SHDN Media Kit

8/8/2019 SHDN Media Kit

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integratedmediaprogram

ContaCt your Account Manager

WHY online?


Advertisers around the world arediscovering it is more important than everto put their message in front of their bestcustomers. CMNM Interactive offers ahighly desirable, unique user base withcontent-targeted placement opportunities,

dynamic ad formats and proven success.CMNM Interactive’s online and printadvertising opportunities rival that of any other format. Maybe it’s time to trysomething new?

Multi-chal Ad

Ica Tut/

Liklihd t Buy.

Seeing productsand servicesadvertised inmultiple channelsincreased bothconsumer trust inthem and likelihoodto buy. Nearly halo respondents(48%) said seeinga product in thenewspaper aterseeing it onlinewould make them

trust the productmore. More thanhal that group(52%) said theywould be morelikely to purchasethe product i theysaw a newspaperad or a productthey already knewabout rom theinternet.

smart

01

0203

05

06

07

As part o a print and online

network spanning rom

Grand Junction to Winter

Park markets, CMNM (or

publication) can help build

awareness on local, national

and global levels.

REACH ONLINE & PRINT AUDIENCESeXPoSURe

04

SIZES + SPECSNICHE

PRODUCTS SDMPRATESMEASURABLE

RESULTSBENEFITS AUDIENCEONLINE

NETWORK WHy ONLINE? SUMMERy& REFERENCE

08

Sky-Hi Daily NewS

01 GandJnctionFeePess

02 CitizenTelegam

03 GlenwoodSpingsPostIndependent04 EagleValleyEntepise

05 TeAspenTimes

&SnowmassSn06 VailDaily

07 SmmitDailyNews08 Sky-Hi Daily News

www.SkyHiDailyNews.com





BeneFiTS


According to Comscore, newspaper website visitors index extremely highagainst those who transact nancialservices online, buy cars via online,and are most interested in technology,entertainment and travel. Bottom line:

Newspaper website users are more likely to use these services than others.

Ad targetingprovides a uniqueopportunity tospeak directly

to your desiredaudience. Weoer a variety oconsumer targets,including: Content(entertainment/ business/news),Geography (region/ DMA/state/zip),and Day-Part(time o day/dayo week).

Because of newspaper’s local credibility, onlinenews users havesaid they are morelikely to contact theadvertisers that appear on thesesites than those

that appear onother media sites.

Ads on branded content sites are morelikely to increase message association andpurchase intent or auent audiences.

4.8

2.42.1

1.8 1.7

3.1

Online newspaperreaders are aunique class of highly-engaged consumers whohave madenewspaper websites an integral part of their dailylives. They seekinformation,conduct product researchand executetransactions whileon these sites.

online trends

56%more when displayed on

local newspaper websites,outperorming local TV

stations, portals and onlineyellow pages.

MESSAGE

ASSOCIATION

BRAND

FAVORABILITY

PURCHASE

INTENT

Visitors trust online advertising

aD eFFeCTiVeNeSS, $75k+

Branded Content Sites Market Norms

+55%

+33%+24%

Lcl wspp sis 46%

Lcl wspp sis 40%

Local TV station sites 44%

City guides 42%

Portals 37%

Local magazine sites 42%

Online yellow pages 34%

Portal users 37%

Overall online consumers 34%

Percentage o users taking actionater seeing local advertising by site( Buy, Research, Visit Store, etc. )

Local media sites attract consumers

who spend more money online.Percentage o users who spent$500+ online in the past 12 months.

smart

SIZES + SPECSNICHE









aUdience

If you’re looking for a medium that reachesan audience comprised of the most afuentand inuential consumers, and one that’sgrowing every single day, we have it. Moreand more, people are turning to us to forour relevant, dynamic content and they are

staying longer and longer. Which means your message gets the best exposure within your local markets.

Percentage o audience thatplans to purchase products

in the next 6 months.

