Embed Size (px)
Citation preview
Shared Services, Technology and Outsourcing in Małopolska
Table of contents
IntroductIon ........................................................................................................................... 2
Małopolska’s key strengths .............................................................................................. 3
shared servIces and outsourcIng ................................................................................... 6
Key Facts ........................................................................................................................................ 6
Demographics ................................................................................................................................ 6
Top 20 SSC/BPO companies by headcount ..................................................................................... 9
Salaries ..........................................................................................................................................10
Trends and Forecasts .....................................................................................................................10
r&d and It ................................................................................................................................12
Key Facts .......................................................................................................................................12
Top 20 R&D/IT companies by headcount .......................................................................................12
Salaries ..........................................................................................................................................15
Trends and forecasts......................................................................................................................15
Market characterIstIcs ......................................................................................................16
Office Market ................................................................................................................................16
Communications ...........................................................................................................................18
Cooperation with Universities ...................................................................................................... 20
Quality of Life ............................................................................................................................... 22
InvestMent support ............................................................................................................. 24
Special Economic Zone ................................................................................................................. 24
Grants & Incentives ...................................................................................................................... 24
Investment Process ....................................................................................................................... 28
Investment Process Support ......................................................................................................... 30
ForeIgn languages avaIlabIlIty ...................................................................................... 32
proMotIng the Modern Małopolska ............................................................................. 40
1
Introduction
The Shared Services and Outsourcing sector in Małopolska is located in the Kraków Metropolitan Area
In recent years, the city has emerged as a world leader in outsourcing, ranked the top emerging city in the Tholons list of Top 100 Cities for Global Outsourcing in 2012.
Over 65 centres are located in Kraków, including leading outsourcing companies such as IBM, Capgemini and HCL, technology companies such as Google and Motorola, and multinational companies operating shared service centres, such as Shell, Philip Morris International and HSBC. The Polish company Comarch, established in the mid- 90s, is the largest IT centre in Kraków. The largest foreign IT company is the travel technology company, Sabre Holdings.
Since 2007, the industry has grown fourfold with the headcount now standing at over 26 000. The largest growth is registered by existing centres, although in the period from 2011 into Q1 2012 there have been significant new entrants into the market, including US technology giants, Akamai and Cisco, the UK’s leading outsourcer Capita, as well as global brands establishing service centres, such as Heineken, Brown Brothers Harriman and Premier Farnell.
The most popular processes carried out in Kraków are Finance and Accounting, HR and IT, though some centres also provide Customer Service, Contracts and Procurement and Sales. The trend is towards higher value processes once proof of concept has been established.
Małopolska’s key strengthsThe key strength of the Małopolska region and Kraków in particular is the young, ambitious and well-qualified workforce.
Over 40 000 students graduate each year from universities in Małopolska. Additionally, the relative maturity of the shared services and outsourcing industry in the city has led to an increasingly large pool of experienced shared services and outsourcing professionals.
The presence of a large number of centres in the city and the dynamic growth rate of the industry also make the city attractive to skilled workers from other parts of Poland and other European countries.
The evolving ecosystem for shared services and outsourcing - students and universities increasingly attuned to the needs of the market, an increasing number of service providers with tested market solutions and professionally run organisations providing business support - serves to build capability, which in turn supports further growth.
Key strengths at a glance
Population: the Małopolska Region has a population ��
approaching 3.3 million people (the fourth largest region in Poland).
Population: Kraków, the region’s capital, has ��
750 000 residents (the second largest city in Poland, after Warszawa)
3
Student population: More than 212 000 students ��
(about 10% of the total number of students in Poland) study in 33 universities in Małopolska, employing more than 12 000 academic staff. Universities produce over 40 000 graduates per annum. Kraków has the second largest university population in Poland.
Relevant skills: the most popular subjects at ��
university level are – Business & Administration (50 000 students) , Humanities (66 000 students) and Engineering & Computer Science (36 000 students)
Languages: there is a very good availability of ��
English speakers and strong availability of German, Russian, French, Italian and Spanish speakers among Kraków graduates. There are an increasing number of young foreign nationals from other parts of Europe, including Scandinavia.
Soft skills: Małopolska is one of Poland’s most ��
popular tourism destinations with more than 8.5 million visitors to Kraków in 2011. Tourism supports the development of key language skills and soft skills.
Macro-region: a strong labour market synergy exists ��
between Małopolska and the neighbouring Silesia regions. There are 400 000 students across both regions.
Positive migration: Kraków is one of two Polish cities ��
(Warszawa is the other) with positive migration.
Sources: Małopolska Organizacja Turystyczna “RUCH TURYSTYCZNY W KRAKOWIE W 2011 ROKU – RAPORT KOŃCOWY”;CHARAKTERYSTYKA ZASOBÓW LUDZKICH DLA POWIATU KRAKOWSKIEGO I MIASTA KRAKOWA, Advisory Group TEST for Regional Labour Office in Krakow; Statistical Bulletin of the city of Kraków, 4th quarter 2011;
Statistical data provided by Central Statistical Office; Offical website of City of Kraków; Offical website of The Office of Marshal of Małopolska Region; Official webpage of
Małopolska Provincial Office in Krakow.
