Sharon Morrell 2015

“Lessons from Overseas –

Coping in Changing Contexts”

Did this work?

• Highlights

• Who I talked to

• Regulation response themes

• Stories on resilience and design farming

• Social licence

• Our part to play

Lessons from overseas…

Being a Kiwi away from home…

Context and what’s appropriate…

Many perspectives give the most complete picture!

Study Topic: “Navigating constraints: primary producers coping in changing contexts.”

My Nuffield Journey – where I talked to producers!

Who did I talk to?

• Dairy farmers

• Pig farmers

• Crop farmers

• Tobacco growers

• Beef farmers

• Fishermen

• Industry

• Environmental regulations

• Public perception

• Industry restructure

• Animal disease

• Market pressure

• Flooding

What constraints?

Constraint All constraints

Environmental regulation only

(%) (%)

No. in Group 45 19

Theme

Actions for Social Licence 64 100

Business Management 89 89

Efficiency/Scale 82 89

Networks/Support Utilised 82 89

Resources Inventoried 82 79

Experiment/ Diversification 71 79

Local Focus 38 68

Values Assessed/Response 56 63

HR/Relational Skills 44 53

Family Impact/Factors 53 47

Industry Initiative 44 47

Identity Retention 38 42

Product Value 47 37

Passion/Belief in Industry 31 16

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Significance of themes to Exploit and Adjust strategies for coping with Environmental Limits

Exploit Strategy (%) Adjust Strategy (%) Both strategies for coping with environmental limits (total) (%)

“Navigating constraints: primary producers coping in changing contexts.”

Resilience

Accepting change underpins resilience!

A cow by any other name…

Australian Commercial Fishing • Social licence vital

• Poor perception

• Constraints

• Great products

Impact education

Initiative with Coles and WWF!

Multifunctional dairy farm

Brittany

French Dairying

Design Farming

Goals

Context

Resources & Identity

Options

Social Licence

Pathway

Stakeholder Engagement

Stakeholder Engagement

Stakeholder Engagement

Will we be victims

of perceptions?

… of regulations?

Or could we be partners

in the evolution

of our industry?

Summary • Perspectives • Response themes • Resilience • Design farming • Listening and working together

THANK YOU TO NUFFIELD NEW ZEALAND’S:

Programme Partners

Strategic Partners

Slides below here are optional on the day!

“New Zealanders teach us resourcefulness & change-readiness. They show us what it means to have a truly multi-cultural and global perspective, shored up by social sensitivity.”

From Lind, 2013

Summary • Perspectives

• Response themes

• Resilience

• Design farming

• Listening and

working together

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