Shared vision

agile42 | The Agile Coaching Company www.agile42.com | All rights reserved. Copyright © 2007 - 2012.

Creating a Shared Vision: Strategies and Techniques to Inspire TeamsBrad SwansonSenior Coach and Vice President, agile42@[email protected]@agile42.com

Thursday, August 2, 12

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mailto:[email protected]


About me: Brad Swanson

The Agile Coaching Company





How important is it to have a clear, shared vision

to achieve greatness?





vi·sion• the act or power of anticipating that which will or may come to be

• an experience in which a personage, thing, or event appears vividly or credibly to the mind, although not actually present, often under the influence of a divine or other agency

http://dictionary.reference.com/browse/vision






agile42 | We advise, train and coach companies building software www.agile42.com | All rights reserved. Copyright © 2007 - 2012.

Moon Shot

"I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth."

— Pres. Kennedy, May 25, 1961



The iPod will be a portable digital music player that will hold 5000 songs. It will have a battery

life measured in days, not hours. You will navigate the thousands of songs with a single finger. You will sync all your music from your

computer to the iPod in minutes automatically, so you can have all your music in your pocket.

“In your pocket”





buy-

in

effort required

Telling

Selling

Testing

Consulting

Co-creatingFive Strategies for Building a Shared Vision

Senge, Peter, et. al: The Fifth Discipline Fieldbook





We must achieve this vision. Everyone must

be on board.

Telling






Selling

“I have the vision. Let’s see if I can get people to buy in.”






Testing

What excites you about

this vision?

What doesn’t?






Consulting

What vision do

members

recommend?*

* The leader

makes the final

decisionSenge, Peter, et. al: The Fifth Discipline Fieldbook





Co-Creating

Let’s create the future we individually and collectively want.






Activity: Explore One Strategy

• Each group will explore 1 of the 5 strategies.

• Refer to the handout for more info on each strategy.

• Discussion points:

1.In what situations or organizational cultures would this strategy be appropriate? Inappropriate?

2.What are the pros and cons of this strategy?

3.Within this strategy, how can you maximize buy-in for the vision?

• Summarize the key points of your strategy on a poster. Drawings, diagrams, and creativity are encouraged!

• Present your poster to the whole room in 1 minute or less.





Tools and techniques for creating the vision

Activity: Co-Create a shared vision for an agile conference





Innovation Games®: Remember the Future

•Goal: understand your customer’s definition of success.•Imagine it is some date in the future and you’ve been

using the product. What concrete benefits has the product delivered to you?

•Ask the question in past tense, or future perfect tense (“what will have happened?”)

Source: Innovation Games®





Innovation Games®: Remember the Future

•It is now one week after the Agile conference you attended. What concrete benefit has the conference delivered to you, and how have you applied it?

• Ask the question in past tense, or future perfect tense (“what will have happened?”)

• Give concrete, detailed answers, for example:

• “I have a framework to lead an agile transformation at my company.”• “I connected deeply with 5 people in my industry who share ideas and leads.”• “I learned ways for my globally distributed teams collaborate better.”

Source: Innovation Games®





The Passion Meter protocol

1. Each person writes key words or short phrases for the vision, one item per card

2. Group together any duplicate cards

3. Quickly gauge the group’s passion for each item: high, medium, or low

a) Use 1 finger (low) to 5 fingers (high). Add verbal cues (shouts, groans...)

4. Repeat step 3 for the high-passion items to pick your top 3 (or so)

Source: Software For Your Head, Jim and Michele McCarthy

interactivedeep sessions cutting edge

techniquesinteractive

longer sessions

intimate size

the biggestsponsor involvement

affordable

open space

High Medium Low





Expressing the Vision

• The ‘elevator pitch’

• The imaginary press release

• The perfect product review

• Lego® StrategicPlay®

• Innovation Games® - Product Box

• A live experience, simulation, or exhibit



FOR <target customer>WHO <statement of the need>THE <product name> IS A <product category>THAT <key benefit>UNLIKE <primary competitor>OUR PRODUCT <further differentiation>

Source: Crossing the Chasm, Geoffrey Moore

The Elevator Pitch Template



The Imaginary Press Release





The Perfect Product Review





Lego® StrategicPlay®

Photo courtesy of Michael Sahota / Agilitrix





A live experience, simulation, or exhibit

HP and Stone Yamashita created “an exhibit that filled 6000 square feet... ‘We invented a fictitious family called the Ferraris...and built an exhibit about their life and their visit to Disney World’. ... Each room followed the Ferraris through various scenes of their Disney World vacation. HP technology helped them buy tickets, sped their entry into the park, and scheduled their reservations for dinner. Another bit of technology helped them enjoy their favorite rides while minimizing waiting time. Back inside their hotel room at the end of the day, there was a final twist: A digital picture frame had automatically downloaded a picture of them as they rode a Disney World roller coaster.”

“They took an abstract idea and made it concrete with an intense sensory experience.”

Source: Made to Stick, Chip and Dan Heath



Innovation Games®: Product Box

• Limited space to get people’s attention and communicate your core message!

• Product Name

• Simple, core message

• Slogan

• Benefits (Unexpected benefits?)

• Imagery, logos, characters

• Testimonials / recommendations

• Data sheet / facts / ingredients

Photo credit: Laura Gilchrist http://www.flickr.com/photos/gilchristlaura/




http://www.flickr.com/photos/gilchristlaura/

http://www.flickr.com/photos/gilchristlaura/


Conclusions




Documents

Shared vision