55
Key facts
26 000 people are employed across more than 65 ��
shared services, outsourcing and IT development centres in Kraków. 1
This represents 1 out of every 8 employees working ��
in the private sector in the city. 2
35% of the shared services and outsourcing industry ��
in Poland is located in Małopolska. 3
Kraków is ranked first globally as an emerging ��
location for global services outsourcing. 4
Kraków is ranked amongst the top 5 established ��
locations globally for multilingual centres and finance and accounting centres. 5
The industry in Małopolska is growing at 25% per ��
annum. 6
31 languages are served across Kraków centres. �� 7
Demographics
The success of shared services and outsourcing in Kraków is a story being written by young people. This is the demographic that speaks foreign languages. Well educated and ambitious, the young people working in Kraków centres have proven their ability to master and improve business processes, encouraging companies to migrate higher value processes to their Kraków centres.
The average age of people working in shared ��
services, technology and outsourcing in Kraków is 28 years old
1, 2, 3, 6, 7 Source: ASPIRE Research; 4 Source: Tholons, Top Cities for Global Outsourcing 20125 Source: Global Services Tholons, Top Cities for Global Outsourcing 2010
Shared services and outsourcing
77
The gender mix is 70% female and 30% male in ��
shared services and outsourcing but the reverse in technology.
100% of those employed are graduates (87%) or ��
students (13%)
70% of employees are graduates of Kraków ��
universities
10% of employees are foreign nationals ��
Source: ASPIRE Research
Top 20 SSC/BPO companies by headcount
In 2011, Kraków confirmed its status as a key BPO/SSC location by welcoming several new entrants, including Heineken and Capita with projected headcounts of approximately 500 people. Existing centres continued to increase headcount.
Tab. 1. Top 20 SSC/BPO companies by headcount
company operations Fte
Capgemini BPO F&A, Call centre, CPO 2 200
Shell F&A, ITO, HRO, CPO 1 700
IBM BTO F&A 1 400
State Street Fund accounting 1 200
Philip Morris SCE ITO, HRO, F&A 900
HSBC F&A, HR, ITO, Customer service 800
Electrolux F&A, ITO, Technical Writing 650
Capita Pension Fund accounting 500*
EDF F&A, HRO, CP, ITO, Engineering 500
Heineken F&A, HRO, ITO 500*
Aon Hewitt HRO 450
Alexander Mann Solutions RPO 450
International Paper Customer service 400
UBS Financial services 350
Accounting Plaza F&A, HRO, CP, ITO 300
Airline Accounting Center (Lufthansa) F&A, Sales 300
ACS Xerox F&A, HRO, ITO, Call centre 250
Amway European Business Centre F&A, IT, Marketing, HR 250
BNP Paribas F&A 200
CCA - Contact Center AZSoft Call centre 200
Source: ASPIRE Research
Other EU ; 60%
US; 26% Other ; 9%
Poland; 5%
Source: ASPIRE Research
Fig. 1. Centres by country/region of origin.**
* New investments. Projected size.** By location of global headquarters.
99
Salaries
Various factors determine salary levels in SSC/BPO sector companies. Key factors are: complexity of activities conducted by a centre, experience of the employee and knowledge of foreign languages. Rare languages can considerably increase salary.
We have analysed remuneration in IT and F&A centres. Average monthly salary for IT is about 6 000 gross PLN. In financial centres the salaries are lower, averaging about 5 500 PLN gross.
Below, we present the remuneration for most popular roles in F&A service centres in Kraków. Salary values are accurate for July 2011. Figures given represent monthly total gross remuneration.
Tab. 2. Salaries
Work position salary range in pln (monthly total cash)
MIN MAX
Financial analysis and planning roles
Finance Analyst 4 000 9 000
controlling roles
Controlling Specialist 4 000 8 000
accounting roles
Process Manager 8 000 20 000
Accounting Team Leader 5 000 13 000
Senior Accountant 4 000 9 000
Accountant 3 500 6 000
Junior Accountant 2 500 4 500
Source: Salary Survey Advisory Group TEST Human Resources 2011
Trends & Forecasts
Nicklas Blomqvist, Director, Finance Service Center, Philip Morris Service Center Europe
Without any doubts the financial crisis has impacted the further growth of the SSC/outsourcing industry. At the same time we can observe that for many companies cost saving is no longer the only key decisive factor in running the SSC/BPO strategy. Many international corporations recognize that it is reachable for SSCs/BPOs to go beyond transactional work and move up in the value chain to achieve both quality and
control improvements. Focus within productivity and efficiency remains and is concentrating towards technical and system improvements.
Piotr Dziwok, General Manager, Shell Business Service Centre, Kraków
It’s been a very good year from the industry perspective. We’ve seen a continuing development of SSC / outsourcing and offshoring centers across the globe, including Central & Eastern Europe.
Apart from seeing a rise in the number of people they employ, we’re witnessing a growing maturity level of offshore organizations resulting in higher value of services for onshore businesses. This means an improved quality of offered services as they become more complex, providing more sophisticated services and leading process improvements based.
With its strategic advice capacity and knowledge of the Polish market, ASPIRE certainly is playing a key role in the industry in Poland.
