Alpina Shart

Manuela Beltran University

English course

Alpina

ALPINA

Alpina General Shart

Alpina Shart

Alpina bases its organizational development vertically, has a president for the entire organization, in connection with the board of directors, who are responsible for leading managers in each country. It should be noted that the Alpine company operates according to a hierarchical levels (echelons of authority).

Alpina in the world

Alpina President Functions

Creating, communicating, and implementing the organization's vision, mission, and overall direction.

Leading, guiding, directing, and evaluating the work of other executive leaders

Formulating and implementing the strategic plan that guides the direction of the business.

Forming, staffing, guiding, leading, and managing an organization sufficient to accomplish the president's responsibilities and the strategic plan of the business.

Overseeing the complete operation of an organization in accordance with the direction established in the strategic plans.

Evaluating the success of the organization.

Maintaining awareness of both the external and internal competitive landscape, opportunities for expansion, customers, markets, new industry developments and standards, and so forth.

General Manager functions

Alpina had multiple offices and plants, which require supervision by a top executive at each location to meet its goals. A general manager typically oversees and directs the daily operations of a specific site, plant or office. The role of a general manager includes administering a variety of business functions such as human resources, project management, financials and policies.

Marketing Manager duties

Instilling a marketing led ethos throughout the business Researching and reporting on external opportunities Understanding current and potential customers Managing the customer journey (customer relationship

management) Developing the marketing strategy and plan Management of the marketing mix Managing agencies Measuring success Managing budgets Ensuring timely delivery Writing copy Approving images Developing guidelines Making customer focused decisions

Human resources department

duties

Recruitment

Safety

Workplace safety is an important factor.

Employee Relations

Compensation and Benefits

Compliance

Training and Development

Logistic department duties

Logistics is considered to be the complete process involving planning, managing and controlling the flow of goods and services, information, real-time data and human resources from the point of origin to the point of destination. There is hardly any manufacturing or marketing activity that can be achieved without the support of an effective logistical department.

Sales channel department duties

Manage channel partner strategies, including strategy development and deployment, forecasting, quota attainment, sales presentations, short-term, mid-term, and long-term opportunity management

- Organize support of the Channel including assistance in qualifying opportunities and moving them through the sales process

- Identify potential reseller needs and interests and effectively communicate benefits and opportunities available to meet needs and interests

- Negotiate and close channel agent and customer contracts

- Prepare presentations and lead new product launches

Bibliography

http://www.marketing-made-simple.com

http://smallbusiness.chron.com

http://www.alpina.com.co/