences, and product development capabilities

> Increasing market share and presence

> Focus on strengthening of our brands

> Operation driven by customer satisfaction

> Improving operational efficiencies

STRENGTHS

STRATEGIES


Products EXISTING PROPOSED

(unit per year) 2015 2016 2017 2018 2019 2020

Ice cream (litres)

Total Production Capacity 750,000 1,300,000 1,450,000 2,000,000 2,500,000 3,000,000

Capacity Utilisation 740,244 1,257,300 1,207,115 1,900,000 2,400,000 2,800,000

Mango Ras (litres)

Total Production Capacity 40,000 40,000 45,000 60,000 60,000 120,000

Capacity Utilisation 39,340 17,000 30,557 55,000 500,000 1,100,000

Milk (litres)

Total Production Capacity 5,000,000 12,500,000 13,500,000 15,000,000 17,000,000 19,000,000

Capacity Utilisation 4,934,400 11,038,600 13,330,200 14,800,000 16,000,000 18,000,000



(unit per year) 2015 2016 2017 2018 2019 2020

Lassi (litres)

Total Production Capacity 1,500,000 4,500,000 5,000,000 3,000,000 2,500,000 2,000,000

Capacity Utilisation 1,446,400 4,224,000 4,979,000 2,800,000 2,400,000 1,800,000

Buttermilk (litres)

Total Production Capacity 700,000 1,500,000 1,800,000 2,000,000 2,500,000 3,000,000

Capacity Utilisation 687,700 1,621,200 1,758,100 1,800,000 2,400,000 2,900,000

Curd (litres)

Total Production Capacity 15,000 3,00,000 1,000 7,50,000 8,50,000 10,00,000

Capacity Utilisation 14,010 2,93,450 635 7,50,000 8,40,000 10,00,000

Masko (kilograms)

Total Production Capacity 9,50,000 50,00,000 60,00,000 - - -

Capacity Utilisation 45,78,900 55,49,490 - - - -



(unit per year) 2015 2016 2017 2018 2019 2020

Namkeen (kilograms)

Total Production Capacity - 1,00,000 2,00,000 300,000 7,00,000 12,00,000

Capacity Utilisation - 91,200 2,08,224 300,000 7,00,000 12,00,000

Fryms (kilograms)

Total Production Capacity - 90,000 8,00,000 1,000,000 15,00,000 20,00,000

Capacity Utilisation - 68,000 7,30,184 900,000 15,00,000 20,00,000

Bakery (kilograms)

Total Production Capacity - - 8,000 9,000 12,000 15,000

Capacity Utilisation - - 6,580 9,000 12,000 15,000



Particulars As at March 31, As on June 30,

2014 2015 2016 2017 2017

I. EQUITY AND LIABILITIES

(1) Shareholder's Funds

(a) Share Capital 149.72 200.00 500.00 500.00 500.00

(b) Reserves and Surplus (96.20) (83.36) 112.80 318.65 377.06

(2) Share Application Money Pending Allotment - 215.50 - - -

(3) Non-Current Liabilities

(a) Long-Term Borrowings 740.79 781.50 423.33 972.37 1,201.00

(b) Other Long Term Liabilities 62.80 66.98 512.29 780.79 1,376.44

(c) Defferd Tax Liability(Net) 42.18 29.13 43.79 77.24 70.84

(4) Current Liabilities

(a) Short-Term Borrowings - - - 168.62 0.31

(b) Trade Payables 76.85 194.34 533.91 1,424.56 1,154.12

(c) Other Current Liabilities 332.96 150.98 145.36 304.14 367.18

(d) Short-Term Provisions 0.06 0.30 49.00 58.00 76.80

Total 1,309.16 1,555.36 2,320.49 4,604.36 5,123.76

II.ASSETS

(1) Non-Current Assets

(a) Fixed Assets

- Tangible Assets 1,079.77 1,248.46 1,430.71 3,023.35 3,129.99

(e) Other Non Current Assets - - 23.85 13.03 -

(2) Current Assets

(a) Inventories 178.14 243.73 453.97 992.03 1,290.40

(b) Trade receivables 15.36 16.94 87.57 241.10 423.77

(c) Cash and Cash Equivalents 4.01 15.78 25.99 125.46 96.90

(d) Short-Term Loans And Advances - - 221.75 125.11 55.59

(e) Other Current Assets 31.89 30.45 76.63 84.29 127.12

- - - -

Total 1,309.16 1,555.36 2,320.49 4,604.36 5,123.76

(In Lakhs)


Particulars For the year ended March 31, As on June,

2014 2015 2016 2017 2017

Revenue

Revenue From Operations ( Net of Taxes ) 643.92 4,490.05 12,524.63 15,450.74 4,933.31

Less: Excise Duty - - - -

-

Other Income 0.12 0.34 3.33 12.14 1.56

Total Revenue 644.04 4,490.40 12,527.96 15,462.88 4,934.88

Expenses:

