Paper  +  Ink  Publishing AHMED  KHAYYAT,  ABDULAZIZ  AL  SAKRAN,  JESSICA  HORNSBY,  MANJU  HASSAN,  SHIHINTHA  SHARIF

About  Us…   Founded  in  2013  by  five  University  of  Dallas  students  Serving  mainly  the  needs  of  the                          University  of  Dallas  community  Specialized  in  digital  document  edi@ng  and  prin@ng  services  Have  established  a  significant  market  share  in  Irving  area  by  cornering  the  UD  market  

IniJaJves  in  2015   To  offer  delivery  services     To  add  addi@onal  laptops/desktop  computers     To  add  addi@onal  staff  members     Begin  hos@ng  a  customer  website  • Customer  account  and  order  history  • Upload  documents  • Order  requests  

Investment  Opportunity   Company  valued  at  $100,000  • Based  on  valua@on  of  assets  plus  valua@on  of  goodwill  

Asking  for  investment  of  $10,000  for  10%  ownership  of  company  

IniJaJves  Requiring  Your  Investment…

  Expand  to  a  larger  commercial  loca@on     Adjust  the  leased  space  to  fit  our  needs     Upgrade  exis@ng  infrastructure  

• Increase  volume  capacity  • Increase  prin@ng  quality  and  speed  Lease  an  addi@onal  high-­‐end  printer  to  expand  range  of  prin@ng  offerings    

 

 

Long  Term  Goals  (5+  years)   Serving  the  greater  DFW  area     Partnerships  with  local  businesses     Partnerships  with  community  colleges  and  small  local  colleges  

Paper+Ink    8%  

Staples  22%  

Kinkos  17%  FedEx  

14%  

Office  Depot  20%  

Other  19%  

Irving  Area  Market  for  Small-­‐Batch  PrinKng  and  Digital  EdiKng  Services:  

Market  PotenJal  

Growth  Poten@al:  In  2  years,  we  es@mate  holding  10-­‐12%  of  the  market  share  

SWOT  Analysis Strengths:    

Specializa@on  knowledge  Industry  connec@ons    Access  to  funding    

Products  are  highly  desired  by  local  students  and  faculty    

Word-­‐of-­‐mouth  marke@ng  and  referrals  

OpportuniKes:      Con@nued  expansion  for  online  sales    Ability  to  develop  addi@onal  stores    

Development  of  proprietary  products    Limited  compe@@on  in  the  Irving  area      

Delivery  services  

Weaknesses:    Compe@tors  can  offer  similar  

products  quickly    Limited  start  up  costs  for  new  

businesses  Limited  flexibility  in  pricing    

Currently,  limited  ability  to  handle  volume  orders  

Threats:    Products  are  already  sold  by  major  

compe@tors    Insurance  costs  are  con@nually  

increasing    Increases  in  price  inputs  can  cause  

upward  pricing    Rent  cost  may  increase  in  the  future    

CompeJJve  Advantage Hurdles  • Compe@@ve  pricing      • Commissions  on  orders  • Satellite  offices  

  Barriers  • Compe@ng  in  a  large  market  

• Billboard  Adver@sement  market  

• Banner  prin@ng  market  

What  Makes  Us  Different? Customer  service  

• We  offer  digital  edi@ng  services  which  our  compe@tors  cannot  

Lower  Prices  End  to  end  services  Technology  access/usage  

• Higher  customer-­‐website  uploading  capacity  than  our  compe@tors  

Product  AlternaJves   Alterna@ves:  • Prin@ng  at  home  • Prin@ng  with  the  compe@@on  • Library  • School    

  How  compe@@ve  is  our  pricing?  

Menu  of  Services

CosJng   $24.  68/Per  Service  Hour  

•  Includes  coverage  of  expenses,  fixed  and  variable  costs  

 

  Cos@ng  for  prin@ng  varies  by  size  and  type  (color,  B&W)    

Pro  Forma  Income  Statement

Pro  Forma  Balance  Sheet Current Ratio 65/1   Quick Ratio 64/1      Our  High  liquidity  prepares  us  for  upcoming  ini@a@ves    

Cash  Flow  Analysis   We  see  a  slight  dip  in  the  first  year  due  to  investment,  but  then  a  con@nued  gradual  growth.  

Profitability   What  is  the  cost  benefit?  

• You  will  earn  your  money  back  quickly  

  The  Margin  Percentage  and  Gross  profit  dollars:    

Payback  Period

You  will  receive  the  amount  of  your  investment  back  by  the  3rd  year  (2017)      

Payback  Period Should  you  choose  to  invest  your  money  with  a  bank  or  us?    Why  you  should  choose  us:  

• You’ll  be  making  money  during  a  @me  of  growth!  

   

 

Future  Value,  Present  Value,  NPV

Thank  you  for  your  consideraJon!