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Shared value with rural Shared value with rural communitiescommunities
Richard HearnRichard Hearn
From chance to enterprise
• The Indian Himalayas
• Response to cry for help
• Team of complementary skills
• Funding, private v institutional
• Creation of committees, co-operatives, SHGs
• Business structure; community to holding company
Community development
• Community tourism structure
• A growing role for women
• Inter-village relations
• Training in hosting, guiding, food & hygiene, housekeeping & accounting
Local economic benefit
• Guesthouse ownership and business equity
• Direct & indirect employment
• Local suppliers
Project to product
• Community need & will to engage
• Base line survey
• Market possibilities
• Product design for market
• Route to market
Growing niche of purposeful travel
• Fostering village life & traditions
• Cultural exchange at the core
• Slow journey, deep immersion
• Desire to repeat experience
• Sense of privilege
Shared value at the heart of the business
• Social enterprise
• Enlightened self interest
• Community benefit fundamental to company profit
The ProjectsBinsar Sanctuary
• Kumaon Hills, India
• Loss of traditional livelihoods & depopulation through economic migration
• 2006 - 5 villages, 5 guest-houses
• 2011 – 6th guest-house
• Walking holidays
The ProjectsSaryu Valley
• Kumaon Hills, India
• Regional Govt policy to generate micro-enterprise in remote hills - partnership
• 2009 - 2 villages, 2 guest-houses, 1 tented camp
• 2012 – 3rd & 4th guest-houses
• Walking & special interest holidays
The ProjectsThar Desert
• Rajasthan, India
• Individual entrepreneur with social concerns
• 2011 - 1 village, 1 guest-house, 1 mobile camp
• 2012 – 2nd guest-house
• Holiday, living/understanding desert life
The ProjectsSirsi Spice Gardens
• Karnataka, India
• Loss of traditional revenue, spice plantations
• 2010 - 1 village, 1 guest-house
• 2012 – 2nd guest-house
• Relaxing holiday, cooking courses, gentle exploration
The ProjectsKettuvallam on the backwaters
• Kerala, India
• Group of villages by-passed by thriving tourism market
• 2011 - 4 villages, 1 house-boat
• 2012 – 1 guest-house
• Relaxing holiday, journeying by boat from village to village
The ProjectsMeket & Tigray
• Highlands, Ethiopia
• Working with existing NGO, TESFA
• 2008 - 4 villages Meket, 4 guest-houses
• 2010 – 4 villages Tigray, 4 guest-houses
• 2012 – raising standards & developing 2 guest-houses
• Walking & trekking holidays
The ProjectsOl Donyo Wasin
• Northern Rangelands, Kenya
• Working with NRT conservation trust
• 2012 – building 2 guest-houses with Samburu communities
• Walking & discovery holidays
Future challenges• Step-up to international business
• Recruitment
• Better & stronger administration
• Training & standards
• No deflection
• Work in common with other environmental, conservation & socially focused businesses
& provide economic benefit & provide economic benefit to the host communitiesto the host communities