According to the 2012 forecasts, all signs are pointing to another good year for the industry and its associates. This trend will continue to build business of associated companies which will grow and continue to improve excellence together with the industry – I also see ensuing improvement here, particularly in areas of quality and professionalism.
Kraków’s, with its geographical location, effective infrastructure will continue to be recognized as one of the key locations in Poland. Further, 2011 newcomers will consolidate their position in the area. I hope that 2012 will be a year of good cooperation with Universities in Kraków and Małopolska to ensure that the industry players’ ambitions are supported by new talented people joining the industry.
11
R&D & IT
Key facts
36 000 Engineering & Computer Science students are currently studying in Kraków universities, producing approximately 8 000 graduates per annum. 1
The industry is served by the major technical ��
universities - AGH University of Science & Technology and Kraków University of Technology.
There are 8 universities in Kraków offering IT ��
degrees. 2
Kraków has a plentiful group of highly skilled ��
personnel in all modern sectors of the economy.
80% employees in the sector are male.�� 3
The city enjoys a very active local IT-scene – with ��
several regular selforganised meeting dedicated to particular technologies (e.g. Ruby-on-Rails) and an annual TEDx conference.
Top 20 R&D/IT companies by headcount
Tab. 3. Top 20 R&D/IT companies by headcount
company operations Fte
Comarch IT development, IT Integrator 3 500
Sabre Holding IT development 1 000
Motorola GSC IT development 900
Capgemini ITO ITO 800
Cisco ITO 500*
Delphi Technical Centre Automotive engineering 500
Nokia Siemens Hardware and Software Development (LTE) 350
HCL ITO 320
IBM SWG Lab Research and Development, Software development 300
Lurgi Engineering 300
Antenna IT development 200
Interia Portal 200
ABB Engineering 150
Lumesse IT applications 130
Akamai IT Tech Support, IT development, 100*
Apriso IT development, IT Integrator 100
Dream Lab (Onet) IT 100
Google Research and Development 100
FQS (Fujitsu) IT development 50
Source: ASPIRE Research
Poland; 44%
Other EU ; 11%
US; 44%
Other ; 1%
Source: ASPIRE
Fig. 2. Centres by country/region of origin.
1 AG Test Human Resources; 2 “Kraków: Europe’s Silicon Valley”, Global Services Media3 ASPIRE Research
* New investments. Projected size.
13
Salaries
In comparison to Western Europe and the UK, Kraków has a high number of students studying Computer Science. There is also an increasing level of industry-university cooperation. Together, this ensures a steady supply of technology graduates on the market, which is reflected in a relatively low salary inflation.
A growing number of small and start-up technology companies in Kraków support skills development in the sector, but also adds to competition fo talent. This is reflected in higher salaries in the IT sector than in SSC/BPO.
Tab. 4. Salaries
Work position salary range in pln (monthly total cash)
MIN MAX
General roles
IT Director 14 000 25 000
IT Manager 8 500 15 000
administrative roles
Network Administrator 4 000 9 500
Servers systems administrator (Windows) 5 500 9 000
Infrastructure Specialist 4 500 8 500
software developing
IT Project Manager 7 000 12 500
Software Developer/Programmer .net 4 500 9 000
Software Developer/Programmer C/C++ 4 000 8 000
Software Developer/Programmer Java 4 500 10 000
Software Designer 4 500 10 000
Quality & Performance Tester 4 500 8 000
Implementation
Implementation Specialist 3 500 9 000
support roles
IT Support Manager 6 500 12 000
IT Support Team Leader 4 500 9 500
IT Support Specialist 3 500 7 000
Source: Salary Survey Advisory Group TEST Human Resources 2011
Trends & Forecasts
Ramoń Tancino, Director, Stategy & Business Development, CEE, Cisco Systems
The evolution of the Kraków high tech scene was one of steady growth over the last 5 years, but the last year has seen a veritable explosion of activity, especially with regards activity with Silicon Valley in California. Kraków had its first start-up firm, TopicMarks acquired by a Silicon Valley social networking firm Tagger just last year, which is a tremendous step in acknowledging not only world-class talent but also ideas coming from Małopolska.
In keeping with that trend, numerous multinationals companies, including Cisco and Akamai have announced new Centres in Kraków and Oracle just landed in Kraków via its acquisition of Taleo. The high tech media is following this emerging story diligently, as TechCrunch featured Kraków’s emergence in a recent video and Tej Panesar penned a fascinating essay on the overall Kraków tech scene.
According to information gathered from the Kraków: Europe’s Silicon Valley website, Kraków has recently broken the ceiling of 300 IT firms. This growth is only likely to accelerate given the proliferation of many industry events.
2011 was a banner year for the tech scene in Kraków and Małopolska and the foundations have been laid for an exciting future.
15
Market Characteristics
Office market
Kraków is the biggest regional office space market ��
in Poland. It has seen a tremendous growth in the last decade, increasing five fold between 2000 and 2010 (from 100 000 m2 in 2000 to almost 500 000 m2 in 2010).
Kraków has the largest proportion of office space ��
taken up by shared services and outsourcing centres of any city in Central and Eastern Europe. It also had one of the largest planned capacities compared to the existing stock.
