Sharon branding research designs

Sharon Goh’s Design works

Brand commercialization to Asia

Car interior design marketing

Unifying a worldwide brand

Target Persona branding

Asics

Research on massage shavers Gamers’ interface laptop design

Brand strategy expertise

My Core Competencies

- Bridging the different communica1ons between companies and consumers

Global marketing experience

Digital system set-up knowledge Creative design skills

- Designing policies and working with partners closely to ensure brand coherence

- Wri1ng press releases and adver1sing across news and television campaigns

- Experience with graphic, 3D modelling and photography design

Shell brand communications

Shell is a a global oil and gas corpora1on in the Netherlands. Aiming towards unifying the brand, I advised and strategized the designs created

worldwide in our Shell Brands Interna1onal team.

1. Shell Brand consulta5on

4. Print & Digital Communica5ons

2. Brand Design policy wri5ng

3. Packaging design

Provided brand consulta5on to design agencies and Shell design teams worldwide

Created promo5onal materials for Shell and other joint partners

Implemented brand policies for different Shell communica5ons to educate teams worldwide.

Conceptualized new packaging designs and guidelines for new lubricant product markets

- Unifying the brand across the globe

Shell brand marketing

Presenta1ons

Retail shop adver1sing

Press adver1sements

Direct marke1ng voucher designs

Exhibi1on backdrop for Ferrari

In our branding team, we aim to promote a ‘one brand’ policy across all the countries. So we advise and co-‐design with various crea1ve

agencies to work towards crea1ng visuals gearing towards one Shell

brand.

Internal Communica1ons Policy

Campaign Posters

Reports

Packaging designs

Shell retail communications - Designing the message through the customer journey

Understanding the customer journey is an important part for us to enable us to design retail artworks that will guide a customer on his way from

gePng fuels, paying, to saying good-‐bye.

Packaging designs

Shell digital innovation - Creating apps to share the future of energy

Using the 3M VAS System, we analyzed the strong points of Shell adver1sing to create the “Inside Energy” App. This was a combined effort between editorial, design and

digital team.

Cover page and its Interac1ve inside pages to show the “depth” of drilling oil in the deep sea.

E commerce advertising

Unilever Food digital brand marketing - Creating Digital apps and QR codes to increase online brand presence

Apps design – building e-recipe

book

Connect food to the ingredient

information / related food information

Online shopping or direct vendor

information in just a click

QR code advertising

Chef community building

Chef forum – valuing the food

they make

Chefs can contribute their cuisine creations on UFS online

Capture the customer data online using analytics and

sales to create their personal preferences (Chef personas)

St James Eten Jan Kuipers

12345

Online exclusive membership that

enables customers to collect bonus

Prepara5on Advance prepara1on Wash, hull and cut the strawberries as required if to be cut 1. Pur the Meadowlan double into the Kissag cream whipper. 2. Place the prepared strawberries in appropriate serving dishes. 3. Pipe over with whipped cream and serve. Handy hints For a liZle more flavour add a liZle icing sugar and lemon juice. Serve with shortbread and or tuille biscuits

Rate the recipe

Proceed to checkout Con5nue Shopping Menu

Rate the recipe


Complimentary dishes BERRY CHEESECAKE BY CHEF RENE

Recipe Search Register Log-‐in

Unilever Food chef community building - Create an open community forum to help chefs upload their recipes on UFS app

Billing Address

Restaurant

Address

Quan5ty Sub total

Total


Prepara5on Advance prepara1on Wash, hull and cut the strawberries as required if to be cut 1. Pur the Meadowlan double into the Kissag cream whipper. 2. Place the prepared strawberries in appropriate serving dishes. 3. Pipe over with whipped cream and serve. Handy hints For a liZle more flavour add a liZle icing sugar and lemon juice. Serve with shortbread and or tuille biscuits


Rate the recipe Rate the service

FLORA BuQery Spread (2 kg)

Quan5ty Sub total

Total

Ar5cle Code: 16036606 KNORR Beef Boullion

Ar5cle Code: 160446606 FLORA BuZery Spread

Vendor Contact

Direct Sales

Postcode

Rate the recipe

Ar5cle Code: 11246606 CORT’E DOR Cream

Contact

Unilever Food e-commerce advertising - Linking the recipes to Unilever’s ingredients to sell its stock via webshop ordering

Working with Philips Singapore to develop shaver designs for young men,

my task was to incorporate new innova1ve methods to enhance the

way men shave.