73% travel

60% wine or liquor

58% books

56% movies/tickets

51% music/cds/dvds

43% sporting goods

42% ofce supplies

39% pet supplies

37% salon/barber

34% urniture

33% eye/sunglasses

29% owers

27% home decorating

17% large appliances

16% jewelry/accessories

13% nail salon

83% o ALL visitorsshopped at a localstore last year

PURCHASE INTENT CMNM SITES COMBINED MONTHLy PAgE vIEWS / 1ST QUARTER 2010 SITE INTERESTS

THE AUDIENCE | employed, educated & affluent


cmnm W h 2.7m pw

800K

700K

600K

500K400K

300K

200K

100KGFP GPI VDn SDn SHn ATD

SIZES + SPECSNICHE



NETWORK WHy ONLINE?

Today, the Internet is certainly the most valuable information resource there is,

with over 800 million people using it everyday. And 1/3 of those internet users

prefer and go to local newspaper websites.

SUMMERy& REFERENCE


Peoplewovisittissiteaelielytovisitsitesintesecategoies:

tavelagents 1.7xweate 1.5x

amily/genealogy 1.5x

news 1.5xtv 1.5x

senios 1.5x

politics&commenta 1.5xgovenment 1.5x

otel/esot 1.5xailines 1.5xdiectoies/seac/g 1.5x

omedeco&design 1.5x

e-cads 1.4xaning 1.4x

onlinetading 1.4x

aGe eDuCatIon

70%degree

GenDer

51%Female

raCe

75% all between35 - 50+ years old

70% have atleast a 4-yearcollege degree

CMNM’s onlineproducts appeal equallyto both men + women

90% o CMNMsite visitors are

Caucasian90%Cauc.

75%35-50+

InCome

Site visitors havehigh incomes

36%$100k+





online neTWoRK

Your regional marketing solution is only aphone call away. Colorado Mountain NewsMedia distributes more than 300,000printed publications each week, and our web sites welcome more than 500,000people, engaging audiences in more than

2.7 million page views per month.

Please visit us at www.ColoradoMountainNewsMedia.com to see the power o our ull portolio


MORe ONliNe PRODUCTS

SIZES + SPECSNICHE



NETWORK WHy ONLINE?

www.GJFreePress.com

www.VailDaily.com

www.PostIndependent.com

www.SummitDaily.com

www.AspenTimes.com

www.SkyHiDilynws.c

Please visit us at www.ColoradoMountainNewsMedia.com to see the power o our ull portolioMORe ONliNe PRODUCTS

10 UNIQUE WEBSITES AvAILABLE


SUMMERy& REFERENCE






SiZeS + SPecS

Part of being effective is being exible.That’s why CMNM Interactive offers somany advertising formats at such a wide variety of price points. From video tosimple text links, you can count on us tohave the right format for the message you

want to deliver through our customizedsolutions. Using a variety of eye-catchingad sizes, you’ll be sure to grab ouraudience’s attention!

76% o onlinenewspaper usershave also readthat newspaper

in the pastseven days, andrepetition increasesawareness. TheInternet AdvertisingBureau ound that,by increasing thenumber o onlinebanners rom oneto two per week,branding results onthree key metricsincreased 42%,making online

advertising agreat, inexpensiveway to increasethe brandinglit o traditionalcampaigns.

• 728 x 90 pixels• Approximately

10” x 1.25”• Top o pageposition

• Beneft romhigh impact adpositioning andbuild positivebrand awareness


4” x 3.5”• In-content

position

• The most amiliarad size orconsumers,this space boastspremiumpositioning nearHeadlines andTop Stories



4” x 8”• In-content

position• Our newest ad

size, the halpage oers largerdimensions todeliver strongermessage visibilityand lastingimpact


1.25” x .5”• Top o page

position• Build brand

awareness andreceive a 100%impressionguarantee.

SeaRCH SPONSOR

leaderboard

leaDeRbOaRD

mediumrectangle

Halfpage

HalF Page

MeD. ReCTaNgle

searcH

smart

SIZES + SPECSNICHE









MeaSUReaBle ReSUlTS

Gone are the days of “let’s see what happens” advertising. Your monthly performance report tells it all—how many people saw your ad and how many leadsclicked thru to your site for informationabout your products and services. Watch

the value of your position grow every month as more visitors see your message.These reports also help ne-tune youradvertising strategy, providing immediatefeedback from the marketplace.