At the end of the 2011 the vacancy rate stood at ��
around 8.0%
At the end of 2011, asking rents varied from EUR ��
12/m2/per month to EUR 14.50/m2/per month.
The Kraków office market is forecasted to remain ��
stable during the first half of 2012. Rents will remain stable at a level similar to H2 2011. This is due to a pipeline of office development projects prompted by the dynamic growth of the shared services and outsourcing industry.
Source: Fisheye Properties Establishment
Tab. 5. Office Rent comparison in main Polish cities
city Min (eur / m2) Max (eur / m2)
Warszawa: centre 17.00 27.00
Poznań 14.00 16.50
Wrocław 11.00 16.00
Warszawa: suburb 12.00 16.00
TriCity 12.75 15.00
Kraków 12.00 14.50
Katowice 11.00 13.50
Łódź 11.00 12.50
Source: Colliers International/ASPIRE Kraków Office Market Review, H2 201
Source: Fisheye Properties EstablishmentFig. 3. Kraków office districts
Source: Fisheye Properties EstablishmentFig. 4. Main residential areas
17
Tab. 6. Selected office buildings in the pipeline
building developerplanned date of
completion
under construc-
tion/planned
total area of the
building
Enterprise Park – phase I Avestus Q4 2012 Under
construction 15 150 m2
Quattro – phase III BUMA Q4 2012 Under construction 12 000 m2
Bonarka 4 Business – phase I TriGranit Q4 2012 Under
construction 11 000 m2
Green Office – Building C BUMA Q3 2012 Under
construction 10 075 m2
Fronton Fronton Q2 2012 Under construction 7 000 m2
Mix Biura - Jasnogórska Mix Biura Q1 2012 Under
construction 8 400 m2
AVIA GD&K Group /EUROPOLIS Q3 2013 Planned 10 700 m2
Orange Office Park – phase I
East West Office
Develop-ment
Q3 2013 Planned 11 000 m2
Source: Fisheye Properties Establishment
Communications
Communications are one of Małopolska’s key attributes, supporting the high level of international business travel in the shared services, outsourcing and technology sector.
Kraków-Balice International Airport is the second largest international airport in Poland with over
60 direct European flights daily. The city is well-connected to Warszawa through an Intercity rail connection and the A4 motorway connects Kraków to Western Europe.
Kraków is a compact city with well-developed municipal tram system operating on a spoke model. Most areas of the city are within a 30-40 minute tram or bus ride from the town centre.
Over 60 direct European flights (including daily ��
flights to Frankfurt, Munich and Dusseldorf hubs).
Convenient location at the crossroad of important ��
transportation roads, located on the A4 motorway going East-West across Poland and provides direct link to Berlin (6h drive).
Intercity rail connection to Warszawa - 2.5 hours. ��
Car drive from the city centre to the airport takes up ��
about half an hour; dedicated shuttle train takes 15 minutes.
7th place in Forbes ranking of Top 10 City Commutes ��
2010.
Fig. 5. Destinations from Kraków Airport.
19
Cooperation with universities
Cooperation between Kraków universities and the shared services, technology and outsourcing sectors is perceived as a crucial focus area to sustain current success.
examples:
US company Delphi, which operates a technical ��
service centre in Kraków has signed formal cooperation agreements with AGH Univeristy of Science and Technology and Kraków Univeristy of Technology. Cooperation with AGH assumes working in partnership on both research and educational projects that use technological assets provided by Delphi and research capabilities of the university. Main points of cooperation with CUT are R&D projects, internships for students, practical support in writing Masters Theses and sharing access to laboratories.
Kraków University of Economics supports several ��
“corporate academies” - training programmes run jointly with partner corporations. Academies typically consist of lectures, workshops, presentations and practical case studies. Going through a formal recruitment process is required from students. Examples of partner organisations include Shell, Google, PwC and the American Chamber of Commerce.
There are examples of very close cooperation by IT ��
centres in university educational programmes – for example, experts from Motorola are directly involved in running courses at the Faculty of Mathematics and Computer Science of the Jagiellonian University and experts from the Comarch Innovation Lab act as tutors and promotors of formal University dissertations.
Cross-university efforts are stimulated by business ��
organisations and assocations that can acts as a bridge between larger group of companies and the wider network of Kraków Universities. Examples of such initiatives include the ASPIRE Language Surveys that identifies the language needs of the industry. Results of the Languages Survey are presented to the universities at a Languages Forum hosted by the Rector of the Jagiellonian University and the Małopolska Voivode.
Sources: Materials of AGH Univeristy of Science and Technology, Kraków Univeristy of Technology, Kraków Univeristy
of Economics and Jagiellonian University.t
21
Quality of life
Kraków’s unique atmosphere comes from the blend ��
of beauty of historical architecture, lively art and culture programmes and the abundance of restaurants and cafes.
More than 25% of the Polish national artworks are ��
currently located in Kraków. Eight of the thirteen Polish sites placed by UNESCO on the List of World Heritage are located in Małopolska.
International education is provided in Kraków by ��
the European College (International Primary School, the European Private Secondary School offering IB Programme and the European Private Middle School). Additionally, two international schools, the International School of Kraków and the British International School of Kraków cater for the children of expatriates. Many public secondary schools offer two-language programmes.