1. Anthropological research 2. Innova5on studies

3. Scenario mapping 4. Design features

Research on massage shaver

Researched on how men of different races shave their hairs habitually by designing

infographics that list out consumers’ concerns.

Studied the use of low frequency electrowave to massage face muscles to achieve

revitaliza1on of well being during shaving

Envisioned how a working man will use this shaver product to relax his muscles.

Created massage pad designs on the shaver to provide a soothing therapy on the face.

ARIES massage shaver

Smooth pulsa1ng of the massage pads provides a soothing therapy on the face.

Retractable massage pads for ease while shaving.

Asics wanted to redesign their running shoes to target the Dutch runners’

market. I conducted qualita1ve research interviews with avid Dutch marathon runners to understand how Asics

running shoes can be further developed.

1. Context mapping techniques 2. Shoe design research

3. Color and details studies 4. Runner personas mapping

Research design on Dutch runners

Conducted a crea5ve session for Dutch runners for Asics using context mapping

Considered the runners’ feelings towards running and their favorite shoe design

Provided 3 color and material direc5ons for Asics to improve their shoe designs

Iden1fied 3 Asics runner personas – compe55ve-‐minded, fashionable-‐oriented,

back-‐to-‐basics

Car interior design marketing

Being a key aerodynamics parts supplier for Ferrari, my role in Ac1flow BV was to inves1gate how they could harness their aerodynamic technology to reinvent

Ferrari’s F430 interior.

1.User Test Market Iden5fica5on

4.BCG Growth matrix marke5ng

2. Prototype safety design

3. Compe55ve sales pricing

Iden1fied Ferrari drivers to be mainly 50 year old male connoisseurs or 25 year old male show offs, using the innova1on model

Designed aerodynamic tac5le responses within car seats through conduc1ng user test

drives towards safety awareness

Considered how much Ferrari cars can be compe55vely priced with the new chair design

incorporated

Studied where Ferrari cars would sell using the Boston Consul5ng Group matrix

Being the largest chipmaker in the world, Intel wanted to expand their product porcolio from making chips to laptops. My task was to create a gamer laptop to

extend their product range.

1. Game control play research

3. Design Idea5on 4. Product interface design

2. Compe5tor analysis

Gamers’ interface laptop design

Surveyed computer gamers on their favorite computer games are and how they play

Analyzed other rival gamers’ laptop brands

Studied the buZons gamers commonly used, and how a gamer’s laptop can be designed to be

compact and sleek

Turntable laptop with console designed to maximize the ul1mate gaming experience

with enhanced light and sound

Brand commercialization to Asia

Marke1ng itself as a premium umbrella Dutch brand in Europe, I

helped the company senz˚ to commercialize their brand to the

Asian Pacific market.

1. Consumer research tes5ng 2. Sales poten5al research

3. New products and retail design 4. Marke5ng plan for personas

Conducted NetQ consumer studies in Taiwan, Hong Kong , Japan, China, Australia and Korea

Predicted their future sales poten5al across the Asia Pacific in shops and online sales

Used SPSS analysis to predict possible new products senz˚ can venture into

Created a media marke5ng plan aimed towards the target personas in Asia

senz˚product marketing - Marekting senz˚ to asia pacific

OTO Bodycare is a health & wellness company in Singapore, where I

looked at designing a foot massager for the

female market.

Project Scope: •  Tes1ng: Iden5fy possible feet problems women face wearing high heels (eg blisters, corns) •  Research: Technologies that can be used to solve such problems (UV/infra red light massager) •  Design: Incorpora1ng aromatherapy for female users •  Marke1ng: Proposed a massager product-‐user scenario for ladies.

1. Healthcare problem defini5on 2. Technology trend studies

4. Product-‐user scenario 3. Product design development

Healthcare research design

Iden5fied the possible feet problems women face wearing high heels (eg blisters)

Considered technologies that can be used to solve such problems (UV/infra red light)

Incorporated aromatherapy with ligh5ng for female users in foot massager design

Proposed a UV-‐aroma massager product-‐user scenario for ladies

More Details of my Design Research Experience … …

“Life is as high as the sky, You’ll never know what you can design, unless you try.”

Thank you for viewing my portfolio!

http://nl.linkedin.com/in/sharongohpn [email protected]

0628617053

sharon goh

Documents

Sharon branding research designs