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“Sharing innovations of Traditional medicine for a Holistic Cure “ Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures , New Delhi 10 th Knowledge Millennium Summit January 16 th 2013 , Vigyan Bhawan

Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

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Page 1: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

“Sharing innovations of Traditional medicine for a Holistic Cure “

Dr Deepika Gunawant Medical Director –Integrative Medicine

Max Ventures , New Delhi 10th Knowledge Millennium Summit January 16th 2013 , Vigyan Bhawan

Page 2: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Innovation – what it means

Being innovative does not always mean Inventing Innovation can mean changing and adapting to

changes in the environment to deliver better services ( health services )

Innovation generally refers to renewing , changing or creating more effective processes ,services or ways of doing things

Innovation is a better or new novelty that is useful and valuable to people .

Innovation is an ongoing process

Page 3: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Innovation – four attributes

Must haves from innovation - ( Marshal McCluhen) Enhance something and be simple Destroy or unseat something old Restore something we feel we have lost Reverse into their opposite overtime ( anti

innovation

Page 4: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Innovation –4 ways to grow

Make something new ( may be a new Integrative model of health care )

Make it in a new way (Traditional medicine as EBM ) Sell it to someone new ( International appeal to our

Traditional concepts ) Acquire innovation – buy and learn from others

Page 5: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Why Innovation ?

Page 6: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Present healthcare system – challenges

Aging population , rapidly increasing costs of healthcare and growing burden of chronic diseases are all challenges to the health care systems in both developed and developing countries .

Growing interest in both the primary prevention of Chronic illness and in better management of those with existing chronic illnesses

To meet these challenges will require new approaches to healthcare delivery and comprehensive population management

Page 7: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Statistics - Chronic illness

Some statistics - 60% of all deaths worldwide (25 million people )

are due to chronic illness - Chronic illnesses will have a huge economic impact

in the next ten years $ 237 billion of costs as well as loss of productivity

in India ,$ 558 billion in China and $ 33 billion in UK Chronic illness in the US accounts for 75% of the

$ 2.4 trillion of healthcare expenditure

Page 8: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Some facts

• The best selling drugs of today are those that treat Obesity ,Type II Diabetes and high levels of Cholesterol .

• The model is still based on people responding once they have entered a “DYSFUNCTIONAL STATE “

• To get people to transition between less healthy diets and lifestyles to more healthy ones requires more than just pointing out the direction they should move in

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Page 9: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

WHO recommendations on TM

SIXTY-SECOND WORLD HEALTH ASSEMBLY WHA62.13Agenda item 12.4 22 May 2009Traditional medicineRecalling the Declaration of Alma-Ata which states, inter alia, that “The people have the right and duty to participate individually and collectively in the planning and implementation of their health care” and “Primary health care relies, at local and referral levels, on health workers, including physicians, nurses, midwives, auxiliaries and community workers as applicable, as well as traditional practitioners as needed, suitably trained socially and technically to work as a health team and to respond to the expressed health needs of the community”;Noting that the term “traditional medicine” covers a wide variety of therapies and practices, which may vary greatly from country to country and from region to region;Recognizing traditional medicine as one of the resources of primary health care services that could contribute to improved health outcomes, including those in the Millennium Development Goals;Noting the progress that many governments have made to include traditional medicine into their national health systems;

Page 10: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Innovation in health care

Practitioners must view people through a wide lens in which multiple factors are assessed including –

Physical health ,Home life , Mental health , Emotional well being , social interactions and spiritual contentedness .

An imbalance in one or another area of life leads to a breakdown in another area .

Practitioners should work as coach or partner - helping the patient to tap into their hidden powers of healing .

Page 11: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Integrative Medicine (IM )

Page 12: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Integrative Medicine

In an ideal non-biased and non political society perhaps “ Integrative medicine “ is the term that can be used for the complete health care system

From a users point - integration means healthcare that is seamless ,smooth and easy to navigate

Many permutations of integration from users and providers perspective are possible

Page 13: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Why Integration - Core values

Every individual has the right to healthcare that:

Provides dignity and respect Includes a caring therapeutic relationship Honors the whole person - mind, body, and spirit Recognizes the innate capacity to heal Offers choices for complementary and conventional

therapies

Page 14: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Holistic Healing

True Holistic healing transforms and improves quality of Life

This can be achieved only once it is aligned with the philosophy that the mind ,body and spirit must be well for TOTAL HEALTH

The techniques used within the holistic care program are often considered addition to valuable care that the person is already scheduled to receive

The treatment augments ,it doesn’t replace

Page 15: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Some examples of integration to show innovation

Page 16: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Integration - Study

Clinical and cost outcomes of an integrative medicine - Independent Provider Association (IPA ).