The Western Carpathian Mountains lie in the ��
southern part of Małopolska. National parks, landscape parks and preserved areas cover almost 60% of the region.
There are numerous spa resorts in the region and ��
two closed salt mines in the near vicinity of Kraków (in Bochnia and Wieliczka).
Annually, Kraków hosts over 40 art festivals and ��
about 2 500 music, theatre and dance performances.
Kraków is home to many international cultural ��
institutes – among them the Cervantes Instititute, the Goethe Institute, the Austrian Institute, the Italian Cultural Institute, the British Council, the French Institute and the Manggha Centre of Japanese Art and Technology.
The historic Kraków Old Town and Main Market ��
Square are largely pedestrianised areas. The Market Square is the largest Medieval Square in Europe.
Sources: Małopolska Organizacja Turystyczna “RUCH TURYSTYCZNY W KRAKOWIE W 2011 ROKU – RAPORT KOŃCOWY”; CHARAKTERYSTYKA ZASOBÓW LUDZKICH
DLA POWIATU KRAKOWSKIEGO I MIASTA KRAKOWA, Advisory Group TEST for Regional Labour Office in Kraków; Statistical Bulletin of the city of Kraków,
4th quarter 2011; Statistical data provided by Central Statistical Office; Offical website of City of Kraków; Offical website of The Office of Marshal of
Małopolska Region; Official webpage of Małopolska Provincial Office in Kraków.
2323
Investment support
Special Economic Zone
The Kraków Special Economic Zone (SEZ) is located ��
in Małopolskie and Podkarpackie administrative regions, where public aid from the title of investing within special economic zones is highest in Poland.
In total the SEZ covers an area of 558 ha (extended ��
in 2011 from 529 ha). It consists of 22 subzones situated in 20 municipalities, where investors are welcome to make use of green field areas as well as office space for rent.
The SEZ is designed for all businesses from the ��
traditional industry sector (excluding products that require licensing by the state). Permits to operate in the SEZ are also available for certain firms from the services sector (including ICT, R & D, natural sciences, engineering sciences, book-keeping and control/audit of books, accounting (with the exclusion of tax declarations), technical research and analysis, and telephone customer care centres).
A permit to operate in the SEZ may be acquired by ��
any firm, irrespective of size or country of origin. Small and medium-size enterprises (SMEs) receive a higher level of public aid.
The SEZ is managed by Kraków Technology Park ��
(KTP). To date, 101 permits to operate in the SEZ have been issued, including 10 permits in 2010 and 12 permits in 2011.
Approximately 10 000 new jobs have been created ��
by companies operating in the SEZ and the total investment outlay is approaching PLN 1.7 billion.
Source: Krakow Technology Park - Special Economic Zone
Grants & Incentives
Since Poland joined the European Union, entrepreneurs have gained the possibility to obtain incentives for their investment projects in the area of production and services.
Incentives are distributed in order to improve local ��
economic conditions.
Incentives are not automatic. ��
Strict procedures before and after getting incentives ��
are applied.
To obtain incentives an investor needs to submit an ��
application to the appropriate institution.
Incentives come from the following sources:
EU Funds: Structural and Cohesion Funds. ��
National funding: central and regional.��
Main obligations when applying for incentives:
No relocation of business activity from other EU ��
member countries is allowed (no significant reduction of jobs in other EU countries where the company operates).
To be eligible to obtain co-financing from EU Funds, ��
the project can be started only after submitting an application to the appropriate institution (project’s start = hiring employees, incurring capital expenditures).
25
Each of the jobs created through the investment ��
must be maintained within the region concerned for a period of 5 years after completion of the project.
The company shall conduct business activity ��
(maintain the project) and own purchased assets for at least 5 years after project completion.
The investor needs to secure sources of financing ��
Fig. 6. State Aid Intensity Levels by Region
and prove them before signing the agreement for co-financing (co-financing is paid as reimbursement of costs).
Realization of the project according to the business ��
plan presented to the authorities – all changes in the project need to be notified to the authorities, and many of them require official approval of the authority.
Strict rules on reporting and settlement of the ��
project apply. Source: PwC Report “State aid and incentives in Poland”, March 2012
Maximum level of regional aid = aid intensity level × eligible expenses
Source: PwC Report “State aid and incentives in Poland”, March 2012
How much an investor can potentially get for an investment project
State aid intensity level determines the maximum ��
level of aid that can be given to the project from various sources.
This is at the level of 30-50% of eligible costs ��
(regional aid rules apply).
The level of support depends on the location chosen ��
for the investment and for large enterprises may reach up to 50% of the investment value (+10% for medium-sized enterprises, +20% for small enterprises).
Tab. 7. How much an investor can potentially get for a NEW investment project
Co-financing of new tangible / intangible assets purchase or Co-financing of new job creation.
30-50% of eligible costs (regional aid rules apply).
Calculation of state aid: •aid calculated on the basis of investment costs (capex). •aid calculated on the basis of two-year wage costs arising from job creation as a result of an investment project.
Two ways to determine the level of possible support: investment outlays or labour costs.The amount of state aid depends on your Project.
Tab. 8. How much an investor can potentially get for an R&D project
Co-financing for a new investment. 30-50% of eligible costs (regional aid rules apply).