Cost of Material Consumed 480.55 3,291.39 10,374.19 12,610.19 3,886.47

Purchase of Stock-in -Trade - - - -

Changes in inventories of finished goods,work-in-progress and

Stock-in-Trade - - - -

Employee benefit expenses 9.61 39.81 173.12 303.70 53.24

Financial Cost 19.27 98.19 32.52 63.65 28.48

Depreciation and amortization expenses 40.92 214.74 217.92 370.35 146.75

Others Expenses 147.71 846.49 1,494.67 1,806.16 736.09

Total Expenses 698.06 4,490.61 12,292.42 15,154.06 4,851.03

Profit before exceptional, extraordinary items and tax (54.02) (0.21) 235.54 308.82 83.84

Less: Exceptional Items - - - - -

Profit before extraordinary items and tax (A-B) (54.02) (0.21) 235.54 308.82 83.84

Profit before tax (54.02) (0.21) 235.54 308.82 83.84

Tax expense :

Current tax - - 24.72 68.39 31.83

Deferred Tax 42.18 (13.06) 14.67 33.44 (6.39)

Income tax relating to earlier year - - - 1.13 -

MAT Tax - - 23.85 - -

Mat Assets - - (23.85) - -

Profit/(Loss) for the period After Tax- PAT (96.20) 12.85 196.16 205.85 58.41

(In Lakhs)


Valuation: If we annualize the earnings as on June 30th, 2017 (EPS: 4.68) then the asking price is at a P/E of 17.09. On performance front, the company has posted consistent Operating Profits whereas the Net Profit has tremendously grown from negative to positive.

Particulars For the year ended March 31, As on

June 30,

2014 2015 2016 2017 2017

Restated PAT as per P& L Account (In Lakhs) -96.20 12.85 196.16 205.85 58.41

Number of Equity Shares outstanding at the end of the Year/Period (In

Lakhs) 14.97 20.00 50.00 50.00 50.00

Net Worth (In Lakhs) 53.52 116.64 612.80 818.65 877.06

Earnings Per Share

Basic & Diluted -6.43 0.64 3.92 4.12 1.17

Return on Net Worth (%) -179.77% 11.01% 32.01% 25.15% 6.67%

Net Asset Value Per Share (Rs) 3.57 5.83 12.26 16.37 17.54

Nominal Value per Equity share (Rs.) 100 100 100 100 100


The revenues have shown a continuous growth

through the years. In this short duration, the

company has come a very long way. The rising

EBDITA shows the good health & growth

potential of the company. The increasing Net

Worth shows a good financial situation of the

company.

644.04

4,490.40

12,527.96

15,462.88

4,934.88

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

2014 2015 2016 2017 Jun-17

Total Revenue (in Lakhs)

6.17

312.72

485.98

742.82

259.07

0

100

200

300

400

500

600

700

800

2014 2015 2016 2017 Jun-17

EBDITA (in Lakhs)

53.52 116.64

612.80

818.65 877.06

-

100.00

200.00

300.00

400.00

500.00

600.00

700.00

800.00

900.00

1,000.00

2014 2015 2016 2017 Jun-17

Net Worth (in Lakhs)


KEY: PAT - Profit After Tax EPS - Earning Per Share PE Ratio – Price to Earnings Ratio RONW - Return on Net-Worth NAV – Net Asset Value MKT CAP- Market capitalisation

Particulars REVENUE PAT

EPS PE Ratio* RONW NAV MKT CAP**

(in Cr) (in Cr) (in Cr)

Prabhat Diary Limited 1130.92 27.30 2.82 55.13 4.89% 57.06 1211.67

Hatsun Agro Product Limited 4205.28 133.97 8.80 74.92 38.59% 22.81 10453.96

*PE Ratio has been calculated on market price as on 28th September2017. **Market Capitalisation has been calculated as on 28th September2017.


To purchase additional plant & machineries at the existing

manufacturing facility

Funding of working capital requirements of the Company

General Corporate Expenses

Issue Expenses

Particulars Details

Issue Open 16th October 2017

Issue Close 18th October 2017

Issue Type FIXED PRICE

Issue Size 2400 LAKHS

Face Value Rs 10

Issue Price Rs 80

Market Lot 1600

Lot Value Rs 128000

Listing On BSE SME

Lead Manager

GUINESS CORPORATE ADVISORS PVT LTD

Registrar KARVY COMPUTERSHARE PRIVATE

LIMITED

Besides the above mentioned prime objective of the

issue, the company also seeks to achieve the benefits of

listing on the SME platform of BSE Ltd which will

enhance the corporate image and brand name of the

Company.


Sheetal Cool Products Ltd. website

http://www.sheetalicecream.com Sheetal Ice Cream Corporate

https://www.youtube.com/watch?time_continue=56&v=NGz61uD0MYA

Sheetal Manufacturing Process

https://www.youtube.com/watch?v=65EHaMAZKGk

http://www.sheetalicecream.com/





Documents

“SHEETAL - · PDF fileGuiness Securities Limited 2000 •Proprietorship M/s. Shree Shital Industries was incorporated 2013 •Conversion of Proprietorship Firm to Partnership Firm