SPShawn C. Patrick1807 Jackson Road, Florence, AL 35630256.412.4818 shawnpatrickmusic@gmail.com

SUMMARY OF QUALIFICATIONS Over 25 years of successful brand marketing for multiple organizations include Fortune 500. Strong Corporate/Community Relationship Building for the purposes of Sponsorships and Fundraising Accomplished Professional Musician, Songwriter, Music Publisher, Consultant, Public Relations

Professional Skilled with emerging Technologies related to Communication Arts including: Producer Digital Media (short

film, and music) and Radio/TV Broadcasting Proficient with Apple and Microsoft Computer programs

MARKETING AND BRAND MANAGEMENT EXPERIENCE Designed and executed marketing and advertising campaigns for point of sale activation

telecommunications network; increased sales 150% in the first year and produced consistent quarterly growth.

Owned and operated public relations firm specializing in media relations. Planned and produced special events. Designed VIP areas to promote client message to stakeholders. Past experience with major clients including: Pizza Hut, Just For Feet, Sprint, Coca-Cola, Golden Flake

Snack Foods, Community Coffee, Birmingham Bulls, Highlands Bar and Grill, Bottega, University of Alabama Birmingham, Civil Rights Institute, Alabama Theatre, Aaron's Rental, AL.com, WB21, Fox6, and 107.7 the X.

Conceived and designed advertising campaigns in a Top 50 U.S. media market. Developed communications strategies through market research to effectively reach target demographics.

ENTERPRENUERSHIP/MANAGEMENT EXPERIENCE Managed business and assets exceeding $5 million Lead key strategic initiatives, negotiated merchandising contracts Responsible for brand growth, sales volume, and marketing cycle plan execution

at more than 800 national, regional, and independent retail outlets. Highly trained in consumer and customer engagement performed more than 2 thousand one on one

engagements per year.

ENTERTAINMENT INDUSTRY EXPERIENCE Created and developed successful music talent development program at historic FAME and Muscle Shoals

Sound Studios Founded "Tuesday Music Club" with Grammy winning recording artists Jason Isbell, Gary Nichols, and

multi-platinum songwriter James LeBlanc. Recording Artist. Songwriter. Artist Consultant. Developed interns from the University of North Alabama to lead the programs Auditioned and supported Artist from more than 15 states and Canada and UK. Performed in and booked engagements for national and regional touring music groups. Performed an average of 150 shows per year. Recorded and released 7 CD's.Shawn Patrick Page -2-

Entertainment Industry Business, continued Touring support act for Kid Rock, Kenny Chesney, Rascal Flatts, Sara Evans, Toby Keith, Martina McBride,

Hank Williams Jr. Performed showcases in New York, NY/Warner Bros., Los Angeles, CA/ A&M Records, Austin, TX/ Epic

Records, and Miami FL./Atlantic Records. Performed at legendary New York Rock Venue CBGB, SXSW 3 times and featured on MTV at the New

South Music Festival in Atlanta, GA.

VOLUNTEER, NON-PROFIT, AND COMMUNITY INVOLVMENT Foster/Adoptive ParentVolunteer Swimming Coach Kilby Laboratory School Living, Lands & Waters Sponsor/Volunteer Tennessee River Clean-up TourAlabama Music Hall of Fame, Volunteer C.A.S.A - Court Appointed Special Advocates (abused and neglected children)United Way - Success by 6 reading initiativeBest Band 1998 Birmingham Music Awards12-time State of Alabama Parks and Recreation Swimming Champion

EMPLOYMENT HISTORYCreator/Executive Producer, The Call: Muscle Shoals, Muscle Shoals, AL, 2004- Present Brand Marketing Manager, Reynolds American, Huntsville/Birmingham, AL; Atlanta, GA, 2004-2015Southeast Marketing Manager, Red River Networks, Sheffield, AL, 2001 - 12/2003Media Relations Director, E-4 Events & P Communications, Birmingham, AL, 1999 - 8/2001Advertising Account Executive, Birmingham Weekly, Birmingham, AL, 1997 - 12/1998Band Leader/Songwriter, Low Rumble Records, Tuscaloosa/Birmingham, AL, 1987 - 7/2002

EDUCATIONMaster of Professional Studies, In ProgressUniversity of North Alabama, Florence, ALEmphasis: Community Development

Bachelor of Arts in Communication, May 1989The University of Alabama, Tuscaloosa, ALMajor: Public Relations Minor: Business Management