Co-financing for setting up an R&D Centre.
30-50% of eligible costs (regional aid rules apply).
Tab. 9. Maximum level of regional aid = aid intensity level × eligible expenses
Co-financing for an R&D activity. 25-50% of eligible costs.
27
Investment Process
Several national and regional institutions support ��
the investment process, including the Polish Foreign Investment and Information Agency (PAIiIZ) and Business in Małopolska, both of whom cooperate closely with the local shared services, technology and outsourcing industry association, ASPIRE.
Potential investors and advising consultants can ��
expect support in the area of location visits, including introduction to the region and vailable incentives from the Kraków Technology Park, real estate and labour market presentations and site visits to existing investors, the latter organised through ASPIRE.
Other than in exceptional circumstances a company ��
is required to establish a Polish legal entity. This process takes from two weeks but can take an extended period for companies requiring additional regulatory permits (e.g. financial servces companies).
Negotiating and signing a lease for office space ��
takes up to two months. Fit-out of office space normally takes one to two months.
Companies should allow a minimum three months ��
for recruitment as this is the normal notice period.
Companies applying for incentives need to be aware ��
that economic activity cannot be commenced until an incentives application has been submitted.
2929
Investment Process Support
Kraków and Małopolska
The Marshal Office of the Małopolska Region www.malopolskie.pl
Business in Małopolska Center www.businessinmalopolska.com
The Voivode Office of the Małopolska Region www.malopolska.uw.gov.pl
The City of Kraków www.bip.krakow.pl www.krakow.pl
Regional Labour Office in Kraków www.inwestor.wup-krakow.pl
Regional institutions in Kraków
Małopolska Regional Development Agency www.marr.pl
Krakow Technology Park – Special Economic Zone www.sse.krakow.pl
Aspire - Association of IT & Business Process Services Companies in Poland www.aspire.org.pl
The Kraków Chamber of Commerce and Industry www.iph.krakow.pl
British-Polish Chamber of Commerce www.bpcc.org.pl
American Chamber of Commerce www.amcham.pl
NordicHouse www.nordichouse.pl
National
Polish Information and Foreign Investment Agency www.paiz.gov.pl
Polish Agency for Enterprise Development www.parp.gov.pl
Polish Chamber of Commerce www.kig.pl
Central Statistical Office www.stat.gov.pl
General Directorate for National Roads and Motorways www.gddkia.gov.pl
Ministries
Ministry of Regional Development www.mrr.gov.pl www.funduszestrukturalne.gov.pl
Ministry of the Economy www.mg.gov.pl www.trade.gov.pl
3131
Foreign Languages Availability
Kraków is a leader on the map of Poland in terms of foreign language mastery. The results of the analysis carried out by Advisory Group TEST Human Resources in April 2012 on the group of the Candidates from Pracuj.pl website shows domination of the city of Kraków in comparison to other cities.
The demand for foreign languages grows along with the development of SSC / BPO sector in Kraków. Large number of job offers forces young people to care even more about improving their language skills. This is not only in reference to those common languages like English, Italian or French, but also to those less popular – like Bulgarian, Czech or Finnish. Thus, it is safe to say that Kraków takes pride in the field of languages.
The mastery of foreign languages among the people in the age of 25-40 is the best in the Małopolska province – with Kraków constituting an academic centre. Kraków obtained the best rating in 8 out of 20 languages which were subjected to analysis.
In 14 cases – for the group of people who mastered the language at B1-C2 level - the score in Kraków is higher than the country’s average. On the other hand, if we narrow down the group of people to only those, whose language is at C1–C2 level, we will find out that the score of Kraków is better than for the entire Poland in as many as 16 cases.
According to the analysis, the English language is undoubtedly the most popular language, whose mastery is declared by ¾ of young people. The subsequent languages, whose mastery stands out, are German and Russian. Among the popular languages are French, Spanish and Italian.
A fact worth-considering is that amidst the people, who declared familiarity of English language at the level of B1-C2, the biggest population is composed of the citizens of Kraków. Those next in line come from Warszawa and Gdańsk. If we were to take a closer look at the narrowed down group of people, who acquired this language at the advanced level (C1-C2), then Kraków is on the second place.
Kraków also dominates in case of other popular languages like French and Italian. In case of the latter it is also with regard to those people, who declared the advanced level of mastery.
The citizens of Warszawa speak Spanish and Russian languages (B1-C2). Wrocław is a leader in case of the German language.
In case of rare languages, the group of people, who declared familiarity with the language at the level of B1-C1, the citizens of Kraków hold the first place with respect to Slovakian, Romanian as well as Finnish (also if we only consider the people with the advanced mastery of language). Worth-considering is the fact that the mentioned group of C1-C2 languages can be enriched with Swedish and Czech – here Kraków is also way ahead the others.
At B1-C2 level, the citizens of Warszawa speak Portuguese, whereas the people from Wrocław know Dutch, Czech and Greek.