Research.netreports that, amongtop executives,Internet advertising

ranked highestover all other mediameasured or:“Where I preer tofnd our about newproducts,” “WhereI preer to receiveinormation aboutcompanies,” and“Where modern,up-to-date brandsadvertise.” At thesame time, theseearly adopters o

technology alsoskew youngerthan the traditionalnewspaperaudience; 40% oonline newspaperusers are aged18-35.


Ad ReportTahoe Daily Tribune | February 2010

Sales Contact: Natasha Kidman

530-541-3880 | [email protected]

Hello Acme Industries

Quisquedictum euismod felis, egetvenenatis tellusviverra adipiscing. Pellentesquepharetra

volutpatjusto, necsodales nibhcommodo nec. Etiam iaculis conguerisus, in venenatisdolor

portavel. Vestibulumut liberoadipiscing estvitae dolor molestie mollis.

Creative Contact: Tony Dilger

775-283-5529 | [email protected]

Ad Location: FrontpageBig Box

Ad Size: 300x250

Media: Flash

Cost: $180

Contract Period: 2/13/10

Delivery Update:

December 1 –December 31

Ad DetailsImpressions: 7,700

Click Throughs: 15

Your Avg/K: 1.9

Like Product Avg/K: 2.1

Ad Performance

Inform your Ad Strategy

u u u u , v u v v . u

volutpatjusto, necsodales nibhcommodo nec. Etiam iaculis conguerisus, in venenatisdolor

portavel. Vestibulumut liberoadipiscing est vitae dolor molestiemollis.

Top 5 ProductsBy Average Click Through Rate per 1000 Impressions:

Working Day

Home Page

Middle

WorkingDay

Middle

Tahoe

Middle

Tahoe

WorkingDay

Top

ROS

3.0 2.8 2.7 1.8 1.5

Site Details & Performance

Site Numbers

To p Ci ti es P ag e Vi ew s

City 1 50,000

City 2 35,000

City 3 25,000

Ad Posit ion Click Rate

Top 2.2

Middle 3.1

Sponsor 0.5

Usage By Hour

Visitors 56,700 / Page Views: 1.5Million

Ad Location: Frontpage Big Box

Ad Size: 300x250

Media: Flash

Cost: $180

Contract Period: 2/13/10

Delivery Update:

December 1 – December 31

ad details

smart

Impressions: 7,700

Click Throughs: 15

Your Avg/K: 1.9

Like Product Avg/K: 2.1

SIZES + SPECSNICHE



NETWORK WHy ONLINE?

ad performance

SUMMERy& REFERENCE






RaTeS

Advertising with CMNM Interactive isa highly efcient way to relay your messageto your target audience. Accountability and instant evaluation, global reach andmass exposure all delivered at a variety of price points — at least one of which

is certain to be perfect for you.


SIZES + SPECSNICHE




*Rates based on annual agreement


POSITION OPTIONS

❑Leaderboard/Top $200/mo ❑Big Box/Middle $200/mo ❑Half Page/Bottom $200/mo

Based on , impressions

per month - minimum

ADDITIONAL TARGETING OPTIONS

Content Targets $100/mo

❑ Home Page

❑ News Pages

❑ Real Estate Pages

❑ Activities Pages

❑ Classified Pages

❑ Other

Time Targets $50/mo

❑ 6A - 12P

❑ 12P - 6P

❑ 6A - 6P

GEO - Targets $50/mo

❑ Local Market

❑ Regional Market

❑ Out of State

❑ International

Day - Targets $50/mo

❑ Mon - Fri

❑ Sat & Sun

❑ Sun - Wed

❑ Specific Day/Days

Additional Impressions

❑20,000 $150/mo

❑40,000 $290/mo

❑60,000 $420/mo

❑

&W@LOKDNE$@[email protected]*MUDRSLDMS

Position: Big Box $100

AdditionalImpressions : $20,000 $150

Content Target: News $100

Geo Target: Regional $50

Monthly Investment $500=





nicHe PRodUcTS

CMNM Interactive provides local businessowners a competitive edge on par withnational brands, mid-major brands, andmarketing agencies. We help advertisersreach targeted consumer segments with a broad core of interactive tools.