Analysis of clinical and cost outcomes on 21,743 member over a 4-year period demonstrated decreases of 43.0% in hospital admissions , 58.4% hospital days ,43.2% outpatient surgeries and procedures - all per 1000, and 51.8% pharmaceutical cost reductions when compared with normative conventional medicine IPA performance

In the limited population studied, PCPs utilizing an integrative medical approach emphasizing a variety of CAM therapies had substantially improved clinical outcomes and cost offsets compared with PCPs utilizing conventional medicine alone.

Page 17: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Integration – Diet, Lifestyle and Counselling

Archives of Internal Medicine 23,000 people were studied for adherence to 4

simple behaviours – Not smoking ,Exercising 3.5 hours a week , Eating a

healthy diet and Maintaining a healthy weight (BMI <30 ).

In those adhering to these simple behaviours - 93% of diabetes ,81% of heart attacks , 50% of strokes, and 36% of all cancers were prevented .

Page 18: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Integrated treatment - Alzheimer’s

Prescription medicine that increases certain chemicals in the brain

Antioxidants - herbal supplements Changes in lifestyle ( such as walking programs and

relaxation training ) to reduce anxiety and improve behaviour

Music therapy Dietary recommendations

Page 19: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Integrative oncology

Recognised Potential of TM to enhance body’s immunity and to promote quality of life and even in some cases tumor suppressing activities

Integrative oncology focuses on the complexity of health issues centered around cancer patients and the coming together of multitude of approaches /modalities along with the conventional therapies of surgery ,chemo ,radio to facilitate health

Page 20: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Fibromyalgia- yoga

Yoga and fibro myalgia (Oregon Health and Science University )

Standard medication Yoga with gentle poses Meditation Breathing exercise Group discussion Assists in combating serious fibromyalgia symptoms

like pain,fatigue ,stiffness, poor sleep, depression ,poor memory ,anxiety and poor balance

Page 21: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Researched Herbs

Reservatrol – shows potential for blood sugar control Human study ,India )

Psyllium - bulk fiber laxative ( high fiber content ) Fenugreek - fenugreek dietary fiber on blood and serum

glucose Cinnamon -consumption of 3 gms in a day may improve

people’s control of blood glucose levels ( Scandinavian study ) Ginger – Increases uptake of glucose into the muscle cells Amla – Diabetes and its complications like cataract ( AR

inhibitor ) Curcumin – linked to reduced risk of Type 2 Diabetes Gymnema sylvestra –stimulates insulin secretion (UK study )

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Page 22: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Innovation that is WELLNESS

The traditional holistic concepts in a new form According to the US National Wellness Institute

(NWI), wellness is: “an active process through which people become aware of, and make choices towards, a more successful existence”.

All dimensions of Wellness - inextricably woven in the concepts of AYURVEDA ( dinacharya, ritucharya , nidan-parivarjanam , sattvavajaya and rasayana chikitsa ,Ahara ,Agni ,Panchakarma etc )

Page 23: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Challenges to successful integration

develop appropriate healthcare teams that function well in a clinical setup

developing an understanding of the diverse healing traditions with cultural differences

Administrative and regulatory issues Looking for Evidence and enhancing of communication skills.

Page 24: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Innovation model

Successful model to be reviewed With the healthcare landscape changing continously

there is no shortage of innovation challenges nor opportunities to improve people’s experience of healthcare

Finally the role played by the country’s political system and its associated culture ,structural barriers size and resources ,incentive alignment and leadership

Page 25: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Innovation model

People focused innovation in health care – patients and care providers

Promoting a bold and open attitude to innovation that gives room for each discipline to excel and enjoy the freedom to innovate

Carrying out onsite research which supports the belief ,understanding and commitment of multidisciplinary innovation teams .

Page 26: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Innovative methods

To cure all chronic and incurable diseases by sharing of innovations in health care using all available modalities like Allopathy ,Ayurveda, Naturopathy , TCM ,Acupuncture ,Kampo etc

An opportunity for better health services and education rather than replacement of effective but risky therapy by safe but ineffective therapy

A commitment to health-promotion, wellness and disease management.

Page 27: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Innovation

From an ignorant skepticism ( reductionist approach ) and uncritical enthusiasm

towards

a well informed and balanced healthcare systems ( holistic approach )

Page 28: Sharing innovations of Traditional medicine for a Holistic Cure Dr Deepika Gunawant Medical Director –Integrative Medicine Max Ventures, New Delhi 10 th

Thank You