33
Tab. 10. Languages – Level C1-C2
language / region poland kraków katowice Warszawa Wrocław poznań łódź gdańsk
1 English C1-C2 22.93% 27.99% 19.42% 29.55% 23.34% 22.95% 20.32% 26.76%
2 German C1-C2 2.48% 2.27% 2.11% 2.48% 3.55% 3.41% 2.13% 2.27%
3 Italian C1-C2 0.46% 0.72% 0.56% 0.64% 0.41% 0.25% 0.36% 0.31%
4 Spanish C1-C2 0.56% 0.80% 0.39% 0.91% 0.56% 0.63% 0.47% 0.42%
5 French C1-C2 0.97% 1.33% 0.87% 1.36% 0.89% 1.05% 0.98% 0.76%
6Norwe-gian C1-C2
0.02% 0.01% 0.01% 0.02% 0.01% 0.04% 0.00% 0.03%
7 Dutch C1-C2 0.04% 0.06% 0.02% 0.04% 0.09% 0.07% 0.04% 0.03%
8 Russian C1-C2 1.73% 1.81% 1.00% 2.55% 1.37% 1.49% 1.30% 1.65%
9 Swedish C1-C2 0.04% 0.09% 0.04% 0.06% 0.02% 0.06% 0.02% 0.08%
10 Bulgarian C1-C2 0.05% 0.07% 0.03% 0.06% 0.02% 0.07% 0.08% 0.01%
11 Czech C1-C2 0.09% 0.14% 0.14% 0.07% 0.25% 0.06% 0.02% 0.03%
12 Danish C1-C2 0.01% 0.00% 0.00% 0.01% 0.00% 0.05% 0.02% 0.07%
13 Portugu-ese C1-C2 0.05% 0.09% 0.02% 0.10% 0.05% 0.02% 0.03% 0.00%
14 Slovakian C1-C2 0.04% 0.14% 0.06% 0.03% 0.03% 0.03% 0.02% 0.03%
15 Croatian C1-C2 0.06% 0.09% 0.10% 0.06% 0.07% 0.07% 0.02% 0.07%
16 Serbian C1-C2 0.05% 0.06% 0.03% 0.06% 0.08% 0.09% 0.06% 0.06%
17 Hungarian C1-C2 0.03% 0.07% 0.02% 0.05% 0.01% 0.05% 0.02% 0.01%
18 Greek C1-C2 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.02% 0.00%
19 Romanian C1-C2 0.02% 0.05% 0.02% 0.02% 0.02% 0.02% 0.00% 0.01%
20 Finnish C1-C2 0.00% 0.02% 0.00% 0.01% 0.00% 0.01% 0.00% 0.00%
Candidates (aged 25-40) with university degree
Source: TEST survey based on pracuj.pl – 203 996 observations; April 2012
35
Tab. 11. Languages – Level B1-C2
language / region poland kraków katowice Warszawa Wrocław poznań łódź gdańsk
1 English B1-C2 74.09% 80.35% 73.59% 79.05% 74.25% 72.44% 69.42% 78.77%
2 German B1-C2 13.25% 12.63% 11.43% 11.48% 19.60% 17.51% 12.43% 12.83%
3 Italian B1-C2 1.37% 2.41% 1.67% 1.68% 1.35% 0.79% 1.06% 0.74%
4 Spanish B1-C2 1.83% 2.49% 1.34% 2.66% 1.89% 2.06% 1.73% 1.76%
5 French B1-C2 3.02% 4.15% 2.84% 4.14% 2.69% 3.38% 2.55% 2.47%
6Norwe-gian B1-C2
0.06% 0.06% 0.02% 0.08% 0.05% 0.08% 0.02% 0.14%
7 Dutch B1-C2 0.12% 0.16% 0.11% 0.10% 0.17% 0.15% 0.11% 0.10%
8 Russian B1-C2 8.06% 6.74% 4.89% 11.44% 5.59% 6.14% 6.77% 7.72%
9 Swedish B1-C2 0.11% 0.19% 0.09% 0.16% 0.05% 0.20% 0.05% 0.25%
10 Bulgarian B1-C2 0.07% 0.11% 0.07% 0.09% 0.02% 0.11% 0.12% 0.02%
11 Czech B1-C2 0.27% 0.34% 0.55% 0.20% 0.62% 0.15% 0.11% 0.14%
12 Danish B1-C2 0.04% 0.03% 0.02% 0.05% 0.01% 0.07% 0.02% 0.09%
13 Portugu-ese B1-C2 0.17% 0.26% 0.09% 0.27% 0.24% 0.14% 0.17% 0.04%
14 Slovakian B1-C2 0.11% 0.27% 0.18% 0.10% 0.09% 0.07% 0.06% 0.08%
15 Croatian B1-C2 0.10% 0.17% 0.17% 0.13% 0.11% 0.09% 0.04% 0.14%
16 Serbian B1-C2 0.11% 0.09% 0.07% 0.11% 0.10% 0.12% 0.11% 0.14%
17 Hungarian B1-C2 0.04% 0.07% 0.02% 0.07% 0.01% 0.05% 0.03% 0.02%
18 Greek B1-C2 0.07% 0.07% 0.07% 0.07% 0.12% 0.05% 0.07% 0.02%
19 Romanian B1-C2 0.03% 0.07% 0.02% 0.04% 0.03% 0.03% 0.01% 0.01%
20 Finnish B1-C2 0.01% 0.03% 0.00% 0.02% 0.01% 0.01% 0.00% 0.02%
3737
Tab. 12. Foreign languages scale
Proficient User
C2 Can understand with ease virtually everything heard or read. Can summarise information from different spoken and written sources, reconstructing arguments and accounts in a coherent presentation. Can express him/herself spontaneously, very fluently and precisely, differentiating finer shades of meaning even in more complex situations.