In addition to the products listed (at right), we also offer niche products such ascustomized landing page developmentand search engine marketing. Our goalis to provide easy solutions for all youronline marketing needs.


eMail MaRkeTiNg lOCal biZ DiReCTORy CONTeSTS & eVeNTS

SIZES + SPECSNICHE



NETWORK WHy ONLINE?


NICHEPRODUCTS


NICHEPRODUCTS

NICHEPRODUCTS

CMNMasenewslettesoo

plicationsandwesitesaswellastagetedenewslettesasedoninteestsscasPowdeond,eacingtesi/

snowoadentsiast.Sendinganeective

emailnewsletteisapowelwaytostayineglatocwityocstomeso

memes.Etc.

neWsletters

Ptyosinessintespotligty

advetisinginColoadoMontainNewsMedia’sDiectoy,teegion’smostcompeensivelocalsinessdiectoy.We

ocsonSeacEngineOptimizationand

compeensivemaetingtodivetafctoyolisting.

local biz directory

CMNMInteactiveonlinecontestsaea

geatwaytoestalisyosinessasteatoityinamaet,geneatezz,attactsitevisits,inceasetafcand

associateyosinesswitanoccasion.

contest & events

$150/mo.Eacsiteasaseaccapailityofndingwatyoaelooing

o.Tisisaniqeandingoppotnity,

iglysedandseeedoosites.

searcH position

Weaveanimated,inteactiveandvideoceativetoelpcstomizeyointenet

advetising&andingmessage.Inteactive

adseceive62%moeandecognitiontananimatedandvideoisevenmoe.

creative

Visitospeetoviewonewspapeasteyseeitinpint.Wenclicedomte

omepageotewesite,viewesave

tepintepeienceonline.Leadeoadpositionavailaleo$250/mo.

e-edition sponsor

SUMMERy& REFERENCE






SWiFT digiTal

MaRKeTing

FACTS:

• In July 2009, 81% of US Executivessurveyed felt that social mediaenhances relationships with customers/clients

• In the same study, the top 3 reasons theexecutives didn’t use social media were:• Lack of knowledge• Security reasons• Employee productivity concerns

WHAT SDMP CAN DO FOROUR CUSTOMERS:

• Manage your online marketing so:• You can spend your time running

your business instead• You don’t mess it up!• Think creatively to give you solutions

that you’ve never even dreamt of • We focus these ideas on ways to

make your digital marketingeffective – we don’t just manage your tools – we think of ideas tomake them work!

• Maintain your marketing• Many campaigns aren’t effective because they zzle out with the lack of time dedicated to maintaining them. We are the solution.

SIZES + SPECSNICHE



NETWORK WHy ONLINE?NICHE

PRODUCTSNICHE

PRODUCTSNICHE

PRODUCTS


SUMMERy& REFERENCE

• YOurSOCIALMEDIAISAbOuTbuI LDINGALI VING

COMMuNITYOFYOurCuSTOMErSANDbESTPrOSPECTS

Teydonotwanttoe“sold”o“maetedto.”

Telasttingyowanttodoisepeimentwittisgop.

Yoaveonesottotilizetispoweltoole ectivelyeoe

yolosecediility.

social media marketing searcH engine marketing

mobile marketing & couponse-mail marketing

•ITISDIFFICuLTTOFINDSOMEONEWIThOuTANEMAIL

ACCOuNT.Nowtatemailcanececedonanycompte,

andonmanymoiledevices,emailiseveyweeyowant toe.

•DEVELOPING,WrITING,DESIGNING,ANDSENDINGAN

EFFECTIVEE-MAILbLASTTAkESTIMEANDExPErTISE

Wewowityotodeveloptepeectmessageoyo

cstomes,andtendoallotewotoenseyoeacing

yotagetmaetteigtway.

•WhENWEASkOurCuSTOMErSWhErEThEYWANTTO

bE,ThEFIrSTANSWErISALWAYSGOOGLE!

Seacenginemanagementaismanageale,low-costand

eectivewaytogetontefstpageoGoogle.