C1 Can understand a wide range of demanding, longer texts, and recognise implicit meaning. Can express him/herself fluently and spontaneously without much obvious searching for expressions. Can use language flexibly and effectively for social, academic and professional purposes. Can produce clear, well-structured, detailed text on complex subjects, showing controlled use of organisational patterns, connectors and cohesive devices.
Independent User
B2 Can understand the main ideas of complex text on both concrete and abstract topics, including technical discussions in his/her field of specialisation. Can interact with a degree of fluency and spontaneity that makes regular interaction with native speakers quite possible without strain for either party. Can produce clear, detailed text on a wide range of subjects and explain a viewpoint on a topical issue giving the advantages and disadvantages of various options.
B1 Can understand the main points of clear standard input on familiar matters regularly encountered in work, school, leisure, etc. Can deal with most situations likely to arise whilst travelling in an area where the language is spoken. Can produce simple connected text on topics which are familiar or of personal interest. Can describe experiences and events, dreams, hopes & ambitions and briefly give reasons and explanations for opinions and plans.
Basic User
A2 Can understand sentences and frequently used expressions related to areas of most immediate relevance (e.g. very basic personal and family information, shopping, local geography, employment). Can communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar and routine matters. Can describe in simple terms aspects of his/her background, immediate environment and matters in areas of immediate need.
A1 Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type. Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has. Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help.
Advisory Group TEST Human Resources
April 2012
39
Promoting the modern Małopolska
The Małopolska Regional Development Agency, Małopolska Region and the Kraków Technological Park – the three largest institutions in the region responsible for its economic brand undertook the unprecedented (in Poland) initiative of forming the Business in Małopolska Centre – an idea that brings together all of the elements vital for effective economic promotion.
At the Business in Małopolska Centre we promote a modern region. We want the traditional symbols to be associated with the tourism aspect of Małopolska, but for the economy to be associated with knowledge and modernity. We are constructing a positive climate for business, and conducting an integrated investor servicing system (one – stop – shop) that contains the region’s largest database of investment lands along with a database of local export firms and foreign partners.
We encourage investors interested in conducting business in our region to cooperate with us, and we offer the following:
preparation of specialist reports concerning the ��
local economy;
access to a database of investment real estate ��
listings in Małopolska;
assistance in contacts with local authorities;��
information on the Voivodeship’s investment ��
offer;
information on public aid for investors, investment ��
zones, EU funds and grants;
advising in the areas of employee recruitment, ��
contact with institutions of higher education, legal and administrative procedures;
promotion of investment undertakings. ��
We also promote the offers of Małopolska companies in foreign markets. The Business in Małopolska Centre supports the growth of entrepreneurship in the region; we know how to effectively create the image of Polish companies abroad; we can promote Małopolska’s businesses; we have the knowledge and experience to assist Małopolska entrepreneurs in succeeding on foreign markets.
The activity of the Business in Małopolska Centre and the measurable successes that bring visible effects are primarily the result of the work of professionals who are constantly raising their qualifications, learning and adapting to investors’ increasing demands.
www.businessinmalopolska.com
41
Sources
Małopolska Organizacja Turystyczna “RUCH TURYSTYCZNY W KRAKOWIE W 2011 ROKU – RAPORT ��
KOŃCOWY”;CHARAKTERYSTYKA ZASOBÓW LUDZKICH DLA POWIATU KRAKOWSKIEGO I MIASTA KRAKOWA, Advisory Group TEST for Regional Labour Office in Krakow,
Statistical Bulletin of the city of Kraków, 4th quarter 2011,��
Statistical data provided by Central Statistical Office, ��
Offical website of City of Kraków,��
Offical website of The Office of Marshal of Małopolska Region,��
Official webpage of Małopolska Provincial Office in Krakow,��
Tholons, Top Cities for Global Outsourcing 2012,��
Global Services Tholons, Top Cities for Global Outsourcing 2010,��
AG Test Human Resources,��
Kraków: Europe’s Silicon Valley”, Global Services Media,��
ASPIRE Research,��
Salary Survey Advisory Group TEST Human Resources 2011,��
Materials of AGH Univeristy of Science and Technology,Kraków Univeristy of Technology, Kraków Univeristy of ��
Economics and Jagiellonian University,
Krakow Technology Park - Special Economic Zone,��
PwC Report “State aid and incentives in Poland”, March 2012,��
TEST survey based on pracuj.pl – 203 996 observations; April 2012,��
www.businessinmalopolska.com.��
4343
Prepared by:
ASPIRE Association of IT & Business Process Services Companies in Poland, ul. Prądnicka 4/19-20, 30-002 Kraków www.aspire.org.pl
Free copy
Edition 2012
Report prepared for the Małopolska Regional Development Agency by ASPIRE
4545
47
Project co-financed by the European Union under the Małopolska Regional Operational Programme 2007 – 2013