•WEuSEOurExPErTISEANDExPErIENCETOGETYOuThE

rESuLTSYOuWANTINThEExPANSIVEWOrLDOFGOOGLE. Potentialcstomescanfndyoandcentcstomewille

emindedowatyoavetooe

•CONSuMErSArECONSISTENTLYLOOkINGFOrEASIErWAYSTO

uSECOuPONSANDFINDDEALS.Moilemessaginggivesyo

teoppotnitytoeactosecstomesandcommnicatewatyo

avetooenomatteweeteyae

•MANAGINGAMObILECAMPAIGNISExPENSIVE,rISkYANDTIME-

CONSuMINGWIThOuTThEPrOPErTOOLSANDTrAINING.Witcell

ponepivacylawsandtetmessagingcostsitisimpossiletomaintain

amoilemessagingcampaignwitotelp.

•WEhAVEThETOOLSANDThEExPErTISETOAVOIDThESE

PrObLEMSANDMAkEThECAMPAIGNEFFECTIVE.


Please visit us at Swit Digital Marketing Partners, 1-888-211-7617, www.switdmp.com, [email protected] or [email protected]





SUMMaRY & ReFeRence

Let’s get started today. Colorado MountainNews Media’s Interactive products andservices are only a click or phone call away.Contact your Sales Representative and seehow we can help promote your business with highly effective, strategically targeted

online campaigns designed to reach themost inuential, educated and afuentonline audiences.

Ater e-mail, themost preerredWeb contentis news, sports,

fnancialinormation,entertainmentnews, andshopping— in thatorder. Sixty-twopercent o Internetusers visit onlinenewspapersor local news,compared with39 percent or thelocal TV stationsites and 23

percent or thelocal radio stationsites. Not evenYahoo! or AOL’sDigital City cantop this.


smart

SIZES + SPECSNICHE




NICHEPRODUCTS

NICHEPRODUCTS

NICHEPRODUCTS

CPA (Cost-per-Action) Cost o advertising based on a

visitor taking some specifcally

defned action in response to an

ad. “Actions” include such things

as a sales transaction, a customer

acquisition, or a click.

CPM (Cost-per-thousand)

Media term describing the cost of 1,000 impressions. For example, a

Web site that charges $1,500 perad and reports 100,000 visits has a

CPM of $15 ($1,500 divided by 100).

HITswhen users access a Website, their computer sends arequest to the site’s server tobegin downloading a page.Each element o a requestedpage (including graphics, text,interactive items) is recorded bythe site’s Web server log fle as

a “hit.” I a page containing twographics is accessed by a user,those hits will be recorded onceor the page itsel and once oreach o the graphics. Webmastersuse hits to measure their servers’workload. Because page designsand visit patterns vary rom siteto site, the number o hits bearsno relationship to the numbero pages downloaded, and isthereore a poor guide or trafcmeasurement.

IMPressIons A measurement o responses rom

a Web server to a page request

rom the user browser, which is

fltered rom robotic activity and

error codes, and is recorded at

a point as close as possible to

opportunity to see the page by

the user. # o times an ad is seen;

usually less than pageviews b/c

ads rotate our sites will rotate ads

upon request or a new page or

rereshing the page

LInK The URL imbedded in another

document, so that i you click

on the highlighted text or button

reerring to the link, you retrieve the

outside URL. I you search the feld

“link:”, you retrieve on text in these

imbedded URLs which you do not

see in the documents.

seArCH engIne A program that helps Web

users fnd inormation on the

Internet. The method or fnding

this inormation is usually done

by maintaining an index o Web

resources that can be queried or

the keywords or concepts entered

by the user.

seM (search engine marketing) Paid inclusion in Overture, Google

and many other search engines.

seo (search engine optimization) Throught the use o programming

language and naming conventions

the site will be more likely to be

“spidered” by a robot. The aim o

optimization is to move your site

ast high as possible in rankings

ToTAL PAge VIews The actual numbers o separate

content pages selected to view.

ToTAL VIsITs The number o times viewers

came to the site.

UnIqUe VIsITor Unique individual or browser which

has either accessed a site (see

unique visitor) or which has beenserved unique content and/or

ads such as e-mail, newsletters,

interstitials and pop-under ads.

Unique users can be identifed by

user registration or cookies.

VIsITors/VIsITIndividual or browser which

accesses a Web site within a

specifc time period.


Documents

SHDN Media Kit